JFGruber

JFGruber A Media Creator with 19+ years of experience producing creative solutions that transcend boundaries. John has several years experience as a project manager.

John Gruber is an Online Media Designer, with fifteen years experience in digital media. Working as a web designer, graphics designer and with online video, John is very versatile. He has created websites and website assets including video production, Flash animation, graphics and layouts. Using Photoshop, Illustrator, Dreamweaver, Flash Final Cut Pro, Motion, Logic Pro and Compressor, John has ex

tensive knowledge in the entire production process. Working as a QA Manager for an Internet software company, John headed the team with mission critical responsibilities—earning two recognition awards for his leadership. He Co-founded a web design company with high profile customers such as WealthTV, Working with inner city youth in San Francisco Bay Area and in Sacramento for twelve years, he managed teams of both adults and youth in large events. Managing both budgets and personnel efficiently. Graduating from UCSD with honors and obtaining a BA in Visual Arts Media, John has experience in all aspects of video creation. Using Final Cut Pro, Motion, Logic Pro and the Adobe Creative Suite, he has extensive knowledge in not only the technical requirements of online video but the knowledge of what is needed in preproduction, production and postproduction of a video specifically for an online audience.

09/03/2025

I was just called lazy by my 10 year old nephew for using AI. When was the last time he had to create production level content. When was the last time you did? How much did it cost? Yeah I can't afford it either.
Here's the seen for this video:
Julie sits in her corner office, NYC skyline shimmering. A crumpled paper, a soft sigh. More than just a bill, the weight of unseen effort. She thinks of rejected innovations, the human heart behind the algorithm. A rebellion stirs. She looks into the camera, raw truth in her eyes. Can she make them understand the struggle?

08/18/2025

My last AI video got some pushback for being to theatrical (actually, I believe the term was Artsy Fartsy). I actually edited out a lot of the theatrics from AI. So here's the actual generated, non edited AI Video

08/16/2025
08/03/2025

This video discusses the real need for AI in small businesses. Businesses don't have the resources to create professional-looking content, and AI can really help. This video does show the shortcomings of AI video content. Stay tuned for more posts where I'll explore the issues and challenges of creating AI videos and images.

04/24/2025

This post is the third in a series of posts about AI. The first post was a pitch for a beauty school. In the post, I explained the benefits and shortcomings of AI. In the second post, I had both video and text generated by AI to give a feel for what an AI post would look like. This post uses a new tool to generate up to 30 minutes of video from a script. I put it to the test. I used a scene from a movie script I wrote a few years back. The first part of the video is AI-generated. The second part of the video is the same scene (edited because AI is just flat-out deleted parts of the script. Everybody's a Critic) performed by actors Kiki Yeung (https://www.imdb.com/name/nm3161641/?ref_=nv_sr_srsg_2_tt_3_nm_5_in_0_q_kiki%2520Y) and Chuck Ng (https://www.imdb.com/name/nm8438747/?ref_=fn_all_nme_1). One thing: the AI tool broke down the script into shots and allowed me to rerender shots. If you use AI, you'd better have an experienced human to edit and proofread the content.

Below are the links to the previous posts.
https://fb.watch/zasaTw7pBg/
https://fb.watch/zasdB5_tNr/
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04/06/2025

This proof-of-concept video demonstrates how AI tools can be harnessed to create compelling corporate content—from visuals to sound. All video clips were generated using AI, then edited and polished in Final Cut Pro. The music was composed and mixed entirely in Logic Pro, giving the final piece a clean, professional finish.

✨ This project is a glimpse into the future of digital media creation—faster workflows, endless creativity, and production-level results.

🔧 Tools Used:
• AI Video Generator
• Final Cut Pro (editing)
• Logic Pro (original soundtrack)

💡 Perfect for:
• Corporate promos
• Brand showcases
• Product launch concepts
• Future-forward content creators

📩 Interested in collaborating or learning more? Let’s connect.
jfgruber.com/contact

03/16/2025

AI tool.
I used a video AI tool to generate the video. I made the music. It took me most of my 1200 credits to get the model to do what I wanted—sort of. It took two days to assemble this, and I'm still unhappy with the dialog. In comparison, I took about a day to do my last video post using stock footage.
Here are the takeaways:
1 It cost me $10 for 1200 credits; it took 30 credits to make a 5-second video.
2 Some things it never could generate. The model blowing a kiss to the camera made her v**e. I altered the prompt to say, "Blow a kiss to the camera, "she brought a camera lens, wearing sunglasses up to her mouth, and kissed it. I altered the prompt again to say blow a kiss to me (the viewer), and she gave a very erotic kiss to a woman who walked up to her on the street.
3 The politically correct art n***s wouldn't allow me to use a short video of the model turning right and then looking back over her shoulder, citing it was inappropriate. Really, you create a scene where she molests a woman's mouth with her tongue on the street, but this is inappropriate? What happens if you're making a horror movie trailer?
4 The text-to-voice feature didn't really speak naturally. Using punctuation did help, but guess what? There was more rendering and credit burning.
5 Your videos must be short (5 or 8 seconds with the tool I used). Tools are getting better but it will cost you.
In short, AI is good for the following:
• Better results than Google for search.
• A good starting point when you're staring at a blank page.
• If you are not working with a brand identity or style guidelines, you can use AI for quick graphics and short videos for Social Media.
• Commenting computer code. I used this on code I did years ago and forgot what the code did.
• Coding, but you better check it. I suggest you add a comment code to your programming prompt.
If you guys have any questions or comments, feel free to reply.

Merry Christmas
12/25/2024

Merry Christmas

📷 Considering a photo shoot? Let's talk gear! 📱 vs. 📸🔍 Smartphone: Convenient, portable, and always on hand. Perfect for...
05/16/2024

📷 Considering a photo shoot? Let's talk gear! 📱 vs. 📸

🔍 Smartphone: Convenient, portable, and always on hand. Perfect for quick snaps with minimal setup. But beware of lens distortion, which can slightly warp images, especially in close-up shots.

📸 DSLR: Offers unparalleled control, quality, and versatility. Interchangeable lenses allow for precise composition and minimal distortion, especially when using prime lenses. The result? Crisp, true-to-life images without the distortions common in smartphone photography.

Both have their strengths, but if you're aiming for professional-grade shots without distortion, the DSLR is the clear winner! 🏆 📷✨

🎥🖌️ When it comes to creating captivating content, whether it's a video or a graphic layout, the art of composition is k...
05/05/2024

🎥🖌️ When it comes to creating captivating content, whether it's a video or a graphic layout, the art of composition is key! Just like arranging elements in a graphic design, composing a video involves carefully orchestrating visuals, text, and sounds to tell a compelling story. From balancing colors and typography to crafting seamless transitions and pacing, every detail plays a crucial role in capturing your audience's attention. So whether you're a designer or a filmmaker, remember, the magic happens when creativity meets composition! ✨

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San Diego, CA

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