Soul Original Media

07/29/2026

A roofer in Rocklin runs a Reel. A real estate agent in Granite Bay boosts a listing walkthrough. A law firm in Sacramento posts a client testimonial.

All three get views. None of them get a call.

If that sounds familiar, it's usually not "video doesn't work here." It's one of 6 specific, fixable problems. And most local businesses are making at least one of them without realizing it.

I broke down all 6 (and how to fix each one) in this week's post 👇

https://souloriginalmedia.com/2026/07/21/6-reasons-sacramento-and-placer-county-businesses-video-ads-fall-flat/

Local businesses in Sacramento and Placer County often struggle to convert views from video ads into calls due to six key issues: ads appearing too commercial, lacking a strong hook, relying on sin…

07/02/2026

Here’s a look at one of our latest shoots with Holden Law Group.

06/29/2026

Shots from the orchard. Comment with a 🖐️ and I’ll give you a 🖐️ back. Don’t leave me hanging!

06/18/2026

Work hard, play hard, baby.

06/11/2026

Most people freeze up when the camera is in their face.

But for me…the camera actually helped me break out of my shyness.

It gave me an opportunity to find my voice.

Now I help others do the same.

Why is finding your voice important? It’s all about communication.

Most of us have something important to say, but all too often fail to message it in a way that sticks.

As a video marketer, that’s what drives me.

It’s not about content.

It’s about helping create better communicators.

Find your voice. Tell your story. Touch hearts and change minds.

06/09/2026

Jonathan Mills started in construction with the intent to become an architect.

He became a contractor instead and started his own company, .

27 years later, Mills Builders is a thriving residential construction firm serving residents in Sacramento’s historic neighborhoods (like the Fab 40s) and surrounding areas.

05/26/2026

I met with James Mateush of West Coast Construction Pro at one their recently completed ADU builds.

James, a second generation builder, is paving the way forward for , as they provide west coast residents with ADUs and their dream custom homes.

05/14/2026

What are you building?

05/13/2026

Dream with me for a sec.

Imagine you have a film crew documenting each aspect of your projects, filming Netflix-style testimonials with clients, posting reels about your processes and progress, and creating fun team videos for recruiting.

Your unique, story-driven, video content cuts through the noise of social media, resonating in your audience’s hearts and minds.

Now wake up!

It’s 2026. The dream does not have to remain a dream. You can make it a reality.

Video content is no longer a luxury. It’s an immense opportunity to show people the what, how, why, who of your work. And it’s right at your fingertips.

04/09/2026

Let's run it back.

That guy in the video is me. Corey Besmer. Nice to meet you. 🤝

The world is full of content that's loud, reactionary, short-sighted, overly abundant, and mind-numbing.

I reject that.

I am a believer in thoughtful, intentional, authentic content.

It's not a bad thing to take your time. To think. Craft. Express.

Finding your voice will allow you to cut through the noise instead of adding to it.

Be you. Besides...

You shouldn't have to sell your soul to be original.