Above and Beyond Marketing Strategies

Above and Beyond Marketing Strategies I help small businesses owners and real estate agents grow their personal brand and increase productivity. Every business has a story. Does your marketing tell YOUR story every day?
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I help real estate agents and small businesses become ridiculously good marketers so you can sell more and create the ultimate customer experience. I apply 20+ years of marketing, sales, and customer service experience to help you connect with your audience on the deepest level. If you are fed-up, stretched thin, or just looking to be more productive, you are in the right place. You don't have to waste any more time. Working with me, you will have a better understanding of the marketing mindset and how to attract your ideal customer. You will be more focused than ever before and gain the confidence you'll need to succeed. WHY CHOOSE ME? I have 25+ years of marketing, sales, networking, and Customer service experience which spans from the music industry to real estate. Some of the recording artists I have helped create marketing plans for include Gloria Estefan, Celine Dion, George Michael, Donna Summer, and Jamiroquai. In 2015 I worked as a real estate consultant for Buying & Selling with the Property Brothers Seasons 3 & 4 on HGTV. Most people would say I am a serial entrepreneur. I love helping other entrepreneurs build a marketing strategy from the ground up. Everything I teach, I practice. You are getting real-life experience, not textbook advice.

Mission: Empowering small businesses and real estate agents to tell their brand story one post at a time.

Operating as usual

Mindset is everything.  I’m looking forward to cracking this spine. Have you read this book?......#spiritualentrepreneur...
09/25/2020

Mindset is everything. I’m looking forward to cracking this spine. Have you read this book?
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#spiritualentrepreneur #readinglist #readmorebooks #personaldevelopment #bookreview #leadersarereaders #bookreviews #readingissexy #reading #motivationalspeaker #dreamersanddoers #jayshetty @jayshetty #myeverydaymagic #motivation #monklife #communityovercompetition #spiritpreneur #creativepreneur

09/23/2020

More and more real estate agents are going after expired listings every day. Some call. Other’s mail. And then you have the doorknockers. The competition is swift.⁣

If you are fortunate enough to get a listing appointment, you’re halfway there. Now you have to win the homeowner over and land the listing. ⁣

Remember, they have already experienced an agent, so how you prepare for your appointment will make all the difference.

This is your chance to go above and beyond and impress the heck out of them.⁣

Use this strategy to increase your chances of getting the listing.⁣
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#realestate #realtorlife #realestateagent #realtorsofinstagram #realestatemarketing #goaboveandbeyond #communityovercompetition #myeverydaymagic #9tothrive #personaldevelopment #personalbranding #brandingstrategy #brandingcoach #realestatecoach #mainerealestate #mainerealtor #nyrealtor

This is the coolest AI video creation app! I'm interested to see if and how people will apply it to their businesses. Wi...
09/21/2020
Synthesia - AI Video generation platform

This is the coolest AI video creation app! I'm interested to see if and how people will apply it to their businesses. Will you use it?

#artificialintelligence #AI #videocreator

Synthesia CREATE enables you to make AI videos by simply typing in text. Generate engaging video content without the need for actors, film crews and studios.

I received this box of writing prompts as a gift.  Those of you who know me know that I love thinking inside and outside...
09/11/2020

I received this box of writing prompts as a gift. Those of you who know me know that I love thinking inside and outside of the box! 😉
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#writingcommunity #writerscommunity #writemore #lifehacks #communityovercompetition #helpingotherssucceed #thinkinsidethebox #thinkoutsidethebox

We need your help! To prepare for our personal branding podcast launch with Wohler & Co., we want to know which name res...
09/09/2020

We need your help! To prepare for our personal branding podcast launch with Wohler & Co., we want to know which name resonates with you. 1,2,3, or 4?

1 - Go Brand Yourself
2 - Your Brand, Your Art
3 - Stepping Into Your Brand
4 - Elevating Your Personal Brand

Thank you in advance.

Someone captured me capturing a moment.  Summer is ending.  Back to work.  Exciting things are about to happen in the pe...
08/28/2020

Someone captured me capturing a moment. Summer is ending. Back to work. Exciting things are about to happen in the personal branding space with @wohlerandco. Stay tuned!
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#personaldevelopment #personalbranding #buildyourbrand #brandingidentity #personalbrandingcoach #maine #getoutside #outdoorslife #outdoorsman #thewaylifeshouldbe #mainelife #mountainviews #camdenmaine #myeverydaymagic #communityovercompetition #spiritpreneur #spiritualentrepreneur #spiritualentrepreneurs #9tothrive

I look forward to this each year.  We all know the internet is a busy place,  but this graphic from Domo puts it all int...
08/12/2020

I look forward to this each year. We all know the internet is a busy place, but this graphic from Domo puts it all into perspective.

#datacollection #dataneversleeps #socialmedia

Reading this gem of a book for a second time. @annhandley has a way of speaking to you through her writing that makes yo...
06/10/2020

Reading this gem of a book for a second time. @annhandley has a way of speaking to you through her writing that makes you feel you’re buddies from college. ⁣

She simplifies writing, anything. ⁣

The chapters are brief and packed with practical items to take your content marketing from stagnant to stellar.⁣

Read it. Practice. Become ridiculously good at marketing.⁣

#annhandley #readinglist #marketingtools

05/18/2020
3 Best Ways To Be An Authority In Your Marketplace

The online world moves fast, like a freight train barreling down the tracks. And it's pretty congested too.

How will you cut through the noise?

In this video, I will show you three of the best ways to maximize your reach and exposure. Then, you can repurpose these ideas across your various social media channels and website.⁣

#𝟑 - 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐰𝐰𝐰.𝐇𝐞𝐥𝐩𝐀𝐑𝐞𝐩or𝐭𝐞𝐫𝐎𝐮𝐭.𝐜𝐨𝐦 - It’s an online resource for journalists to get feedback and input from business owners like you. A little-known fact is it started out as a Facebook group in 2008 and quickly grew to a 100,000 person email list. Now it’s a tremendous opportunity for you to position yourself as an authority in your industry.⁣

You can sign up for free or get a paid subscription, and up to three times per day you’ll receive an email digest of inquiries from journalists looking for your input on your preferred topics.⁣

#𝟐 - 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 - They offer you an opportunity to tell your story, add credibility to your business, and help you develop a relationship with the interviewer.⁣

Collaborate with other industry service providers. You can interview each other and then repurpose the interview to reach a broader audience online.⁣

𝐁𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: When you receive the audio file from the interview, add it to your website. Transcribe it for SEO purposes. Google crawls through text more efficiently than video or audio.⁣

#𝟏 - 𝐏𝐮𝐛𝐥𝐢𝐜 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠 - In the form of hosting a class or a workshop. There’s no better way to let people experience the person they are considering hiring than getting in front of them and showing your value.⁣

Unlike social media, you won’t have to worry about who hears you because you’ll have an audience who made a conscious decision to come and hear you speak.⁣
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#brandingstrategy #personalbranding #stepoutofyourcomfortzone #calledtocreate #contentcreator #buildyourbrand #creativepreneur #myeverydaymagic #smallbusinessowners
#smallbusinesslife #smallbusinesscoach #branding101

05/06/2020
Essential Marketing Tool 101

What’s the most essential marketing tool? The words you choose and how you arrange them on the page.⁣

Persuasive copywriting is an art, and good writers do two things every day.⁣

1. Write a minimum of 500 words. It doesn’t matter what you write, just do it. Keeping a journal is a great way to practice your skills and self reflect.⁣

2. Read quality writing. The more you read, the better quality it is, the better you will become.⁣

Need some inspiration?⁣

Save examples of writing which sucks you in, in a swipe file on your desktop. ⁣

This is a folder that you will add inspiration or create a collection on your Facebook and Instagram profiles ((click the flag icon to save posts on Instagram and the three dots on Facebook). ⁣
We all need inspiration from time to time.⁣

People often say tell me that nobody reads anything anymore. I say, If your writing is interesting, they will read it.
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#copywriting #copywritingtips #personalbrandingcoach #productivitytips #writingcommunity #communityovercompetition #helpingotherssucceed #helpingothers #myeverydaymagic #growthmindset #creativelifehappylife #smallbusinesscoach #marketingtools #writing

Many of my clients are asking how and if they should market themselves during the global crisis. The short answer is yes...
04/29/2020
How To Market Your Business During A Global Crisis | Above and Beyond Marketing Strategies

Many of my clients are asking how and if they should market themselves during the global crisis.

The short answer is yes but your messaging and tone need to change.

In this article I compare the various stages of the traditional buyer’s journey to the stages of our current situation and show you how to lead with empathy.

If you follow this simple guide, you will understand how to adapt and be a source of inspiration and information for your clients.

How are you adapting to the changes in your industry?

#smallbusiness #smallbusinesslife #marketing #customerservice #customerexperience

Many of my real estate agent clients are asking me how and if they should market themselves during the global crisis. The answer is yes but your messaging and tone need to change. In this article I compare the various stages of the traditional buyer's journey to the stages of our global crisis. If y...

Another day, another email, text, news headline, or commercial beginning with "unprecedented". I'm tired of it. Aren't y...
04/27/2020

Another day, another email, text, news headline, or commercial beginning with "unprecedented". I'm tired of it. Aren't you?

I found this graphic courtesy of Hero's Journey Content offering creative alternatives's.

If you are crafting a brand message to your customers, choose between the casual or formal options. Knowing your audience is key but stay true to how they know you.

Happy Monday!

All business owners have the gift of time right now.  Time to organize, plan, hone our skills, and spring clean our busi...
04/08/2020

All business owners have the gift of time right now. Time to organize, plan, hone our skills, and spring clean our business. I compiled a few of the most productive tips for you to get started.

I’ve spoken with many people this week who are struggling with working and adapting to their new life at home. I get it....
04/02/2020

I’ve spoken with many people this week who are struggling with working and adapting to their new life at home. I get it.⁣


As someone who has worked from home for the past 15 years, I learned a lot about productivity.⁣


First, I work better when people aren’t hovering over me and I’m not confined to a desk. Natural light is essential for higher productivity, so I position my desk in front of a window.⁣


Taking frequent breaks helps my brain rest and recharge. When I return to my work, I look at it through fresh eyes and I am more productive. ⁣


Going on a walk and changing my scenery for just five-ten minutes makes an enormous difference. You’re exercising your body and mind at the same time.⁣


Time blocking is essential. I reserve the first 30 minutes of my morning for tea and reading. From there I block an hour and respond to emails, social media messages, engage with posts, and check-in with other people.⁣


Write out a schedule and if you don’t follow it, don’t worry. It will help you visualize your day and keep you on track. Leave some room for spontaneity in your life.⁣


Keep it simple - I avoid piling on projects and pressuring myself into being productive all the time. It’s counterproductive.⁣


Get dressed! You’ll feel better about yourself and dressing the part fuels your mindset.⁣


I love putting on headphones and drifting off to another place when I’m working. This is effective for some people and others need quiet. I trained myself to work in busy or noisy environments so I can work anywhere.⁣


This is critical, if you have children.⁣


They want your attention. If you are doing desk work, try putting their desk next to yours so you can work together. If you have to make calls, lock yourself in a room!⁣

Children change things, but with some practice you can make it work for all.
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#communitylove #communityovercompetition #remotework #remoteworking #parentlife #parentingtips #productivityhabits #takecareofyourself #changeyourmindset #realtorlife #myeverydaymagic #learningisfun #selfawareness #maine #breatheinbreatheout

If you're an Entrepreneur or business owner, you've probably experienced self doubt.  Maybe you experience it daily.  We...
03/02/2020
How to be kinder to yourself

If you're an Entrepreneur or business owner, you've probably experienced self doubt. Maybe you experience it daily. Weekly. It's ok, we all go through it. But these thoughts and feelings are just thoughts and feelings. Not facts.

I received this article about having more self compassion in my weekly TED email (you should sign up. It's always good). Knowing the tools and using them are not the same. I need these reminders regularly.

People who have greater levels of self-compassion tend to be more motivated, less lazy, and more successful over time. But just as important, they like themselves, even when they fall short. Psycho…

Talking personal branding with @willwohler @wohlerandco .What do you get when you combine personal branding and designin...
02/12/2020

Talking personal branding with @willwohler @wohlerandco
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What do you get when you combine personal branding and designing your customer experience? A new workshop to elevate your brand.
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Designed for real estate agents and small business owners.
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Full details coming in March!
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#bethelight #growthmindset #changeyourperspective #personalbranding #contentcreator #helpingothershelpsyou #smallbusinesslife #communityovercompetition #creativeentrepreneur #elevatecultivate #branding101 #realtorlife #calledtobecreative #buildyourbrand #maine #scarboroughmaine #myeverydaymagic #dreamersanddoers #realtorlife #realestatelife

02/11/2020

Many 45+ real estate agents and business owners that I work with say they want to attract the younger generation.
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The next part of the conversation goes like this, Me: “Are you recording videos for your business or podcasting?” Them: “No.”
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If you want to attract millennial buyers, meet them where they are. Post content that resonates with them and deliver it how they typically consume content, video and podcast.
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If you don’t, they will probably work with someone who also grew up in a technology-driven world and speaks their language. The more people relate to you, the better your chances for working with them.
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#personalbranding #branding101 #realestatelife #realtorlife #realestateagent #communityovercompetition #helpingothers #motivationalspeaker #successmindset #growthmindset #whiteplainsny #realestatemarketing #myeverydaymagic

Yesterday I had the honor of hosting a video marketing worksop for my colleagues and friends at William Raves Legends Re...
01/30/2020

Yesterday I had the honor of hosting a video marketing worksop for my colleagues and friends at William Raves Legends Realty Group.
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I joined the company as an agent in 2007 and now I am an educator, helping my fellow Legends become confident marketers one post at a time.

Personal branding begins with your profile photo.  Ever wonder what your photo says to others?..We often hear perception...
01/27/2020

Personal branding begins with your profile photo. Ever wonder what your photo says to others?
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We often hear perception is everything but with our profile photos are we thinking about public perception or how it makes us feel?
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There’s a great tool called Photofeeler where you submit one or multiple photos and get unbiased feedback from the community. I recommend testing a few images at a time so you have options.
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You can choose between social, business, and dating. If you choose business, you’ll get scored on how influential, competent, and likable you appear.
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Feedback helps us make better business decisions.

Using hashtags is the new door knocking. Over the years, the hashtag became a cultural icon. Most people think they are ...
01/16/2020

Using hashtags is the new door knocking.

Over the years, the hashtag became a cultural icon. Most people think they are only used to categorize or extend the reach of a post on the various social platforms, but that’s not the case.

Use them for:

Humor
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Personal branding - Create a unique hashtag for your business so your customers can use it when they share your business.
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Increased visibility - used in moderation, hashtags will make your content more visible.
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Building community - hashtags such as #wanderlust or #realtorlife group together like-minded individuals.
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Finding conversations - search for hashtags related to your industry or personal interests. Add value to posts within the tag and join conversations in the comments.
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Monitoring your brand - find out what others are saying about your business through branded hashtags.
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Providing social customer service - Best used by larger brands to organize customer inquiries and increase response time.
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Discovering and organizing content - Hashtags are filing cabinets for content. Look through to find ways to connect and engage with content related to your industry.
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Did I leave anything out?

01/02/2020

What's your one word theme for 2020?
Mine is patience.

Here are my top picks for insanely useful gifts to help the business marketer in your life (or you) become more confiden...
12/11/2019
Awesome Gift Ideas For The Business Marketer In Your Life (or You) | Above and Beyond Marketing Strategies

Here are my top picks for insanely useful gifts to help the business marketer in your life (or you) become more confident and productive.
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Every small business owner and real estate agent needs practical tools to succeed.
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I own them. Use them. Love them.

Every business owner needs practical tools to succeed. Here are my picks for awesome gift ideas to help the business marketer in your life become more confident and productive.

The Ultimate Social Media Image & Video Size Guide for 2020 is here! Image specifications change often. To ensure your i...
12/11/2019
The Ultimate Social Media Image & Video Size Guide for 2020

The Ultimate Social Media Image & Video Size Guide for 2020 is here! Image specifications change often. To ensure your images appear correctly on the various social channels, follow this annual guide.

Are you looking for ways to optimise your social media posts? Want the visual content you share online to look amazing in your follower’s feeds?

New Blog Post - One thing we must get right in real estate marketing is identifying our ideal client. But that’s not eno...
12/04/2019
How To Find your Niche In Real Estate And Connect With Your Ideal Client | Above and Beyond Marketing Strategies

New Blog Post - One thing we must get right in real estate marketing is identifying our ideal client. But that’s not enough. We have to understand why these people are ideal and will they feel the same. Finding a niche is one of the best things you can do for your business.
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In this post I outline a five-step process for finding your niche and how to craft a brand positioning statement so you can connect with your ideal client.

Finding aniche is the best thing you can do for your real estate business. With an online world more cluttered than a grandma's attic, we need to be speak directly to our desired audience or we will spread ourselves too thin.

According to Pareto’s Principle, 80% of our results come from 20% of our efforts.  Identify what is responsible for your...
10/28/2019

According to Pareto’s Principle, 80% of our results come from 20% of our efforts. Identify what is responsible for your 20% and do more of that! ✌️
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#mondayvibes #mondaymotivation #goaboveandbeyond #marketingcoach #communityovercompetition #spiritualentrepreneur

10/18/2019

I enjoyed creating this video for @annpaulinecreamer. I was tasked with showcasing the value and benefits of this 19.2 acre parcel on Newry Rd in Greenville, NY.
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We cleared the building area and captured drone footage for a better perspective.
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Similar to staging a home, we have to help buyers visualize how they can use the land. Arial shots are awesome!
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Know someone who wants to escape NYC and the suburbs?
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#realestate #realestatecoach #realtorlife #realestatemarketing #contentcreator #catskills #escapenyc #escapebrooklyn #williamraveis #raveis #williamraveisrealestate

Address

Scarborough, ME
04074

Opening Hours

Monday 08:00 - 20:00
Tuesday 08:00 - 20:00
Wednesday 08:00 - 20:00
Thursday 08:00 - 20:00
Friday 08:00 - 20:00
Saturday 09:00 - 19:00

Telephone

9144069023

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Send a message to Above and Beyond Marketing Strategies:

Videos

Get To Know Me

Hello! Thank you for taking the time to get to know me.

Every business has a story. Are you telling it every day through your marketing?

You know how fantastic your product or service is but conveying your message to the public can be a challenge.

As a business owner, you are responsible for clarifying your message. Finding your tone of voice. Identifying your ideal customer. Choosing the appropriate platforms. Creating engaging content. Maintaining a marketing plan, and finding time to run your business!

Where do you begin? The amount of information available online is overwhelming.

I can help. My name is Christoper Pagli.

I am a Personal Branding and Productivity Coach who helps small businesses and real estate agents stand out in a crowded marketplace so you can sell more and design the ultimate customer experience.

I will help you simplify the information and apply what works for your personality and business model. You speak, I listen and together we will extract all of the branding opportunities from your business and take you above and beyond.

We will avoid flashy tactics and gimmicks. Authenticity is the most important.

By working with me, you will learn how to improve your presence across the web and position yourself as an authority in your marketplace through blogs, video, digital advertising, and social media posts. We will design a customer experience that turns your clients into brand evangelists.

Fifty percent of what I teach is the psychology behind marketing. If you have a clear understanding of how your customers think, you will better serve them.

If you are a beginner or looking to start fresh with a new strategy, my initial needs assessment and online audit of your social profiles and website is an excellent place to start. This thought-provoking exercise will help me determine whether or not you are clear on your messaging and goals.

I will deliver detailed notes and recommendations so you can begin making changes immediately and lay the foundation for a successful marketing strategy.My hourly coaching sessions cater to your specific needs.

I also offer social media marketing workshops in a group setting and can host private workshops for groups of three or more at your convenience.

My Specialities:


  • Video

  • Humor

  • Empathy

  • Blogging

  • Listening

  • Content Strategy

  • Digital Advertising

  • Social Media Training

  • Persuasive Copywriting

  • Sphere of Influence Marketing

  • Time and Systems Management

  • Social Customer Service Strategies
  • For updates on my marketing workshops visit my website https://www.AboveandBeyondMarketingStrategies.com

    About Me:

    I have offcies in Scarborough Maine and Westchester County, NY.

    My career experience ranges from creating marketing plans for major and independent recording artists in the music industry to real estate. Some of the recording artists I worked with include Gloria Estefan, Celine Dion, George Michael, Donna Summer, and Jamiroquai.

    I hold a real estate Brokers license in two states. In 2015 I worked as a real estate consultant for two seasons of Buying & Selling with the Property Brothers Seasons on HGTV.

    I believe every business owner should know how to promote their product or service and be deeply connected to their customers.

    Nearby media companies


    Comments

    Hi Christopher, Just stopping by from ActiveRain to show my support. Have a great week!
    Stopping by from Anita O'Grady Clark's FB Fridays to like your page.
    great video class this morning Chris....good stuff....
    Have a blessed day Above and Beyond Real Estate Marketing
    Hi Christopher. I just came over from Active Rain and the Facebook Friday group to add my support for your page.
    Zipped by from ActiveRain. Be on the lookout for a mention later this week in my AR Facebook Fridays article.
    Had my first marketing meeting with Chris today, such a wise choice! Chris you are a genius, you get me and make it easy and fun! Thank you!