The Flip Side Communications LLC in Scottsdale, AZ offers video production, public relations, media t
12/23/2025
Attending the Young & Empowered Women holiday party was a powerful reminder of what’s possible when women intentionally support women. As a mentor, it’s inspiring to see Y&E living its mission focused on creating leadership without limits through mentorship, professional development, and meaningful connection. When women get together, you can feel the magic, the energy in the room. Grateful to be part of an organization that doesn’t just talk about equity, but actively builds it. Learn more about Y&E here: https://www.yewomen.org/.
12/18/2025
We were recently at Phoenix Sky Harbor International Airport to shoot video of the inaugural China Airlines flight from Taiwan to Phoenix. What stays with me is a space full of people including community leaders, dignitaries, and guests who all gathered not just to mark a milestone, but also to celebrate the connections it represents: new jobs, stronger business ties, cultural exchange, fresh opportunities for the Valley, and a shared decision to build something together.
Video lets us savor a second that would otherwise be quickly gone. And in that slow second, you can see what the future feels like: hopeful, deliberate, and full of human intention. We need more of these moments now more than ever.
11/18/2025
We met Sedona during our video shoot. She’s a French Bulldog with one blue eye, one brown, and a soft spot for ice cream. It’s always a highlight when work includes meeting dogs like her.
11/15/2025
Everyday interactions, no matter how small, make a difference.
Whether it’s during a ride-share or in the office, unprofessional behavior can drive your company communications in the wrong direction. Our latest article, “What Trips with Ride-Share Drivers Taught Us About Communications,” highlights why respect and courtesy shouldn’t take a back seat.
On a recent trip, we had several short rides with different ride-share drivers, little windows into how people communicate when they’re supposed to be “on the
11/12/2025
Keeping our furry friend cool and hydrated during a sunny video shoot! Grateful for every chance to care for our four-legged companions.
11/07/2025
How you ask questions during on-camera interviews can make the video feel flat or unfocused.
Our latest article, “8 Mistakes Companies Make When Asking On-Camera Interview Questions,” highlights common issues we often see from interviews that turn into fishing expeditions to questions that make people sound rehearsed.
If your team records interviews for testimonials, recruitment videos, or storytelling, this quick read can make a big difference in how confident and natural your interviewees look on camera.
Great interviews aren’t just about the camera. They’re about drawing out authentic, useful answers. Unfortunately, many companies unintentionally make
10/02/2025
Some companies shoot their own video and then ask us to edit it. We often see similar mistakes, and they can make content look unprofessional and distract viewers from the story. We address actual issues we see on video and how to improve them so your video looks polished.
Some companies shoot their own video and then ask us to edit it. We often see similar mistakes, and they can make content look unprofessional and distract
09/30/2025
As nonprofits approach the end of the year, it’s easy to focus on the financials such as audits, budgets, and tax-related tasks. But beyond the numbers, effective strategic communications are equally essential to ensuring your nonprofit is aligned with its mission, reaches the right audiences, and lays the groundwork for a successful year ahead.
Here are four key communications tactics nonprofits can implement during the year-end period to enhance engagement, stay relevant, and drive impact in the coming year.
As nonprofits approach the end of the year, it’s easy to focus on the financials such as audits, budgets, and tax-related tasks. But beyond the numbers,
09/19/2025
Your nonprofit has stories to tell. Make sure the right people see them. Here are ten tips nonprofit leaders can use to start a PR campaign building credibility, driving inquiries, and protecting your reputation.
Your nonprofit has stories to tell. Make sure the right people see them. Here are ten tips nonprofit leaders can use to start a PR campaign building
09/04/2025
Ever record a great video interview only to realize the subject’s eyes are hidden behind the distracting glare on their glasses? Reflections are a small issue that can have a big impact. When viewers can’t see someone’s eyes, it’s harder to build trust, connection and engagement. Read about techniques to eliminate lens glare on location or at home. From lighting adjustments to subject positioning, these tips can improve the professionalism of your videos.
It’s a well-shot video, but the subject’s eyes vanish behind a bright, mirror-like glare. Sometimes the lenses even glow, giving the person an unintentionally alien look. Viewers can’t see the eyes, distracting from trust and engagement.
09/03/2025
Cracker Barrel changed its logo and customers responded swiftly. The stock dipped. The company reversed course. It's an important reminder for every business. Your brand is more than a logo. Listening and responding quickly matters. Read what your business should think about before making a branding change of your own.
Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course. This isn’t just about a logo. What should your business learn?
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We help companies tell their stories from the inside out through video production, public relations, media training and employee communications. Our combined broadcast journalism and corporate communications backgrounds help our clients effectively - and creatively - share their messages with customers, employees, the news media and their communities. We work with businesses of all sizes - from garnering news coverage, managing crises, launching new products, creating a social media presence to producing a variety of videos.
Keith Yaskin was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. As a reporter, Keith covered everything from government to business to education. He has covered hurricanes and space trips to Mars and interviewed countless CEOs, public figures and celebrities such as Charlton Heston and B.B. King.
Keith turned his passion for journalism and helping people into working with companies to effectively tell their stories from the inside out. The art of storytelling: That's what makes companies human. Every organization has a story to tell. Keith is president of The Flip Side Communications, which offers video production, employee communications, public relations and media training. Keith has spoken to a variety of organizations including the Greater Phoenix Chamber of Commerce, Better Business Bureau, Arizona State University, International Association of Business Communicators, Public Relations Society of America, Business Wire, International Association of Venue Managers, Arizona Prosecuting Attorneys’ Advisory Council, Kiwanis Club and SCORE.
Loren Yaskin brings to the team a background of both public relations and employee communications. This combination keeps her attuned to both the external and internal needs of companies when communicating with media. Her experience is tied to businesses with household names. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. At Edelman Public Relations Worldwide, Loren created and implemented national public relations programs for KFC, Honeywell, Snapple and PetSmart.
She didn’t take the traditional approach to public relations, finding innovative ways to connect with consumers while garnering national (USA Today, CNN, Parade Magazine) and local media attention. Loren also didn’t follow the conventional norm to publicity, taking a grassroots approach to help her clients build connections within their communities, seeking out smaller organizations to spread their messages. For KFC, she helped organize a world-record-breaking event involving the world’s largest pot pie. She secured a partnership between KFC and Hallmark Cards for a national greeting card contest for kids. At Delta Dental Plan of Arizona, Loren chaired the Healthy Smiles Partnership, a public/private endeavor between Delta Dental, the Phoenix Coyotes, the City of Phoenix and the Department of Oral Health to raise awareness of oral health for kids, leading its public relations efforts in Arizona. Loren also graduated from Northwestern University. Loren is past president of the Phoenix chapter of the International Association of Business Communicators.
