The Licensing Industry's Thought Leader Posting Policy:
Thank you for liking the official License Global page. We're glad you're here.
We are committed to creating a community that encourages self-expression and mirrors the values of LG including respect for the rights, dignity, and property of others. We ask all fans to do their part to help us achieve the goal. In doing that, we ask you not to post content that:
-is threatening, abusive, obscene, indecent, or objectionable.
-is deceptive, false, or misleading
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llectual property rights of other people
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-is inappropriate, offensive, or hateful
We reserve the right to remove any content or block users that violate our community guidelines, or that we determine are otherwise offensive to our community. All content must also comply with Facebook's policies as well.
24/03/2025
"Licensing is key to growth! I like to say that licensees are a company's 'defense' – without them, brands risk losing valuable market share to competitors," says Ari Freedman, vice president, Surge Brands.
So, how do you spot brands with strong licensing potential? Freedman shares his insights in our latest interview, plus a sneak peek at Surge Brands’ plans for Licensing Expo this May, where they’ll showcase their biggest booth yet.
Catch the full interview here:
Ari Freedman, vice president, licensing, Surge Brands shares how strategic licensing drives brand expansion and previews the company’s plans for Licensing Expo this May.
24/03/2025
License Global is sharing the big details on Disney’s 30th anniversary celebration of "Toy Story," including a fresh multi-year deal with Mattel.
Also in store: new products, exclusive collabs with ColourPop, adidas and Ray-Ban Kids and so much more. Find out what’s to come below!
Disney marks three decades of “Toy Story” with exclusive merchandise, theme park experiences and an extended licensing agreement with Mattel ahead of a new feature film.
24/03/2025
McDonald's’ is leveling up with “A Minecraft Movie” for its biggest global campaign yet, featuring Minecraft Happy Meals, exclusive collectibles, digital experiences and a limited-time Nether Flame Sauce.
McDonald’s builds on gaming culture with its largest-ever campaign, featuring a limited-edition “Minecraft” Happy Meal, exclusive collectibles, digital experiences and a new sauce to celebrate “A Minecraft Movie.”
24/03/2025
MoEa and Smiley Future Positive introduce a new sneaker collection made from plant-based materials.
The partnership introduces sustainable sneaker designs promoting optimism and eco-conscious innovation.
24/03/2025
The PAC-MAN Live Experience has officially opened in Manchester, offering an immersive, life-sized version of the classic game with high-tech PAC-Vests and interactive mazes.
The attraction invites participants to step into a life-sized, interactive PAC-MAN maze, wearing high-tech PAC-Vests equipped with advanced tracking technology.
21/03/2025
Never lose your keys or wallet again – Hello Kitty has your back! Say hello to the cutest way to keep track of your essentials with the new Tile x Hello Kitty collection from Life360 and Sanrio.
Two versions featuring Hello Kitty will be available.
21/03/2025
How do you bring 5,000 years of art to the youngest audiences? 🎨🧸
License Global speaks with Josh Romm, head of global licensing and partnerships at The Metropolitan Museum of Art, New York, about its upcoming collaboration with Hape Toys.
Discover how this partnership blends education, creativity and cultural storytelling:
License Global investigates the upcoming Hape Toys and The Met collab with Josh Romm, head, global licensing and partnerships, The Metropolitan Museum of Art.
21/03/2025
NYX Professional Makeup teams up with Warner Bros. Pictures for "A Minecraft Movie" collection.
In partnership with Warner Bros. Pictures, the limited-edition collection offers fans a chance to create looks inspired by the new live-action “Minecraft” movie.
21/03/2025
Licensing Expo exhibitors: Don't miss this exclusive opportunity!
Exciting things are happening at the Global Licensing Group! From yesterday's launch of Licensing Unlocked to the upcoming Licensing Expo and daily updates from License Global, there’s a lot to look forward to in 2025. Get the latest insights and learn what’s in store for the brand licensing community.
Check out our column below to stay in the loop!
To mark the new year, the Global Licensing Group will deliver an in-depth column every month to provide exclusive access to the latest tradeshow movements and insights from the business itself. This month, License Global speaks with Anna Clarke about what to expect from the Global Licensing Group in...
20/03/2025
To celebrate Sprinkles Cupcakes' 20th birthday, the brand teamed up with Moon Oral Beauty for a line of brushes and toothpaste. 🧁
World of Tanks has teamed up with Banijay Rights to launch “Battle Pass Special: ‘Peaky Blinders,’” a limited-time in-game event inspired by the hit television series Peaky Blinders.
Limited-time event brings the show’s characters, themed rewards and a special edition tank to the game.
20/03/2025
Following the success of last year’s award-winning launch, Miffy x Cath Kidston returns this spring with an expanded collection celebrating Miffy’s 70th birthday.
Mercis and Rocket announce new spring collection for Miffy’s 70th birthday.
20/03/2025
The Radley x RHS collaboration continues! Following the success of their first collection, Radley London and the RHS - Royal Horticultural Society have unveiled a second floral-inspired range of handbags and accessories.
Designs take inspiration from The Alphabet of Flowers, a 19th-century children’s book, blending heritage with contemporary style.
Read More ...
New range of horticulture-inspired handbags and accessories now available.
19/03/2025
To celebrate the launch of Ubisoft's latest game, “Assassin's Creed Shadows,” Venum has unveiled a new collection of apparel and sports equipment.
New apparel and equipment line launches alongside Ubisoft's latest game, “Assassin’s Creed Shadows.”
19/03/2025
Retailers, this one's for you. How do branded products and extensions show up at retail and what are the latest trends in the space? We've got the insights for you below. 👇
How do branded products and extensions show up at retail and what are the latest trends in the space? Find out this and more as Laura Freedman-Dagg, head of retail, Licensing Expo, Brand Licensing Europe, France Licensing Day and License Global, explores the ever-changing landscape through interview...
19/03/2025
Casey Collins will lead global growth, business development, licensing, digital gaming and partnerships strategy at Relatable/What Do You Meme?
Licensing exec to lead global growth, business development, licensing, digital gaming and partnerships strategy for gaming company.
19/03/2025
It's happening! LEGO Pokémon sets will begin rolling out at retail in 2026.
Fans can expect the LEGO “Pokémon” rollout at retail in 2026.
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Licensing Expo exhibitors: Don't miss this exclusive opportunity!
Send your news for our Show Dailies by March 28.
Details here: https://ow.ly/oTtI50VlOC5
In partnership with LIMA - Licensing International, Licensing Unlocked from the Global Licensing Group is the first program of its kind to offer online educational sessions live and on-demand to bridge the knowledge gap for industry newcomers and provide ongoing education and accreditations for seasoned professionals.
Find out more at the link below! 🔓
https://ow.ly/iHCU50VjUMH
ICYMI: License Global announced last week that the Licensing Expo Show Daily deadline was extended to March 28.
More info here: https://ow.ly/6FPj50VijBa
Live footage of License Global's inbox for the Licensing Expo Show Daily...
Exhibitors: There are less than two weeks left to send us news for Show Dailies. The deadline is Mar. 24. You can send up to three (3) press releases - one for each day of the event. Please send releases to [email protected]
More info: https://lnkd.in/egmbWnMA
Not sure what to send? We can help: https://lnkd.in/eFHPFec9
New issue, new look! The new License Global Magazine is here, packed with exclusive insights into the biggest brands in licensing.
💙 Bluey is taking the global licensing scene by storm - here’s how.
🌟 What’s next for Disney Consumer Products in 2025?
👕 Gap is making big moves in brand collaborations.
🎀 Sanrio is celebrating Hello Kitty’s milestone birthday.
📈 Plus data driven insights, the latest industry news and more!
Don’t miss out on the trends shaping the industry. Read the full issue now! ⬇️
📖: https://www.licenseglobal.com/publications/magazine-issue/license-global-2025-issue-1#1
💥 Unleash Your Inner Hero! 💥
The new Marvel Super Heroes VS Villains campaign is here to bring out the hero in all of us. From toys and apparel to books and collectibles, this yearlong campaign celebrates iconic Marvel battles, starting with “Captain America: Brave New World.”
License Global has all the details—check out the full article to see what’s coming next!
https://www.licenseglobal.com/entertainment/marvel-super-heroes-vs-villains-campaign-launches-a-year-of-epic-battles
#Marvel #MarvelHQ Marvel Studios
Were you at Brand Licensing Europe this year? Did you get a copy of our issue with Warner Bros. Discovery and Superman on the cover? Read the full issue here: https://ow.ly/ZGAb50Us8Hw
✨ The December 2024 issue of License Global is out now! ✨
We’re celebrating the magic of Universal Pictures’ Wicked Movie and its impressive lineup of licensed merch with a pink-and-green takeover this month. ❇️🩷
Here’s what’s inside:
🌟 Spotlight on “Wicked”: Explore the journey from Broadway to the big screen and the must-see consumer products inspired by the film.
👗 Gen Z Fashion Report: Discover the trends, partnerships and strategies brands need to win over this influential demographic.
🏬 MINISO’s European expansion: Learn how the brand is connecting with shoppers through new stores and in-demand IPs.
🎁 2025 Toy Forecast: A look at the top toys and trends poised to make waves in the year ahead.
🏆 Influentials of 2024: Meet the industry leaders who shaped brand licensing this year.
📅 Year in Review: A look back at the biggest stories and deals of 2024.
Dive into the issue to wrap up your year with the latest insights from the licensing world!
📖 Read it now: licenseglobal.com/publications/magazine-issue/december-2024
The Top Global Licensors Report (powered by SEGA) is now LIVE! Who made the Top 10? Download your copy here: https://ow.ly/yw7N50SJjl0
SPONSORED CONTENT: With 2024 being the 50th anniversary of Rubik's, Spin Master Global is celebrating the iconic toy through exciting collaborations, licensing partnerships, activations, and so much more! 🎉
📖Check out the article below to learn more about Spin Master’s anniversary strategy for the cube!
#licensing #globallicensinggroup #MakeYourMove
https://licenseglobal.com/entertainment/love-for-the-rubik-s-cube-continues-to-grow
License Global welcomes Pomp Snow & Cirqueumstance to the licensing community. To learn more about this new brand and its unique offerings, check out the article. https://ow.ly/wnf050Rzoai #sponsoredcontent
Bioworld Merch has always been a leader in the licensing industry, and these Beetle Juice products are only a fraction of what the company can do. Check out the article linked below to discover what else it can do for your IP and how it continues to innovate the licensing industry. (Sponsored Content) https://ow.ly/2Xul50R5fyu
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License Global magazine is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace.
Through our print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. We also serve as the official publication for the industry’s leading trade events, including Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Posting Policy:
Thank you for liking the official License Global page. We're glad you're here.
We are committed to creating a community that encourages self-expression and mirrors the values of License Global including respect for the rights, dignity and property of others. We ask all fans to do their part to help us achieve the goal. In doing that, we ask you not to post content that:
• is threatening, abusive, obscene, indecent or objectionable
• is deceptive, false, or misleading
• violates the intellectual property rights of other people
• is illegal
• references a third party website or is self-promoting spam
• is inappropriate, offensive, or hateful
We reserve the right to remove any content or block users that violate our community guidelines, or that we determine are otherwise offensive to our community. All content must also comply with Facebook's policies as well.
