Well Oiled Click

10/22/2025

If your ad results suddenly tanked this month…
it might not be your funnel... it might be iOS 26.

Apple’s latest privacy update is tightening tracking again, blocking how Meta and Google collect click and conversion data through Safari, Mail, and Messages.

So if your dashboard numbers look like junk right now, you’re not crazy.

The data really is messier than usual.

Here’s the thing most marketers won’t tell you ⤵️

When attribution gets cloudy, your on-platform strategy becomes even more important.

That means:
✅ Strong creative that grabs attention and keeps people engaging on-platform
✅ Retargeting sequences built inside Meta (not just relying on pixel data)
✅ Clear messaging that speaks directly to your audience’s stage of awareness

Because when Apple cuts off visibility, Meta rewards the advertisers who keep people interacting inside the app.

So instead of fighting the algorithm, you start working with it.

Now, combine that with solid first-party tracking and a conversion-ready funnel, and you’ve got the clarity to see what’s actually working, even when the data gets foggy.

That’s exactly why I build ad strategies and funnels that don’t fall apart when Apple moves the goalposts again.

The tracking might shift, but your system shouldn’t.

If you want me to share my top 3 ways to strengthen your on-platform strategy post-iOS 26, drop a 🔥 below and I’ll send them your way.

Send a message to learn more

10/19/2025

This month I audited a client’s funnel that looked like it had flatlined.

Her Meta ads were still getting plenty of clicks, but sales had slowed to almost nothing.

She was ready to scrap her ads and start over.

But the problem wasn’t the ads.

It was what happened after the click.

That first page in your funnel is where most leads quietly disappear.

It’s the black hole that makes great ads look like they’re failing.

And it’s usually fixable.

Here’s what we did for her:
✔️ Added page heat map tracking so we could see exactly where visitors were dropping off.
✔️ Embedded a short video sales letter (VSL) to build connection and keep people engaged longer.
✔️ Wrote a clear, benefit-driven headline that immediately told visitors what they’d gain by saying yes.

Within a week, her landing page conversion rate jumped from barely 10 percent to over 23 percent.

That’s the kind of shift that turns “broken ads” into profitable ones.

And right now is the best time to look at your own numbers.

Launch season is winding down.

The holidays are coming fast.

This is your window to tighten what’s leaking before the year gets busy, so you can walk into January with a funnel that’s ready to perform.

Before you blame the algorithm, check your landing page.

Is it clear, fast, and convincing enough to do the heavy lifting?

Drop me a comment if you want me to share the quick audit checklist I use to spot weak links before ad spend goes to waste.

(Picture of me and Cassie at the Strategist Summit last month)

09/10/2025

Most coaches waste money on ads because their funnel can’t convert cold traffic. It’s not that your funnel is broken. It’s just not ad-ready.Want my Funnel Fix Audit? 👉 Comment FIX and I’ll send it over.

11/12/2023

Have you thought about building an online business?

Hey y’all, my business coach and mentor is hosting a live webinar for women who are interested in figuring out how to start and build a digital product business.
I’ve been working with Ruth and her team since 2019 and attribute much of my success in the digital word to this program.

If you have any interest at all in online business, check out it out: https://eliteblogacademy.com/fyf-sarah/

This is my affiliate link and if you decide to take action with this link I may earn a commission. Occasionally promote things for commission, but only things I like and believe in that I think you'd like too

08/28/2023

Today’s the day! In just a few hours, we’re kicking off Brand Confidence Summit for Course Creators with a LIVE 10am Central Kickoff Call! Followed by some incredible presentations to help you upgrade your visuals and build a stunning, professional brand that screams success.

You’ll learn from 19 brand experts!

Meet the speakers who will be kicking us off today! These, along with all 19 presentations included in the summit, are available with your free ticket, but you MUST register to attend!

Grab your free ticket at the link below and join us for Day 1 of the Brand Confidence Summit for Course Creators!

https://welloiledclick.com/brandsummit

*This link is my affiliate link which means if you happen to purchase something from the summit I will receive a commission at no extra cost to you. So thank you! I appreciate it! :)

08/28/2023

The Brand Confidence Summit for Course Creators kicks off tomorrow, Monday, August 28, featuring an incredible speaker of 18 branding experts ready to teach you to elevate your brand!

Click here to get your FREE ticket! >> https://welloiledclick.com/brandsummit

*This link is my affiliate link which means if you happen to purchase something from the summit I will receive a commission at no extra cost to you. So thank you! I appreciate it! :)

08/25/2023

We have seen clients' pure excitement for their business erupt like never before after a rebrand that helps them feel more confident about their business. Their audience takes notice too, and viola! Increased sales.

The truth is that selling is hard, especially if you don’t love it or feel your brand visuals need some improvement. But that doesn’t mean you have to stay stuck. Believe it or not, there are many things you can do to help boost your brand confidence that will captivate your client’s attention.

And that’s exactly why we’re dedicating a portion of the Brand Confidence Summit for Course Creators to examining how your DIY brand visuals are affecting your sales and what you can do about it.

Swipe through to meet the speakers who will be presenting at Brand Confidence Summit for Course Creators.

Want to know the best part? Every single one of these incredible presentations at the Brand Confidence Summit for Course Creators is completely free to attend.

All you have to do is register at https://welloiledclick.com/brandsummit

*This link is my affiliate link which means if you happen to purchase something from the summit I will receive a commission at no extra cost to you. So thank you! I appreciate it! :)

08/25/2023

3 reasons you should register for the Brand Confidence Summit for Course Creators happening August 28-31.

1. Level up
2. Save time
3. Start here

And… it’s FREE. All you have to do is register here https://welloiledclick.com/brandsummit

*This link is my affiliate link which means if you happen to purchase something from the summit I will receive a commission at no extra cost to you. So thank you! I appreciate it! :)

08/23/2023

As a course creator, increasing course sales is likely a priority for Q4.

You know that you’re starting to outgrow your brand visuals, and it’s getting harder to sell confidently when you’re using DIY visuals that don’t truly represent the value you provide in your courses.
From learning the camera angles that flatter your body to leveraging a podcast to grow your brand influence and overcome roadblocks in selling, there are so many things you can do to enhance your brand, and that’s exactly what you’ll learn how to do at the summit happening next week!

Level up your personal brand so you can sell with certainty and increase your course sales.

Register for FREE at https://welloiledclick.com/brandsummit

*This link is my affiliate link which means if you happen to purchase something from the summit I will receive a commission at no extra cost to you. So thank you! I appreciate it! :)