BOL

12/08/2022

Recessions don’t spell the end for your marketing department. Learn real-life examples of marketing strategies that worked during past recessions.

https://hubs.ly/Q01tsbMV0

12/01/2022

Drift's VP of Revenue Marketing, Justin Keller shares why investing in marketing during the unknown is a strong play. Find out how to get buy-in from key stakeholders to keep your marketing engine moving in our latest blog from our B2B In The Black collaboration series.

https://hubs.ly/Q01trWwS0

11/17/2022

Changing buyer behaviors, sales cycles, and now a recession is making it more and more important for marketing and finance leaders to align. CMO, Rashmi Vittal and VP of Finance, Nick Mayes of Productiv joined us to talk about finding and executing opportunities for increased efficiency during tough times. Read our latest blog post to find out about their approach to growth in times of uncertainty.
https://hubs.ly/Q01svSh90

11/10/2022

BOL Agency and partnered on a new content series on how marketing and finance can forecast and execute together to help recession-proof B2B marketing. 🤝

In the first installment of the series, BOL CEO Thad Kahlow sat down with Drew Chapin, CMO of Hyland to talk about the importance of communication, connection, trust and alignment in an uncertain world.

https://hubs.ly/Q01qvFxK0

11/03/2022

Enterprise B2B organizations face specific challenges that go beyond how to choose your keywords and the types of content that will rank for those keywords. For these businesses, a solid foundation of basic B2B SEO strategy pays big dividends.

Read about our 10 tips for building an enterprise B2B SEO strategy in our newest blog post. 🔍

https://hubs.ly/Q01qvvmc0

11/01/2022

Big news: BOL made Inc. Magazine's Awards list! This list validates and spotlights "organizations delivering products or services that power B2B entrepreneurs and enterprises".

We are honored to be recognized as a Power Partner for our contributions to the B2B space.

Check out the list here: https://hubs.ly/Q01r3sbZ0

10/27/2022

TL;DR of GTM: The Pocket Guide of Must-Know Terms

ABM Beyond the Click? Persona vs ICP? Creating a 1:Few campaign? Marketing acronyms are everywhere but can mean different things to different teams. Together with RollWorks Account-Based Platform, we created a GTM Terms Guide that will help align your marketing and sales teams.

TL;DR of GTM: The Pocket Guide of Must-Know Terms October 26, 2022 Share this Flipbook Facebook Twitter Email LinkedIn Whether you’ve been in the same industry for decades or hop industries every year or two, chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot top...

10/19/2022

TEDxFremontEastDistrict presents 'Succor the Southwest', a COUNTDOWN event

Get ready for TEDxFremontEastDistrict presents 'Succor in the Southwest', a Countdown event championing and accelerating solutions to the climate crisis by turning ideas into action.

We're excited to sponsor this important event on October 22nd. Register now!

As we look to the future, we must build forward and emerge more sustainable and resilient than before.

10/18/2022

BOL is looking for an experienced Senior Account Manager to join our Client Service team. This person will grow/retain a book of business and will be responsible for building strong client relationships, developing account management strategies, and more! 🙌

https://hubs.ly/Q01q1cry0

10/13/2022

Understanding which B2B marketing tactics are working best allows you to allocate your resources more effectively and generate more leads and sales for your business. Learn more about which key analytics to track.

https://hubs.ly/Q01n0bGW0

10/07/2022

Thank you to the amazing BOL team for making this a truly great place to work! We are so excited and honored to be recognized as a Boston Best and Brightest Company to Work For, again.

“These 2022 winning organizations have stood out during unpredictable times and have proven they are an employer of choice. They continue to keep the needs of their employees first and provide perks that include, development, wellbeing, work-life balance, rewards and recognition. In addition, these winning companies offer a fantastic work culture and workplace environment that attracts and retains superior employees."
- Jennifer Kluge, President and CEO of NABR and The Best and Brightest Program.

10/06/2022

Gated vs. ungated content? That is the question. There are pros and cons for both, but what it really comes down to is a question of value. Read our recent blog article to learn more.
https://hubs.ly/Q01l4Npl0

09/29/2022

The key to successful ABM is to kick it off the right way. The mission-critical steps below are based on simple truths that have helped our clients successfully evolve from Brand > Demand > ABM. Our latest blog post dives into the 5 key steps to take to launch ABM faster and better.

https://hubs.ly/Q01n09C10

09/27/2022

Attending 6sense's Breakthrough User Conference? Us too! 👏

As a Gold sponsor, BOL will be conducting live ABM Assessments at our Genius Bar booth.

The assessment includes a deep dive into:
☑️ 6sense foundational set-up & configuration
☑️ ABM Audience development strategy
☑️ Media activation & performance
☑️ Sales enablement and marketing-to-sales motion
☑️ RevOps to position the marketing function into a source of predictable revenue
☑️ Measurement & KPI stewardship
☑️ And more!

Time slots are limited, and the first 15 sign-ups will receive priority status, so claim your assessment today!

https://hubs.ly/Q01nlfD80

09/22/2022

Google aims to help marketers understand and track their web performance to make adjustments and improvements faster in a cookie-free world. Read our latest blog to find out what a new GA Search Console integration and data-attribution model means for B2B marketers.
https://hubs.ly/Q01l4NTh0

09/15/2022

In the midst of a recession, B2B leaders need to rethink how they leverage marketing technology like 6sense. Read our latest blog and find out how to use B2B MarTech for customer retention and cross-selling.

https://hubs.ly/Q01l4MTb0

09/12/2022

Proceed with Confidence - 6sense

BOL has been a 6sense partner from day one because we understand the value this kind of partnership brings to both BOL and 6sense customers. 6sense CEO, Jason Zintak's philosophy on approaching B2B selling and marketing in a way that shows the value of B2B leaders' hard work really resonates with us, especially in a time of uncertainty.

Check out Jason’s new manifesto and ask us how you can with 6sense and BOL.

Know everything with 6sense. Do anything with BOL.

6sense CEO Jason Zintak shares how organizations and revenue teams can proceed with confidence and succeed — in any climate.

09/08/2022

Getting started with ABM can be boiled down to just 6 simple steps (and you probably already know how to do most of them). Read our latest blog post to learn more.
https://hubs.ly/Q01j9zHH0

09/01/2022

70 percent of marketers said they used ABM in 2021. If you are one of those marketers and you aren't getting results, we hate to tell you this, but your ABM campaign isn't an ABM campaign.
https://hubs.ly/Q01h_SYx0

08/25/2022

Not personalizing your content is one of the biggest reasons ABM campaigns fail.

ABM content personalization doesn’t have to be daunting. Use these 9 tactics to easily personalize your content at scale.

https://hubs.ly/Q01hbGRz0

08/24/2022

BOL is looking for a Technical Onboarding Specialist at BOL to play a key role in shepherding clients through ABM platform adoption as an ABM platform/product expert to accelerate use case adoption & path-to-first-value. We are specifically looking for candidates on the East Coast who will be working on International clients.

https://hubs.ly/Q01kRXxf0

08/18/2022

ABM has a significant impact on ROI and drives revenue growth for businesses. So, choosing the right ABM agency to work with is an important decision. Know what to look for when trying to decide on the best ABM agency to partner with.

https://hubs.ly/Q01hbMBM0

08/17/2022

Top 5 Misunderstood ABM Terms

Associate Director of Paid Media, Ali Mesick collaborated with BOL partner RollWorks Account-Based Platform on a blog post bringing clarity to some of the most misunderstood ABM terms. Check it out!
https://hubs.ly/Q01kfQcp0

A breakdown of the most misunderstood account-based marketing terms and tactics.

08/11/2022

When the vast majority of your content marketing strategy effectively targets your ICP, you’ll see better results. Find out how in our latest blog post.

https://hubs.ly/Q01hbPVC0

08/09/2022

Clutch.co has named BOL as a top B2B Company! We are proud to be recognized for providing high-quality, high-value digital marketing services like ABM, SEO, Paid Media, and more to the B2B community.
https://hubs.ly/Q01jzD2c0

08/04/2022

Look at your entire process and ensure you’ve implemented these top four digital practices that drive high B2B digital marketing performance.

https://hubs.ly/Q01h8HLD0

08/02/2022

CNIL’s Google Analytics Ruling is a Big Problem for Businesses

Several recent EU privacy rulings could fundamentally change how web performance is measured and reported. Find out what you need to know for your business.

https://hubs.ly/Q01h8lp00

CNIL’s Google Analytics ruling and other EU privacy mandates could change how web performance is measured and reported. Learn what your business must do.

08/01/2022

We're excited to welcome Marissa to the BOL team!

07/28/2022

Find out what several recent EU privacy rulings could mean for marketers when it comes to data privacy.

https://hubs.ly/Q01h8fn60

07/25/2022

Demand generation is about a lot more than attracting attention. Learn how these 5 strategies can earn top-tier leads while aligning your sales and marketing teams.

https://hubs.ly/Q01f_pHc0

07/21/2022

Need more top-of-funnel activity? Get the right leads to enter the funnel with these 5 B2B demand generation strategies.

https://hubs.ly/Q01f_pS80

07/14/2022

Discover 9 steps to crafting B2B marketing content that attracts attention, so you can engage your audience and convince them to buy from you.

https://hubs.ly/Q01fW59h0

07/12/2022

Great fireside chat with BOL Creative Director, Kim Wright and Sr. Director of Paid Media, Lizzie Magnarelli at DigiMarCon about the alignment of Creative and Paid Media. When Creative and Paid Media align, you get campaigns that are more customized, more personalized, and more engaging for your target audience.

07/12/2022

Are you ready?! In 30 minutes BOL Creative Director, Kim Wright and Sr. Director of Paid Media, Lizzie Magnarelli will take the stage at DigiMarCon West to talk about the alignment of Paid Media AND Creative. Hope to see you there!

07/12/2022

Did you catch BOL's Sr. Director of Paid Media, Lizzie Magnarelli talking CRO at DigiMarCon West today? The BOL team is having a blast speaking and connecting with all of the great attendees!

07/11/2022

Join Our Team

BOL, a Best Places To Work award-winning company, is looking for a Senior Paid Media Specialist to join our team and manage clients' paid media campaigns - including set-up, support, reporting, and analysis. If you are a paid media expert, this is the role for you!

https://hubs.ly/Q01gy9M40

BusinessOnline is looking for a Senior Paid Media Specialist to effectively manage clients’ Paid Media campaigns including set-up, support, reporting, and analysis.

07/07/2022

What’s the difference between demand gen vs. lead gen? And how can you maximize the efficiency and effectiveness of both types of marketing? Read our latest blog post to find out.

https://hubs.ly/Q01fWgL80

06/30/2022

A lot of factors come into play when determining what an ABM program should cost. Find out what those factors are and the average cost of each in our latest blog post.

And remember, the other big question you should be asking is how much is an ABM program worth to your business?

https://hubs.ly/Q01fFxCW0

06/29/2022

Introducing BOL's newest BusDev team member!

06/28/2022

We're so excited to welcome Faraji to the BOL team!