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Peanuts turns 75! Earlier this year, License Global shared how it's marking the big milestone through brand licensing.
01/10/2025

Peanuts turns 75! Earlier this year, License Global shared how it's marking the big milestone through brand licensing.

It has been 75 years since the debut of the “Peanuts” comic strip, yet the IP is more popular than ever.

Crayola has announced its participation in Marc Jacobs’ fall JOY campaign. 🖍️
01/10/2025

Crayola has announced its participation in Marc Jacobs’ fall JOY campaign. 🖍️

The Crayola x Marc Jacobs collaboration celebrates the power of color, creativity and self-expression.

Target and Netflix are partnering to celebrate the fifth and final season of "Stranger Things."
01/10/2025

Target and Netflix are partnering to celebrate the fifth and final season of "Stranger Things."

Target will be the go-to destination for fans of the Netflix streaming series that want to gear up for the final season.

Craft Buddy has announced a new multi-territory, multi-year licensing agreement with Sanrio, to bring the "Hello Kitty a...
01/10/2025

Craft Buddy has announced a new multi-territory, multi-year licensing agreement with Sanrio, to bring the "Hello Kitty and Friends” brand into its crafting portfolio.

The collaboration covers all of Europe and the Middle East and launches for Spring-Summer 2026.

Cloudco Entertainment, owner of the Care Bears brand, is celebrating a new wave of agency representatives to score the n...
01/10/2025

Cloudco Entertainment, owner of the Care Bears brand, is celebrating a new wave of agency representatives to score the nearly 45-year-old brand’s momentum and continue a new chapter of innovation, bringing even more ways for fans of all ages to share, care and collect.

Strategic collaborations and retail growth set to fuel Care Bears’ continued success across EMEA.

The trading card industry is experiencing a remarkable resurgence, fueled by nostalgia, pop culture tie-ins and digital ...
30/09/2025

The trading card industry is experiencing a remarkable resurgence, fueled by nostalgia, pop culture tie-ins and digital innovation. Upper Deck, a pioneer in sports and entertainment collectibles, is leading the charge with partnerships, innovative platforms and a commitment to capturing the passion of collectors worldwide, as Ed Spiker, senior brand manager, Upper Deck, explains.

How the Miraculous franchise is evolving with fresh content while expanding through digital platforms and location-based...
30/09/2025

How the Miraculous franchise is evolving with fresh content while expanding through digital platforms and location-based experiences worldwide.

Luca Bonecchi discusses Miraculous' new animation style, global experiences and expanding licensing opportunities after a decade of superhero success.

From collaborations to immersive experiences, explore Minecraft's strategies driving fan engagement, licensing growth an...
30/09/2025

From collaborations to immersive experiences, explore Minecraft's strategies driving fan engagement, licensing growth and cross-category innovation. 🎮

Hanna Willis shares how "Minecraft" has evolved from a beloved game into a global lifestyle brand, with over 250 active licensees worldwide.

Netflix “KPop Demon Hunters” is coming to Spirit Halloween. The film's only officially licensed costumes are inspired b...
30/09/2025

Netflix “KPop Demon Hunters” is coming to Spirit Halloween. The film's only officially licensed costumes are inspired by the outfits of “KPop Demon Hunters” girl group, HUNTR/X.

https://ow.ly/BbEK50X3TiX

Following fan love for the Netflix hit, the exclusive Spirit Halloween lineup includes costumes and accessories.

EXCLUSIVE: How Winners Alliance is unlocking licensing power for underrepresented athletes globally.From Topps tennis ca...
29/09/2025

EXCLUSIVE: How Winners Alliance is unlocking licensing power for underrepresented athletes globally.

From Topps tennis cards to mobile cricket games, Winners Alliance has built a $15M+ licensed product business by uniting fragmented athlete rights.

Read the full interview:

Winners Alliance is transforming the sports licensing landscape by uniting fragmented athlete rights into powerful collectives.

We sat down with the British Museum to explore how they're bringing 2 million years of human history to life through cre...
29/09/2025

We sat down with the British Museum to explore how they're bringing 2 million years of human history to life through creative licensing partnerships!

Read the exclusive interview here:

The British Museum’s licensing program is redefining how heritage connects with global audiences and emerging markets.

🚨 LAST CHANCE: Today is the FINAL day to submit for our 2025 Leading Licensees Report!Submit now:
29/09/2025

🚨 LAST CHANCE: Today is the FINAL day to submit for our 2025 Leading Licensees Report!

Submit now:

Are you a Leading Licensee? The extended deadline to submit to be on the list is now Sept. 29.

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License Global magazine is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace.

Through our print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. We also serve as the official publication for the industry’s leading trade events, including Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Posting Policy:

Thank you for liking the official License Global page. We're glad you're here. We are committed to creating a community that encourages self-expression and mirrors the values of License Global including respect for the rights, dignity and property of others. We ask all fans to do their part to help us achieve the goal. In doing that, we ask you not to post content that: • is threatening, abusive, obscene, indecent or objectionable • is deceptive, false, or misleading • violates the intellectual property rights of other people • is illegal • references a third party website or is self-promoting spam • is inappropriate, offensive, or hateful