10/07/2025
👀 A chef vs. a “small” influencer
One thought he had the power.
The other proved him wrong.
Result?
☠️ Chef out of a job
🚪 Café shut down
📈 +500K followers
All this started with just 10,000 followers.
Brands love to dismiss microinfluencers as “too small to matter.” Kis Café just became the cautionary tale for why that’s a massive mistake.
I break down the full story, and the 4 brutal lessons every brand needs to hear, in The Kis Café Collapse: A Microinfluencer Case Study.
⚡️ Watch before your next campaign