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Spinnaker Marketing "Social media from strategy to implementation"

Spinnaker Marketing "Social media from strategy to implementation" Social media, digital and marketing agency bringing a unique blend of 20 years of expertise in marke

Spinnaker Marketing delivers marketing and as an extension, social media services, "From strategy to integration to implementation". With over 20 years of expertise in marketing and over 10 years of expertise in digital and social media, we are uniquely positioned to help you devise and implement a measurable business and marketing strategy to reach your business goals

Our associates have a broad

Spinnaker Marketing delivers marketing and as an extension, social media services, "From strategy to integration to implementation". With over 20 years of expertise in marketing and over 10 years of expertise in digital and social media, we are uniquely positioned to help you devise and implement a measurable business and marketing strategy to reach your business goals

Our associates have a broad

Operating as usual

The big question...  On all social platforms actually.  With spammers and scammers roaming pretty much all social platfo...
12/04/2022

The big question... On all social platforms actually. With spammers and scammers roaming pretty much all social platforms, the dilemma becomes do I expand my network as much as I can or should I be more selective? https://rfr.bz/f5ecn14

YouTube is not alone, we have seen a proliferation of similar operations on Facebook (AKA pages peddling free goods (air...
12/02/2022
Google's Removed Over 31,000 Chinese YouTube Channels for Coordinated Influence Operations in the Last 7 Months

YouTube is not alone, we have seen a proliferation of similar operations on Facebook (AKA pages peddling free goods (airline tickets, cars, RVs and other) to build a following that can later either be used to promote scams, malware or propaganda or be sold to nefarious actors ; "It seems, based on Google’s description, that the main purpose of this effort is to first build an audience in the app with engaging, light content, before then using that reach to sprinkle in some pro-China sentiment, in order to seed it among broader audiences."

The program appears to be looking to use YouTube as a vector for distributing pro-China content.

We've all wondered why we are seeing Facebook ads for things we have no interest in.  Some are due to advertisers throwi...
11/30/2022

We've all wondered why we are seeing Facebook ads for things we have no interest in. Some are due to advertisers throwing a very wide net but as some of us advertisers have long noticed, there is a serious issue with Facebook targeting https://rfr.bz/f5d0efc

70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is ...
11/27/2022

70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry betwee...
11/26/2022
Research: When Praising the Competition Benefits Your Brand

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability.

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For ...

Among the 49% of U.S. consumers who stated they were incorrectly targeted, 88% acted against the brand, with 42% saying ...
11/24/2022
49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

Among the 49% of U.S. consumers who stated they were incorrectly targeted, 88% acted against the brand, with 42% saying they immediately unsubscribed to all of the brand’s marketing content, 24% choosing to block all content from the brand on social media and 22% deciding not to purchase from the brand again.

The survey, conducted with YouGov, reveals that 49% of U.S. consumers have been incorrectly targeted and 88% acted against the brand, with 42% saying they immediately unsubscribed to all of the brand's marketing content, 24% choosing to block all content from the brand on social media and 22% decidi...

Business owners may have to navigate rule changes coming from the Labor Department. Here’s how to get ready.  https://rf...
11/21/2022

Business owners may have to navigate rule changes coming from the Labor Department. Here’s how to get ready. https://rfr.bz/f5cjsjw

That has been my philosophy for decades
11/19/2022

That has been my philosophy for decades

11/17/2022
Three things very wrong with this attempt to connect on LinkedIn or any other networking site 1-Don't try to sell on fir...
11/12/2022

Three things very wrong with this attempt to connect on LinkedIn or any other networking site
1-Don't try to sell on first contact, build a relationship first
2-When you use automation, at least make sure it works
3-At least build a credible profile, this one of the worst I have seen and has red flags all over it

Looking to exploit new Twitter owner Elon Musk’s declaration that the platform may start charging users for “verified” s...
11/04/2022
Scammers Bombard 'Verified' Twitter Users, Pose Potential Danger To Brands' Ad Funds, Reputation

Looking to exploit new Twitter owner Elon Musk’s declaration that the platform may start charging users for “verified” status and membership in the platform’s premium Blue service, cyber criminals are bombarding those users with scams.

Scammers could potentially siphon off brands' marketing money, as well as defame a company's Twitter profile with offensive content, warns one security expert.

The big question...  On all social platforms actually.  With spammers and scammers roaming pretty much all social platfo...
11/04/2022

The big question... On all social platforms actually. With spammers and scammers roaming pretty much all social platforms, the dilemma becomes do I expand my network as much as I can or should I be more selective? https://rfr.bz/f5awggh

In today’s economic climate, your brand is more important than ever and consistency is essential. It’s how you stand out...
11/03/2022

In today’s economic climate, your brand is more important than ever and consistency is essential. It’s how you stand out, make a name for yourself, and keep your company growing. It’s how you build lasting relationships with your customers and it’s what keeps you ahead of your competition. https://rfr.bz/f5audof

And it does not even have to cost you anything, visit their page, their YouTube channel, their other online acc...
11/03/2022

And it does not even have to cost you anything, visit their page, their YouTube channel, their other online accounts, subscribe, follow, like their posts, better, use the emoticons, they are more powerful than just like, comment. Leave them a review.

YouTube is not alone, we have seen a proliferation of similar operations on Facebook (AKA pages peddling free goods (air...
11/02/2022
Google's Removed Over 31,000 Chinese YouTube Channels for Coordinated Influence Operations in the Last 7 Months

YouTube is not alone, we have seen a proliferation of similar operations on Facebook (AKA pages peddling free goods (airline tickets, cars, RVs and other) to build a following that can later either be used to promote scams, malware or propaganda or be sold to nefarious actors ; "It seems, based on Google’s description, that the main purpose of this effort is to first build an audience in the app with engaging, light content, before then using that reach to sprinkle in some pro-China sentiment, in order to seed it among broader audiences."

The program appears to be looking to use YouTube as a vector for distributing pro-China content.

Nothing replaces experience both in traditional and digital marketing but a certification certainly can be helpful and i...
11/02/2022

Nothing replaces experience both in traditional and digital marketing but a certification certainly can be helpful and in a constantly changing digital landscape there is always something new to learn

Facebook has been under fire recently, with explosive whistleblower allegations and continuing regulatory headaches. But...
10/31/2022
Facebook’s New Nightmare—Is It Time To Delete Your Account?

Facebook has been under fire recently, with explosive whistleblower allegations and continuing regulatory headaches. But things might have just got worse for Facebook’s 3 billion users—could it be the turning point that finally incentivises people to delete their accounts?https://rfr.bz/f5an7m9MainFacebook&sh=112e14316b33

Facebook has been under fire recently, with explosive whistleblower allegations and continuing regulatory headaches. But things might have just got worse for Facebook’s 3 billion users—could it be the turning point that finally incentivises people to delete their accounts?

We've all wondered why we are seeing Facebook ads for things we have no interest in.  Some are due to advertisers throwi...
10/30/2022

We've all wondered why we are seeing Facebook ads for things we have no interest in. Some are due to advertisers throwing a very wide net but as some of us advertisers have long noticed, there is a serious issue with Facebook targeting https://rfr.bz/f5an6f5

Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago. Now for the firs...
10/30/2022

Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago. Now for the first time, Facebook Messenger users will get the power to unsend too so they can remove their sent messages from the recipient’s inbox. https://rfr.bz/f5amin0

What if there was a way to neutralize the negative effects of digital distraction and increase happiness, health, and cr...
10/29/2022
How Digital Distraction Is Killing Creativity and What to Do About It

What if there was a way to neutralize the negative effects of digital distraction and increase happiness, health, and creativity in the process?

What if there was a way to neutralize the negative effects of digital distraction and increase happiness, health, and creativity in the process? In this piece, Brian Solis gives us a practical, playful, and incredibly powerful approach for doing just that.

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing materi...
10/28/2022

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers. The brochure also addresses how those established consumer protection principles apply in social media and influencer marketing.https://rfr.bz/f2ta021

And it does not even have to cost you anything, visit their page, their YouTube channel, their other online acc...
10/27/2022

And it does not even have to cost you anything, visit their page, their YouTube channel, their other online accounts, subscribe, follow, like their posts, better, use the emoticons, they are more powerful than just like, comment. Leave them a review.

70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is ...
10/27/2022

70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales

Want to view or change your privacy/security settings, but don't know where to find them? Use these direct links to upda...
10/26/2022

Want to view or change your privacy/security settings, but don't know where to find them? Use these direct links to update your privacy settings on popular devices and online services or read about your platforms’ privacy policies and statements. https://rfr.bz/f3i1dx4

“We’re exploring whether a rule that would trigger stiff civil penalties for violators would make the market fairer for ...
10/26/2022
FTC Crackdown On Endorsements Continues, With New Proposal To Create Fines.

“We’re exploring whether a rule that would trigger stiff civil penalties for violators would make the market fairer for consumers and honest businesses,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. The agency’s focus is mainly centered on the use of bogus online reviews and endorsements of products designed to trick consumers into buying a product. But the rulemaking proposal adopted last week says it is also looking at endorsers who misrepresent their experiences with a product or service.

Whether on-air, on a podcast or beyond, endorsement ads are under scrutiny in Washington where the Federal Trade Commission has voted 3-1 to begin exploring stiffer penalties tied to deceptive

Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them.  http...
10/26/2022

Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them. https://rfr.bz/f3i0pyv

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry betwee...
10/26/2022
Research: When Praising the Competition Benefits Your Brand

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability.

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For ...

When it comes to online scams, the more you know how they work, plus a healthy dose of paranoia, the more you can protec...
10/26/2022

When it comes to online scams, the more you know how they work, plus a healthy dose of paranoia, the more you can protect yourself https://rfr.bz/f3i0plm

Before we jump into determining what to do with a malicious email, there are a few general tricks users should learn to ...
10/25/2022
Five easy ways to recognize and dispose of malicious emails | Malwarebytes Labs

Before we jump into determining what to do with a malicious email, there are a few general tricks users should learn to spot red flags for malicious activity.

What should you check for to determine if an email is spam or malicious? Here are five red flags to look for—and what to do with those malicious emails when you find them.

Remember 1987 and "Thriving on Chaos" and then "In search of excellence" by Tom Peters?  When did we forget that one of ...
10/23/2022
Six customer experience pitfalls to avoid

Remember 1987 and "Thriving on Chaos" and then "In search of excellence" by Tom Peters? When did we forget that one of the major key of success is customer focus and customer experience? By the way, these books were my bibles for decades until I lost them during a move. By the way, at the time Tom Peters also worked for McKinsay.

To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation.

Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago. Now for the firs...
10/23/2022

Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago. Now for the first time, Facebook Messenger users will get the power to unsend too so they can remove their sent messages from the recipient’s inbox. https://rfr.bz/f4q96p9

Friday humor
10/21/2022

Friday humor

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing materi...
10/21/2022

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers. The brochure also addresses how those established consumer protection principles apply in social media and influencer marketing.https://rfr.bz/f4q6f0a

It's safe to say that we've become heavily dependent on our phones for pretty much everything. But, how is the use of te...
10/21/2022
5 Reasons You Need a Digital Detox

It's safe to say that we've become heavily dependent on our phones for pretty much everything. But, how is the use of technology affecting our mental health? And what can we do to offset that dependency?

Overexposure to heavy news and social media can take a toll on your mental health. Here's how to know you need a break from technology.

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