Aliya Sana

Aliya Sana Your neighborhood supercar driver

Who’s watching the Chinese GP right now?!👀
03/15/2026

Who’s watching the Chinese GP right now?!👀

03/05/2026

Time to bring back this one because it’s media day!! What’s one takeaway from the first media day?

How would you define ‘The Hamilton Effect’?
03/02/2026

How would you define ‘The Hamilton Effect’?

Let’s talk about F1 helmet design⬇️The helmet’s function lies beyond safety and structure. It’s designed, literally and ...
03/01/2026

Let’s talk about F1 helmet design⬇️

The helmet’s function lies beyond safety and structure. It’s designed, literally and figuratively, for longevity and legacy.

What’s your favorite Formula 1 helmet? Let me know in the comments👀

Early F1 helmets were basically ‘meh’. 🤷🏽‍♀️ In contrast, modern helmets are rigorously tested, precision-engineered, an...
02/27/2026

Early F1 helmets were basically ‘meh’. 🤷🏽‍♀️

In contrast, modern helmets are rigorously tested, precision-engineered, and life-saving systems that also handle heat, comms, and aerodynamics. The transformation of F1 helmets mirrors the cars' own incredible advancements.

In 2026, a small group of apparel brands is responsible for how much of the Formula 1 grid looks off-track. From teamwea...
02/23/2026

In 2026, a small group of apparel brands is responsible for how much of the Formula 1 grid looks off-track.

From teamwear to fan collections, these partnerships are shaping identity, colour, and silhouette across the paddock. It’s one of those structural details that changes how you see the merch once you notice it.

02/20/2026

Mickey Mouse is coming to the Formula 1 grid and it’s cute.

But it’s also calculated.

When a company like Disney enters a space, it’s thinking in generations. In emotional memory. In cultural permanence.

Formula 1 has already mastered speed, engineering credibility, and global spectacle. What it’s building now is something softer; familiarity. Ritual. A reason for families to feel welcome trackside.

They want the future fans to arrive through experiences that feel safe, exciting, and repeatable.

This partnership is definitely ambitious. Not just to grow the audience but to embed the sport deeper into culture.

And once a sport becomes part of childhood, it rarely loses you :)


The more time I spend studying Formula 1 sponsorships, the more I see them as long-term investments in capability.When I...
02/19/2026

The more time I spend studying Formula 1 sponsorships, the more I see them as long-term investments in capability.

When I look at a car now, I’m thinking about infrastructure. Operations. Data. Talent. The systems that sit behind what we see on track.

Performance improves when capability improves —> Stronger performance brings more visibility —> And that visibility strengthens the partnership.

It’s a loop.

In my opinion, the most memorable F1 partnerships are the ones carefully designed so they last. They aren’t chasing a viral moment, rather they’re structured to grow across seasons.

Which, ofcourse, what makes them stick.

Which partnerships, in your view, have been built for the long game?

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