11/03/2025
Understanding the 4 Ps of Marketing is essential for building a strong foundation in your pharmacy’s marketing strategy. The 4 Ps include:
Product – What services or solutions does your pharmacy offer, and how do they meet patients’ needs?
Price – How does your pricing reflect the value and positioning of your offerings?
Place – How are your services delivered or made accessible to patients?
Promotion – How do you communicate your services to your audience (e.g., advertising, digital outreach, community engagement)?
Mastering the 4 Ps helps bring structure, clarity, and purpose to your marketing plan by ensuring every effort aligns with your pharmacy’s goals and values.