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Cook + Schmid

Cook + Schmid Marketing, Public Relations, Advertising, Interactive, Creative Development, Creative Technologies,

Cook + Schmid is one of the leading public relations firms in San Diego and provides complete public relations, public affairs, advertising and marketing services. Clients include private and public companies, organizations, institutions and government agencies. Since 2006, the San Diego PR firm has won four Silver Anvils, the Public Relations Society of America’s highest national honor for strate

Cook + Schmid is one of the leading public relations firms in San Diego and provides complete public relations, public affairs, advertising and marketing services. Clients include private and public companies, organizations, institutions and government agencies. Since 2006, the San Diego PR firm has won four Silver Anvils, the Public Relations Society of America’s highest national honor for strate

Operating as usual

Our team spent the day producing a series of videos for the San Diego County Water Authority to educate the public on ho...
02/11/2021

Our team spent the day producing a series of videos for the San Diego County Water Authority to educate the public on how our region’s water supply is sampled and treated. Team member Tatiana Ambrosius recorded the voiceover in Spanish.

01/21/2021
San Diego County Water Authority

We’re super proud of our Latino outreach work with the San Diego County Water Authority about the safety of tap water. PRSA San Diego recognized our campaign with two 2020 PRSA Bernays awards in the categories of Research and Multicultural Marketing. Check out our video below to learn more! https://bit.ly/3sEuaLD

01/07/2021

We are proud to support the new West Mission Bay Bridge project by keeping the community informed!

We are looking forward to a great 2021! Wishing everyone a happy and healthy year from the Cook + Schmid team.
01/04/2021

We are looking forward to a great 2021! Wishing everyone a happy and healthy year from the Cook + Schmid team.

Our work with the San Diego County Health and Human Services Agency to normalize breastfeeding among low-income, minorit...
10/26/2020
Breastfeeding Video for San Diego County HHSA

Our work with the San Diego County Health and Human Services Agency to normalize breastfeeding among low-income, minority audiences was selected for presentation at the American Public Health Association’s (APHA) 2020 Annual Meeting and Expo happening tomorrow! The campaign exceeded industry benchmarks for digital campaigns by a factor of 250 percent. Watch the video below to learn more about the campaign! https://bit.ly/3kxDcWu

Campaign to normalize breastfeeding in African-American and Latino communities.

We coordinated a socially distanced press conference for the “Yes on Measure A” campaign. Youth and foster youth organiz...
10/15/2020

We coordinated a socially distanced press conference for the “Yes on Measure A” campaign. Youth and foster youth organizations announced their support for the initiative to raise $900 million to build affordable homes for youth, families, veterans, elderly and people experiencing homelessness.

We stand together.
06/02/2020

We stand together.

We are so grateful for the fallen heroes who risked their lives for our country. We honor you today.
05/25/2020

We are so grateful for the fallen heroes who risked their lives for our country. We honor you today.

Happy Earth Day! Let's continue to protect our earth and enjoy its beauty. 🌎
04/22/2020

Happy Earth Day! Let's continue to protect our earth and enjoy its beauty. 🌎

Our client, Alta Environmental is helping businesses reduce the spread of coronavirus in the workplace by developing and...
04/20/2020

Our client, Alta Environmental is helping businesses reduce the spread of coronavirus in the workplace by developing and implementing site-specific health and safety plans, deep cleaning protocols and emergency response plans. We are proud to work with companies that are keeping our communities safe.

A lot of industries are asking themselves if they should put their marketing and advertising programs on hold. Adweek re...
04/10/2020
Yes, You Can Still Advertise During Coronavirus

A lot of industries are asking themselves if they should put their marketing and advertising programs on hold. Adweek recently provided a valuable list of tips on how to advertise during the pandemic. https://bit.ly/2xjK5XX

Advice for brands and marketers on what to say when nothing seems right.

For many companies, trade shows and conferences are where relationships are born. Around the globe, these in-person even...
03/31/2020

For many companies, trade shows and conferences are where relationships are born. Around the globe, these in-person events are being cancelled due to COVID-19. Smart businesses are finding ways to use digital tools to continue to do business, some without missing a beat. Here’s how our clients are using online opportunities to stay connected with the media and with customers. https://bit.ly/33X90wy

Marketing communications during a crisis can be challenging. Many companies these days are asking themselves what is the...
03/18/2020

Marketing communications during a crisis can be challenging. Many companies these days are asking themselves what is the right approach for continuing to reach out to consumers and partners while being respectful and sensitive. Take a look at the best practices we put together for striking the right tone on social media for businesses. https://bit.ly/2Ww5o2Z

Jonathan Castillo of PATH San Diego and Stephen Russell of the San Diego Housing Federation getting ready for an intervi...
01/30/2020

Jonathan Castillo of PATH San Diego and Stephen Russell of the San Diego Housing Federation getting ready for an interview with Anna Laurel at K**I News following the City Council’s approval of a resolution of necessity for “Homes for San Diegans.” Puts us one step closer to having a $900M bond measure to address homelessness on the Nov. ballot.

Celebrating at our office holiday party, with a toast to the year 2020 to come. @ Soda & Swine
12/19/2019

Celebrating at our office holiday party, with a toast to the year 2020 to come. @ Soda & Swine

Check out the new branding we created for our client, Tapis Corporation! As a leader in the aircraft fabrics industry, t...
12/11/2019

Check out the new branding we created for our client, Tapis Corporation! As a leader in the aircraft fabrics industry, the brand refresh conveys the company’s strong commitment to technical innovation in providing superior quality, sustainability, durability and comfort.

We spent last week at back-to-back TV segments for our client the San Diego Bay Parade of Lights! Will you be at the sec...
12/09/2019

We spent last week at back-to-back TV segments for our client the San Diego Bay Parade of Lights! Will you be at the second night of the holiday boat parade on Sunday, Dec. 15? sdparadeoflights.org

We spent the weekend taking some fun shots for “Comic-Con on the Bay,” our client’s 2019 theme for the Annual San Diego ...
11/19/2019

We spent the weekend taking some fun shots for “Comic-Con on the Bay,” our client’s 2019 theme for the Annual San Diego Bay Parade of Lights! Head out to the Bayfront on the second and third Sundays of December (Dec. 8 & Dec. 15) to see more than 80 Comic-Con-themed boats tour the San Diego Bay.

And a big thank you to Koehler Kraft Boatyard!

We joined 60 other people simulating the lives of very-low income families in a Poverty Simulation event hosted by our c...
11/14/2019

We joined 60 other people simulating the lives of very-low income families in a Poverty Simulation event hosted by our client Jewish Community Foundation of San Diego. We were challenged to live out various scenarios at the poverty level, making ends meet to keep our home secure and utility and food bills paid. A debrief session encouraged us to share lessons learned, wearing the shoes of the disadvantaged.

Our client, the San Diego Bay Parade of Lights has been nominated for the 2019 10Best Reader’s Choice travel awards! Vot...
11/13/2019

Our client, the San Diego Bay Parade of Lights has been nominated for the 2019 10Best Reader’s Choice travel awards! Vote to make this long-standing San Diego tradition one of the best holiday parades in the nation. Cast your vote here: https://bit.ly/2rt7rr1

We are beyond excited to receive a 2019 MarCom Gold Award in the Category of Strategic Communications by the AMCP (Assoc...
10/21/2019

We are beyond excited to receive a 2019 MarCom Gold Award in the Category of Strategic Communications by the AMCP (Association of Marketing and Communication Professionals)! We were recognized for our “Don’t Think, Know” digital marketing campaign for the County’s Health and Human Services Agency. Read more about it: https://bit.ly/32Kt1oN

It’s rare to see our head honcho Jon Schmid take a break - he’s always on the move! Here he is at Aircraft Interiors Exp...
09/11/2019

It’s rare to see our head honcho Jon Schmid take a break - he’s always on the move! Here he is at Aircraft Interiors Expo taking a minute to relax and enjoy our client’s (Tapis Corporation) superior airplane seating fabrics.

On point news coverage from NBC 7’s Nicole Gomez highlighting the multi-million dollar Mission Bay Bridge project that’s...
09/05/2019
Labor Day Weekend Highlights Progress of Mission Bay Bridge Expansion

On point news coverage from NBC 7’s Nicole Gomez highlighting the multi-million dollar Mission Bay Bridge project that’s being headed by our client Flatiron Construction!

NBC 7 San Diego Nicole Gomez NBC 7 San Diego City of San Diego



https://www.nbcsandiego.com/news/local/west-mission-bay-drive-bridge-caltrans-city-of-san-diego-labor-day-weekend-559193281.html

As San Diegans hit the beach for Labor Day weekend, construction crews worked on a multi-million-dollar upgrade to a historic bridge just a mile away.

A few of us took a break from the office yesterday to enjoy the San Diego Padres game.
07/31/2019

A few of us took a break from the office yesterday to enjoy the San Diego Padres game.

Meet the Contractors roundtable was a success today! Thanks to everyone who made it to the event.
07/11/2019

Meet the Contractors roundtable was a success today! Thanks to everyone who made it to the event.

Our very own David Kodama will be hosting a roundtable discussion about increasing odds for business opportunities, prac...
07/10/2019

Our very own David Kodama will be hosting a roundtable discussion about increasing odds for business opportunities, practical advice on how to win contracts, and more! Taking place tomorrow (Thursday 7/11) in Fashion Valley at 11:30am. Register here - http://bizdev.abasd.org - to reserve your seat now.

Upcoming Event!

SCEDC Member, SBDC is having a Small Business Roundtable on Thursday July 11th from 11:30 am to 1:30 pm. See below for more information:

It was a great feeling to help our client the San Diego Housing Federation at today’s San Diego Habitat for Humanity pre...
07/08/2019

It was a great feeling to help our client the San Diego Housing Federation at today’s San Diego Habitat for Humanity press conference in which they launched their “Cost of Home” campaign to advocate for housing solutions. Habitat for Humanity is an early supporter of the SD Housing Federation 2020 ballot initiative to raise $900M to build housing for veterans, seniors, and families with children.

This past weekend we hosted a booth at the Pure Water Open House to increase awareness and provide information on the co...
06/24/2019

This past weekend we hosted a booth at the Pure Water Open House to increase awareness and provide information on the construction projects taking place within the University City area.

Last night we participated in the Community HousingWorks Summer Social, which included a tour of the North Park Seniors ...
06/14/2019

Last night we participated in the Community HousingWorks Summer Social, which included a tour of the North Park Seniors project - a 76 unit community in North Park that provides an affirming and supportive environment for LGBTQ seniors. It was great to see a high-quality affordable housing project and celebrate a success that further enhances North Park!

San Diego Housing Federation

We’re so proud of our team for winning the Public Relations Society of America (PRSA) Silver Anvil award for Global Comm...
06/07/2019

We’re so proud of our team for winning the Public Relations Society of America (PRSA) Silver Anvil award for Global Communications for our launch and ongoing support of Kratos’ line of U.S. military drones that are changing the nature of aerial combat. This is our fifth Silver Anvil in 13 years!

Lunch today at the inimitable Barrio Dogg with John Alvarado, who does great work for barrio kids with The Good Neighbor...
06/03/2019

Lunch today at the inimitable Barrio Dogg with John Alvarado, who does great work for barrio kids with The Good Neighbor Project of San Diego!

An important day for the San Diego Housing Federation as they launched their campaign to place a measure on the November...
05/21/2019

An important day for the San Diego Housing Federation as they launched their campaign to place a measure on the November 2020 ballot to raise $900 million to build affordable housing in San Diego. It’s satisfying to help our clients land media coverage, especially in cases like this, given the importance and need for affordable housing in SD!

Address

740 13th Street, Suite 502
San Diego, CA
92101

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(619) 814-2370

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JWC Vice President Sandy Young will be co-leading Asian Business Association of San Diego and the San Diego and Imperial Valley Small Business Development Center’s “Top Tips and Techniques for Social Media Success” workshop with David Kodama of Cook + Schmid next Thursday, May 9.

This workshop is designed for those who want a better basic understanding of social media for business.

Learn more and register at http://bizdev.abasd.org/.
Last night's Small Firm Exchange was a success thanks to our panel of experts Marissa Feliciano of IS Architecture, Jon Schmid of Cook + Schmid and David Lecours of LecoursDesign, Inc., our gracious host Parron Hall and our "brilliant" sponsor valriya.com, specializing in industrial and commercial lighting. We received very positive feedback from attendees. 😄 Many thanks to all of those who joined us!
Let us answer all your burning marketing questions! Don't miss AIA's Small Firm Exchange, featuring our amazing panel of experts - Marissa Feliciano of IS Architecture; David Lecours of LecoursDesign, Inc.; Jon Schmid of Cook + Schmid - Tuesday, 4/16 at 5:15pm at Parron Hall.
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