Spinnaker Marketing "Social media from strategy to implementation"

12/04/2022

The big question... On all social platforms actually. With spammers and scammers roaming pretty much all social platforms, the dilemma becomes do I expand my network as much as I can or should I be more selective? https://rfr.bz/f5ecn14

12/02/2022

Google's Removed Over 31,000 Chinese YouTube Channels for Coordinated Influence Operations in the Last 7 Months

YouTube is not alone, we have seen a proliferation of similar operations on Facebook (AKA pages peddling free goods (airline tickets, cars, RVs and other) to build a following that can later either be used to promote scams, malware or propaganda or be sold to nefarious actors ; "It seems, based on Google’s description, that the main purpose of this effort is to first build an audience in the app with engaging, light content, before then using that reach to sprinkle in some pro-China sentiment, in order to seed it among broader audiences."

The program appears to be looking to use YouTube as a vector for distributing pro-China content.

11/30/2022

We've all wondered why we are seeing Facebook ads for things we have no interest in. Some are due to advertisers throwing a very wide net but as some of us advertisers have long noticed, there is a serious issue with Facebook targeting https://rfr.bz/f5d0efc

11/27/2022

70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales

11/26/2022

Research: When Praising the Competition Benefits Your Brand

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability.

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For ...

11/24/2022

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

Among the 49% of U.S. consumers who stated they were incorrectly targeted, 88% acted against the brand, with 42% saying they immediately unsubscribed to all of the brand’s marketing content, 24% choosing to block all content from the brand on social media and 22% deciding not to purchase from the brand again.

The survey, conducted with YouGov, reveals that 49% of U.S. consumers have been incorrectly targeted and 88% acted against the brand, with 42% saying they immediately unsubscribed to all of the brand's marketing content, 24% choosing to block all content from the brand on social media and 22% decidi...

11/22/2022

Produce Growers Are Coming For Your Kids on TikTok - BNN Bloomberg

Produce growers are bringing their fruits and vegetables to their consumers, not at a farmers market but on TikTok.

The industry thinks social media is the next big thing for marketing fresh food.

11/21/2022

Business owners may have to navigate rule changes coming from the Labor Department. Here’s how to get ready. https://rfr.bz/f5cjsjw

11/20/2022

Amazon sues thousands of Facebook group administrators over fake reviews

Fake and paid reviews peddling junk products are a plague on Amazon, to a point where you cannot really trust reviews

Amazon sued more than 10,000 Facebook groups, including one, called "Amazon Product Review," which had more than 43,000 members.

11/19/2022

That has been my philosophy for decades

11/17/2022

11/12/2022

Three things very wrong with this attempt to connect on LinkedIn or any other networking site
1-Don't try to sell on first contact, build a relationship first
2-When you use automation, at least make sure it works
3-At least build a credible profile, this one of the worst I have seen and has red flags all over it

11/04/2022

Scammers Bombard 'Verified' Twitter Users, Pose Potential Danger To Brands' Ad Funds, Reputation

Looking to exploit new Twitter owner Elon Musk’s declaration that the platform may start charging users for “verified” status and membership in the platform’s premium Blue service, cyber criminals are bombarding those users with scams.

Scammers could potentially siphon off brands' marketing money, as well as defame a company's Twitter profile with offensive content, warns one security expert.

11/04/2022

The big question... On all social platforms actually. With spammers and scammers roaming pretty much all social platforms, the dilemma becomes do I expand my network as much as I can or should I be more selective? https://rfr.bz/f5awggh

11/03/2022

In today’s economic climate, your brand is more important than ever and consistency is essential. It’s how you stand out, make a name for yourself, and keep your company growing. It’s how you build lasting relationships with your customers and it’s what keeps you ahead of your competition. https://rfr.bz/f5audof

11/03/2022

And it does not even have to cost you anything, visit their page, their YouTube channel, their other online accounts, subscribe, follow, like their posts, better, use the emoticons, they are more powerful than just like, comment. Leave them a review.

11/02/2022

Google's Removed Over 31,000 Chinese YouTube Channels for Coordinated Influence Operations in the Last 7 Months

YouTube is not alone, we have seen a proliferation of similar operations on Facebook (AKA pages peddling free goods (airline tickets, cars, RVs and other) to build a following that can later either be used to promote scams, malware or propaganda or be sold to nefarious actors ; "It seems, based on Google’s description, that the main purpose of this effort is to first build an audience in the app with engaging, light content, before then using that reach to sprinkle in some pro-China sentiment, in order to seed it among broader audiences."

The program appears to be looking to use YouTube as a vector for distributing pro-China content.

11/02/2022

Nothing replaces experience both in traditional and digital marketing but a certification certainly can be helpful and in a constantly changing digital landscape there is always something new to learn

10/31/2022

Facebook’s New Nightmare—Is It Time To Delete Your Account?

Facebook has been under fire recently, with explosive whistleblower allegations and continuing regulatory headaches. But things might have just got worse for Facebook’s 3 billion users—could it be the turning point that finally incentivises people to delete their accounts?https://rfr.bz/f5an7m9MainFacebook&sh=112e14316b33

Facebook has been under fire recently, with explosive whistleblower allegations and continuing regulatory headaches. But things might have just got worse for Facebook’s 3 billion users—could it be the turning point that finally incentivises people to delete their accounts?

10/30/2022

We've all wondered why we are seeing Facebook ads for things we have no interest in. Some are due to advertisers throwing a very wide net but as some of us advertisers have long noticed, there is a serious issue with Facebook targeting https://rfr.bz/f5an6f5

10/30/2022

Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago. Now for the first time, Facebook Messenger users will get the power to unsend too so they can remove their sent messages from the recipient’s inbox. https://rfr.bz/f5amin0

10/29/2022

How Digital Distraction Is Killing Creativity and What to Do About It

What if there was a way to neutralize the negative effects of digital distraction and increase happiness, health, and creativity in the process?

What if there was a way to neutralize the negative effects of digital distraction and increase happiness, health, and creativity in the process? In this piece, Brian Solis gives us a practical, playful, and incredibly powerful approach for doing just that.

10/29/2022

LinkedIn Adds New Elements to its 'Services' Listings to Help Freelancers Generate Business

LinkedIn has added two new elements to its Services Pages, which enable freelancers and SMBs to list the services that they provide on their LinkedIn profiles, and be found for the same in search results.

The new options will provide more capacity to showcase your work, and boost credibility.

10/28/2022

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers. The brochure also addresses how those established consumer protection principles apply in social media and influencer marketing.https://rfr.bz/f2ta021

10/27/2022

And it does not even have to cost you anything, visit their page, their YouTube channel, their other online accounts, subscribe, follow, like their posts, better, use the emoticons, they are more powerful than just like, comment. Leave them a review.

10/27/2022

70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales

10/26/2022

Want to view or change your privacy/security settings, but don't know where to find them? Use these direct links to update your privacy settings on popular devices and online services or read about your platforms’ privacy policies and statements. https://rfr.bz/f3i1dx4

10/26/2022

FTC Crackdown On Endorsements Continues, With New Proposal To Create Fines.

“We’re exploring whether a rule that would trigger stiff civil penalties for violators would make the market fairer for consumers and honest businesses,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. The agency’s focus is mainly centered on the use of bogus online reviews and endorsements of products designed to trick consumers into buying a product. But the rulemaking proposal adopted last week says it is also looking at endorsers who misrepresent their experiences with a product or service.

Whether on-air, on a podcast or beyond, endorsement ads are under scrutiny in Washington where the Federal Trade Commission has voted 3-1 to begin exploring stiffer penalties tied to deceptive

10/26/2022

Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them. https://rfr.bz/f3i0pyv

10/26/2022

Research: When Praising the Competition Benefits Your Brand

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability.

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For ...

10/26/2022

When it comes to online scams, the more you know how they work, plus a healthy dose of paranoia, the more you can protect yourself https://rfr.bz/f3i0plm

10/25/2022

Five easy ways to recognize and dispose of malicious emails | Malwarebytes Labs

Before we jump into determining what to do with a malicious email, there are a few general tricks users should learn to spot red flags for malicious activity.

What should you check for to determine if an email is spam or malicious? Here are five red flags to look for—and what to do with those malicious emails when you find them.

10/23/2022

https://rfr.bz/f4qbqyp

10/23/2022

Six customer experience pitfalls to avoid

Remember 1987 and "Thriving on Chaos" and then "In search of excellence" by Tom Peters? When did we forget that one of the major key of success is customer focus and customer experience? By the way, these books were my bibles for decades until I lost them during a move. By the way, at the time Tom Peters also worked for McKinsay.

To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation.

10/23/2022

Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago. Now for the first time, Facebook Messenger users will get the power to unsend too so they can remove their sent messages from the recipient’s inbox. https://rfr.bz/f4q96p9

10/22/2022

Brands, media agencies decide to outsource content creation as it becomes more difficult

While creating content is essential for the business, more agencies are outsourcing their content needs as the work becomes more challenging.

While creating content is essential for their business, more agencies are outsourcing their content needs as the work becomes more challenging and voluminous.

10/22/2022

2 Years Into Pandemic, Consumers Still Spending More During Shopping Trips

New data identifies high-performing categories during COVID-19 era

New data from Catalina also identifies high-performing categories during COVID-19 era

10/21/2022

Friday humor

10/21/2022

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers. The brochure also addresses how those established consumer protection principles apply in social media and influencer marketing.https://rfr.bz/f4q6f0a

10/21/2022

5 Reasons You Need a Digital Detox

It's safe to say that we've become heavily dependent on our phones for pretty much everything. But, how is the use of technology affecting our mental health? And what can we do to offset that dependency?

Overexposure to heavy news and social media can take a toll on your mental health. Here's how to know you need a break from technology.