02/03/2025
In 2024, 83% of all internet traffic was video; with consumers, executives, job seekers, and event attendees all relying on video for research, entertainment, education, and purchasing decisions.
If you have been wondering how video can help you achieve your goals in 2025, please reach out; we would be happy to share our tips, strategies, and insights!
Like other social media platforms, LinkedIn has favored video above other forms of content to meet the expectations of its platform users. As we wrap up 2024 and look toward marketing decisions in 2025, companies can expect to invest more heavily in a full range of videos, especially on LinkedIn. With a heavy emphasis on:
- Product Videos
- Company Culture Videos
- Long-form video for their qualified leads
- Short Form Videos to grab attention and create brand awareness
- Vertical Videos to meet the expectations of mobile users
- Repurposing existing content into video to help viewers retain information more effectively.
On a personal note, our clients saw staggering results with our video marketing strategies in 2024. We helped them reach brand new customers, secure larger contracts, sell out events, break fundraising records, win elections, and enter markets that previously seemed "unreachable." We are immensely grateful for all of you who have been part of our 2024!
If you have been wondering about how video can help you achieve your goals in 2025, please reach out and we would be happy to share our tips, strategies, and insights!
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