GSS, The Marketing Agency

12/02/2025

GSS is thrilled to share our CEO, Kaitlin C. Lively, will be moderating ✨ The Most Impactful Feed in Horse Racing: How Influencers Are Changing the Game ✨ at the Global Symposium on Racing on December 10th in Tucson.

We’ll be talking all things social storytelling, influencer strategy, and cultivation of the next generation of horse racing fans.

Featured Panelists:
Griffin Johnson – Influencer
Rachel Miller – Digital Marketing Manager, America's Best Racing
Jessica Paquette – Announcer, Parx Racing

GSS has been at the forefront of horse racing social media for over a decade. Our sport is evolving, and so is the way we bring people into it. 🏇💫

09/03/2025

Last Saratoga weekend of the summer! 🏇🎪

Thank you to all of our clients, partners and our incredible GSS team for making it one of the best yet!

08/07/2025

Congratulations to our longtime client on a record-breaking 104th Saratoga Sale. ✨

“The two-night sale shattered previously established records for gross, average, and median, including topping gross sales of $100,000,000 for the first time in the sale’s history.”

07/30/2025

Vision, innovation, and strategic alignment.

That is what drives us and defines us. ✨

07/22/2025

GSS in action. 🎬🏇

📸: /

06/04/2025

The 2025 Thoroughbred Meet at Sam Houston wasn't just successful—it was a statement. 🔥🏇📈

With a strategic focus on storytelling and shareable content, our team made our second year of partnership one for the record books!

More -- www.gsstheagency.com/post/sam-houston-s-2025-thoroughbred-meet-big-wins-onsite-and-on-social 🔗

05/28/2025

NEW YORK 🗽🍎❤️

Breeders' Cup World Championships is heading back to NYC in 2027!

05/27/2025

After 10 years in the agency business, we know relationships aren’t built on cold outreach or cookie-cutter campaigns.

✨ It’s built on listening, strategy, and inspiration. ✨

At GSS, we specialize in transforming equestrian and lifestyle brands through bold creative, smart strategy, and collaborative partnerships.

Let’s start with a conversation. 🤝

🎯 Whether we work together or not, you’ll walk away with a clearer path forward and a renewed sense of direction.

📅 Book your prospective partnership meeting today: www.gsstheagency.com/service-page/virtual-meeting-consultation

05/08/2025

We have some of the most talented equine marketing professionals in the country! Meet our CEO & Co-Owner, Kaitlin Christopherson Lively. 👋

📍 Location: Houston, TX

📚 Education: BA in English Literature, Minors in Mass Communications & French from Loyola University New Orleans

💭 First memory with a horse: This is tough! I have a photo of my mom holding me on a pony at the fair, around 3 months old. I feel I've always had subconscious thoughts of horses running through fields and felt a connection to horses since I was born, even though my family wasn't horsey.

🐴 Favorite horse show: My favorite horse show is the Pin Oak Charity Horse Show at Great Southwest Equestrian Center. Growing up, I did 4-H shows when I was very young here, and now, being back in the same facility in a new discipline is a bit surreal, full circle. My goal was always to grow up and show horses! There's a lot of nostalgia. Plus, Pin Oak is amazing. It's like a holiday season. It has such a festive energy, it's an old-school hunter/jumper show, it's our largest show of the year, and the competition is fierce.

💡 Favorite source of marketing inspiration: the world around me! I always have my eyes and ears open, waiting for an idea to spark. 🧨 Also, podcasts, talks on the phone with my team, and I do a lot of internal brainstorming while I drive. Living in downtown Houston and having horses outside of the city means I spend a lot of time driving, so I spend a lot of time mulling over ideas, reflecting, and making voice notes.

🤝 Favorite part of being on : So many things. First and foremost, being able to work alongside such talented women who are as passionate as I am. Every day I wake up and am so grateful for what I get to do and who I get to work with. I love thinking about horses and marketing constantly! Secondly, being able to grow personally and professionally along with the company. I began in 2017 as the first full-time employee and, through years of hard work and a growth mindset, have played a key role in developing it into the agency it is today.

04/22/2025

The Netflix release date we've been waiting for! 🙌

Now airing, from the producers of F1 Drive to Survive, this documentary series is set to provide an exclusive, action-packed look into the passion, thrill, and drama of high-stakes Thoroughbred horse racing. 🏇

Our team was around for much of the filming & you may even see some familiar faces! 🌟

04/15/2025

GSS would like to congratulate our longtime friends at Santa Anita Park and 1/ST on being awarded the honor of hosting the LA28 Olympic Equestrian events! 👏

SAP is a gorgeous and historic racing facility that our team always enjoys.🌴

We love to see our favorite equine worlds working together on an Olympic stage! 🐴✨

Santa Anita Park, located in proximity to the Los Angeles city area, has been confirmed as the venue of the equestrian events of the Olympic Games Los Angeles 2028 (LA28).