Elemental Meme

Elemental Meme Elemental Meme specializes in turning wine, spirits, food and lifestyle brands into memes by combining traditional public relations with word of mouth.

Meme: an idea, behavior, style, or usage that spreads from person to person within a culture. Elemental Meme specializes in turning wine, spirits, food and lifestyle brands into memes by combining traditional public relations with word-of-mouth. Our team has worked on some of the largest and most successful wine and food brand launches in the U.S. and are highly skilled in developing strategic pa

rtnerships, content, messaging and creating compelling brand stories with powerful hooks. Stories that media want to cover and people want to talk about. We live daily in the wine and food space. Our team has established deep, long-term relationships with writers and influencers that weave together strategic elements, create social traction and help drive traditional media coverage. We take pride in the brand raves we’ve achieved for our clients across all media – print, television, radio, online, and in the real world, through word of mouth. And, we’re known for spotting and cultivating emerging media talent that translates into meaningful results. We also know a thing or two about developing passionate brand ambassadors. If you’re looking to strengthen your PR/marketing mix and generate the kind of buzz that converts consumer recommendations into more repeat customers, let’s chat about memes.

01/01/2024
Congratulations to Alessandra Cartoni, Stefano Cartoni, Francesco Cartoni family, team and partners in the U.S. and arou...
11/07/2023

Congratulations to Alessandra Cartoni, Stefano Cartoni, Francesco Cartoni family, team and partners in the U.S. and around the world on this incredible honor. Bodega Antigal wines are now available in over 70 markets.

"They're among the roughly 60 companies for which Facebook says it built private software — giving them special access t...
06/06/2018

"They're among the roughly 60 companies for which Facebook says it built private software — giving them special access to users' data so that their devices could mimic Facebook's online tools."

"Huawei worked with Facebook to make Facebook's services more convenient for users," the smartphone maker tells NPR. "Huawei has never collected or stored any Facebook user data."

A collection of very thought provoking quotations brought to you by Inc. Magazine.
05/29/2018

A collection of very thought provoking quotations brought to you by Inc. Magazine.

The best quotes from the best brains in business, past and present.

What leaders need ... then, is a way to be open and accepting, even if they ultimately disagree and decide to go in a di...
05/29/2018

What leaders need ... then, is a way to be open and accepting, even if they ultimately disagree and decide to go in a different direction. This is where one of the key tenets of improvisational comedy can help: “yes, and.”

By embracing the concept of “yes, and” leaders can improve how they communicate and manage.

",,,in the 21st century, the great brands will inspire people around something bigger than just consumption and will act...
05/28/2018

",,,in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.”

An annual survey asks people about how inspired they are by the missions of big companies (Amazon, Facebook), nonprofits (the Red Cross, Doctors Without Borders), and even social movements like the Women’s March. What can we learn from their answers?

"Domaines Paul Mas, which is located in Languedoc, is offering UK twitter users the chance to send romantic messages wit...
02/06/2018

"Domaines Paul Mas, which is located in Languedoc, is offering UK twitter users the chance to send romantic messages without revealing their identities in a Valentines-themed competition."

Domaines Paul Mas, which is located in Languedoc, is offering UK twitter users the chance to send romantic messages without revealing their identities in a Valentines-themed competition.

"Everyone wants to be popular online.Some even pay for it. Inside social media’s black market."
01/30/2018

"Everyone wants to be popular online.
Some even pay for it. Inside social media’s black market."

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

We look forward to going on safari this weekend. This will not only be a wonderful event, it will benefit some great cau...
11/09/2017

We look forward to going on safari this weekend. This will not only be a wonderful event, it will benefit some great causes. We hope to see you there! Thanks to Global Partners for Development for all of the incredible work they do!

LETTER FROM GLOBAL PARTNERS: There’s no better way to support Sonoma County wineries and businesses as they recover from the devastating fires than to visit – and the Safari is a great event to get started with! We will contribute half of the funds raised from ticket sales to the Active 20-30 Club,…

"Thaler’s work shows that assuming human beings are predictably irrational is the most rational approach to studying the...
10/09/2017

"Thaler’s work shows that assuming human beings are predictably irrational is the most rational approach to studying their behavior."

Thaler’s work shows that assuming human beings are predictably irrational is the most rational approach to studying their behavior.

"Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher...
08/14/2017

"Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists have discovered that the decision-making and motivation center in the brain plays a pivotal role in such price biases to occur."

Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists have discovered that the decision-making and motivation center in the brain plays a pivotal role in such price biases to occur. The medial pre-frontal cortex…

"Nothing gets me more fired up than the phrase “celebrity influencers.” Point blank: if you use celebrities as part of y...
07/18/2017

"Nothing gets me more fired up than the phrase “celebrity influencers.” Point blank: if you use celebrities as part of your marketing efforts, that is called celebrity endorsement."

Nothing gets me more fired up than the phrase “celebrity influencers.” Point blank: if you use celebrities as part of your marketing efforts, that is cal...

"The current round of samples from Big Wine (and not so big wine) has not been worth drinking — to be polite,"
06/26/2017

"The current round of samples from Big Wine (and not so big wine) has not been worth drinking — to be polite,"

The current round of cheap wine samples from Big Wine (and not so big wine) have not been worth drinking.

06/14/2017

"Partnering with influencers is turning out to be a better pay-off than other traditional forms of advertising because of how emotionally invested the community of followers are."

Previously relegated to stuffy travel guides written by yesterday's travel wordsmiths, where we go around the globe used to be a matter of what most caught our eye from a Google search.

"I’m not announcing the end of traditional marketing orientated towards historic opinion leaders who, I repeat, are not ...
06/08/2017

"I’m not announcing the end of traditional marketing orientated towards historic opinion leaders who, I repeat, are not in any way to be neglected, but the opening up of new and complementary opportunities for visibility, and a major turning point in the relationship of wine brands with their communities in the widest sense of the term. A program that targets these digital influencers serves to amplify the efforts of brands by propagating their key messages across social media in an ultra-targeted and formidably effective manner. Influencer Marketing ought to allow brands to build an authentic and mutually beneficial relationship with these digital influencers. And brands have everything to gain: customer knowledge, brand image, authenticity, pertinence of content and engagement."

(This post is the Executive Summary of the report “Luxury, Wine and Influencer Marketing : The dawning of a new era ” published by VitaBella Luxury Wine on

"Before you can unlock the value of social media data and act on it, you first need to know how to approach it. Only the...
05/17/2017

"Before you can unlock the value of social media data and act on it, you first need to know how to approach it. Only then can social media data be used effectively to drive performance."

Opinion: Without the ability to draw conclusions from social media insights, companies cannot act on the data to regain customer loyalty, make accurate sales forecasts or improve products.

"People in Japan don’t drink much wine — just an average of four bottles a year per person, according to Kiyoshi Yokoyam...
05/17/2017

"People in Japan don’t drink much wine — just an average of four bottles a year per person, according to Kiyoshi Yokoyama, the chairman of Japan Wineries Association. But the history of wine in Japan goes way back, further back than the history of wine in the United States, in fact."

The history of wine in Japan goes way back. Further back than the history of wine in the present day United States, in fact.

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