Modallic

Modallic an mHealth marketing agency We know what we’re doing. We’ve developed marketing communications for all kinds of brands. We stepped into mHealth in 2009 and helped our client gain acceptance with hundreds of hospitals and thousands of nurses nationwide.

We learned so much and believed in the mHealth vertical so much, that now it’s our company’s sole focus.

Content marketing is an important component to any marketing strategy. Here's our latest blog on the subject.
05/21/2013
How to Create Content for mHealth Marketing | m...

Content marketing is an important component to any marketing strategy. Here's our latest blog on the subject.

Discover 22 compelling way to create content for your mHealth marketing... plus one profit-packed bonus approach

A Look at Two mHealth Patient Engagement Soluti...
04/29/2013
A Look at Two mHealth Patient Engagement Soluti...

A Look at Two mHealth Patient Engagement Soluti...

Are your mHealth patient engagement solutions engaging... from a marketing standpoint? Do you present a compelling, engaging story, a story that connects and builds a relationship with the user of your mHealth solution?

#mHealth Regulation Under the Spotlight on Capi...
04/19/2013
#mHealth Regulation Under the Spotlight on Capi...

#mHealth Regulation Under the Spotlight on Capi...

We at mHIMSS believe FDA should issue clear guidance on mobile health applications that ensures patient privacy and safety without hindering innovation in a technologically fast-moving space.

The Ultra-Popular App That Has Convinced Doctor...
04/12/2013
The Ultra-Popular App That Has Convinced Doctor...

The Ultra-Popular App That Has Convinced Doctor...

There was a time not too long ago that doctors lived in an analog world. They only answered questions from patients that came into their office. They prescribed medicine in person. They always did some sort of physical exam before making judgments.

The Top 5 Trends From HIMSS13 | Latest mHealth News
03/23/2013
The Top 5 Trends From HIMSS13 | Latest mHealth News

The Top 5 Trends From HIMSS13 | Latest mHealth News

As the largest conference the city of New Orleans ever hosted, HIMSS13 delivered a ton of exciting health IT news and developments. However, these ...

Report: 16% of Adult Mobile Device Users Leverage Health Apps | Latest mHealth News
03/12/2013
Report: 16% of Adult Mobile Device Users Leverage Health Apps | Latest mHealth News

Report: 16% of Adult Mobile Device Users Leverage Health Apps | Latest mHealth News

According to a new report from communications firm Ruder Finn, 16% of U.S. adult smartphone or tablet users access mobile health applications regularly. The report notes that the most popular mobile health apps focused on fitness and wellness.

More insight into why #mhealth brands need a mobile strategy
03/02/2013
Mobile-Optimized Experience Results in a 153% Lift for Deluxe | mHealth marketing

More insight into why #mhealth brands need a mobile strategy

Nowadays, everywhere you look, everything you read is mobile, mobile, mobile. As recently as January 17th, worldwide mobile advertising revenue was forecasted to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner, Inc.Sam Stern's insight: More insight into why #mhealth b...

the NYT has vaulted the art of digital story telling to a new level. I encourage mHealth brands to experience the power ...
02/28/2013
Telling Healthcare Stories via Multiple Media | HealthWorks Collective | mHealth marketing

the NYT has vaulted the art of digital story telling to a new level. I encourage mHealth brands to experience the power of Story Telling through this powerful piece. Imaginne how powerful you brand story can be if you talk less about your technology and more about what your technology can do for people.

In healthcare, we are gifted with the opportunity to be with people at times they are most broken, and the ability to share stories of those who have been through similar illness or trauma can provide a lifeline not currently taught in health...Sam Stern's insight: the NYT has vaulted the art of dig...

Your phone will know you're sick before you do | Latest mHealth News
02/28/2013
Your phone will know you're sick before you do | Latest mHealth News

Your phone will know you're sick before you do | Latest mHealth News

In the not-too-distant future, you'll receive a full diagnosis and cure from your smartphone before you have even realized you're unwell. While this may seem like science fiction, it's on the cusp of becoming a reality.

Good news and a step in the right direction.
02/12/2013
Cerner, McKesson cooperating for HIE, interoperability's sake? | Latest mHealth News

Good news and a step in the right direction.

Sources say two large EHR vendors are working on interoperability deal for the sake of national HIE. The sources, who asked not to be named, caution that the deal is still in progress and legal machinations are not yet complete. But an announcement could come as soon as the Health Information Mana...

I originally wrote this blog as a way to get people thinking about consumer engagement and what it means for mhealth. It...
01/29/2013
5 Keys to mHealth Start-Up Marketing | mHealth marketing

I originally wrote this blog as a way to get people thinking about consumer engagement and what it means for mhealth. It appeared on the mHIMSS website I hope you enjoy it.

As a start-up mHealth firm, how do you swim with the sharks without getting eaten alive? “Shark” investor Mark Cuban says start-ups need to understand that it’s not about having the killer idea. Success is much more about being completely prepared to take a product or service to market. “Everyone ...

1 in 5 searches now done on mobile | mHealth marketing
01/17/2013
1 in 5 searches now done on mobile | mHealth marketing

1 in 5 searches now done on mobile | mHealth marketing

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. Sam Stern's insight: #mHealth brands need to pay attention to this. You can no longer avoid or ignore developing a mobile strategy.

Newsjacking | Branded Content | mHealth marketing
01/11/2013
Newsjacking | Branded Content | mHealth marketing

Newsjacking | Branded Content | mHealth marketing

When used properly, newsjacking is a subtle yet eye-catching tool in your content marketing arsenal. Try these 6 tips to help your branded content use the news. Sam Stern's insight: I'm a big fan of David Merman Scott. and his "New Rules of Marketing and PR" work. Just ordered "Newsjacking" and look...

Experts: mHealth poses privacy challenge | Healthcare IT News | Latest mHealth News
01/11/2013
Experts: mHealth poses privacy challenge | Healthcare IT News | Latest mHealth News

Experts: mHealth poses privacy challenge | Healthcare IT News | Latest mHealth News

Despite the potential of mobile healthcare, experts say they worry about the added risks of security breaches, privacy violations and other concerns that come with the increasing use of mobile technology. Lisa Gallagher, senior director for privacy and security at the Healthcare Information and Mana...

Social listening for pharma relationship marketing | Articles | Pharma | mHealth marketing
01/08/2013
Social listening for pharma relationship marketing | Articles | Pharma | mHealth marketing

Social listening for pharma relationship marketing | Articles | Pharma | mHealth marketing

Lessons you can learn when no one is talking about your brand. Sam Stern's insight: This article mentions Pharma, but the points made apply to mHealth marketing as well. If you are planning a listening campaign, this article will give you some insight into how to manage your (and your client's) expe...

Search marketing: Six tips for mobile search success #mobilesearch | mHealth marketing
01/07/2013
Search marketing: Six tips for mobile search success #mobilesearch | mHealth marketing

Search marketing: Six tips for mobile search success #mobilesearch | mHealth marketing

Mobile search has grown 500 per cent in the past two years, with 95 per cent of smartphone users searching for information regularly. Among the advantages of mobile search for brands is building location data into search results, providing the possibility for more targeted recommendations (in the ca...

2013: Year of mobile medicine | mHealth marketing
01/05/2013
2013: Year of mobile medicine | mHealth marketing

2013: Year of mobile medicine | mHealth marketing

HAPPY New Year! Welcome to the year of medical technology.Considering the significant medical milestones of the outgone year, pointers as to what to expect this year are quite definite, so it’s no surprise the brand new year is already being...

GSMA launches global initiative targeting mHealth and diabetes | mHIMSS | Latest mHealth News
01/04/2013
GSMA launches global initiative targeting mHealth and diabetes | mHIMSS | Latest mHealth News

GSMA launches global initiative targeting mHealth and diabetes | mHIMSS | Latest mHealth News

This was an issue that resonated throughout the mHealth Summit. Doctors are spending approximately 8 minutes with patients in an office visit. Giving patients the oportunity to speak with a doctor in the convenience of their own home is a step forward in delivering a better healthcare experience. Un...

The Ecommerce Guide to Big Data [Infographic] | Agile Marketing for mHealth
01/04/2013
The Ecommerce Guide to Big Data [Infographic] | Agile Marketing for mHealth

The Ecommerce Guide to Big Data [Infographic] | Agile Marketing for mHealth

Technology. Inspiration. Originally published by: Get Elastic Ecommerce Blog on 2012-12-07 08:05:37 by Linda Bustos “Big Data” has been touted as the next “big thing” in ecommerce. Sam Stern's insight: Thanks for the scoop @magupta

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | mHealth
01/04/2013
10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | mHealth

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | mHealth

By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing... Sam Stern's insight: Content Marketing.....you/ve heard the hype...

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