The Flip Side Communications LLC in Scottsdale, AZ offers video production, public relations, media t
09/04/2025
Ever record a great video interview only to realize the subject’s eyes are hidden behind the distracting glare on their glasses? Reflections are a small issue that can have a big impact. When viewers can’t see someone’s eyes, it’s harder to build trust, connection and engagement. Read about techniques to eliminate lens glare on location or at home. From lighting adjustments to subject positioning, these tips can improve the professionalism of your videos.
It’s a well-shot video, but the subject’s eyes vanish behind a bright, mirror-like glare. Sometimes the lenses even glow, giving the person an unintentionally alien look. Viewers can’t see the eyes, distracting from trust and engagement.
09/03/2025
Cracker Barrel changed its logo and customers responded swiftly. The stock dipped. The company reversed course. It's an important reminder for every business. Your brand is more than a logo. Listening and responding quickly matters. Read what your business should think about before making a branding change of your own.
Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course. This isn’t just about a logo. What should your business learn?
09/01/2025
Happy !
08/28/2025
Whether you're running a college football program or a company, the principle is defining strategic communications success with financial outcomes.
08/26/2025
On we celebrate the brilliant, fierce, ordinary women who keep changing everything. For us, working with women – one-on-one and alongside women-owned companies – is especially meaningful: there’s a unique spirit of collaboration, resilience, and creativity that makes progress possible.
Today: listen more, sponsor someone, celebrate someone’s win, and mentor the next leader. Small actions add up. And together they become history.
Who will you champion today?
08/17/2025
08/15/2025
Many businesses have relied on word-of-mouth for years and never tried video marketing. But where do you start? How long should the video be, and what should it cover? We’re sharing ideas to kickstart your video marketing and help your brand shine.
Launching a new product or aiming to boost your brand? Here are some ideas and strategies for creating an effective video marketing campaign.
07/29/2025
One of several signs spotted on a recent trip to Paris: “Stop Aux Rats!” 🐀
In the City of Light, the rats have a reputation all their own, scurrying through alleyways, popping up where you least expect them, and prompting urgent calls to “stop” them in their tracks. We even counted up to 20 rats scurrying under a bridge by the Seine River!
In PR, we tackle the same kind of rodent: misinformation, rumors, and crisis chatter that chew away at a brand’s reputation if left unchecked.
Just like people deploy traps and tactics to curb its furry invaders, PR pros design strategies – proactive messaging, transparent communication, rapid response – to snare negativity before it runs wild.
So next time you see a sign demanding “Stop Aux Rats!”, remember: every brand needs its own clean-up crew ready to keep the narrative squeaky clean.
07/03/2025
1:17 from our interview with Arizona Artist Janelle Stanley, who talks how her art for a new light rail extension and the idea of "Wow, that was cool!"
City of Phoenix, AZ USA
06/26/2025
36 seconds from our interview with Arizona Artist Therosia Reynolds, who talks how her art for a new light rail extension is her love song to South Phoenix
City of Phoenix, AZ USA
06/24/2025
37 seconds from our interview with Arizona Artist Javier Cordova, who talks how his art for a new light rail extension would bring cars to life on a wall
City of Phoenix, AZ USA
06/21/2025
Water reflections. City skyline. Desert skies. Happy National Arizona Day (and Night)!
Be the first to know and let us send you an email when The Flip Side Communications posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
We help companies tell their stories from the inside out through video production, public relations, media training and employee communications. Our combined broadcast journalism and corporate communications backgrounds help our clients effectively - and creatively - share their messages with customers, employees, the news media and their communities. We work with businesses of all sizes - from garnering news coverage, managing crises, launching new products, creating a social media presence to producing a variety of videos.
Keith Yaskin was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. As a reporter, Keith covered everything from government to business to education. He has covered hurricanes and space trips to Mars and interviewed countless CEOs, public figures and celebrities such as Charlton Heston and B.B. King.
Keith turned his passion for journalism and helping people into working with companies to effectively tell their stories from the inside out. The art of storytelling: That's what makes companies human. Every organization has a story to tell. Keith is president of The Flip Side Communications, which offers video production, employee communications, public relations and media training. Keith has spoken to a variety of organizations including the Greater Phoenix Chamber of Commerce, Better Business Bureau, Arizona State University, International Association of Business Communicators, Public Relations Society of America, Business Wire, International Association of Venue Managers, Arizona Prosecuting Attorneys’ Advisory Council, Kiwanis Club and SCORE.
Loren Yaskin brings to the team a background of both public relations and employee communications. This combination keeps her attuned to both the external and internal needs of companies when communicating with media. Her experience is tied to businesses with household names. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. At Edelman Public Relations Worldwide, Loren created and implemented national public relations programs for KFC, Honeywell, Snapple and PetSmart.
She didn’t take the traditional approach to public relations, finding innovative ways to connect with consumers while garnering national (USA Today, CNN, Parade Magazine) and local media attention. Loren also didn’t follow the conventional norm to publicity, taking a grassroots approach to help her clients build connections within their communities, seeking out smaller organizations to spread their messages. For KFC, she helped organize a world-record-breaking event involving the world’s largest pot pie. She secured a partnership between KFC and Hallmark Cards for a national greeting card contest for kids. At Delta Dental Plan of Arizona, Loren chaired the Healthy Smiles Partnership, a public/private endeavor between Delta Dental, the Phoenix Coyotes, the City of Phoenix and the Department of Oral Health to raise awareness of oral health for kids, leading its public relations efforts in Arizona. Loren also graduated from Northwestern University. Loren is past president of the Phoenix chapter of the International Association of Business Communicators.
