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O Positive is a humble production company housed in LA, New York and London, where we'll never shoot merely to feed the beast because there will never be a beast to feed.

Operating as usual

06/17/2021
Kona Brewing Co | "Great Day"

Big waves and drinking a cold one with the bruddahs….a “Great Day.” Brian Billow directs this new campaign featuring Kelly Slater for Kona Brewing Co.

For Kona Brewing Company
Director | Brian Billow
Production Company | O Positive
Agency | Duncan Channon
Edit | The Den Editorial
Talent | @brutusluv @hekili97 Kelly Slater

#opositivefilms #opositive #oneliferight #konabrewingco #bruddahs #kellyslater

06/14/2021
Snickers | "First Visitors"

“Maybe your social life has been virtual for too long…” – shots. Jess Coulter takes home a Silver for Direction for Snickers “First Visitors” in the annual shots Awards.

We’re proud to be included on AdAge & Creativity’s Production Company A-List again this year. Despite the challenging ti...
06/07/2021
O Positive directors delivered non-stop laughs all year long

We’re proud to be included on AdAge & Creativity’s Production Company A-List again this year. Despite the challenging times we’ve all navigated, we’re pleased to have added to our roster - signing Miranda Haymon earlier this year - and are excited for the year ahead. Thanks again AdAge & Creativity! Read the story here.

The company's comedy experts brought bright spots to the chaos of 2021

05/27/2021
76 | "Burrs"

The wilderness is awesome, but there are so many burrs. Jess Coulter directs Jean & Gene in another fun spot for 76’s new campaign.

Client: 76
Director’s cut: @coultergirl
Agency: Carmichael Lynch
Edit: Cut + Run
VFX: @drivethrutv
Talent: @bridget.moloney @brentpop

#Opositive #opositivefilms #JeanAndGene #76 #brandedcontent #nyproduction #laproduction

05/21/2021
76 | "Fill Up"

Sometimes there’s nothing to say except ‘I’m Sorry, Gene.’ Here’s “Fill Up” directed by Jess Coulter for 76.

Client: 76
Director’s cut: @coultergirl
Agency: Carmichael Lynch
Edit: Cut + Run
VFX: @drivethrutv
Talent: @bridget.moloney @brentpop

#Opositive #opositivefilms #JeanAndGene #76 #brandedcontent #nyproduction #laproduction

Grateful and proud to have ScissorHandsFree for Cadillac shortlisted for craft direction at the D&AD awards. Congrats to...
05/20/2021

Grateful and proud to have ScissorHandsFree for Cadillac shortlisted for craft direction at the D&AD awards. Congrats to director David Shane, Leo Burnett Detroit and everyone else who helped us make this story come to life!
Here's the spot: https://www.dandad.org/awards/professional/2021/direction/234036/scissorhandsfree/

Client: Cadillac
Director: @davyshane
Agency: Leo Burnett
Edit: Mackcut
VFX: Framestore @aronhjarta
Music: Yessian Music
DP: @cronenweth
Prod Designer: @maiajavan
Costumes: @melissadcostumes
Hands & MU: Legacy Effects Official
Hair: @ashleysscott

#dandad #dandad21 @d_and_ad #dandadawards #Cadillac #LYRIQ #Scissorhands #opositive #opositivefilms #leoburnett #timotheechalamet #timothee #winonaryder #edwardscissorhands #timburton #SBLV #superbowllv #superbowl2021

Grateful and proud to have ScissorHandsFree for Cadillac shortlisted for craft direction at the D&AD awards. Congrats to director David Shane, Leo Burnett Detroit and everyone else who helped us make this story come to life!
Here's the spot: https://www.dandad.org/awards/professional/2021/direction/234036/scissorhandsfree/

Client: Cadillac
Director: @davyshane
Agency: Leo Burnett
Edit: Mackcut
VFX: Framestore @aronhjarta
Music: Yessian Music
DP: @cronenweth
Prod Designer: @maiajavan
Costumes: @melissadcostumes
Hands & MU: Legacy Effects Official
Hair: @ashleysscott

#dandad #dandad21 @d_and_ad #dandadawards #Cadillac #LYRIQ #Scissorhands #opositive #opositivefilms #leoburnett #timotheechalamet #timothee #winonaryder #edwardscissorhands #timburton #SBLV #superbowllv #superbowl2021

Geico “Aunt Infestation” was honored with a Webby’s People’s Voice Award for Advertising Media & PR: Best Copywriting. T...
05/19/2021
BIG NEWS 🙌 The Martin Agency won a #webby! for GEICO Aunt Infestation

Geico “Aunt Infestation” was honored with a Webby’s People’s Voice Award for Advertising Media & PR: Best Copywriting. The spot, directed by Brian Billow for The Martin Agency, puts a hilarious spin on aunties with good intentions.

Check out their #5WordSpeech #Webbys #5WordSpeech via @thewebbyawards

We’re thrilled to be part of the Webby Awards today with Jeep “Groundhog Day,” directed by Jim Jenkins & starring Bill M...
05/18/2021
BIG NEWS 🙌 O Positive Films won a #webby! for Groundhog Day

We’re thrilled to be part of the Webby Awards today with Jeep “Groundhog Day,” directed by Jim Jenkins & starring Bill Murray, created with agency Highdive. “Groundhog Day” won both a Webby Award and Webby People’s Voice Award in Advertising, Media & PR for short-form Video Ad.

Check out their #5WordSpeech #Webbys #5WordSpeech via @thewebbyawards

05/15/2021
Geico | "Yogi"

You can count on Yogi & Boo-Boo to show up empty handed. Here's "Yogi" directed by Brian Billow for Geico.

For GEICO
Director: Brian Billow
Agency: The Martin Agency
Edit: Mackcut
VFX: The Mill

#opositive #opositivefilms #geico #yogi #yogibear #brandedcontent

05/11/2021

Why turn your life upside down doing things on the cheap? See how Credit Karma can help in this funny new campaign directed by Jess Coulter. This spot shares one family’s realization it’s time for a bigger place.

We’re excited to announce that we’re The Webby Awards nominees! BIG congrats to our directors, partners, staff and clien...
04/26/2021

We’re excited to announce that we’re The Webby Awards nominees! BIG congrats to our directors, partners, staff and clients for the recognition.

Help us win by casting your vote for the People’s Voice for our nominated work by May 6th!
VOTE for Video Ad Shortform here: https://tinyurl.com/5adkkkha
VOTE for Best Copywriting here: https://tinyurl.com/587d6zj9

Directors:
Jim Jenkins - Groundhog Day
David Shane - ScissorHandsFree
Jess Coulter - First Visitors
Brian Billow - Aunt Infestation

#Opositivefilms #Opositive #TheWebbyAwards #Peoplesvoice #Peoplesvoiceawards

04/23/2021
Squarespace | "Oscar"

Working with these A-list celebs paid off! O Pos took home Clio Award honors for the Jim Jenkins’ directed Jeep “Groundhog Day” with Bill Murray, David Shane’s Rocket Mortgage “Comfortable,” starring Jason Momoa, and Jim’s Squarespace “A Cautionary Tale,” starring Oscar the Grouch. Congrats, too, to Highdive and Squarespace, our clients on this Clio award-winning work.

While experience management company Qualtrics knows apologies can go a long way, they also know they’re never as good as...
04/09/2021
This chief apology officer has a foolproof plan for 'fixing' problems

While experience management company Qualtrics knows apologies can go a long way, they also know they’re never as good as finding and fixing bad experiences. David Shane directs this new campaign for #TBWAChiatDay New York featuring Qualtrics’ Chief Apology Officer (played by Rory Scovel) calmly leading his ranks on giving customers the runaround, while subliminally suggesting Qualtrics is the best solution. Read more on AdAge:

TBWA\Chiat\Day thinks up another C-suite role in B-to-B campaign for Qualtrics

Jim Jenkins’ new spot for Zillow from Fig demonstrates all the conflicting opinions you have to deal with when consideri...
04/08/2021
These Zillow Ads Show Us That Moving Is Messy, but Worth It

Jim Jenkins’ new spot for Zillow from Fig demonstrates all the conflicting opinions you have to deal with when considering buying a new house — mostly inside your own mind. See the work and read more here.

The platform is expanding to become a full-service real estate partner.

03/31/2021
Volkswagen | "Lawyer"

A little bit of Movie Star Confidence disguises our true clown selves 🤡 Check out David Shane's spot "Lawyer" for Volkswagen which was awarded a silver arrow from the British Arrows.

#OPositive #OPositivefilms @davyshane @cindyhumphrey1 #DavidBrooks @azukaononye #alanblyton #britisharrows British Arrows #britisharrowsawards #volkswagen #moviestarconfidence #brandedcontent Radioaktive Film Rogue Films adam&eveDDB TheQuarry 750mph

Thank you to the British Arrows Awards for giving us a taste of 'Movie star confidence'—David Shane's "Lawyer" & "Road B...
03/30/2021

Thank you to the British Arrows Awards for giving us a taste of 'Movie star confidence'—David Shane's "Lawyer" & "Road Block" for Volkswagen were awarded silver & bronze arrows, respectively. And thank you to everyone involved in helping create these—you're all movie stars 🌟

#OPositive #OPositivefilms #britisharrows #britisharrowawards #volkswagen #brandedcontent British Arrows Radioaktive Film #roguefilms #aandeddb

The amazingly talented Miranda Haymon has joined us for commercials. Already an esteemed part of the theatre community a...
03/30/2021
Director Miranda Haymon Joins O Positive For Commercials

The amazingly talented Miranda Haymon has joined us for commercials. Already an esteemed part of the theatre community and director of award-winning plays, Miranda’s strength in storytelling and performance can be seen in their first brand films for Dunkin’, Spectrum and Gucci. Read more below.

O Positive has signed Miranda Haymon (she/they)--a Princess Grace Award-winning writer, director and curator, and Roundabout Theatre Company resident director--for commercial representation. &

03/19/2021
Intel | Flexibility

Intel’s #GoPC campaign directed by Spencer Riviera for VMLY&R features a familiar face. Justin Long is the new Intel spokesman and he’s seamlessly rediscovered his niche. In this spot, he points out the flexibility of the PC. https://tinyurl.com/ubras7b4

03/13/2021
Allstate | "Cop Show"

You know that Friday Fog that happens when it's been a long week and your train of thought just.... OH yeah, here's "Cop Show" for Allstate directed by Kenny Herzog.

For Allstate
Director/Dir. cut: @kennyherzog
Edit: Whitehouse Post @heidieliza__ @wood24
Music: Storefront Music
DP: @ericsteelberg
Key Grip: @_davidrichardson
Gaffer: @johnnythemule
Prod Designer: @birdproductiondesign
Costumes: @melissaadcostumes
HMU: @joyitache

#opositivefilms #opositive #allstate #copshow #brandedcontent #production #productioncompany #nyproduction #laproduction #comedy

03/01/2021

One company takes remote security solutions to a whole other level before they can go back to the office, thanks to information technology company CDW. Take a look at Jess Coulter’s “Commune,” a hilarious take on how one business goes off the grid before discovering security solutions from CDW. Ogilvy

#tbt to this f**kin Legendary spot for Bud Light (they said it, not us)! Directed by David Shane and part of the Bud Lig...
02/18/2021
Bud Light Legends - Swear Jar

#tbt to this f**kin Legendary spot for Bud Light (they said it, not us)! Directed by David Shane and part of the Bud Light Legends program, “Swear Jar” won an Emmy Award in 2008.

Because a refreshing Bud Light is F*@%Ing awesome. See More Classics at https://www.budlight.com/vault

02/16/2021
Super Bowl Shorts: O Positive's David Shane on Super Bowl ads

Ad Age interviews Super Bowl commercial creators about Big Game favorites over the years, spots they loved that others didn't and insights they’ve never shared before about some of their own Super Bowl work. See what David Shane had to say here...

02/08/2021
Sweet Victory

David Shane and Droga5 collaborated on the epic Paramount+ campaign that Adweek called “some of the night’s most entertaining” ads on the Super Bowl. Watch “Sweet Victory” here.

David Shane directed Cadillac’s sweet, nostalgic Super Bowl ad for Leo Burnett featuring Timothée Chalamet as Edgar Scis...
02/08/2021
Timothée Chalamet on Paying Homage to ‘Edward Scissorhands’ in the Coolest Super Bowl Ad of the Year

David Shane directed Cadillac’s sweet, nostalgic Super Bowl ad for Leo Burnett featuring Timothée Chalamet as Edgar Scissorhands and Winona Ryder reprising her role from "Edward Scissorhands" as his mother, Kim. It’s already drummed up over a million views. Click article to watch.

A new Cadillac ad featuring the “Call Me by Your Name” star imagines what life would look like in 2021 for Edward’s son, Edgar.

Director David Shane teamed up with Droga5 for the Paramount+ Super Bowl campaign, a star studded trek to the top of Par...
02/05/2021
Celebrities Ascend 'Paramount Mountain' in Paramount+ Super Bowl Promo

Director David Shane teamed up with Droga5 for the Paramount+ Super Bowl campaign, a star studded trek to the top of Paramount Mountain. The ambitious production was like 'one long demented quadratic equation,' Shane said. Click the article below to watch the campaign & learn more.

Droga5's spots feature a cast in Covid times

Jess Coulter’s ad for Snickers and BBDO NY, 'First Visitors,' is No. 1 on SHOOT’s most viewed videos of 2020. The spot p...
12/29/2020
Pandemic, Comedy Reign In SHOOT’s Ten Most Viewed Videos Of 2020

Jess Coulter’s ad for Snickers and BBDO NY, 'First Visitors,' is No. 1 on SHOOT’s most viewed videos of 2020. The spot provides just the right dose of comedic storytelling in its depiction of a couple coming out of quarantine … maybe a little too soon ... to host their friends. Check it out.

Messages of hope and resiliency during the pandemic and outright comedy as a welcomed diversion from the global health crisis were prevalent in SHOOT’s 10 most viewed videos of 2020

Wishing you all Happy Holidays! Brian Billow's new ad for Ford's Electric Mustang brings you Clark Griswold (Chevy Chase...
12/22/2020
Watch Chevy Chase reprise Clark Griswold in holiday ad for Ford’s electric Mustang

Wishing you all Happy Holidays! Brian Billow's new ad for Ford's Electric Mustang brings you Clark Griswold (Chevy Chase) reprising his famous scene from “National Lampoon’s Christmas Vacation.” It also stars Beverly D’Angelo and ... the Mustang Mach-E. Premiering tonight on SNL’s Christmas special, the spot was created with Lorne Michael’s Broadway Video and WPP’s GTB. See it here:

The actor re-enacts classic ‘Christmas Vacation’ lights scene as part of tie-in with NBC’s 'SNL.'

Jess Coulter directs Wanda Sykes, Fortune Feimster and Aparna Nancherla in a funny campaign from Observatory for Punch L...
12/04/2020
Netflix and Ben & Jerry's Keep the Jokes Coming With a Retro Hotline

Jess Coulter directs Wanda Sykes, Fortune Feimster and Aparna Nancherla in a funny campaign from Observatory for Punch Line, a new Netflix-themed Ben & Jerry's flavor. The comedians serve up some much needed laughs which continue when viewers ring up 1-866-PUNCHLINE, 'the world's only ice cream and joked-themed hotline' where they can also score some free product. Check out the spots and learn more in Muse by Clio's article.

Laugh with Wanda Sykes as you binge on a new flavor, Punch Line

10/20/2020
Virus

Brian Billow directed this satirical PSA campaign, "Abe and Trump Being Frank," co-written with Jay Manheimer. It imagines the two presidents discussing a wide range of topics, designed to impart upon all audiences the importance of voting by November 3rd. Read more about the campaign on SHOOT: https://tinyurl.com/y4v9tlqg

10/16/2020
Cardboard Fan - Bud Light

David Shane and our friends at W+K NY bring you this salute to sports fans in the Covid era, with Bud Light’s “Cardboard Fan.” It’s a funny take on one NY Giants’ fan’s epic quest for a Bud Light that ‘really captures the cultural zeitgeist,’ writes Muse by CLIO. Read more here: https://tinyurl.com/y287tagw

Muse by CLIO picks the gridiron stars who’ve got the best game as brand endorsers. They talk with Jim Jenkins, a lifelon...
09/29/2020
The 21 Greatest NFL Players as Commercial Actors, Ranked

Muse by CLIO picks the gridiron stars who’ve got the best game as brand endorsers. They talk with Jim Jenkins, a lifelong Dolphins fan, on directing Tom Brady in Foot Locker “Deflategate,” and share highlights of Brady for Daily MVP directed by Spencer Riviera and of Progressive’s At Home With Baker Mayfield campaigns directed by Kenny Herzog. You can read more here.

This group of gridiron greats also dominated the endorsement game

09/21/2020
Baker Mayfield Joins a Book Club | Progressive Commercial

Kenny Herzog’s new spot for Progressive & Arnold’s “At Home With Baker Mayfield” campaign, features the Cleveland Browns’ QB hosting a Book Club at his home stadium. See the literate, sensitive side of Mayfield here:

Homeowner Baker Mayfield hosts a feisty book club and the votes are in: Aimee’s out. Want more? Click to Subscribe: https://pgrs.in/SubscribeNow GET A FREE Q...

Jess Coulter directs BBDO NY’s very relatable new commercial in the Snickers “You’re Not You When You’re Hungry” campaig...
08/11/2020
Snickers highlights the perils of coming out of quarantine

Jess Coulter directs BBDO NY’s very relatable new commercial in the Snickers “You’re Not You When You’re Hungry” campaign, reminding us ‘there was a time when we had to wear pants.’ It was named spot of the day on AdAge/Creativity.

Latest from 'You're Not You When You're Hungry' campaign from BBDO reminds us that there was a time when we had to wear pants

08/10/2020
Aunt Infestation - GEICO Insurance

Brian Billow directs another hilarious commercial for The Martin Agency and Geico, featuring a young couple in their seemingly idyllic new home, made possible in part by Geico’s #BundlingMadeEasy insurance. The only hitch, it’s infested with Aunts. See for yourselves here ...

New homeowners are loving the space in their new home. They've just got a small problem with aunts in the kitchen...and in the living room...and upstairs. Su...

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