12/26/2025
In 1905, Florence Thornton Butt invested just $60 to open a small grocery store in Kerrville, Texas. She wasn’t chasing fame or fortune—she was simply determined to support her family.
Her son, Howard, returned from World War I with renewed determination. At first, he struggled, but he refused to give up. Every setback brought a lesson, and every lesson led to growth.
From that tiny storefront, the vision began to expand. By the mid-20th century, H-E-B had become a household name—standing not only for Howard Edward Butt, but also for resilience, community, and the belief that small beginnings can grow into something extraordinary.
Today, H-E-B feeds millions across Texas and Mexico, yet its roots still trace back to that single act of courage from a mother who wouldn’t give up.