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The Flip Side Communications

The Flip Side Communications The Flip Side Communications LLC in Scottsdale, AZ offers video production, public relations, media training and employee communications. Every business has a story to tell.

The Flip Side Communications helps businesses tell their stories in a personal and compelling way by offering communications experience from both the inside and out. Keith Yaskin was a TV reporter for 17 years and Loren Yaskin is a marketing and public relations specialist. Together, they help businesses with video production, employee communications, public relations and media training. More abou

The Flip Side Communications helps businesses tell their stories in a personal and compelling way by offering communications experience from both the inside and out. Keith Yaskin was a TV reporter for 17 years and Loren Yaskin is a marketing and public relations specialist. Together, they help businesses with video production, employee communications, public relations and media training. More abou

Operating as usual

A video shoot at the famous "Pink House on the Hill" (Eisendrath House) in the City of Tempe. The adobe house was built ...
09/20/2022

A video shoot at the famous "Pink House on the Hill" (Eisendrath House) in the City of Tempe. The adobe house was built in the early 1930s as a winter retreat. Today, it's known as the Eisendrath Center for Water Conservation, where city residents can learn about water sustainability. It’s also a historical site for touring and a special events venue.
#videoproduction #videography #theflipside

Do the locomotion. #videography #videoproduction #theflipside
09/13/2022

Do the locomotion.

#videography #videoproduction #theflipside

09/01/2022

#Dogs we meet during video shoots.
#videoproduction #videography #dogsrule #theflipside

Happy National Dog Day!#nationaldogday #theflipside #dogsrule
08/26/2022

Happy National Dog Day!
#nationaldogday #theflipside #dogsrule

#Dogs we meet during video shoots make some of the best subjects. #videoproduction #videography #dogsrule #theflipside
08/25/2022

#Dogs we meet during video shoots make some of the best subjects.
#videoproduction #videography #dogsrule #theflipside

Setting up for a #video shoot at a company to discuss how an an employment program is valuable for both the business and...
08/23/2022

Setting up for a #video shoot at a company to discuss how an an employment program is valuable for both the business and the #community. #videography #storytelling #videoproduction #theflipside

The Cinematographe from 1895 recorded and projected images. Taken at the National Museum of American History, Smithsonia...
08/11/2022

The Cinematographe from 1895 recorded and projected images. Taken at the National Museum of American History, Smithsonian Institution.
#videoproduction #videography #storytelling #theflipside

08/02/2022

Shot Through Time. This 1879 camera shutter could produce images of subjects in rapid motion. Taken at the Smithsonian's National Museum of American History.

#videoproduction #videography #storytelling #theflipside

During a video shoot, we sank into mud. #videography #videoproduction #theflipside
07/14/2022

During a video shoot, we sank into mud.
#videography #videoproduction #theflipside

Our drone returns after shooting video of an historic Tempe building hosting an event. #videoproduction #dronevideo #the...
07/12/2022

Our drone returns after shooting video of an historic Tempe building hosting an event. #videoproduction #dronevideo #theflipside

Timeline photos
07/05/2022

Timeline photos

Setting up for a community event. This included a two-camera shoot, one-on-one interviews, audio speakers, wireless hand...
06/28/2022

Setting up for a community event. This included a two-camera shoot, one-on-one interviews, audio speakers, wireless handheld mics and a lighting system for presentations and panel discussion.
#videoproduction #videography #storytelling #theflipside

For a presentation and panel discussion, we shot video with two cameras. One camera provided a tight shot, focusing on t...
06/23/2022

For a presentation and panel discussion, we shot video with two cameras. One camera provided a tight shot, focusing on the speaker. The second camera provided a wide shot, showing the audience listening to the various speakers. Each camera received an audio feed, allowing the client to choose from a tight or wide shot when editing.
#videoproduction #videography #storytelling #theflipside

No cameras please. #videoproduction #videography #storytelling #theflipside
06/21/2022

No cameras please.
#videoproduction #videography #storytelling #theflipside

Staring contest. Ready? GO! #videoproduction #videography #storytelling #theflipside
06/16/2022

Staring contest. Ready? GO!
#videoproduction #videography #storytelling #theflipside

Push it real good.#videoproduction #videography #storytelling #theflipside
06/14/2022

Push it real good.
#videoproduction #videography #storytelling #theflipside

Life is a highway. We’ll shoot video on it all day long. #videoproduction #videography #storytelling #theflipside
06/09/2022

Life is a highway. We’ll shoot video on it all day long.
#videoproduction #videography #storytelling #theflipside

Two cameras are sometimes better than one. #videoproduction #videography #storytelling #marketing #theflipside
06/02/2022

Two cameras are sometimes better than one. #videoproduction #videography #storytelling #marketing #theflipside

#videoproduction makes you the center of attention. #videography #eventvideography #theflipside
05/24/2022

#videoproduction makes you the center of attention. #videography #eventvideography #theflipside

When you're at a #video shoot about cats (yes, that's right) and the song "Year of the Cat" is on #yachtrockradio, you c...
05/18/2022

When you're at a #video shoot about cats (yes, that's right) and the song "Year of the Cat" is on #yachtrockradio, you can't ask for more purrrfect mewsic.
#videoproduction #videography #storytelilng #theflipside

Ace your #marketing with #video production.#videoproduction #videography #storytelling #theflipside
05/13/2022

Ace your #marketing with #video production.
#videoproduction #videography #storytelling #theflipside

Green Day. We bring the studio to you. #videoproduction #videography #Arizona #theflipside
05/10/2022

Green Day. We bring the studio to you.
#videoproduction #videography #Arizona #theflipside

Before starting a video shoot, you really need to have all your ducks (or in this situation, geese) in a row!#videoprodu...
05/06/2022

Before starting a video shoot, you really need to have all your ducks (or in this situation, geese) in a row!
#videoproduction #videography #theflipside

#Video production gives you a leg up on your #marketing and #communications efforts!#videoproduction #videography #thefl...
05/04/2022

#Video production gives you a leg up on your #marketing and #communications efforts!
#videoproduction #videography #theflipside

Many law firms still rely on the written word for their #marketing efforts. But a strategic video marketing plan can hel...
04/27/2022
How Law Firms Can Use Video Marketing to Attract More Clients

Many law firms still rely on the written word for their #marketing efforts. But a strategic video marketing plan can help firms eclipse their competitors and reach new clients in more genuine, humanizing ways. The National Law Review provides some good tips in this article.
#videomarketing #videoproduction #videography #lawfirmmarketing #storytelling #theflipside

Investing in law firm video marketing presents a unique opportunity for firms to market themselves to an ever-growing audience for video content online. For example, YouTube gets 14.3 billion visits a

Video production is a workout! #videography #videoproduction #Arizona #theflipside
04/21/2022

Video production is a workout! #videography #videoproduction #Arizona #theflipside

Takin’ Care of Business at the #Arizona State Capitol.#videoproduction #videography #eventvideography #theflipside
04/19/2022

Takin’ Care of Business at the #Arizona State Capitol.
#videoproduction #videography #eventvideography #theflipside

It's always a great day for a #video shoot in the City of Tempe Government! #videoproduction #videography #eventvideogra...
04/12/2022

It's always a great day for a #video shoot in the City of Tempe Government! #videoproduction #videography #eventvideography #theflipside

Shooting the story of a City of Tempe Government firefighter's heroic efforts when off-duty. #videoproduction #videograp...
04/07/2022

Shooting the story of a City of Tempe Government firefighter's heroic efforts when off-duty. #videoproduction #videography #storytelling #theflipside

So proud to see our client Jason Barclay Morris of Withey Morris PLC on the cover of The Phoenix Business Journal, shari...
04/04/2022
NIMBYism on the rise: Despite demand for more Valley housing, it is getting tougher for apartment projects to get approved - Phoenix Business Journal

So proud to see our client Jason Barclay Morris of Withey Morris PLC on the cover of The Phoenix Business Journal, sharing his expertise on the state of multifamily development in the Valley.
#publicrelations #PR #media #Arizona #theflipside

The new frontier for accepting luxury rental apartment development seems to be the West Valley, according to one expert. #phoenix

Come Sail Away. Steering a camera dolly to create smooth camera movements. #videography #videoproduction #corporatevideo...
03/24/2022

Come Sail Away. Steering a camera dolly to create smooth camera movements. #videography #videoproduction #corporatevideos #theflipside

Our tour guide from Pink Jeep Tours explained a crew working on the 1950 American Western film, Broken Arrow, with Jimmy...
03/22/2022

Our tour guide from Pink Jeep Tours explained a crew working on the 1950 American Western film, Broken Arrow, with Jimmy Stewart left behind these holes which the film crew used to hold equipment. This breaks our #video production rule of always leaving a location the same way we found it. #videography #videoproduction #theflipside

Eleven interviews in one day!#videoproduction #videography #theflipside
03/03/2022

Eleven interviews in one day!
#videoproduction #videography #theflipside

Because it's Valentine's Week, we'd like to share that being married to your business partner is easier than you might t...
02/16/2022

Because it's Valentine's Week, we'd like to share that being married to your business partner is easier than you might think. People often tell us, "I could never do that!" or "What's your secret?" To us, it's about respect, communication, listening, collaborating and pushing one another to be your best. These are many of the same traits you would use with any other coworker. Of course, crazy hair days and occasional light saber fights always spice up the work day. But at the end of the day, it's knowing when to seek that balance and shut off work from personal life. #valentinesweek #coworkingspouses #videoproduction #videography #publicrelations #theflipside

Throwback Thursday: As we approach Valentine’s Day, love is the ability to work together while wearing safety vests. Par...
02/10/2022

Throwback Thursday: As we approach Valentine’s Day, love is the ability to work together while wearing safety vests. Partners in life and work. #videography #videoproduction #lovetheonesatwork #theflipside

#communications #communicationtraining #mediatraining #virtualtraining #publicrelations #employeecommunications #theflip...
02/03/2022

#communications #communicationtraining #mediatraining #virtualtraining #publicrelations #employeecommunications #theflipside

#videography #Arizonavideoproduction #theflipside
01/25/2022

#videography #Arizonavideoproduction #theflipside

When you mix people, #politics, #development and drama in #Arizona, you get a really unique podcast called "Dirt to Deve...
01/11/2022

When you mix people, #politics, #development and drama in #Arizona, you get a really unique podcast called "Dirt to Development." We're happy to see our client Withey Morris PLC get a lot of positive feedback on this entertaining and informative podcast. There's nothing out there like it! And with delightful co-hosts Adam Baugh and Jason Barclay Morris at the mic, it's a must listen! Check it out here: https://lnkd.in/gc-5WPsn. Thanks to AZ Big Media for some love.
#publicrelations #pr #theflipside

Build upon your #brand with video. #videoproduction #videography #brandstorytelling #theflipside
01/04/2022

Build upon your #brand with video. #videoproduction #videography #brandstorytelling #theflipside

Shed light on your story. #videoproduction #videography #storytelling #theflipside
12/30/2021

Shed light on your story. #videoproduction #videography #storytelling #theflipside

Suiting up to scout #video shoot location ... and no, the location isn't Mars. #videography #videoproduction #theflipsid...
12/16/2021

Suiting up to scout #video shoot location ... and no, the location isn't Mars. #videography #videoproduction #theflipside

Long Train Runnin' #videoproduction #videography #theflipside
12/15/2021

Long Train Runnin'
#videoproduction #videography #theflipside

Interviewing someone who discusses how choosing the right college began his dream. #followyourdreams #videography #video...
12/10/2021

Interviewing someone who discusses how choosing the right college began his dream. #followyourdreams #videography #videoproduction #theflipside

These boots were made for... safety. Getting steel toe boots for an upcoming video shoot. #safetyfirst #videoproduction ...
12/02/2021

These boots were made for... safety. Getting steel toe boots for an upcoming video shoot. #safetyfirst #videoproduction #videography #theflipside

11/30/2021

Video production from a different standpoint. #videoproduction #videography #theflipside

All the right elements collide for this video shot – large windows, cool architecture and cascading natural light – resu...
11/18/2021

All the right elements collide for this video shot – large windows, cool architecture and cascading natural light – resulting in a great combination of dramatic light, shadows and texture. #videography #videoproduction #lightingdesign #theflipside

Keith Yaskin will go to great heights to get a good shot. This is a behind-the-scenes look at our video project of the h...
11/09/2021

Keith Yaskin will go to great heights to get a good shot. This is a behind-the-scenes look at our video project of the history and the journey of the "Phoenix," a 75-foot mural, to its new home in the Phoenix Sky Harbor International Airport Rental Car Center Station. #videoproduction #videography #Arizona #theflipside

It was fun to meet players and staff from the Phoenix Rising Football Club on a recent video shoot for a good cause – a ...
10/21/2021

It was fun to meet players and staff from the Phoenix Rising Football Club on a recent video shoot for a good cause – a free health fair and farmer's market. If you look closely, can you see who's photobombing us? Arizona Diamondbacks #videoproduction #videography #community #healthandwellbeing #theflipside #health

It's always a bonus to see Baxter the Bobcat of the Arizona Diamondbacks on a video shoot for a good cause – a free heal...
10/14/2021

It's always a bonus to see Baxter the Bobcat of the Arizona Diamondbacks on a video shoot for a good cause – a free health fair and farmer's market at the Arizona Complete Health Avondale Resource Center! City of Avondale, AZ #videoproduction #videography #community #healthandwellbeing #theflipside #health

We sought additional insights beyond the anecdotal particularly because some data-driven companies without PR experience...
10/07/2021
How PR Helped Nearly Double A Small Business’ Total Income - The Flip Side Communications - Video Production and Public Relations

We sought additional insights beyond the anecdotal particularly because some data-driven companies without PR experience automatically default exclusively to advertising. At our request, we asked a PR client to share income data with us. #publicrelations #PR #analytics #metrics #theflipside

We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.”

Address

Scottsdale, AZ

Telephone

602-738-2308

Products

Public Relations, Video Production, Media Training, Crisis Management, Employee Communications

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Every business has a story to tell.

We help companies tell their stories from the inside out through video production, public relations, media training and employee communications. Our combined broadcast journalism and corporate communications backgrounds help our clients effectively - and creatively - share their messages with customers, employees, the news media and their communities. We work with businesses of all sizes - from garnering news coverage, managing crises, launching new products, creating a social media presence to producing a variety of videos.

Keith Yaskin was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. As a reporter, Keith covered everything from government to business to education. He has covered hurricanes and space trips to Mars and interviewed countless CEOs, public figures and celebrities such as Charlton Heston and B.B. King.

Keith turned his passion for journalism and helping people into working with companies to effectively tell their stories from the inside out. The art of storytelling: That's what makes companies human. Every organization has a story to tell. Keith is president of The Flip Side Communications, which offers video production, employee communications, public relations and media training. Keith has spoken to a variety of organizations including the Greater Phoenix Chamber of Commerce, Better Business Bureau, Arizona State University, International Association of Business Communicators, Public Relations Society of America, Business Wire, International Association of Venue Managers, Arizona Prosecuting Attorneys’ Advisory Council, Kiwanis Club and SCORE.

Loren Yaskin brings to the team a background of both public relations and employee communications. This combination keeps her attuned to both the external and internal needs of companies when communicating with media. Her experience is tied to businesses with household names. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. At Edelman Public Relations Worldwide, Loren created and implemented national public relations programs for KFC, Honeywell, Snapple and PetSmart.

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Communicating in the age of coronavirus: How to effectively talk with employees. Get advice from experts at The Flip Side Communications.
This week, our team had the awesome opportunity of attending the 2019 ENGAGE conference hosted by the Alliance of Arizona Nonprofits. Our organization was fortunate to receive a generous scholarship from Vitalyst Health Foundation AZ Not only have we gained a lot of takeaways for our organization, but we gained so many inspiring connections that will empower us to better serve our community as a whole and more importantly...together! This was an amazing once in a lifetime opportunity to receive feedback from Keith Yaskin with The Flip Side Communications and from my peers in the "How to Master Media Interviews" session. Alliance of Arizona Nonprofits, this was such a beautifully planned event and we look forward to the next one. Thank you!