McG & Company Content Marketing

McG & Company Content Marketing We offer boutique social media marketing to Realtors, medspas, aesthetic providers and concierge physicians.

We help you attract and engage affluent clients with elevated, consistent content that reflects the quality of your services.

I was so proud to come back to the Anywhere Women’s ERG this week. I spent 12+ years at Anywhere Real Estate and even se...
12/05/2025

I was so proud to come back to the Anywhere Women’s ERG this week. I spent 12+ years at Anywhere Real Estate and even served as co-chair of this group before leaving to start my own business, so being invited back to speak was such an honor.

I talked about how to own your career growth in times of transition and how to move through change with clarity and confidence. A few of the tips I shared:
• Protect your career assets and keep your work samples and achievements organized
• Get clear on what makes you unique and the value you bring
• Use impact language to describe your wins
• Keep learning, stay visible and stay connected

Grateful for the warm welcome and inspired by the incredible women who showed up to invest in themselves.

Instagram just quietly shook things up… again. The limit on hashtags just dropped from 30 to 3. And honestly, it makes t...
12/04/2025

Instagram just quietly shook things up… again. The limit on hashtags just dropped from 30 to 3. And honestly, it makes total sense.

For more than a year, Instagram has been shifting away from hashtag-based discovery and putting far more weight on search terms – the actual words you say in your captions, on your graphics and even in your reels. Many creators have already seen their hashtag strategy plateau, while SEO-style captions kept growing.

So, what does this change really mean?

1. Focus on keywords, not hashtag blocks – Write captions that clearly describe your content. Think about what someone would type in the search bar if they needed what you offer.

2. Use natural language – Instagram SEO works best when you speak like a human. “Naples waterfront homes” or “tips for downsizing before a move” works better than .

3. Put your most important terms in the first line – That opening sentence carries more weight than most people realize.

4. And yes, you can still use hashtags, just be intentional – Three highly relevant hashtags will do more for you than 30 generic ones ever did.

If you’ve been feeling like the old Instagram playbook has been losing steam, you’re not wrong. This update is another reminder: Good content + smart SEO = the new growth formula.

Curious how to rethink your strategy for 2025? Happy to help.

Feeling extra grateful today. 💙 One of the best parts of my work is getting to partner with incredible business owners a...
12/01/2025

Feeling extra grateful today. 💙 One of the best parts of my work is getting to partner with incredible business owners and real estate agents who trust me to tell their story.

Helping my clients grow through social media marketing – whether that’s building a personal brand, creating content or making their online presence less overwhelming – is what truly lights me up.

Thank you to every client who has invited me into your business. Your success is the reason I love what I do. Here’s to more growth, more connections and more results ahead! ✨

11/21/2025

2026 is around the corner, and the real estate market is expected to heat up. The agents who will win more listings and attract the best clients won’t just be the ones with years of experience – they’ll be the ones who show up consistently online with a strong personal brand.

That’s where we come in. We create polished, consistent social content that builds your visibility, keeps you top of mind, and positions you as the go-to agent in your market.

Don’t wait until “season” starts to scramble for marketing – set yourself up now to capture the business when it arrives.

📞 941.387.4777
✉️ [email protected]
🌐 https://mcgcontentmarketing.com

11/07/2025

New vs. Old Algorithm ☺️

💭 Before, it was all about likes, pretty photos and having that perfect aesthetic grid.

Now... it’s about real moments, connection and how much people actually interact with your content.

The new algorithm watches how long people stay on your videos, how often they share and whether your content sparks conversation.

So if you’re still creating for the old algorithm, you’re probably feeling invisible and it’s not your fault. Instagram is evolving, and your strategy needs to evolve, too.

If you’re ready to grow in 2026 using what’s actually working right now, I’ve got you. Follow for more tips (and to watch my content evolve, too!)

10/31/2025

Spooky season is here! 🎃👻 Halloween is one of my favorite times of year — but can you believe how fast this year has flown by? With just two months left, now’s the time to start planning ahead.

If you need help getting your marketing strategy in place before the new year, let’s connect. In the meantime, wishing you a fun, safe and delightfully spooky Halloween! ✨🕸️

Happy Halloween! 🎃👻 This is my favorite time of year (really all of Q4!), and I hope you enjoy a safe, fun night with pl...
10/31/2025

Happy Halloween! 🎃👻 This is my favorite time of year (really all of Q4!), and I hope you enjoy a safe, fun night with plenty of treats.

Can you believe 2025 is almost over? With just two months left, now is the time to reflect on your wins, look at what worked on social media this year, and start planning for the year ahead. I’m already looking ahead to 2026 – because a strong strategy doesn’t happen by accident.

If you want your business to start the new year with clarity and momentum, now’s the time to get your plan in place.

➡️ Book a free social media consultation and we can talk about a marketing strategy that saves you time and gets results in 2026.

I'm always so thankful to get client testimonials like this! My success is their success, and I celebrate every time one...
10/21/2025

I'm always so thankful to get client testimonials like this! My success is their success, and I celebrate every time one of my Realtor clients wins a new listing, goes under contract or closes on a property. I am so honored to be a part of their success!

I can’t tell you how often I hear this…Med spas and specialty practices where the receptionist is “helping out” with Ins...
10/18/2025

I can’t tell you how often I hear this…

Med spas and specialty practices where the receptionist is “helping out” with Instagram. Realtors who hand off their social media to a high schooler or office assistant.

It feels like you’re saving money – but your brand is too valuable to risk on trial and error. Strong social media isn’t just about posting pretty pictures. It’s about strategy, consistency, compliance and creating content that actually brings in business.

Your reputation deserves expertise. And the return is always greater when it’s done right.

If you need help, give us a call or schedule a free consultation. This is what we do, and we can help you do it right.

Ever feel like you’re posting on social but not actually getting clients from it? 🙋‍♀️Even if you post frequently, if yo...
10/16/2025

Ever feel like you’re posting on social but not actually getting clients from it? 🙋‍♀️

Even if you post frequently, if you lack the right strategy, it may not be delivering the leads you want. In my new blog, I’m sharing how luxury real estate agents and high-end medical pros (think med spas, plastic surgeons, concierge doctors) can actually turn followers into clients.

Here’s a peek at what I cover:
• Using social proof so you don’t have to say “I’m the best”
• Simple ways to engage daily that really grow your business
• How to turn your videos into a lead funnel (not just a pretty post)
• Bonus tips on ads + educational content that help you attract the right people

If you want better leads from social, this blog is for you.

👉 Check it out here: https://mcgcontentmarketing.com/how-to-generate-leads-on-social-media/

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