The What The What is a clever list for curious people. Spark your intellect. Whet your appetites. Find your next favorite thing. Emailed every Wednesday.

The What is from Amy Parker & Gina Pell, old school internet entrepreneurs and creators of the pioneering website Splendora. We teamed up again because we love working together and missed our readers. We are not lifestyle dictators or evangelists of hip. We are not here to scale theWhat into a billion dollar empire. We simply believe that creating a cozy, genuine, digital experience is possible. W

The What is from Amy Parker & Gina Pell, old school internet entrepreneurs and creators of the pioneering website Splendora. We teamed up again because we love working together and missed our readers. We are not lifestyle dictators or evangelists of hip. We are not here to scale theWhat into a billion dollar empire. We simply believe that creating a cozy, genuine, digital experience is possible. W

Operating as usual

Thank you to Fran Hauser, TW's Guest Editor for sharing her monthly picks with us. Loving 'I Want to Thank You' by Gina....
04/29/2021
BOOK REVIEW - I Want To Thank You by Gina Hamadey — THE WHAT

Thank you to Fran Hauser, TW's Guest Editor for sharing her monthly picks with us. Loving 'I Want to Thank You' by Gina.Hamadey There's so much joy in writing and receiving and handwritten notes and it's a practice we started up again during the pandemic. While we probably won't get to 365 thank you's over the next year, we will certainly do our part with handmade cards and love notes to our friends and family. ❤️

by Fran Hauser Guest Editor

Wrap yourself and your loved ones in this.
04/04/2020
Mind in Motion

Wrap yourself and your loved ones in this.

When we created our UNBREAKBLE blanket, it was designed to help cancer patients find strength during treatment. Currently, everyone across the globe needs to be reminded that they are UNBREAKABLE – so let’s wrap everyone we love in a blanket of inpspiration.

It is painful to be unable to touch, hug and comfort our loved one's during this crisis. These moments require love and we must find ways to adapt. Practice social closeness despite the distance. Let our blankets of inspiration be the answer. Let our words become the embrace. Wrap those you love in a reminder of UNBREAKABLE spirt and resilience.

This weekend we'll also be donating $10 from every UNBREAKABLE blanket to the COVID Clinician Meal Support Program. We may be a small business but we're determined to help in anyway we can.

https://getyourmindinmotion.com/collections/accessories-blankets/products/unbreakable-blanket
Free shipping this weekend only with code: FEARLESS

Today’s WHAT is actually a WHERE — Mexico City 🇲🇽 one of the most vibrant, alive and insanely awesome cities we’ve ever ...
03/02/2020

Today’s WHAT is actually a WHERE — Mexico City 🇲🇽 one of the most vibrant, alive and insanely awesome cities we’ve ever visited. 4 days, 100k+ steps, and we can’t get enough. The food, the people, the music, the history, the architecture, the energy, the vision. @huddyparker popped our CDMX 🍒 and we will never be the same. Pics just don’t do do it justice but a few of our faves tagged here. Be back soon ❤️❤️ @lardomexico @filigranacdmx @balcondelzocalo @elcalifa_mx @churreriaelmoro @contramarmx @museofridakahlo @mnamexico #thewhatlist #thewhatdaily #cdmx #churrosforever #foodieheaven #diegorivera #templomayor #historybuff #artlover @ Ciudad de Mexico CDMX

One of the very best celebrity interviews we’ve ever read. Thank you NextDraft for linking to it today. We’ve always lov...
01/15/2020
Rosie Perez on Tupac, S*x and Dancing

One of the very best celebrity interviews we’ve ever read. Thank you NextDraft for linking to it today. We’ve always loved Rosie Perez. Now, even moreso.

“You can teach someone how to dance, but you can’t teach someone how to boogie.”

We’re sending out a Weekend edition of The What List. Discover this week’s favorite things from apps to improve your pho...
09/07/2019

We’re sending out a Weekend edition of The What List. Discover this week’s favorite things from apps to improve your photos to the latest hair trend and other things you never knew you loved. Sign up at www.thewhatlist.com

Mark your calendars for Thursday, October 17th and come spend a day with us at The What Summit 2019
08/05/2019
THE WHAT SUMMIT 2019 - Bizzabo

Mark your calendars for Thursday, October 17th and come spend a day with us at The What Summit 2019

The What Summit is a place for real talk and real connection. You won’t be sitting in a theater taking notes all day. Get ready for an elevated, immersive experience designed to help you activate yourself mentally, physically, and spiritually. WHO SHOULD GO? Women who are looking for What’s next...

Today's WHAT is US on Forbes. Loved our chat with Hayley Leibson about The What Summit 2019, our 18 year partnership, an...
07/27/2019
The What Founders On Cofounding Relationships, Building Community And Radical Authenticity

Today's WHAT is US on Forbes. Loved our chat with Hayley Leibson about The What Summit 2019, our 18 year partnership, and building intentional community to help women achieve their goals, regardless of age or stage. Check it out. ForbesWomen #thewhatsummit #partnersforlife #womendoingcoolstuff #womensupportingwomen #alwayshustling #radicalauthenticity #womenscommunity #findyourtribe #realtalk #keepingitreal #soperennial #entrepreneurlife #cofounders with Gina Pell Amy Parker

Veteran entrepreneurs Amy Parker and Gina Pell have been in the business of building communities for women, both online and offline, years before social networks were created.

Looking for easy breezy summer reads? Here are our 3 faves.
06/17/2019
Top Three Reads for Summer – The What with Gina Pell and Amy Parker

Looking for easy breezy summer reads? Here are our 3 faves.

14 Jun 2019 Top Three Reads for Summer Popular Last week we published The What’s Best Books Summer 2019, featuring 13 of our favorite books so far. But, when pressed to name our Top 3, we had to let the cat out of the bag. If you only have time to read a few books this summer (or this year), make ...

05/26/2019
Taste Life

We've never really camped but if we did, we'd want to bring this guy!

I can't stop watching it !!
Credit: AlmazanKitchen (YouTube.com/AlmazanKitchen)

Beautiful event today to see the new Rolex collection. Thank you @darbygg for a champagne lunch to take away the pain of...
05/17/2019

Beautiful event today to see the new Rolex collection. Thank you @darbygg for a champagne lunch to take away the pain of these past few weeks. Met so many wonderful people and had enlightening discussions. Generous and inspiring.

Today’s WHAT is The Yellowhammer Fund @yellowfund which provides funding for anyone seeking care at one of Alabama's thr...
05/16/2019

Today’s WHAT is The Yellowhammer Fund @yellowfund which provides funding for anyone seeking care at one of Alabama's three abortion clinics and will help with other barriers to access (travel, lodging, etc.) as well as able. Thank you @dadascope for bringing it to our attention. Click on @yellowfund to support. #thewhatlist #thewhatdaily #womensrights #womensrightsarehumanrights @reprorights

Today’s WHAT is this first stack of 📚 to get through in preparation for The What’s Best of Fall 2019 Books list. We read...
05/15/2019

Today’s WHAT is this first stack of 📚 to get through in preparation for The What’s Best of Fall 2019 Books list. We read close to 100 books to find 20. Swipe to see our first read. Have YOU read any 2019 fiction you think could make the cut? Please let us know. We’ll add it to our list 🙏🏼❤️

Today’s WHAT is Portugal, the next country on our bucket list. Where do you want to travel next?
05/09/2019

Today’s WHAT is Portugal, the next country on our bucket list. Where do you want to travel next?

Our hot topics may mirror WHAT you’re talking about with your own trusted tribe. We’re also talking about what’s next in...
05/08/2019

Our hot topics may mirror WHAT you’re talking about with your own trusted tribe. We’re also talking about what’s next in our lives and careers, parenting, caring for our own aging parents, travel, style, culture and more. Just know that there’s never any TMI in TWW. Join our private Fb group and 🔌 plug into the fascinating conversations. The What Women are kind, helpful, resourceful, and inspiring. Go to Fb and search for The What Women.

Today’s WHAT is BC2M @bringchangetomind an organization founded by @glennclose to remove the stigma of mental illness. O...
05/07/2019

Today’s WHAT is BC2M @bringchangetomind an organization founded by @glennclose to remove the stigma of mental illness. Our BFF @nellierodgersdraganic (who lost her husband to mental illness five years ago) sits on the board and hosted a beautiful luncheon today in San Francisco. Mental illness affects every family. To find out more visit @bringchangetomind and get involved! https://bringchange2mind.org/

Today’s WHAT is the WIT D’Orsay Oxford in Cheetah Calf by @fredasalvador We call it ‘Sisterhood of The Traveling Shoe’ b...
05/02/2019

Today’s WHAT is the WIT D’Orsay Oxford in Cheetah Calf by @fredasalvador We call it ‘Sisterhood of The Traveling Shoe’ because it looks amazing on every foot pictured her from size 6 through 11! Swipe right to see it closeup. Visit their site today to see their feature on The What! ❤️

https://www.fredasalvador.com/collections/the-what

Today’s WHAT is the book “How To Breathe” by Ashley Neese a renowned breathwork expert whose guided meditations help to ...
04/25/2019

Today’s WHAT is the book “How To Breathe” by Ashley Neese a renowned breathwork expert whose guided meditations help to CLEAR the mind, OPEN the heart, and HEAL the body. If you’re feeling stuck or having problems letting go of the past, read this book or search for Ashley’s guided breath work meditations online. Breathing sounds simple but it’s amazing how few (us included) give it enough mindful attention. “How To Breathe” introduces you to the foundations of breathwork, outlining the research-supported benefits of the practice and explaining how the breath relates to emotions and resilience. Neese then offers 25 customized practices that she has created for clients over the last decade. “Breathing is the most potent tool we have for self healing and spiritual development. Cultivating a simple breathwork practice does wonders for emotional health and wellness. Breathing with intention increases awareness, soothes the nervous system and strengthens intuition.”

Today’s WHAT is @glassybaby makers of one-of-a-kind glass votive candleholders and drinkers. Founded by three time cance...
04/23/2019

Today’s WHAT is @glassybaby makers of one-of-a-kind glass votive candleholders and drinkers. Founded by three time cancer survivor Lee Rhodes. 10% percent of all sales of glassybaby products are donated to causes that heal and they’ve already raised $9M! We love ❤️ the names of their products like mom and sister shown here. Inspiration just in time for Mother’s Day. Hint, hint.



#thewhatlist #thewhatdaily #inspiringwomen #cancersurvivor #candlevotives #glassvotives #candles #candlelight #glassblower #mothersday #motherdaygift #tabledecor

Today’s WHAT is the Insta of @astontheafghan a dreamy creature with an enviable head of hair. We thought we had decent c...
04/20/2019

Today’s WHAT is the Insta of @astontheafghan a dreamy creature with an enviable head of hair. We thought we had decent color. Wonder if Aston goes to our mane maestro @hectorestradasf

Today’s WHAT is Under, a remarkable new restaurant half sunken in the icy waters of Norway’s Lindesnes Sea. Beyond its s...
04/17/2019

Today’s WHAT is Under, a remarkable new restaurant half sunken in the icy waters of Norway’s Lindesnes Sea. Beyond its sleek, innovative design, Under is a story and an experience about the delicate ecological balance between land and sea. You must swipe to ogle this sublime, spartan concept. Norway has always been on our ‘to do’ list and Under, which aptly means ‘wonder’ in Norwegian, just floated it to the tip top. Who’s in?

Today’s WHAT is “Daisy Jones & The Six” by Taylor Jenkins Reid. It’s a fun, carefree beach book— a feminist twist on ‘Al...
04/16/2019

Today’s WHAT is “Daisy Jones & The Six” by Taylor Jenkins Reid. It’s a fun, carefree beach book— a feminist twist on ‘Almost Famous’ that graduates the groupie archetype to a headlining hot mess with a heart of gold and a whole lotta talent. Daisy Jones is not just another rocker dude’s muse. Brava! The @nytimes says “the most surprising gift of “Daisy Jones & The Six” — it’s a way to love the rock ’n’ roll of the 1970s, without apology, without cynicism, bell-bottoms and all.” We read it in a day.

Matchmaking great talent is in our DNA. In fact, it’s what the WHAT in The What stands for. We set up two of our favorit...
04/15/2019

Matchmaking great talent is in our DNA. In fact, it’s what the WHAT in The What stands for. We set up two of our favorite artists—Dave Eggers and Ai Weiwei for a meet and greet this morning in San Francisco. Go see the film Ai Weiwei: Yours Truly directed by @cheryllhaines and produced by @cemcgill Thank you Christy McGill for hatching this ingenious idea and for capturing the two of them taking a selfie😜 💯⭐️

Today’s WHAT is the peachy vibes collection from @geeseandganders which we just bought to serve nibbles at an important ...
04/15/2019

Today’s WHAT is the peachy vibes collection from @geeseandganders which we just bought to serve nibbles at an important art event we’re co-hosting next weekend @guerrerogallery with our friends Matt Gonzalez, Tamsin Smith, and Zem Joaquin in San Francisco Sunday 4.28 from 4p-7p. Tamsin curated dozens of stunning pieces for the ALLOWANCE FOR FORM AUCTION to benefit poets and writers. Come hang out with us and support your local art community! Swipe to see highlights of donated work from Dave Eggers, @anniegalvin @emilio_villalba @hilary_pecis @aschoultz and many other excellent artists. DM for an invitation.

Today’s WHAT is the French Onion Soup Dumpling from @mylittledumplingla made with gruyere cheese and homemade croutons. ...
04/13/2019

Today’s WHAT is the French Onion Soup Dumpling from @mylittledumplingla made with gruyere cheese and homemade croutons. We’re planning our next “research” trip to LA so we can slurp these up😊 Where’s your favorite dumpling from?

Wearing the Karen Walkers today at lunch. Thanks for the pics @tamir_karta Back to work!
04/08/2019

Wearing the Karen Walkers today at lunch. Thanks for the pics @tamir_karta Back to work!

Today’s WHAT? Cardboard chandeliers. We have a known weakness for light fixtures and these stunning Scraplights from @gr...
04/07/2019

Today’s WHAT? Cardboard chandeliers. We have a known weakness for light fixtures and these stunning Scraplights from @graypantsstudio are responsibly made from recycled cardboard. Tough and elegant, each is precision cut with a laser and assembled by hand using non-toxic adhesive then treated with a non-toxic fire retardant. These stunners are made in Seattle. Amazon is in Seattle. Seems like a perfect opportunity for a recycling collaboration to solve the Amazon box waste problem!

Timeline Photos
03/29/2019

Timeline Photos

Today’s WHAT is the very excellent @mymilligram a weekly newsletter and website for the canna-curious featuring expert p...
03/29/2019

Today’s WHAT is the very excellent @mymilligram a weekly newsletter and website for the canna-curious featuring expert product reviews from Marcia Gagliardi, the foodie genius behind SF’s beloved @tablehopper. Learn about the power of the plant. It’s not just about getting high anymore. 💚 Subscribe at mymilligram.com Look for a special 4-20 issue next month.

Today’s WHAT is this jumpsuit by La Double J, spotted today at a meeting with badass babes who fund startups they believ...
03/28/2019

Today’s WHAT is this jumpsuit by La Double J, spotted today at a meeting with badass babes who fund startups they believe in. Have you started a company that is good for the world? Pitch it here.

03/27/2019

Today’s WHAT is TÖST a non-alcoholic alternative to champagne that is tart, a tad foamy (wait for bubbles to settle), and feels so much more sophisticated and festive than sparkling apple cider. Verdict? 👍🏼

Today’s WHAT? Peter Tabichi, the Kenyan Franciscan monk who gave away 80% of his salary wins $1M Global Teacher Prize. P...
03/26/2019

Today’s WHAT? Peter Tabichi, the Kenyan Franciscan monk who gave away 80% of his salary wins $1M Global Teacher Prize. Proof that good things can happen to good people. 🙏🏼❤️

Monday morning catch up re Spring Fiction edition. Have YOU read any awesome 2019 books? Please list in comments.🙏🏼❤️📚 M...
03/25/2019

Monday morning catch up re Spring Fiction edition. Have YOU read any awesome 2019 books? Please list in comments.🙏🏼❤️📚 Monday morning catch up for our Spring Fiction edition. Read any awesome 2019 releases? Recommend in comments.🙏🏼❤️📚

Today’s WHAT? Reiko Kaneko’s Gold Drip Tease mug that we’re starting the day with. We’re crazy about her ceramics too.
03/23/2019

Today’s WHAT? Reiko Kaneko’s Gold Drip Tease mug that we’re starting the day with. We’re crazy about her ceramics too.

Set aside some time for yourself to do what you ❤️ today. We’re going to read a book and watch a movie. What are you goi...
03/23/2019

Set aside some time for yourself to do what you ❤️ today. We’re going to read a book and watch a movie. What are you going to do?

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The What is from Amy Parker & Gina Pell, old school internet entrepreneurs and creators of the pioneering website Splendora. We teamed up again because we love working together and missed our readers.

We are not lifestyle dictators or evangelists of hip. We are not here to scale theWhat into a billion dollar empire. We simply believe that creating a cozy, genuine, digital experience is possible. We did it back in '99. Help us do it again.

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The What was created by Gina Pell + Amy Parker. It started as a weekly newsletter and has since grown into active an active, private community of 20,000+ women and a subscriber base of 80,000 Perennial readers from around the globe. We’ve spent more than a decade researching and evangelizing our discoveries for Splendora (1999-2011) so at this point it’s a reflex. We are both natural curators and enthusiasts who are curious and eager to share our discoveries--what works, what’s good, what’s worth the time and money. While we vet everything on The What List together, Gina gravitates towards art, culture, and literature and Amy unearths the best in food, health, beauty, and lifestyle. Whenever we survey our audience, the data shows a high percentage of reader trust and purchase behavior based on their picks. But for us it’s not about authority … it’s about sharing things we love and helping women live a better life. Our process involves combing through dozens of websites, magazines, trade pubs, product shows, and other source material. We also go on weekly boutique and restaurant crawls to stay current on what’s out there. Some of our best tips come from savvy friends and fellow editors–which we then test-drive ourselves for quality assurance. We also receive great tips from readers. The real challenge is in the editing. We spend more time editing down The What List than we do trying to build it. Every person we feature is someone we admire and who exhibits grit, wit, talent, drive, sparkle, passion, and compassion. We were tired of reading celebrity-driven stories and thought it would be a breath of fresh air to feature real, everyday people who march to the beat of their own drum and who are fun to hang out with. The What is our third venture together. We are business partners who just can’t quit each other. And while our first company was a multi-pronged publishing entity, this time around we want to produce one simple product: an email newsletter of What’s worth your time and money–whether it’s a good bottle of wine, a great book, a cool gadget, or a good laugh. And then, create a loving community around that product. So far so good but we could always use more intelligent, generous readers so please add friends who fit that bill. When we launched The What we were adamant that we would focus on creating strong content and craft sponsorship opportunities that feel collaborative to your reader experience–not disruptive or annoying. Another way we make money is through affiliate revenue. Only after we find something great, we will check if there’s an affiliate program attached, but never the other way around. We still believe what we believed back in 1999: make something good for yourself and others will want some too.


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My fellow people with knockers! Any homebound-friendly lounge-about bras you love and recommend? Ideally with some separation and support? No bread-loafing, no four-boobing, no creepy rolling up from the bottom!
My super talented head of sales & marketing friend is seeking a new opportunity. Is anyone—or does anyone know—a top notch resume preparer? Ideally I’m looking for someone who would do a phone interview rather than requiring a bunch of forms to be filled out so she doesn’t have to take time from either her crazy work schedule and or time with her kids to accomplish this.
Hello Beautiful People of The What Travel! My family and I are taking a personal trip to India end of the year for a big wedding in Bangalore. We are front loading a few extra days for safari in Kabini. I am trying to decide between Redearth, Serai Kabini. Evolve Back or Bison. Anyone here been to any/all and have thoughts? Thank you!
I see lots air travel suitcase and carry on tips, but what about road trips and hotel stays. I’ll be spending more time driving from SF to SoCal with my two teenage sons, in order to visit grandparents for 1-2 weeks and want to get a better system for packing and “slepphing” and unpacking all of our stuff from the car to hotels and Airbnb’s. Duffel bags feel messy and often get dragged down hotel hallways, hard suitcases are tuff with no elevator... in the end we wind up with way too many bags and feel like we exploded each time we unload and get set up. Any tried and true tips here?
Ladies, I am looking for recommendation for the great personal fitness app that has great workouts, music, video's etc. Like having a personal trainer in my pocket. Thank you!
Thank you, Gina Pell, co-founder of The What, for the naming the ageless mindset- this is what I want to be. Perennial.
Are there any political investigative journalists in the house who would like a well-sourced, hot scoop?
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This is a fantastic read!! You are ever-blooming! "Understand that age is not a limiting factor."#SeniorCenterCt.org “Meet the Perennials” by @GinaPell https://medium.com/the-what/meet-the-perennials-e91a7cd9f65f
Hey smart and savvy gals - we are looking for some volunteers for this event on June 24 in Half Moon Bay https://www.eventbrite.com/e/half-moon-bay-waves-of-impact-surf-camp-for-kids-with-special-challenges-tickets-35195024265 PM me if you can help? 8:30 am to 1pm 6/24/17