Morning Radio

07/11/2025

Your Best Content Goes First!

When you launch a topic, introduce a guest, or conduct an interview...how do you start? Do you save your best moments for the "grand finale?" That's a mistake. Try starting with the best moment instead. See what happens.

Here's a quick video tip from my new book Mic Drop Moments. For more, go to https://www.micdropmoments.net.

And for more video tips and training (free), check out:

https://insidersradionetwork.com/insiders-free-content/

07/08/2025

Here's a sneak peek of today's free webinar...I'll show you how to maximize live broadcasts at events...Beyond The Tent is the sixth webinar in The Localize - Maximize - Monetize summer series. It starts at 1 pm Eastern time today.. And, if you can't make it live, I'll send a replay link to all who have registered. Sign up here: https://tracyjohnson.kartra.com/page/localizemaximizemonetize

07/07/2025

How do you handle clients or event partners when they expect to be on your show or have you do a live broadcast? Tomorrow is Webinar #6 in our summer series: Localize-Maximize-Monetize! We wrap up the series with a full-on instructional guide for managing live broadcasts, remotes, and interviews. You'll find out when to broadcast live and when NOT to...and how to manage the client or partner when it makes no sense to do a live show or cut-ins. It's loaded with examples and details that will make you sound better AND generate new revenue. Don't miss Beyond The Tent tomorrow at 1pm Eastern Time. Register to be there live here: https://lnkd.in/gKX2-WGq

06/30/2025

Tomorrow, I'm going to show you what to do...and what not to do...at appearances, promotions, events, and remotes. It's the fifth webinar in my summer series: Localize-Maximize-Monetize. This is all about attracting attention when on location, attracting new potential listeners, and turning appearances into new revenue (Get your market manager and sales manager ot his one). It's called WIN THE MOMENT: Be Seen, Be Heard, Get Paid. It starts at 1pm eastern time tomorrow...and you do need to register in advance here:

https://tracyjohnson.kartra.com/page/localizemaximizemonetize

Here's a short sneak preview of what you'll get:

06/23/2025

Localize - Maximize - Monetize continues! The fourth episode in my summer webinar series is tomorrow at 1pm eastern time. I'm showing you how to make Local Content your secret weapon in FREE 30-minute seminars. Tomorrow, you'll get six specific ideas (two for promotions, two for programming, and two for digital/social engagement) that attracts audiences, spreads to new potential listeners, and GENERATES GREAT REVENUE. Get your entire management team to this webinar. It's free, but you have to sign up in advance:

https://tracyjohnson.kartra.com/page/localizemaximizemonetize

06/17/2025

Today...I'll show you how your station can make non-local programming sound local. Don't let syndication and voice-trackers prevent you from connecting with your market. Even if you're not "there," your audience will think you are if you follow these guidelines.

This is the third seminar in my summer series: Localize-Maximize-Monetize. Join me at 1pm Eastern time TODAY...and sign up here to reserve your spot:

https://tracyjohnson.kartra.com/page/localizemaximizemonetize

Here's a sneak preview of what you'll get:

06/14/2025

Thanks to my friend Jim Sherwood at for inviting me on his podcast this week. Great conversation about using AI to generate content for radio stations. Watch here: https://www.skyrocketradio.com/podcast/ai-powered-radio-content-with-tracy-johnson. , , , Skyrocket Radio, LLC,

Hear from consultant, strategist, and all-around radio sage Tracy Johnson on how stations can stop dabbling in digital and start banking on it.

06/10/2025

Today: I'll show you how to ooze local content in everything you do! Join me for my next free webinar: Content Additives. It's seminar 2 in the summer series Localize - Maximize - Monetize. It starts at 1pm eastern time. If you can't make it live, sign up anyway and I'll send you a replay link later today. Here's the signup page: https://tracyjohnson.kartra.com/page/localizemaximizemonetize

06/10/2025

Personalities: You're in the middle of a guest interview and it's a disaster. Nothing is working. What can you do? Here's how to recover. From my new book Mic Drop Moments: The Playbook for Unforgettable Guest Interviews www.micdropmoments.net

06/06/2025

When you're interviewing a guest, are you paying attention and listening for key moments that could become great conversation points...or are you thinking/planning/worrying about what you're going to ask or say next? Many performers miss the moment that could turn an average interview into gold. Here are some tips to help you size the moment...from my new book Mic Drop Moments. www.micdropmoments.net.

06/04/2025

Great interviews don’t start with a question.
They start with a setup. A Hook that builds curiosity and intrigue.

Before you ask anything, your job is to build tension…

To make your audience think:
“Ooooh, this is gonna be good.”

Too many interviewers rush it.

Here's more on that, from my new book Mic Drop Moments: The Playbook for Unforgettable Guest Interviews. www.micdropmoments.net

06/04/2025

ICYMI: Yesterday's webinar: The Local Vault showed you how to build a deep resource to feed a local content strategy. It's the first in my new six-week series. And it's all free! Get more details and don't miss the next five sessions here:
https://tracyjohnson.kartra.com/page/localizemaximizemonetize