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Digital: Revenue-generating digital strategies, state of the air technology, graphic design, web design. Promotions: Turnkey and custom promotions, including giveaways, photo contests, video promotions...all optimized for social and mobile

This piece isn’t anti-radio, though many of you think it is.It’s pro-honesty, though many of you think it's alarmist.Bec...
01/14/2026

This piece isn’t anti-radio, though many of you think it is.

It’s pro-honesty, though many of you think it's alarmist.

Because pretending everything is fine has never fixed anything.

Radio 2026 is in a crisis. I address some of the issues in my new series at www.tjohnsonmediagroup.com

And brace yourself for tomorrow's new article that will rock your world.

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Being heard is easy, but being chosen is hard. Radio has become a background medium in a world where attention is harder...
01/13/2026

Being heard is easy, but being chosen is hard. Radio has become a background medium in a world where attention is harder and harder to gain.

That difference is the entire future of radio.

Read more in my new series at www.tjohnsonmediagroup.com

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If your content can be replaced, it eventually will be.That’s the reality of an audio-first world with infinite choice.T...
01/11/2026

If your content can be replaced, it eventually will be.

That’s the reality of an audio-first world with infinite choice.

The good news? Some things still can’t be replaced, but radio needs to change. You can't remain relevant in the present by clinging to the past.

Read more in my new series at www.tjohnsonmediagroup.com

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If your content can be replaced, it eventually will be.That’s the reality of an audio-first world with infinite choice.T...
01/10/2026

If your content can be replaced, it eventually will be.

That’s the reality of an audio-first world with infinite choice.

The good news? Some things still can’t be replaced, but radio needs to change. Read more in my new series at www.tjohnsonmediagroup.com

, ,

Radio is killing the station brands by over-focusing on ratings.Ratings are a report card.They are not a business model....
01/09/2026

Radio is killing the station brands by over-focusing on ratings.

Ratings are a report card.
They are not a business model.

When measurement becomes the goal instead of the audience, everything starts to sound the same.

That’s one of the hard truths in this piece.

www.tjohnsonmediagroup.com

Every year it’s the same promise:“Next quarter will be better.”Next quarter doesn't get better. AQH declines. Budgets sh...
01/08/2026

Every year it’s the same promise:

“Next quarter will be better.”

Next quarter doesn't get better. AQH declines. Budgets shift from traditional media to digital.

And yet, radio continues to "hope."
Hope is not a strategy.

At some point, that stops being optimism and starts being denial.

It's time for radio to stop lying to itself.

That’s what this article confronts.

www.tjohnsonmediagroup.com

Radio isn’t dying.But it is pretending the world hasn’t changed.The competition is no longer across the street. It’s eve...
01/07/2026

Radio isn’t dying.
But it is pretending the world hasn’t changed.

The competition is no longer across the street. It’s everything competing for attention in a listener’s pocket.

That’s what this new piece is about. No sugarcoating. No nostalgia.

👇

www.tjohnsonmediagroup.com

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