Samba TV

12/22/2022

The second installment of Harry & Meghan drew in strong US viewership over its first four days. That's despite the 33% drop between the first episode and the fourth!

12/20/2022

1.2M US households watched the HBO Max debut of Black Adam over the weekend.

Gen Z households over-indexed by 6% for the new DC Extended Universe flick.

12/19/2022

A massive 12.7M US households watched the nail-biting World Cup Final to see Messi and Argentina take home a huge win.

Hispanic and Asian households turned out in high numbers, over-indexing by more than 50% each.

12/18/2022

Is it or isn't it?

Well, the 2.6M US households that have watched Die Hard this season are yippee ki yaying it as a Christmas movie.

Read more about what Americans are watching this year in The Wall Street Journal featuring Samba TV data: https://sam.ba/xmas22

12/16/2022

We don't know how they avoided spoilers, but another one million US households watched the finale of The White Lotus on HBO since it premiered on Sunday, totaling 2.1M US households.

A huge amount of these latecomers came from NYC and Boston - both cities over-indexing on viewership by almost 80%.
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12/13/2022

Netflix’s Harry & Meghan docuseries pulled in 2.1 million US households in its first 4 days of streaming. By comparison, the new series is still more popular than the season five premiere of The Crown.🎥

12/09/2022

The hotly anticipated Harry & Meghan Netflix docuseries is OUT with almost a million US households watching on its first day streaming.

That's almost double the amount of households that watched the season five premiere of The Crown.
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12/06/2022

Disney+’s Willow series debut, based on the '88 cult-classic movie, drew in 481k US households for the first episode in its first five days of streaming.

Of the 25 largest DMAs, Seattle claimed the Willow super fan spot by over-indexing +129%.
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12/01/2022

Netflix's Wednesday is a hit! Fans are loving this new series, but no one as much as Hispanic households who over-indexed by 23% on the premiere alone over the first five days.

11/28/2022

Wading through today's Cyber Monday deals? 70% of consumers told Samba TV and HarrisX that they plan to take part in today's holiday shopping.

What will you be buying?

11/17/2022

One of the biggest challenges facing streaming platforms like Netflix and The Walt Disney Company is the shrinking window of viewer engagement as they look to grow their subscriber bases.

Read Co-Founder & CEO Ashwin Navin's latest piece in Fierce Video: https://hubs.ly/Q01sBnpj0

11/15/2022

STREAMING Is The New Frontier Of Political Ads Dallas Lawrence

STREAMING Is The New Frontier Of Political Ads Dallas Lawrence

11/15/2022

📺 Yellowstone's Season 5 premiere is the number one scripted television premiere of 2022, with 5 million U.S. households tuning in.

11/08/2022

Samba TV has acquired artificial intelligence and machine learning pioneer Disruptel increasing its investments in for new TV viewing experiences.

Read the full story in Forbes: https://hubs.ly/Q01rR_q00

11/04/2022

Samba TV's Dallas Lawrence caught up with Cheddar News on the market for an ad-supported Netflix tier, subscription cycling, and what we can expect from the decade.

Read the full piece: https://hubs.ly/Q01rxmdf0

11/03/2022

With Netflix launching its ad tier today, Co-Founder and CEO Ashwin Navin weighed in on the major milestone in the streaming business in Campaign Asia and what the future looks like for brands to reach their audiences through the latest new influx premium quality content.

Read more here: https://hubs.ly/Q01rq3pk0

11/02/2022

We're excited to announce Samba TV has been named a finalist for ThevDrum Awards for Digital Industries 2022 for the Best Response to Change category for our industry-leading iCPM (incremental cost per thousand impressi

We're excited to announce Samba TV has been named a finalist for ThevDrum Awards for Digital Industries 2022 for the Best Response to Change category for our industry-leading iCPM (incremental cost per thousand impressions) measurement solution.

is Samba TV’s answer to an industry-wide waste marketers face in the excessive over delivery of advertisements to the same audiences and the first omniscreen solution that guarantees advertisers reach new audiences, while only paying for those unexposed.

This new, first-of-its-kind currency was, and remains today, the only and activation solution in the marketplace today where marketers only pay for ad impressions served within households previously unexposed to their traditional linear campaigns.

11/01/2022

As Netflix launches it's ad-tier this week, Samba TV Co-Founder and CEO Ashwin Navin joined CBC News' The Rundown with host Andrew Nichols to discuss what this means for the consumer, advertisers, and the industry.

As Netflix launches it's ad-tier this week, Samba TV Co-Founder and CEO Ashwin Navin joined CBC News' The Rundown with host Andrew Nichols to discuss what this means for the consumer, advertisers, and the industry.

10/28/2022

Social media remains a key destination for voter information. Our data with HarrisX found that younger voters note TikTok and YouTube are their top two social media platforms used weekly.📲

Read more on reaching voters before : https://hubs.ly/Q01qN0yN0

10/25/2022

Looking to 2024 and beyond, our data with HarrisX signals the future king of political ad spending will be .📺

📲https://hubs.ly/Q01qwjrP0

10/24/2022

With many elections now being determined by the slimmest of margins, campaigns need to dramatically rethink how they reach voters in the final two weeks until and shift strategies to reach voters where they now spend most of their time.

https://hubs.ly/Q01qwd4m0

10/21/2022

With only a few weeks to go until , voters report being nearly twice as likely to stream content as having a monthly cable subscription, with a majority of U.S. voters in both parties no longer having traditional linear TV subscriptions in the home.

10/20/2022

"This is the moment when we should not settle for what's worked in the past." – Samba TV Co-Founder and CEO Ashwin Navin spoke with Advertising Week's Ruth Mortimer on stage yesterday on the future of measurement and why marketers must demand data have speed, scale, as well as be holistic, representative, and most importantly, first-party.

Watch the full conversation here📲: https://hubs.ly/Q01qjjhn0

10/18/2022

Co-Founder & CEO Ashwin Navin spoke at New York today alongside political advertising leaders from Targeted Victory, DSPolitical, and MiQ on how to reach under-exposed voters in the final weeks of the 2022 election cycle. Special thanks to panelists Zac Moffatt, Mark Jablonowski, and Melissa Kurstin for a lively and timely discussion ahead of .

The session also shared key lessons for marketers from political campaigns, including how voters and consumers are leaving linear TV in droves, how to adapt in how we measure to deliver a de-duplicated view of the consumer across every screen, and how we must ensure we are marrying first-party data to future proof campaigns.

Navin told Digiday's Marty Swant: “When the stakes are so high, you don’t want to be dealing with data that has fuzzy fidelity.”

10/14/2022

Will people flock to Netflix's new ad-supported service?

Experts like Samba TV Co-Founder and CEO Ashwin Navin weighed in on the news today in at Forbes.

Full story or in our bio➡️ https://hubs.ly/Q01pQl8T0


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10/06/2022

Join us for Advertising Week New York on October 17. First up: Samba TV’s CMO Meredith Brace will speak alongside industry leaders to discuss the most fragmented landscape in the history of media, consumer engagement, and how to win the fight for attention.

https://hubs.ly/Q01p6QdW0

10/05/2022

Don't miss our sessions New York from October 17-20. Check out the full lineup we're participating in, including how to reach consumers across the fragmented media landscape & lessons from this year's political campaign season.

https://hubs.ly/Q01p1JRF0

10/04/2022

Looking to reach ? Samba TV's Dallas Lawrence unpacks how brands must take advantage of connected TV’s tools to reach this critical audience in Marketing Dive.

https://hubs.ly/Q01nY88f0

09/20/2022

We are thrilled to partner with Australian broadcaster Paramount ANZ to integrate our advanced viewership data capabilities to create holistic, omnichannel audience strategies across their premium and differentiated digital content library. 📺

Read more about the game-changing partnership here: https://sam.ba/3BxB2A1

09/19/2022

When we say consumers are changing their habits, we mean everywhere in the home.

Smart TVs are becoming a clear pathway for purchase for younger shoppers. 1 in 5 have made direct purchases through their connected TVs. 1 in 3 millennials have made purchases through QR codes shown on a TV ad.📺

Click here📲 https://hubs.ly/Q01mCCjV0

09/19/2022

When we say consumers are changing their habits, we mean everywhere in the home.

Smart TVs are becoming a clear pathway for purchase for younger shoppers. 1 in 5 have made direct purchases through their connected TVs. 1 in 3 millennials have made purchases through QR codes shown on a TV ad.📺

Click here📲https://hubs.ly/Q01mCy0p0

09/19/2022

Social media is proving to be a key driver for holiday gift guides. Of the 60% of Gen-Z who do use social media for holiday gift ideas, is their #1 source.

Click the link here 📲https://hubs.ly/Q01mCt5Z0

09/16/2022

The State of Viewership Webinar: Trends & Tips to Maximize ROI During an Economic Downturn

ICYMI: Watch our latest webinar recording to get an in-depth look at the latest cord cutting and trends as our experts dive deep into last quarter's State of Viewership analysis.

Watch here👉https://tinyurl.com/38f6fdsx

Watch the recording of webinar to get an in-depth look at cord cutting and streaming trends from Q2'22, and get tips for how to navigate your strategy during the economic downturn to maximize ROI.

09/16/2022

Consumers are multitasking while watching TV, often times checking social media, emailing or mobile shopping online. Over 3 out of 4 U.S. consumers report having made mobile purchases. 📲 https://hubs.ly/Q01msRWx0

09/15/2022

Despite economic uncertainty, a majority of U.S. adults plan to spend the same or more money this year on holiday shopping. However, due to inflation, almost half of consumers also expect they'll actually purchase fewer gifts. 💵🎁

Read more here or at the link in bio👉https://hubs.ly/Q01mqXz70

09/14/2022

2022 Holiday Report From Samba TV and HarrisX

We just released the first consumer survey of the season in tandem with global research firm HarrisX.

With holiday planning cycles in full swing for advertisers, we are excited to share our first-ever Holiday Report, jam-packed with insights surrounding shifting shopping preferences, tips for advertisers to reach their audience in an ever-changing media landscape, and more.

Read on to discover key findings that will enhance overall marketing and advertising strategies this holiday season. https://sam.ba/3RZ8zKt

Unpacking consumer shopping trends and advertising engagement for the 2022 Holiday Season

09/13/2022

Samba TV CMO Meredith Brace received the Next TV Innovation Award today alongside other industry leaders and discussed how Samba TV has been at the forefront of innovation at .

Read more: https://hubs.ly/Q01mfkGv0

09/13/2022

U.S. viewership for The Crown on Netflix spiked more than 600% in the 4 days following Queen Elizabeth's passing compared to the prior week.

09/09/2022

Next up to cut the cord: political campaigns.

Samba TV's Dallas Lawrence weighed in on how to reach younger demos ahead of the November election. 🗳️

Read the full Protocol piece here: https://sam.ba/3cXGO5I

09/08/2022

Co-Founder & CEO Ashwin Navin weighed in on the unprecedented box office star power emerging on the small screen and how blockbusters are upending the & entertainment industries.

Read the full piece in AdExchanger ➡️ https://tinyurl.com/2p88a4hc