Alchemy MarketingLab

03/06/2024

We are close to opening our doors as a social media marketing agency (SMMA) for manufacturing companies!

01/11/2024

What is web hosting scalability and how can it work for you?

When it comes to web hosting, scalability is a term that is often thrown around. But what does it really mean, and why is it important for your website? In this article, we’ll dive into the concept of web hosting scalability, its benefits, and how it can help your website grow and succeed. What Is

12/21/2023

Tailwind is a powerful social media scheduling tool that makes life easier for many bloggers. See if it's right for you!

If you are a blogger looking to make the most of Pinterest and social media for more blog traffic and engagement, then read our review of Tailwind. Read more.

10/07/2022

On the 100th anniversary of the NFL, this 2-minute video just takes the cake! Thank you.

ESPN shared a post on Instagram: "This commercial is one of the best ever 🏈". Follow their account to see 35354 posts.

04/01/2022

Think Alchemy MarketingLab first for .

We do B2B marketing for companies.

&

We do B2C marketing for consumer products.

Here are some resources for B2B (link: https://zcu.io/gENR) and B2C (link: https://zcu.io/5q2p).

Discover B2B Marketing that helps you to not only collect real-time insights but also understand and use those insights to engage, convert, and nurture buyer relationships with personalized cross-channel campaigns.

03/31/2022

This overview of is the BEST we have seen thus far.

If you are in , you will really appreciate the read.

Think Alchemy MarketingLab first for .

Link: https://zcu.io/aY3F

Learn how to deliver a cross-channel digital marketing experience in the digital era. The world is now a digital one and will remain that way for the rest of time. Marketers who want to be successful should wisely to focus their efforts on all things digital marketing.

03/30/2022

Google has a great course on that we think would be perfect for who are getting started and want all the nuts and bolts.

Here's the course!

https://zcu.io/Nv1q

PS Think Alchemy MarketingLab first for digital marketing.

Explore a free digital marketing course from Google Digital Garage to learn the fundamentals of online marketing for your business.

03/29/2022

From DigitalMarketer, learn , in-depth.

This is a great tutorial for .

Alchemy MarketingLab believes that digital adds big value to .

Think Alchemy MarketingLab first when it comes to digital marketing.

https://zcu.io/15xZ

The Ultimate Guide to Digital Marketing is full of insights and strategies for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing trends.

03/28/2022

There are many benefits to , whether for or anyone else.

These include:

1. Global Reach
2. Low Cost of Entry
3. Measurable ROI
4. Improved Targeting
5. Relationship Building

Read about from American Marketing Association:

https://zcu.io/i7a1

Marketing is the practice of identifying and satisfying customer needs. Learn how digital marketing efforts drive business success in the modern world.

03/24/2022

Trim the fat, shave weight off your belly, and eat sundaes on Monday!

Try these 3 new miracle weight loss products today.

https://alchemymarketinglab-21034933.hubspotpagebuilder.com/try-these-3-weight-loss-products-that-really-work

These 3 weight loss products really work! A tropical weight loss product that melts fat. A product that lets you drink coffee and tea for the best weight loss.

03/24/2022

Making Work, from the CMO Council

https://zcu.io/Iz4L

Even savvy marketers have a hard time mastering omnichannel’s many moving parts. Add in the nearly impossible consumer expectation for a seamless, personalized experience at every touchpoint.

03/23/2022

The 3 Pillars of : from Forbes

"With customer habits and preferences changing all the time, communication has to be consistently adapted in order to ensure that customers are receiving the absolute best ."

https://zcu.io/2Spw

Creating a successful omnichannel experience, though it might sound complicated, is simply the practice of seamlessly integrating the multiple channels through which organizations interact with their customers.

03/23/2022

Customer-centric or product-centric?

The answer is both.

You need to understand your customers to achieve success.

And you need to ensure that your customers understand your product.

Build awareness.

Create interest. Consideration.

Get the sale.

-- Alchemy MarketingLab.

03/22/2022

How to Develop an : from AdRoll

Omnichannel describes a seamless on all channels, with respect to the . - Alchemy MarketingLab

https://zcu.io/FuCr

Omnichannel marketing campaigns are built to give customers an integrated and cohesive customer experience — wherever they work, play, and live online.

03/21/2022

From Twilio, an introduction to :

https://zcu.io/kDYs

In an omnichannel contact center, all communication channels (such as phone, SMS, online chat, and email) are connected and integrated to provide a seamless customer experience. Omnichannel contact centers let agents switch between channels from one user interface, without losing context.

03/18/2022

"Customer experience strategy is about the experience of the customer at every single touchpoint with the company. Sales-driven CX is the future." - Auren, from Alchemy MarketingLab

03/17/2022

"A customer experience strategy maps out a plan to deliver a unique, personalized experience across every interaction in the customer lifecycle." - from ActiveCampaign

Read more here:

https://zcu.io/gOhH

In 1957, Walt Disney mapped out a major business breakthrough: an entire strategy around how customers would experience the Disney brand: Source: HBR Every single part of the Disney business interacts fluidly with every other part, creating a special experience for customers. As much as business has...

03/16/2022

IBM does consulting. Their website is powerful.

We love improving customer experiences at Alchemy MarketingLab, and believe that IBM and other corporations can gain massive revenues through CX.

https://zcu.io/GJPI

Learn how customer experience (CX) consulting helps you design personalized, human-centered customer engagement and employee experiences.

03/16/2022

Insight from EY about within the .

A bevy of resources available for you here.

The insight is suggested reading from Alchemy MarketingLab.

https://zcu.io/qkVo

Experience-Led Consumer Journey Homepage Learn more about our Retail team and how it can help your business transform for the future.

03/14/2022

"Research conducted by Adweek and Accenture Interactive found that 80% of think they deliver a superior customer experience but only 8% of their customers agree."

By Accenture about .

Recommended by Alchemy MarketingLab:

https://zcu.io/LeNY

Accenture outlines what is customer experience (CX) as it is crucial now to understand the importance of CX, CX strategies and future CX trends. Read more.

03/11/2022

Customer touchpoints are an important part of any .

Where does your company interact with the customer, before the sale?

Touchpoints do a great deal to optimize .

Learn more from Zendesk:

https://zcu.io/8eAW

Learn what customer touchpoints are and why mapping the customer journey through touchpoints can make a significant difference in how your brand is seen.

03/10/2022

Learn about mapping from Atlassian.

We really believe in the power of customer journey mapping for .

Counter to popular belief, customer journeys are really beneficial for business.

https://zcu.io/tNhj

Create a customer journey map to understand how people use your product (and their pain points). Then use it to design a better user experience.

03/09/2022

Customer Journey Mapping 101 - from Qualtrics

This is a long read, and very educational about .

We highly support this document at Alchemy MarketingLab.

Check it out!

https://zcu.io/Xb53

When you’re looking to improve customer experience, it’s important to think like your customer. That’s where customer journey mapping comes in.

03/08/2022

Read more about mapping from the Harvard Business Review.

When you incorporate Customer Journey into your blueprint, you achieve a greater understanding of what drives .

This is at its best.

https://zcu.io/tUqW

Following on the first article on defining customer experience, this second installment looks at the first essential step of improving the experience you deliver, which is mapping out your customer journey. A customer journey map is a very simple idea: a diagram that illustrates the steps your custo...

03/07/2022

Customer Journey is the first and most important step to understanding how to increase and activate improved .

At Alchemy MarketingLab, we map the customer journey for each client.

Learn about the here:

https://zcu.io/TLnJ

Customer journey, and its mapping, is the visual representation of the user process to achieve any goal with a company. Learn more with ServiceNow.

03/04/2022

Check out interesting from Salesforce. They start with Customer Journey too. Like BCG.

When you work with Alchemy MarketingLab, we map your as part of onboarding, so we have clarity to increase sales.

Best practices:

https://zcu.io/A257

Check out Salesforce Marketing Cloud's list of digital marketing best practices. Build the best customer experience strategy possible.

03/03/2022

Boston Consulting Group really impressed us this morning when we found that their and does two things:

1. Optimize the Sales Process
2.

When BCG starts with inbound, that's when you know it's here to stay.

Read:

https://zcu.io/I3Kj

BCG's digital sales consulting team helps clients unleash the full potential of next-generation sales and transform into omnichannel champions.