13/06/2025
๐๐จ๐งโ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ฎ๐ฒ ๐ญ๐ก๐ ๐ญ๐ซ๐๐๐๐ฆ๐ข๐ฅ๐ฅ. ๐๐ฎ๐ง ๐จ๐ง ๐ข๐ญ.
Getting a product demo video made is a great first step โ but letโs be clear, itโs just that: a first step. Think of it like buying a treadmill. Buying it wonโt make you lose weight. It just sits there, looking expensive and collecting dust โ until you actually use it.
The same goes for your SaaS explainer video.
Creating the video is one thing. Using it wisely is what actually drives results.
So donโt let your video rot in a Google Drive folder or buried on a website landing page. Plug it into your marketing engine โ organic posts, email sequences, ad campaigns, retargeting funnels, onboarding flows, cold outreach. Everywhere your prospects hang out.
And yes, letโs stop pretending organic reach is enough. Without some smart paid distribution, your video wonโt get the traction it deserves. And the whole investment? Becomes a shiny treadmill gathering dust.
Moral of the story: Donโt just buy the treadmill. Run on it.
Donโt just get the video. Use it. Push it. Promote it.
Thatโs where the magic happens.