07/03/2025
1:17 from our interview with Arizona Artist Janelle Stanley, who talks how her art for a new light rail extension and the idea of "Wow, that was cool!"
City of Phoenix, AZ USA
The Flip Side Communications
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The Flip Side Communications LLC in Scottsdale, AZ offers video production, public relations, media t
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Every business has a story to tell.
We help companies tell their stories from the inside out through video production, public relations, media training and employee communications. Our combined broadcast journalism and corporate communications backgrounds help our clients effectively - and creatively - share their messages with customers, employees, the news media and their communities. We work with businesses of all sizes - from garnering news coverage, managing crises, launching new products, creating a social media presence to producing a variety of videos.
Keith Yaskin was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. As a reporter, Keith covered everything from government to business to education. He has covered hurricanes and space trips to Mars and interviewed countless CEOs, public figures and celebrities such as Charlton Heston and B.B. King.
Keith turned his passion for journalism and helping people into working with companies to effectively tell their stories from the inside out. The art of storytelling: That's what makes companies human. Every organization has a story to tell. Keith is president of The Flip Side Communications, which offers video production, employee communications, public relations and media training. Keith has spoken to a variety of organizations including the Greater Phoenix Chamber of Commerce, Better Business Bureau, Arizona State University, International Association of Business Communicators, Public Relations Society of America, Business Wire, International Association of Venue Managers, Arizona Prosecuting Attorneys’ Advisory Council, Kiwanis Club and SCORE.
Loren Yaskin brings to the team a background of both public relations and employee communications. This combination keeps her attuned to both the external and internal needs of companies when communicating with media. Her experience is tied to businesses with household names. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. At Edelman Public Relations Worldwide, Loren created and implemented national public relations programs for KFC, Honeywell, Snapple and PetSmart.
