Above & Beyond Marketing Strategies

Above & Beyond Marketing Strategies Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Above & Beyond Marketing Strategies, Social Media Agency, Black Point Road, Scarborough, ME.

๐๐ž๐ฐ ๐›๐ฅ๐จ๐  ๐ฉ๐จ๐ฌ๐ญ - Relationship marketing is a fancy way of saying you're building strong relationships with your customers...
07/22/2022

๐๐ž๐ฐ ๐›๐ฅ๐จ๐  ๐ฉ๐จ๐ฌ๐ญ - Relationship marketing is a fancy way of saying you're building strong relationships with your customers. And youโ€™re probably already doing it every day.

As a service provider, your customers want to get to know the person behind your business. They need to trust you. If they donโ€™t, you have no chance for a deeper connection. Enter relationship marketing.

๐‘๐ž๐š๐ ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ฅ๐ฅ ๐š๐ซ๐ญ๐ข๐œ๐ฅ๐ž: https://aboveandbeyondmarketingstrategies.com/relationship-marketing-your-new-best-friend/

01/20/2022
One Video Every Small Business Owner Needs

A compelling โ€œabout meโ€ video could be all a potential customer needs to determine whether or not your service is right for them.

In this 60-second video, I will demonstrate how to incorporate the key elements listed below.

* Who you are.
* What you do.
* Who you help.
* How you do it.
* What makes you different from others.
* Call to action โ€“ add one mid-roll and at the end.

The optimal length is 30-60 seconds.

I recommend writing a script to organize your key points. Your finished product will serve as your elevator pitch as well. If you are clear others will be clear when they talk about your business, especially at networking events.

The next time someone asks โ€œwhat do you do?โ€, you will have a compelling response!

Itโ€™s the holiday season and time for the Pagli Insanely Useful Gift Guide (updated for 2021). These gifts are tested by ...
12/10/2021
Insanely Useful Gifts for Real Estate Agents and Small Business Owners (or You) Updated 2020 | Above and Beyond Marketing Strategies

Itโ€™s the holiday season and time for the Pagli Insanely Useful Gift Guide (updated for 2021). These gifts are tested by me, and Above and Beyond approved. Click learn more to read the full post. Happy shopping!

Every business owner needs practical tools to succeed. Here are my picks for awesome gift ideas to help the business marketer in your life become more confident and productive.

Thereโ€™s so many rules in the social media marketing world. Weโ€™re told when to post. What to post. How to post. Donโ€™t ove...
10/14/2021

Thereโ€™s so many rules in the social media marketing world. Weโ€™re told when to post. What to post. How to post. Donโ€™t over post. And the result is head spinning and frustration. ๐Ÿคฏ

Sound familiar?

The number one question Iโ€™m asked is โ€œwhat should I post on social mediaโ€. Iโ€™m rarely asked how much should I engage with my followers. Engagement is the key to success. Posting is only the beginning of a conversation. You create awareness, but without engagement, you have no chance for a deeper connection.

If you take 20 minutes per day to share meaningful comments youโ€™ll be on your way to stronger relationships.

๐‘๐ž๐š๐ ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ฅ๐ฅ ๐›๐ฅ๐จ๐ : ๐—ช๐ก๐ฒ ๐˜๐จ๐ฎ ๐๐ž๐ž๐ ๐€ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ: https://aboveandbeyondmarketingstrategies.com/why-you-need-a-social-media-engagement-strategy/

10/11/2021

Iโ€™m honored to be a recurring guest strategist for the Women's Enterprise Development Center Inc.โ€œMarketing Objectives, Strategies, Tactics & Brandingโ€ session for their Entrepreneurial Training Program on Tuesday 10/11 from 6 PM - 9 PM.

Small business is big business in the US. Thereโ€™s nothing more fulfilling than helping entrepreneurs build from the ground up and achieve their goals.

The WEDC empowers entrepreneurs to build successful businesses by providing high-quality training programs, advisory services, and access to capital to generate economic growth in Westchester County and the Hudson Valley.

Today, I officially begin my employment as Social Media Coordinator at the Hudson Gateway Association of REALTORS.โฃWhen ...
08/02/2021

Today, I officially begin my employment as Social Media Coordinator at the Hudson Gateway Association of REALTORS.
โฃ
When I launched my Personal Branding and Productivity Coaching practice in 2016, my plan was to help real estate agents stand out in the marketplace and perfect their messaging.โฃ
โฃ
I never imagined it would lead to a career with our local 13,000+ member REALTOR association.โฃ
โฃ
We begin every endeavor with a vision, and the journey takes us where weโ€™re meant to go. Love what you do. Trust the process. And enjoy the ride.

04/05/2021

๐Ÿ—ฃ If you want to stand out in todayโ€™s congested marketplace, your personal branding strategy is more important than ever. But crafting a successful and sustainable strategy isnโ€™t easy. We can help!โฃโฃ
โฃโฃ
๐‰๐จ๐ข๐ง ๐ฆ๐ž ๐š๐ง๐ ๐Ÿ๐จ๐ซ ๐š ๐ฅ๐ข๐ฏ๐ž๐ฅ๐ฒ ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ฉ๐ฅ๐ž๐ง๐ญ๐ฒ ๐จ๐Ÿ ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐›๐ซ๐š๐ง๐๐ข๐ง๐  ๐&๐€. ๐“๐ก๐ž ๐ฅ๐ข๐ง๐ค ๐ข๐ฌ ๐ข๐ง ๐ฆ๐ฒ ๐›๐ข๐จ.โฃโฃ
โฃโฃ
๐Ÿ“ฒDM me if you need an invite to Clubhouse. ๐Ÿ‘€ See you in the room!

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐จ๐ง ๐‚๐ฅ๐ฎ๐›๐ก๐จ๐ฎ๐ฌ๐ž ๐ฒ๐ž๐ญ? If so, join me and my co-host  of the Step Into Your Brand Podcast Tuesday 3/9 at 11AM EST, fo...
03/08/2021

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐จ๐ง ๐‚๐ฅ๐ฎ๐›๐ก๐จ๐ฎ๐ฌ๐ž ๐ฒ๐ž๐ญ? If so, join me and my co-host of the Step Into Your Brand Podcast Tuesday 3/9 at 11AM EST, for a lively conversation about how your audience's perception influences the evolution of your brand. Link in my bio.โฃ
โฃ
We welcome your insight and experience.โฃ
โฃ
Clubhouse is an invite only audio chat app for iPhone (Android coming soon) with 15 million active users, up from 1500 users in May 2020.โฃ
โฃ
I have a few invites left so DM me if you need one. See you in the room!โฃ
โฃ.
๐ŸŒฑ

๐Œ๐ฒ ๐ฅ๐š๐ญ๐ž๐ฌ๐ญ ๐ซ๐ž๐š๐.  Bob Hoffman delivers a humorous, but real as real gets account of his musings in the marketing and adve...
03/04/2021

๐Œ๐ฒ ๐ฅ๐š๐ญ๐ž๐ฌ๐ญ ๐ซ๐ž๐š๐. Bob Hoffman delivers a humorous, but real as real gets account of his musings in the marketing and advertising business. โฃโฃ
โฃโฃ
Hoffman says, โ€œMy idea is that we should be skeptical of the things that we accept as common wisdom in the advertising and marketing business, and we should question them.โ€ โฃ
โฃ
๐“๐ก๐ž ๐ญ๐š๐ค๐ž๐š๐ฐ๐š๐ฒ: We don't know what we think we do.โฃ. Thereโ€™s something to ponder.
โฃ
๐—ช๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ซ๐ž๐š๐๐ข๐ง๐ ?

Once upon a time I thought writing a great article on the first shot was realistic. I was wrong. It relieved me to find ...
02/17/2021

Once upon a time I thought writing a great article on the first shot was realistic. I was wrong.

It relieved me to find out that the first draft is usually unsightly. Itโ€™s a framework for your finished product. Get your thoughts out and the magic happens later. Phew!

If you struggle with writing anything, hereโ€™s a simple framework I follow:

1. Choose your big idea. What point are you trying to get across? Put that at the top of your page so you can glance up while you write and see if you are still on track halfway through or off topic.

2. Keep the intro concise. Donโ€™t take too much time gearing your reader up for what youโ€™re about to tell them. Just say it.

3. Write. Step away. Return. Edit. Read aloud. Repeat. Write it as you were speaking directly to your intended reader. If it helps, open your email, choose a recipient youโ€™re close to and start writing. Or, pick up the phone and transcribe your call. The familiarity of someone you know will help you speak naturally.

Use Grammarly or ProWritingAid to clean up any grammar mistakes and structure issues. Readability is key for credibility and keeping your reader engaged.

Letโ€™s have some fun. Share your first ugly draft with me and Iโ€™ll share one of mine.

02/10/2021

Clubhouse is my new favorite app. Iโ€™m a firm believer in having a powerful network, thought leadership, and delivering valuable content to your audience at the right time are the best ways to grow your personal brand. You can do all of this on the app.

For those of you who are skittish about putting yourself out there on video, Clubhouse is all audio. If you have a mouth and know your product or service well, youโ€™re good to go.

Once you start following people or clubs you can join the conversation and share your perspective. It's the gift that keeps on giving.

The app is invite only at the moment and gaining popularity by the second. Ask someone you know with an iPhone to send you an invitation. if you're already using the app, let's connect!

See you in the rooms.

Storytelling is a term we hear every day. But how does it apply to business? I get asked this question often. In this ar...
01/29/2021
How To Apply Storytelling To Your Business - ChristopherPagli

Storytelling is a term we hear every day. But how does it apply to business? I get asked this question often.

In this article I outline three of the best ways to incorporate story into your marketing strategy and develop strong relationships with your customers.
#

Storytelling is a term we hear every day. But how does it apply to business? One of my favorite ways to incorporate a story in marketing through my perspective.

What one word sums up your goals for 2021? Mine is Now. One thing this past year reminded me to do is live fully. Awaren...
12/30/2020

What one word sums up your goals for 2021? Mine is Now.

One thing this past year reminded me to do is live fully. Awareness is a gift and keeps me living where lifeโ€™s happening.

I reconnected with some of my passions, developed new friendships around the globe, and tackled projects I put off.

No matter what the world has in store for 2021, I will stay connected to my passions and take action now, not tomorrow.

Weโ€™ve heard reading is fundamental from the time we could walk (remember those commercials?!) Drift compiled an essentia...
11/25/2020
20 Must-Read Books, According to Driftโ€™s Marketing Team | Drift

Weโ€™ve heard reading is fundamental from the time we could walk (remember those commercials?!)

Drift compiled an essential list spanning four categories, marketing, customer, psychology, and leadership.

These four elements are the recipe for success. Kudos for thinking inside and outside the box, Drift.



https://www.drift.com/blog/must-read-marketing-books/

These are the 20 must-read books taking up prime real estate on our bookshelves (and that you should add to your holiday shopping cart).

Mindset is everything.  Iโ€™m looking forward to cracking this spine. Have you read this book?                            ...
09/25/2020

Mindset is everything. Iโ€™m looking forward to cracking this spine. Have you read this book?

09/23/2020

More and more real estate agents are going after expired listings every day. Some call. Otherโ€™s mail. And then you have the doorknockers. The competition is swift.โฃ
โฃ
If you are fortunate enough to get a listing appointment, youโ€™re halfway there. Now you have to win the homeowner over and land the listing. โฃ
โฃ
Remember, they have already experienced an agent, so how you prepare for your appointment will make all the difference.

This is your chance to go above and beyond and impress the heck out of them.โฃ

Use this strategy to increase your chances of getting the listing.โฃ

This is the coolest AI video creation app! I'm interested to see if and how people will apply it to their businesses. Wi...
09/21/2020
Synthesia - AI Video generation platform

This is the coolest AI video creation app! I'm interested to see if and how people will apply it to their businesses. Will you use it?

Synthesia CREATE enables you to make AI videos by simply typing in text. Generate engaging video content without the need for actors, film crews and studios.

I received this box of writing prompts as a gift.  Those of you who know me know that I love thinking inside and outside...
09/11/2020

I received this box of writing prompts as a gift. Those of you who know me know that I love thinking inside and outside of the box! ๐Ÿ˜‰

We need your help! To prepare for our personal branding podcast launch with Wohler & Co., we want to know which name res...
09/09/2020

We need your help! To prepare for our personal branding podcast launch with Wohler & Co., we want to know which name resonates with you. 1,2,3, or 4?

1 - Go Brand Yourself
2 - Your Brand, Your Art
3 - Stepping Into Your Brand
4 - Elevating Your Personal Brand

Thank you in advance.

Someone captured me capturing a moment.  Summer is ending.  Back to work.  Exciting things are about to happen in the pe...
08/28/2020

Someone captured me capturing a moment. Summer is ending. Back to work. Exciting things are about to happen in the personal branding space with . Stay tuned!

I look forward to this each year.  We all know the internet is a busy place,  but this graphic from Domo puts it all int...
08/12/2020

I look forward to this each year. We all know the internet is a busy place, but this graphic from Domo puts it all into perspective.

Reading this gem of a book for a second time.  has a way of speaking to you through her writing that makes you feel youโ€™...
06/10/2020

Reading this gem of a book for a second time. has a way of speaking to you through her writing that makes you feel youโ€™re buddies from college. โฃ
โฃ
She simplifies writing, anything. โฃ
โฃ
The chapters are brief and packed with practical items to take your content marketing from stagnant to stellar.โฃ
โฃ
Read it. Practice. Become ridiculously good at marketing.โฃ

05/18/2020
3 Best Ways To Be An Authority In Your Marketplace

The online world moves fast, like a freight train barreling down the tracks. And it's pretty congested too.

How will you cut through the noise?
โฃ
In this video, I will show you three of the best ways to maximize your reach and exposure. Then, you can repurpose these ideas across your various social media channels and website.โฃ
โฃ
#๐Ÿ‘ - ๐‚๐ก๐ž๐œ๐ค ๐จ๐ฎ๐ญ ๐ฐ๐ฐ๐ฐ.๐‡๐ž๐ฅ๐ฉ๐€๐‘๐ž๐ฉor๐ญ๐ž๐ซ๐Ž๐ฎ๐ญ.๐œ๐จ๐ฆ - Itโ€™s an online resource for journalists to get feedback and input from business owners like you. A little-known fact is it started out as a Facebook group in 2008 and quickly grew to a 100,000 person email list. Now itโ€™s a tremendous opportunity for you to position yourself as an authority in your industry.โฃ
โฃ
You can sign up for free or get a paid subscription, and up to three times per day youโ€™ll receive an email digest of inquiries from journalists looking for your input on your preferred topics.โฃ
โฃ
#๐Ÿ - ๐ˆ๐ง๐ญ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ๐ฌ - They offer you an opportunity to tell your story, add credibility to your business, and help you develop a relationship with the interviewer.โฃ
โฃ
Collaborate with other industry service providers. You can interview each other and then repurpose the interview to reach a broader audience online.โฃ
โฃ
๐๐จ๐ง๐ฎ๐ฌ ๐“๐ข๐ฉ: When you receive the audio file from the interview, add it to your website. Transcribe it for SEO purposes. Google crawls through text more efficiently than video or audio.โฃ
โฃ
#๐Ÿ - ๐๐ฎ๐›๐ฅ๐ข๐œ ๐ฌ๐ฉ๐ž๐š๐ค๐ข๐ง๐  - In the form of hosting a class or a workshop. Thereโ€™s no better way to let people experience the person they are considering hiring than getting in front of them and showing your value.โฃ
โฃ
Unlike social media, you wonโ€™t have to worry about who hears you because youโ€™ll have an audience who made a conscious decision to come and hear you speak.โฃ

05/06/2020
Essential Marketing Tool 101

Whatโ€™s the most essential marketing tool? The words you choose and how you arrange them on the page.โฃ
โฃ
Persuasive copywriting is an art, and good writers do two things every day.โฃ
โฃ
1. Write a minimum of 500 words. It doesnโ€™t matter what you write, just do it. Keeping a journal is a great way to practice your skills and self reflect.โฃ
โฃ
2. Read quality writing. The more you read, the better quality it is, the better you will become.โฃ
โฃ
Need some inspiration?โฃ
โฃ
Save examples of writing which sucks you in, in a swipe file on your desktop. โฃ
โฃ
This is a folder that you will add inspiration or create a collection on your Facebook and Instagram profiles ((click the flag icon to save posts on Instagram and the three dots on Facebook). โฃ
We all need inspiration from time to time.โฃ
โฃ
People often say tell me that nobody reads anything anymore. I say, If your writing is interesting, they will read it.

Many of my clients are asking how and if they should market themselves during the global crisis. The short answer is yes...
04/29/2020
How To Market Your Business During A Global Crisis | Above and Beyond Marketing Strategies

Many of my clients are asking how and if they should market themselves during the global crisis.

The short answer is yes but your messaging and tone need to change.

In this article I compare the various stages of the traditional buyerโ€™s journey to the stages of our current situation and show you how to lead with empathy.

If you follow this simple guide, you will understand how to adapt and be a source of inspiration and information for your clients.

How are you adapting to the changes in your industry?

Many of my real estate agent clients are asking me how and if they should market themselves during the global crisis. The answer is yes but your messaging and tone need to change. In this article I compare the various stages of the traditional buyer's journey to the stages of our global crisis. If y...

Another day, another email, text, news headline, or commercial beginning with "unprecedented". I'm tired of it. Aren't y...
04/27/2020

Another day, another email, text, news headline, or commercial beginning with "unprecedented". I'm tired of it. Aren't you?

I found this graphic courtesy of Hero's Journey Content offering creative alternatives's.

If you are crafting a brand message to your customers, choose between the casual or formal options. Knowing your audience is key but stay true to how they know you.

Happy Monday!

All business owners have the gift of time right now.  Time to organize, plan, hone our skills, and spring clean our busi...
04/08/2020

All business owners have the gift of time right now. Time to organize, plan, hone our skills, and spring clean our business. I compiled a few of the most productive tips for you to get started.

Iโ€™ve spoken with many people this week who are struggling with working and adapting to their new life at home. I get it....
04/02/2020

Iโ€™ve spoken with many people this week who are struggling with working and adapting to their new life at home. I get it.โฃ
โฃ
โฃ
As someone who has worked from home for the past 15 years, I learned a lot about productivity.โฃ
โฃ
โฃ
First, I work better when people arenโ€™t hovering over me and Iโ€™m not confined to a desk. Natural light is essential for higher productivity, so I position my desk in front of a window.โฃ
โฃ
โฃ
Taking frequent breaks helps my brain rest and recharge. When I return to my work, I look at it through fresh eyes and I am more productive. โฃ
โฃ
โฃ
Going on a walk and changing my scenery for just five-ten minutes makes an enormous difference. Youโ€™re exercising your body and mind at the same time.โฃ
โฃ
โฃ
Time blocking is essential. I reserve the first 30 minutes of my morning for tea and reading. From there I block an hour and respond to emails, social media messages, engage with posts, and check-in with other people.โฃ
โฃ
โฃ
Write out a schedule and if you donโ€™t follow it, donโ€™t worry. It will help you visualize your day and keep you on track. Leave some room for spontaneity in your life.โฃ
โฃ
โฃ
Keep it simple - I avoid piling on projects and pressuring myself into being productive all the time. Itโ€™s counterproductive.โฃ
โฃ
โฃ
Get dressed! Youโ€™ll feel better about yourself and dressing the part fuels your mindset.โฃ
โฃ
โฃ
I love putting on headphones and drifting off to another place when Iโ€™m working. This is effective for some people and others need quiet. I trained myself to work in busy or noisy environments so I can work anywhere.โฃ
โฃ
โฃ
This is critical, if you have children.โฃ
โฃ
โฃ
They want your attention. If you are doing desk work, try putting their desk next to yours so you can work together. If you have to make calls, lock yourself in a room!โฃ
โฃ
Children change things, but with some practice you can make it work for all.

Address

Black Point Road
Scarborough, ME
04074

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 8am - 8pm
Sunday 8am - 8pm

Telephone

+12073705382

Website

Alerts

Be the first to know and let us send you an email when Above & Beyond Marketing Strategies posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Nearby media companies