Ultimate Guide to Partnering

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Ultimate Guide to Partnering What makes great partnerships great? WHAT LISTENERS ARE SAYING? "After listening to 2 of these, I am hooked. "A tremendously refreshing view of partnerships."

Ultimate Guide to Partnering™ unlocks success formulas, business strategies, and best practices of top technology partnerships, featuring leaders from Microsoft, Google, Amazon, VMware, Salesforce and partners that “get it right!” Ultimate Guide to Partnering™ features Microsoft, Google, VMware, Salesforce, Amazon, and other leaders to help you “get it right!” Each episode unlocks the success form

ulas, business strategies, and best practices of top technology partnerships to help you “connect & thrive,” during this age of rapid transformation. "This is a great series of podcasts...Vince is getting great access to some key Microsoft executives running important programs....Great interviews with influential partners too."- Scott Bekker, Redmond Channel Partner. "Vince features different industry leaders as they share strategies and best practices for technology partnerships. I highly encourage those in the industry to subscribe to learn how to connect and thrive in this rapid age of digital transformation" - Eric Martorano, Chief Revenue Officer, Intermedia. " A MUST listen for Microsoft Partners...Vince is the guy to listen to." -Jeff Shuey, President IAMCP Seattle Chapter. Vince clearly understands what drives Microsoft Partners and pulls the information from his guests that partners need to hear...this podcast is a must!" Matthew Sekol, MSFT Partner. Tony Safoian, CEO SADA Systems. "I learn something new every podcast. Thank you for the insights, the discussions and helping me learn more about partners thru your series." Working Queen Bee. "One of the best partner 'whisperers' in the business!" - Paul Mrochinski, DXC

You can listen on iTunes , Google Play, Player FM or other Android players. You can also listen directly from posts on this website Ultimate Guide to Partnering™

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Yesterday morning at the St. Regis in San Francisco reminded me why we do this work.We gathered an incredible group of l...
20/11/2025

Yesterday morning at the St. Regis in San Francisco reminded me why we do this work.

We gathered an incredible group of leaders for an Executive Breakfast — I was honored to welcome Microsoft execs Cyril Belikoff Sandy Gupta , Harp Girn, CPA and our guest partner Santina Franchi from SAP for a candid, rich, and forward-leaning conversation.

The insights were amazing — and the spirit of open, collaborative, curious, and focused conversations were even BETTER!

And none of this happens without the Ultimate Partner® team - Marjorie, John Menzione, Susan and Lena — thank you.

Your preparation, care for every detail, and your commitment to creating experiences that feel personal, polished, and meaningful… that’s what sets these gatherings apart.

I’m grateful for every leader who showed up and our amazing sponsors. Microsoft, Ensono, Quisitive, WorkSpan, SUSE, SoftwareOne, Bridge Partners, Commvault, AvePoint, Transcends.

More to come. The best chapters are yet to come as we roll our 2026🙏

01/11/2025
🔐 Your Partner Playbook — The Decoder Ring Is HerePartner leaders ask me all the time: “Where do I start?” How do I succ...
09/10/2025

🔐 Your Partner Playbook — The Decoder Ring Is Here

Partner leaders ask me all the time: “Where do I start?”
How do I succeed with Microsoft, , or Google Cloud?

Many joke that I should just hand them the decoder ring —
Well, this October in Reston, you’ll find it in our Ultimate Partner® LIVE agenda.

You’ll hear directly from leaders at Microsoft, AWS, Veeam, AvePoint, Elastic, ServiceNow, and SHI — and connect with ISVs, MSPs, and GSIs shaping the future of FY26.

If you’re bold enough to join us, I promise you’ll learn more here than at any other partner event this fall.

🎯 Walk away with:
- A clear roadmap for FY26
- Proven frameworks for marketplace + co-sell growth
- Relationships that can change your trajectory

👉 Join us Oct 28–29 in Reston, VA

Your decoder ring awaits.
🔗 https://lnkd.in/eGWttJ4d

09/10/2025
Just finished a powerful and meaningful meeting with Microsoft leaders, fellow tech innovators, and my Voices for Innova...
09/10/2025

Just finished a powerful and meaningful meeting with Microsoft leaders, fellow tech innovators, and my Voices for Innovation peers.

Grateful to Mike McMahon , Jana Plat , Libby Fisher-Hunter , Cameron Montgomery, and the entire team for the invitation to this world-class experience.

We learned so much, from , , , and impacts on how we lead and grow in this era.

The message was clear to me:

“Leaders must prepare now to adapt to the tectonic shifts — and their implications.

I’m excited to continue this conversation with Voices for Innovation and welcome them to Ultimate Partner® , where we’ll help leaders achieve their greatest results!

Happy National Daughters Day - you left us speechless this year  - we love you to the moon and back!  Now welcoming Tom ...
26/09/2025

Happy National Daughters Day - you left us speechless this year - we love you to the moon and back! Now welcoming Tom and the Navins into our family!

Back in the   podcast studio today recording the 275th episode of Ultimate Guide to Partnering®.When I think back to whe...
23/09/2025

Back in the podcast studio today recording the 275th episode of Ultimate Guide to Partnering®.

When I think back to when we launched this little show almost nine years ago, I’m reminded of why we started. At the time, there wasn’t a single podcast focused on partnerships the way we approached it.

We were the first to feature the hyperscalers—Microsoft, AWS, Google Cloud, Salesforce—and to shine a light on the leaders shaping our partner world.

It’s been incredible to watch the rise of new podcasts, livestreams, and events from so many friends across this community. It tells me something important: partnership has never mattered more.

As for us—we’re not slowing down. At Ultimate Partner®, our mission is to serve and support YOU, this partner community, and we’ve got some exciting plans ahead that will include many of you directly.

If you haven’t already, join us this fall in Reston, October 27–29 for Ultimate Partner LIVE. And for those of you who love the Boca vibe, I look forward to welcoming you back here in 2026.

The journey continues—and the best is still ahead.

Thrilled to join my good friend Dux Raymond Sy on the   Podcast 🎙️Dux has been a longtime leader in our industry, and hi...
18/09/2025

Thrilled to join my good friend Dux Raymond Sy on the Podcast 🎙️

Dux has been a longtime leader in our industry, and his company, AvePoint, has been an incredible supporter of the Ultimate Partner® movement.
Dux discusses the value he gets from our events and community.

I’m especially excited that AvePoint is joining us once again as a Co-Host of Ultimate Partner® .

📅 October 27–29 | Reston, VA

We’ll be bringing together hyperscaler leaders, top award-winning partners, and ecosystem innovators for two days designed to help you and your organization thrive through the tectonic shifts of AI, cloud, and marketplaces.

👉 Listen to the episode here: https://lnkd.in/efgq4j5u

👉 Learn more & sign up for Ultimate Partner LIVE: https://lnkd.in/eGWttJ4d

If you’re serious about growth, partnership, and being part of what’s next, you don’t want to miss this.



https://lnkd.in/efgq4j5u

Two amazing weeks, hundreds of memorable moments that photos don’t do justice. The smell of fresh cappuccino and Italian...
16/09/2025

Two amazing weeks, hundreds of memorable moments that photos don’t do justice. The smell of fresh cappuccino and Italian baked goods, the sounds of my family’s native younger and seeing multigenerational happiness, the gifted brilliance of Galileo, Leonardo and Michelangelo, up to designers of this day. Do I love my country, yes! It is what and why my family worked and fought so hard to protect. I am happy to be on my way back as their are miles to go, much to do to, many to help. Thank you for watching our journey

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