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12/09/2025

LATEST LICENSING NEWS: The Honest Company Teams Up with Disney for Baby Care Collection

The Honest Company has partnered with Disney to release its first-ever licensed baby care collection featuring Mickey Mouse and Winnie the Pooh!

Continue Reading:

New collaboration features Mickey Mouse and Winnie the Pooh on clean, dermatologist-tested bath time products.

12/09/2025

LATEST LICENSING NEWS: Moonbug Entertainment, Red Games Co. and Crayola have launched "Coloring with Blippi & Friends," a new preschool coloring app featuring characters from shows like "Blippi" and "CoComelon."

Red Games Co., Moonbug Entertainment and Crayola launch a new preschool coloring app featuring popular characters from 'Blippi' and 'CoComelon'.

12/09/2025

Discover how English Heritage is driving authentic growth through licensing across home, gifting and food categories! Licensing manager Alexandra Bovey shares insights on balancing commercial success with heritage preservation.

Meet them at Brand Licensing Europe (Stand C265) with Golden Goose.

Read our exclusive interview:

Alexandra Bovey shares how English Heritage's licensing program blends history, conservation and modern trends to create authentic products.

11/09/2025

Performance meets parenthood in the new Aston Martin and egg Stroller UK partnership for the ultimate luxury baby travel system.

Read More:

British brands unite to create high-performance baby travel system.

11/09/2025

🎢 BIG NEWS for Bluey fans! Alton Towers Resort has announced the world's FIRST Bluey roller coaster, coming to CBeebies Land in Spring 2026!

Check out the details:

The new ride is set to arrive in CBeebies Land in Spring 2026.

11/09/2025

FIRST LOOK: Paddington's 70th anniversary plans! 🧸

How is Paddington Bear evolving from classic children's character to global cultural icon? Paddington Bear reveals their ambitious strategy for 2028 to License Global ahead of this year's Brand Licensing Europe.

Get all the details in our exclusive interview below!

Sissel Henno and share how Paddington’s 70th anniversary will redefine celebrations with immersive experiences, partnerships and a refreshed identity.

10/09/2025

Difuzed will be bringing new "Five Nights at Freddy's" merchandise to European retail this November.

Learn more:

Merchandise to hit European retailers ahead of December film release.

09/09/2025

EXCLUSIVE: Thunderbird Entertainment and tokidoki have announced new consumer products and licensing partnerships for the original animated series, "Mermicorno: Starfall.”

Product range to include publishing to footwear, personal care to sleepwear.

09/09/2025

Bagpuss is set to make a big-screen comeback in a new live-action and animated musical adventure for the whole family.

Classic children’s character set to return in live-action and animated feature film from Threewise Entertainment.

09/09/2025

📣 SUBMIT NOW: 2025 Leading Licensees Report

The deadline is approaching! Submit by Sept. 22 to be considered for our annual report highlighting the world's best licensees.

What new licenses did you secure in 2025? What was your most successful license? Share your achievements with us!

Submit here:

Are you a Leading Licensee? The deadline to submit to be on the list is Sept. 22.

09/09/2025

Rocket Licensing's Charlie Donaldson reveals the secrets behind successful Horrible Histories World experiential activations at Leeds Castle, Kent!

Charlie Donaldson shares how Rocket Licensing has leveraged the success of “Horrible Histories” activations to refine its approach to experiential.

09/09/2025

SKECHERS has appointed IMG Licensing as its exclusive licensing agency for consumer products across Europe.

This multi-year agreement will expand the footwear giant into new categories including apparel, bags, leather goods and comfort-focused furnishings.

Read more on our website:

The partnership aims to further grow the brand’s apparel and accessory offering and expand into bags, leather goods, comfort-focused furnishings and more.

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Our Story

License Global magazine is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace.

Through our print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. We also serve as the official publication for the industry’s leading trade events, including Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Posting Policy:

Thank you for liking the official License Global page. We're glad you're here. We are committed to creating a community that encourages self-expression and mirrors the values of License Global including respect for the rights, dignity and property of others. We ask all fans to do their part to help us achieve the goal. In doing that, we ask you not to post content that: • is threatening, abusive, obscene, indecent or objectionable • is deceptive, false, or misleading • violates the intellectual property rights of other people • is illegal • references a third party website or is self-promoting spam • is inappropriate, offensive, or hateful