07/04/2025
โก ๐ง๐ต๐ฒ ๐๐ถ๐ฑ๐ฑ๐ฒ๐ป ๐๐ผ๐๐ ๐ผ๐ณ ๐๐: ๐ช๐ต๐ฎ๐ ๐๐๐ฒ๐ฟ๐ ๐ฆ๐บ๐ฎ๐ฟ๐ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ก๐ฒ๐ฒ๐ฑ๐ ๐๐ผ ๐๐ป๐ผ๐
At iTarget Marketing, AI is the engine behind how we help clients win more business. But hereโs what many people donโt realize:
๐ ๐๐ ๐๐๐ฒ๐ ๐ฎ ๐น๐ผ๐ ๐ผ๐ณ ๐ฒ๐น๐ฒ๐ฐ๐๐ฟ๐ถ๐ฐ๐ถ๐๐.
In fact, some experts predict that data centers (which power AI) could double their energy use by 2030โthatโs like adding the electricity needs of an entire country.
Justin Haskins and other tech analysts have raised the alarm: if we donโt increase energy supply, businesses that rely on AI could face serious problems.
๐ช๐ต๐ฎ๐ ๐๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ ๐๐ณ ๐๐ป๐ฒ๐ฟ๐ด๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฎ๐๐ ๐๐ต๐ฒ ๐ฆ๐ฎ๐บ๐ฒ?
If we stick with the current energy setup, hereโs what AI-heavy companies might run into:
Higher energy bills that cut into profits
Unstable power grids causing delays or outages
Public pressure to reduce emissions while AI use keeps growing
Itโs like trying to grow a high-speed business on a two-lane roadโyouโll eventually hit a traffic jam.
๐ฆ๐ผ ๐ช๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป?
We need more powerโand smarter power. There are two main options:
๐ฅ๐ฒ๐ป๐ฒ๐๐ฎ๐ฏ๐น๐ฒ ๐๐ป๐ฒ๐ฟ๐ด๐ (like solar and wind):
Clean, increasingly affordable, but depends on the weather.
Works best with battery storage or backup systems.
๐ง๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ป๐ฒ๐ฟ๐ด๐ (like natural gas and nuclear):
Reliable and always-on, but carries environmental and long-term supply concerns.
๐ง๐ต๐ฒ ๐บ๐ผ๐๐ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐๐ถ๐ฐ ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต? ๐ ๐บ๐ถ๐
๐ผ๐ณ ๐ฏ๐ผ๐๐ต.
That means expanding renewables where possible, using efficient backup power where needed, and upgrading our energy grid to keep up with the speed of AI.
๐ช๐ต๐ฎ๐ ๐ง๐ต๐ถ๐ ๐ ๐ฒ๐ฎ๐ป๐ ๐ณ๐ผ๐ฟ ๐จ๐
At iTarget Marketing, weโre watching this closely. As we grow, weโll explore ways to:
Use more energy-efficient AI tools
Partner with providers offering stable, affordable power
Support systems that help AI thrive without power disruptions
The future of AI is brightโbut only if it stays powered up.
๐ก ๐๐ ๐ถ๐๐ปโ๐ ๐ท๐๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ถ๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ. ๐๐โ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ถ๐ป๐ณ๐ฟ๐ฎ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ. ๐ฆ๐บ๐ฎ๐ฟ๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐ฝ๐น๐ฎ๐ป ๐ณ๐ผ๐ฟ ๐ฏ๐ผ๐๐ต.