12/01/2025
December Cover Agent: Anjanette Calderon better known as Ms. South Bay 🌟
If you live in South Bay, chances are you already know her… even if you don’t know her real name. 😉
For years, Anjanette Calderon has been building a brand rooted in hometown pride, deep community ties, and an unshakable work ethic earning her the nickname Ms. South Bay, a title her clients proudly use to this day.
Born and raised in the very neighborhoods she now serves, Anjanette’s reputation was built the old-fashioned way: by showing up, putting in the work, and doing right by families she’s known since childhood. What started as a pivot from rejection after being denied from SDSU three times became the beginning of a powerful redirection.
She worked her way from assistant to transaction coordinator to full-time agent, grinding through role-plays, trainings, and open houses every single weekend for eight months straight. No shortcuts. No paid leads. Just hustle and heart.
Years later, her business is fueled almost entirely by referrals, repeat clients, and a community that trusts her because they’ve watched her earn it.
From launching a YouTube series spotlighting San Diego entrepreneurs to being one of the first agents in 2017 to embrace social media as her digital resume, Anjanette continues to lead with creativity, connection, and authenticity.
When she’s not building her brand, you’ll find her lifting weights, roller skating along the beach, or spending time with her cat, Shadow her self-proclaimed “everything.”
Anjanette’s story is one of resilience, passion, and hometown loyalty. She is Ms. South Bay not because she chose the name… but because her community gave it to her. 💙
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