Morning Radio

Radio - Digital - Promotion Radio: Strategy, programming and promotion consulting, talent coaching and management.

Digital: Revenue-generating digital strategies, state of the air technology, graphic design, web design. Promotions: Turnkey and custom promotions, including giveaways, photo contests, video promotions...all optimized for social and mobile

09/02/2025

You've finished a great segment on the air. Maybe it's a benchmark feature or an interview or a compelling, dramatic story. Congratulations. Now it's over. Or is it? No, it's not! Make it available on-demand (PPM markets: Encode the audio) and promote it. But how can you identify the right clips to promote to hear the entire segment? Here are some tips from my new book Mic Drop Moments: The Playbook for Unforgettable Guest Interviews www.micdropmoments.net

08/25/2025

What do you do when a client asks for an interview on the air or on your podcast? Or, what do you do when an AE or manager tells a client they can be on your show? It's one of the more difficult situations you face. Here's how to navigate these treacherous waters. From my book Mic Drop Moments: The Playbook for Unforgettable Guest Interviews. www.micdropmoments.net

08/19/2025

A couple of weeks ago, I shared a video about a technique called Mirroring. Here's a related, and equally effective way to advance conversations...It's Mirroring's cousin: Labeling.

For details and more explanation, check out my new book Mic Drop Moments: the Playbook for Unforgettable Guest Interviews. www.micdropmoments.net.

08/12/2025

Want to know how to "break the ice" and get traction quickly with a guest? Play GAMES. Games have never been more popular, and it has an added benefit for guest appearances and interviews: You get unexpected reactions from the guest and unique content that only YOU can provide! That gives it legs on social media, too! Watch this video and get more details on how to do it (with suggestions) from my new book Mic Drop Moments: The Playbook For Unforgettable Guest Interviews. , , , , , www.micdropmoments.net.

08/11/2025

Last time we heard from Nielsen, they announced that three minutes (instead of five) qualified for a quarter-hour (15 minutes) of listening. That was well-received by the radio community because it reflects well on radio listening in general. But now they've announced that panelists will remain active for 38 months. That's three years. In what universe is that acceptable? Nielsen is screwing you - again. For details on how The Ratings Game is played, get my programming guide: The Ratings Game here:

https://tracyjohnson.kartra.com/page/RatingsGameeBook

08/04/2025

Here's a magic trick for personalities and podcasters...and it's so simple, you'll wonder why you never tried it before. This is one of the easiest methods of advancing a conversation with a cohost, guest, or caller. It's called Mirroring...and I explain it in this video...and go into much more detail with examples in my new book Mic Drop Moments: The Playbook For Unforgettable Guest Interviews. www.micdropmoments.net

07/30/2025

Radio feels harder than ever. Less staff. More platforms. Less time. More pressure. Ready to fix that?

Join me for “Duct Tape, Coffee, and Content… Navigating The Radio Grind in 2025” at Morning Show Boot Camp.

This isn’t a lecture—it’s a private, interactive session where we’ll talk survival skills for overworked personalities: smarter prep, killer teases, AI hacks, staying relevant, and building a side hustle.

Seats are limited to 50, so reserve now. It's next Friday morning at 8 am at Morning Show Boot Camp. Save your spot now:

https://tracyjohnson.kartra.com/page/MSBC2025

07/27/2025

Nothing sends a personality into convulsions or night terrors faster than the dreaded sponsor/client/charity/organizer interview. What do you do when the client expects to come on the air (probably because an AE implied "Sure, it's no problem?').

Here's info on how to deal with it from my new book Mic Drop Moments: The Playbook For Unforgettable Guest Interviews. Get the book (and more videos) at www.micdropmoments.net.

07/18/2025

Editing is not cheating! Many personalities insist on performing segments (including interviews) live to get that authentic, "natural" feel. That's sloppy. And it's Lazy. Here's why you should record-and edit-interviews. From my new book Mic Drop Moments www.micdropmoments.net

07/14/2025

I'm collecting your questions now for tomorrow's live Q&A about LOCAL RADIO. Jay Mitchell (Local Radio Newsletter) and I are hosting a webinar at 1pm eastern time tomorrow to dig into what local broadcasters face and how to overcome your challenges.

Join the webinar: https://tracyjohnson.kartra.com/page/localizemaximizemonetize

To submit a question in advance, reply in the comments here, send me a direct message, or email me at [email protected]

07/11/2025

Your Best Content Goes First!

When you launch a topic, introduce a guest, or conduct an interview...how do you start? Do you save your best moments for the "grand finale?" That's a mistake. Try starting with the best moment instead. See what happens.

Here's a quick video tip from my new book Mic Drop Moments. For more, go to https://www.micdropmoments.net.

And for more video tips and training (free), check out:

https://insidersradionetwork.com/insiders-free-content/

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