McG & Company Content Marketing

10/11/2025

Med spas, dermatologists and aesthetic practices – this one’s for you. 🍂 November is the perfect time to share content that feels fresh, timely and engaging without relying only on before & afters or treatment promos.

I’ve pulled together 7 content ideas designed to highlight your expertise, connect with patients and keep your feed consistent through the busy season.

Swipe through the carousel for inspiration, and save this post so you’ll have ideas ready when it’s time to create content. Follow for more social media strategies tailored to med spas and skincare professionals.

And if you need help, we can create a localized and personalized content calendar to make sure you reach the right audience this holiday season! Click the link below to schedule a free 30-minute social media consultation.

https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0IHPjqrzMh5h24YNVVQ05c1J0A_fdXu_MyYzh8QWFXTQtFi1qgm4dHypbwS5lUVCoLijeJa-NO

10/09/2025

Ever wonder how to make your social media feel as polished as your practice? ✨

If you run a med spa, plastic surgery office, cosmetic dental practice or other medical practice that doesn’t rely on health insurance payments, your clients expect an elevated experience – and your Instagram should reflect that.

That’s where Reels come in. From walk-throughs of your space to subtle before & afters, trending treatments and white-glove touches, reels are the perfect way to show the luxury and exclusivity of what you offer.

I put together 7 Reel ideas designed specifically for upscale medical and aesthetic practices that will help you attract new patients, build trust and elevate your brand.

👆Check out the full list on my blog: https://mcgcontentmarketing.com/7-instagram-reel-ideas-for-medical-practices/

10/08/2025

One of the most underrated social media marketing strategies is social listening. Your audience is constantly dropping hints about what they want to see:
• Questions in your comments
• Feedback in DMs
• Conversations in Facebook groups
• Reviews and testimonials

If you’re paying attention, those insights can guide your next Instagram Reel idea, real estate content tip or med spa marketing topic – and make sure your posts hit exactly where they should.

Don’t waste time guessing what to post. Listen first, then create.

➡️ Follow me for more social media content ideas, real estate marketing strategies and med spa social media tips that help you save time and grow your business.

10/07/2025

Running out of fresh content ideas this month? 🍂 I’ve pulled together 8 November-ready post ideas for Realtors that go beyond the usual market updates, listings and holiday posts. From seasonal home tips to lifestyle and community features, these topics are designed to help you stay consistent, provide value and connect with your audience in a more meaningful way.

Swipe through the carousel for inspiration — and save this post so you’ve got ideas ready when you sit down to create content. And follow us for more social media tips for Realtors and real estate content ideas for agents.

10/06/2025

I'm so excited for my client, Gabriella Joseph, Realtor, who has been nominated for Rookie of the Year in South Florida! Please follow this link and vote for her!

Vote today in the South Florida Agents' Choice Awards! Honor your South Florida real estate peers. Voting ends Friday, Oct. 10.

10/06/2025

One of the biggest questions I hear from Realtors is, should I have a personal Instagram account and a business one… or just one account that combines both?

Each has pros and cons:
• One account: Easier to manage, lets your personality shine, but you need to balance the volume and topics of personal vs. professional posts
• Two accounts: Keeps your business focused, but requires more content and more time to grow both

The right answer depends on you – your goals, your audience and the time you’re willing to commit.

➡️ Contact me for a free social media consultation (Link in Bio!) for Realtors and I’ll help you figure out the best strategy for your business.

10/04/2025

Think your social media could be working harder for you? I’m offering a free 30-minute social check-up for real estate agents and specialty medical practices. We’ll take a look at what’s working, what’s not and how to streamline your marketing so it saves you time and brings better results.

Spots are limited — book your free check-up today and give your social presence the boost it deserves.

Click here to book: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0IHPjqrzMh5h24YNVVQ05c1J0A_fdXu_MyYzh8QWFXTQtFi1qgm4dHypbwS5lUVCoLijeJa-NO

10/03/2025

Short-form video is running the show in 2025 – and for Realtors, that’s actually good news. You don’t need a fancy setup to win at real estate video marketing. Just regularly film quick reels like:
• Walk-throughs of listings and open houses
• Quick tours of local restaurants, parks and neighborhoods
• Before-and-after staging shots
• Market updates filmed right in your community

When you lean into Facebook and Instagram Reels for Realtors and create hyperlocal real estate content, you build trust as the go-to agent in your market. And that’s what turns followers into leads.

➡️ Follow me for more real estate marketing tips and social media strategies for Realtors that actually save you time and grow your business.

10/02/2025

AI can be a game-changer for your marketing, but it can also cost you credibility, weaken your brand, and in some cases, even put you at risk. AI should be your assistant, not your replacement.

In my latest blog, I’m breaking down the wrong ways to use AI in your marketing and what you should be doing instead, especially for Realtors and healthcare practices.

👉 Read here: https://mcgcontentmarketing.com/how-to-use-ai-in-marketing-2/

How are you currently using AI in your marketing? Comment below, I'd love to hear what's working and what isn't for you.

10/01/2025

It’s October 1 – the first day of the last quarter of the year. I'm a big goal setter, so whenever we hit a date like this, I always stop and evaluate my progress. So here’s the question for you: where are you with your social media goals?
• Have you been posting consistently?
• Are you growing your audience?
• Are you turning followers into leads?

If not, don’t worry – Q4 is the perfect time to reset. The next three months can set you up for a strong finish to 2025 and give you momentum heading into 2026.

I help professionals in real estate and specialty healthcare build social strategies that actually save time and get results.

📱 941.387.4777
✉️ [email protected]
🌐 https://mcgcontentmarketing.com

➡️ Follow me for more social media marketing tips, Instagram strategies for Realtors and med spa social media ideas – or reach out if you’re ready to hit your Q4 goals!

09/30/2025

AI is popping up everywhere in marketing right now, but here’s the thing: it’s not a magic button. It can definitely make your life easier – think brainstorming new content ideas, drafting posts faster or even helping you stay consistent with your marketing. But it only works if you layer your expertise on top. AI can give you a first draft, but it can’t replace your voice, your local insights or the personal touch your clients count on.

In my new blog, I share the right ways to use AI in your marketing so you save time without losing authenticity.

👉 Check it out here: https://mcgcontentmarketing.com/how-to-use-ai-in-marketing/

And stay tuned: my next blog will break down the wrong ways to use AI (and some of them might surprise you).

09/25/2025

Are you using the right CTA on your social posts? A clear, direct call to action is the #1 way to turn likes into leads. The most effective CTAs do more than engage – they tell people exactly what to do next.
A few that consistently perform well:
- DM me to schedule a consult
- Click the link in bio to see current listings
- Comment “info” and I’ll send you details
- Save this post for later
- Share this with a friend who’s been thinking of moving

Which one do you use most often? I’d love to hear if a specific CTA has performed best in lead generation.