We are a boutique Digital Marketing Company located in Santa Clarita, CA. Our list of comprehensive She holds a BSBA degree from Washington University in St.
WSI eBiz is a Digital Marketing Firm located just outside Los Angeles, California. Alison Lindemann is the owner and digital marketing consultant of the Santa Clarita-based WSI agency that partners with clients throughout the United States. Alison founded the agency in 2004, which has ranked consistently in the top 25 WSI offices worldwide for the past 10 years. Alison leads a team of digital mark
WSI eBiz is a Digital Marketing Firm located just outside Los Angeles, California. Alison Lindemann is the owner and digital marketing consultant of the Santa Clarita-based WSI agency that partners with clients throughout the United States. Alison founded the agency in 2004, which has ranked consistently in the top 25 WSI offices worldwide for the past 10 years. Alison leads a team of digital mark
Operating as usual
How do you get ahead of the competition when it comes to link building? This article from Ahrefs provides some excellent tips and tricks on how to get killer backlinks using HARO and other alternatives.
https://ahrefs.com/blog/haro-link-building/
LinkedIn’s new Focused Inbox uses AI to identify important messages, which it filters into the ‘Focused’ tab while the remaining messages are sent to the ‘Other’ tab. Considering there’s an AI element to this new tool, it may take time for LinkedIn to learn your inbox preferences. You’ll have the option to move messages between tabs or revert to the traditional messaging experience if you don’t enjoy the Focused Inbox. LinkedIn is making this change because of the uptick in direct messaging, which the company says is up 20% compared to last year. Read more about the new upgrades in this article from Search Engine Journal.
https://www.searchenginejournal.com/linkedins-new-focused-inbox-surfaces-more-relevant-messages/472987/
📣We would like to thank Dan and Arleen for choosing our agency to design their new website. It has been a pleasure working with both of you through this project.
👀Please check out handymanish.com
Your most unhappy customers are your greatest source of learning." - Bill Gates. Happy
Marketing plays a critical commercial role in any organization, and one of the most effective ways to demonstrate that value is to create direct revenue from an eCommerce product. However, before you rush to launch a new eCommerce brand, you need to consider these three key factors. Learn more in this Forbes article.
https://www.forbes.com/sites/forbescommunicationscouncil/2022/12/01/three-key-factors-to-consider-before-launching-an-e-commerce-brand/?sh=187588baa1e5
📣We would like to thank Lisa Odom and Odom Law Group for choosing us to create their new website. It has been a pleasure working with you and your team to create a website that captures your law firm.
👀Please take a look odomlawgroup.com
With , you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million professionals. If your advertising strategy includes targeting business professionals, creating a LinkedIn page and engaging with the global business community is necessary. Why else should you advertise on LinkedIn? Read on to find out.
https://www.wsiworld.com/blog/why-linkedin-ads-are-important
Today we honor Martin Luther King Jr. who worked to bring more justice and equality to the world. He also taught us courage, compassion and humility in the face of adversity.
Thank you, Cathy, for the kind words!!
As consumers continue relying heavily on digital in the wake of the COVID-19 pandemic, we can expect these figures to continue increasing over the next year. Learn more in Forbes’ eCommerce forecasts for the coming year.
https://www.forbes.com/advisor/business/2023-ecommerce-trends/
People love to watch videos. No matter your business type, videos can help you sell more of your products or services. And if you think that doesn’t fit your industry, then it’s time to put your creative mind to work. Read Search Engine Land’s guide to video marketing and how to optimize it for ideas you can leverage for your business.
https://searchengineland.com/youtube-seo-find-traffic-generating-keywords-389947
Redirects are important because they forward traffic from one URL to another when the old URL no longer exists. Plus, it improves the overall user experience by ensuring visitors don’t land on broken or duplicated pages. Read more about your business needs a proper redirect strategy in this essential guide to redirects by Semrush.
https://www.semrush.com/blog/redirects/
Google's algorithm aims to return relevant and quality results for its users. And owning more than 83% of the global search market share means that Google must continuously update its algorithms to keep offering the best customer experience. Ultimately, these updates are what make your page rank rise or drop. Read more about why you refreshing your outdated content is so important for your here.
https://www.wsiworld.com/blog/the-importance-of-refreshing-outdated-content
"Organize your desk before you organize your life." – Astrid Alauda.
You can make money with the click of a button when you have a strong email list. That’s becuase, unlike other marketing channels, you have full control and ownership of your email list.
So how do you grow your email list? We’ll go through the most effective tips and tactics we’ve learned by growing multiple email lists in the tens of thousands.
https://ahrefs.com/blog/grow-email-list/
To quantify the ROI of , Harvard Business Review analyzed the engagement for more than 5,800 influencer posts and identified seven key variables that drive a campaign’s effectiveness, including characteristics of both the influencer and of their individual posts. They further found that by optimizing these variables, the average brand could boost ROI by 16.6%, suggesting that many companies are designing campaigns that leave substantial value on the table. Read more about HBR’s findings here.
https://hbr.org/2022/11/does-influencer-marketing-really-pay-off
Generative AI models for businesses threaten to upend the world of content creation, with substantial impacts on marketing, software, design, entertainment, and interpersonal communications. This article from Harvard Business Review provides valuable information about Generative AI and how it works.
https://hbr.org/2022/11/how-generative-ai-is-changing-creative-work
A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday. That’s an increase of 17 million from 2021! But with this remarkable increase in shopping traffic came an unwelcome rise in bot activity. Learn more about the growth of bot activity in this insightful article from Digiday.
https://digiday.com/marketing/amid-record-breaking-thanksgiving-weekend-e-commerce-growth-there-is-an-uninvited-guest-bot-traffic/
Does the IP address of your website’s server affect your rankings in search results? According to some experts, your IP address is a ranking signal used by Google. But does your IP address have the potential to help or harm your rankings in search? Read this article from Search Engine Journal to learn more about the impact of IP addresses with Google.
https://www.searchenginejournal.com/ranking-factors/is-ip-address-a-google-ranking-factor/
As we progress into 2023, the world of is likely to undergo some significant changes. But there are also some key digital marketing linchpins that will remain very much the same. From the growth of zero-click content to the growth of influencer marketing, here's what we're forecasting for 2023.
https://www.wsiworld.com/blog/the-future-of-marketing-5-predictions-for-the-digital-world-in-2023
May the New Year bring you happiness, peace, and prosperity. Wishing you a joyous 2023!
#2023
“Write it on your heart that every day is the best day in the year.” - Ralph Waldo Emerson
curated and vetted a list of up-to-date stats on the state of SEO in 2023. Start the new year on the right foot and check out these .
https://ahrefs.com/blog/seo-statistics/
Companies spend billions of dollars every year to gain information about their customers. However, most of this data is available to your competitors too and not helping your business with meaningful behavioral understanding of your customers. Read more about how to gain a competitive advantage in this Harvard Business Review article.
https://hbr.org/2022/10/how-to-gain-a-competitive-advantage-on-customer-insights
What should you do with outdated content? First, you should look at the old content and consider refreshing the articles relevant to your current content strategy. In fact, make updating outdated content part of your editorial calendar—it not only saves you money, but it makes sense. Here are six compelling reasons to refresh your old content:
https://www.wsiworld.com/blog/the-importance-of-refreshing-outdated-content
When Leo Sgovio moved from Italy to Canada, he set out for the best business opportunities he could find. He ultimately used his experience and certification in to build a multimillion-dollar income. Read more in this fascinating Forbes article.
https://www.forbes.com/sites/elainepofeldt/2022/10/31/this-e-commerce-entrepreneur-brings-in-nearly-3-million-a-year-by-tapping-what-he-learned-on-the-job-about-search-engine-optimization/?sh=3731b3abbe6f
May this Kwanzaa be an especially meaningful one for you and your family.
May the holiday spirit be with you and your family today and throughout the New Year. Merry Christmas to everyone!
May your Christmas Eve shine bright with peace, hope, and light.
The world has gone digital, and as a result, global concern regarding has skyrocketed. Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. As tech platforms continually increase their security measures, how do advertisers collect the data they need? Learn more in this article from Retail Touch Points.
https://www.retailtouchpoints.com/topics/security/data-security/data-privacy-and-ad-tracking-the-real-world-implications-for-businesses
Although there are some factors beyond your control that may affect the success of your launch, there are some mistakes to avoid to secure a successful launch. Read this article from Social Media Examiner to learn more NFTs and how to launch your own.
https://www.socialmediaexaminer.com/how-to-sell-out-an-nft-launch/
“This is the solstice, the still point of the sun, its cusp and midnight, the year’s threshold and unlocking, where the past lets go of and becomes the future; the place of caught breath.” ― Margaret Atwood.
After Google’s recent helpful content update, some things have changed in the world of SEO. Read here for an overview of what Google's helpful content update means for you.
https://www.wsiworld.com/blog/what-googles-helpful-content-update-means-for-your-seo
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. Is there any logical reason to do this, or is it just another overhyped SEO trend? This Ahrefs article does a great job of explaining.
https://ahrefs.com/blog/zero-volume-keywords/
"And just like that, like a simple neighborhood event, a miracle is taking place.” - Mary Oliver. Happy Hanukkah Hanukkah
📣We would like to give a shoutout and thank you to our client, Saticoy Lemon Association, for choosing us to design your new website. Please check it out here:
Saticoy Lemon Association is an agricultural cooperative that washes, stores and packs lemons for our grower members. The Association operates three processing facilities located in Ventura County. All of the Association’s fruit is marketed through Sunkist Growers.
LinkedIn Ads are a powerful tool for businesses of all sizes. They allow you to reach a more professional audience, focus on a specific industry, and improve conversion rates. Plus, your budget can be customized to fit your needs, making LinkedIn Ads an affordable option for any business.
https://www.wsiworld.com/blog/why-linkedin-ads-are-important
Are you leveraging product synonyms in your marketing or website? Product synonyms allow you to improve search optimization, enhance the customer experience, and increase sales. Learn how to drive online sales with these 5 search optimizations:
https://www.wsiworld.com/blog/using-product-synonyms-in-your-ecommerce-marketing-strategy
The hashtag has 7.5B views on TikTok, with coming in at 159.8m views. That’s a lot of people looking for tips and tools to stay focused and boost their output. This useful article from HubSpot highlights eight of the best productivity tips from TikTok.
https://blog.hubspot.com/the-hustle/tiktok-productivity-hacks-entrepreneurs
Do you want to continue tracking how people engage with your website? Then you need to understand Google Analytics 4: what it is, how it differs from other versions of the product, and why you need to switch today. Discover everything you need to know inside this guide.
https://www.wsiworld.com/blog/get-familiar-with-google-analytics-4
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One of the ways to get your customers to fall in LOVE with your brand is with an off-the-charts marketing plan! Let's talk marketing — and LOVE, too, if you want! https://www.wsiebiz.com/contact
Are you ready for WSI? While we've been busy solving digital marketing problems for over 100,000 businesses worldwide for the past 27 years, we've also been prepping for this new year. Digital marketing is constantly evolving but you can rest assured that we are on top of all the latest trends. Let's hop on the 2022 bus together: https://www.wsiebiz.com/contact
The earlier you plant the seeds, the sooner you stay top of mind when your customers go shopping. Starting your holiday marketing strategy in November means being ahead of the game for the next two months. Let's get on it: https://www.wsiebiz.com/contact
Measuring the success of your digital marketing campaigns not only helps you to understand what's working and what isn't, but it can quickly shed light on how to take your current marketing activities to the next level. https://attendee.gotowebinar.com/register/9047831025485425675?source=AlisonLindemannALIL2168
You risk falling behind your competition if you aren't adopting video as a go-to tactic in your digital marketing strategy. Learn how to overcome the challenges preventing you from adopting video into your business on our webinar. https://attendee.gotowebinar.com/register/6030466553483539983?source=AlisonLindemanALIL2168
In this constantly changing environment, we have no choice but to keep up with the latest trends and cutting-edge technologies. Your business always comes first! We take the time to understand your organization and customers, and then build a digital strategy capable of delivering remarkable results. https://www.wsiebiz.com
We have been providing digital marketing services here in the Santa Clarita/Valencia community for over 17 years. We understand what businesses need in terms of sales and marketing. Our finger is on the pulse of all the latest trends. Let's chat about your future: https://www.wsiebiz.com/contact
If you’re a B2B, B2C, or non-profit organization that wants to understand the fundamentals of Facebook advertising better and get some pro tips to improve your #facebookads, our upcoming webinar is for you. https://attendee.gotowebinar.com/register/3180198161363727631?source=AlisonLindemannALIL2168
Digital marketing is a 'must', there are no ifs, ands or buts about it. With over 90% of the world online, why wouldn't you want to have that big of a reach? Let's get you seen by the "right" people, at the "right" time: https://www.wsiebiz.com/contact
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Los Angeles 91604Social Media Strategist Santa Clarita
Seco Canyon Road
Social Media Strategist Santa Clarita
Seco Canyon Road