Sweet Influencers

12/24/2025

Want better influencer results?

Start by setting goals that actually match what creators can do.

In this short video, Liberty Bernal breaks down one of the most common missteps in influencer marketing — misaligned KPIs.

If your Q1 briefs are in motion, this one’s worth watching.

12/23/2025

Scrambling to find creators after a campaign is already live?
That’s when brand alignment slips — and timelines get tight.

In this video, Liberty Bernal shares why the best teams build their creator bench before it’s urgent.

Message her if you want help structuring yours for speed and scale.

12/22/2025

One smart Q1 move?

Scale what already worked, instead of starting over.

Liberty shares why repeatable wins beat experimental ideas — especially when timing and budgets matter.

12/15/2025

Viral is Vanity - Trust is revenue with Sweet Influencer!

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

12/15/2025

Franchise brands don’t have a marketing problem.
They have a unit-level traffic problem.

On the latest episode of Franchise Today, Angela Olea and Liberty Bernal share why they built Sweet Influencers—the only influencer marketing company designed specifically for franchise brands—and how local creators are quietly becoming one of the most effective traffic drivers in the playbook.

In this conversation, we dig into:
- Why influencer marketing today feels like early digital marketing: underpriced, underused, and wildly effective when done right
- Why vetted nano + micro influencers outperform “big names” for local franchise traffic
- How our blend of AI + human expertise matches the right creators to the right locations at scale
- The guardrails franchisors need: brand protection, approvals, and real-time oversight
- How Sweet Influencers makes it accessible for both single-unit operators and multi-unit groups—not just enterprise budgets
Franchise Today

If you’re leading a franchise system and watching digital ad costs climb while performance stalls, this episode will give you a clear, practical view of what’s next for franchise marketing—and how authentic, localized influence can transform unit-level economics.

🎧 Listen here:
https://franchisetodaypodcast.com/episodes/authenticity-wins-how-two-founders-are-bringing-influencer-marketing-to-franchising

(Also available on Apple Podcasts, Spotify, and more.)
Franchise Today

What happens when two veteran franchisors look at the industry and realize that one of the biggest challenges of all at the unit level - is driving lo...

12/12/2025

If your influencer reports are full of impressions, but missing insights — you’re not alone.

Liberty Bernal shares how high-performing franchise teams are rethinking what gets measured… and how.

The goal?
✅ Track results by market
✅ Align reports with business outcomes
✅ Build campaigns that grow and evolve

This is how influencer content becomes real marketing strategy.

Liberty’s always happy to walk through how it’s done. DM us!

12/11/2025

🎙️ PODCAST DROP
The Future of Franchise Marketing: Inside Sweet Influencers’ AI Strategy for 2026

Franchise Fit Podcast (formerly Eye on Franchising) returns with a powerhouse episode featuring Angela Olea (CEO) and Liberty Bernal (COO) of Sweet Influencers—the first and only influencer marketing company built specifically for franchise brands.

💡 What’s inside:

How AI + UGC are rewriting the franchise growth playbook

Why micro-influencers outperform mega creators in local markets

The real ROI of creator partnerships (beyond vanity metrics)

How Sweet Fit™ and Sweet Score™ are scaling campaigns across 500+ markets without brand chaos

From Blackberries and Yellow Pages to AI-powered local activations—franchise marketing has evolved. We’re not following trends. We’re setting the new standard.

🎧 Listen in →

Franchise Fit Podcast (formerly Eye on Franchising) returns with a powerhouse episode on the future of influencer marketing in franchising — featuring two in...

12/10/2025

What if your next video didn’t just get views — it got people through the door?

When Sweet Influencers matched with a local estate sale brand, she brought the vibe, the voice, and the thrift-lover energy her audience knows her for. The result?
→ Over 5,700 views
→ Hundreds of engagements
→ Shoppers showing up IRL after watching her TikTok

We handled the brand match, campaign brief, and strategy. She handled the content — her way.

If you’re a lifestyle or local creator who wants real partnerships (not just product drops and promo codes), this is your sign.

📎 Apply today - sweetinfluencers.ai
Let’s get you paid to create the kind of content you already love making.

12/10/2025

What makes an influencer “on-brand”?

If your answer is mostly gut feel… it’s going to be hard to scale.

In this video, Liberty Bernal breaks down how franchisors can use structured brand-fit criteria — like tone, trust, and local relevance — to make smarter creator decisions.

This kind of clarity makes influencer marketing a system. Not a gamble.

Liberty’s always happy to share what’s worked at scale. DM us to discuss.

12/09/2025

🎙️ How can AI revolutionize influencer marketing in franchising? Discover the answer in the latest episode of Franchise Marketing Radio! 🚀

Lee Kantor dives deep with Angela Olea (Founder & CEO) and Liberty Bernal (President & COO), the dynamic duo behind Sweet Influencers, the pioneering AI-driven platform crafted specifically for franchisors.

Key Takeaways:
- The role of AI in transforming influencer strategies
- Benefits of a franchisor-focused marketing approach
- Success stories and future trends in the industry

Don't miss this insightful conversation! 🎧 https://www.spreaker.com/episode/building-smarter-brands-the-sweet-influencers-approach-to-modern-franchising--68907125

Listen now and share your thoughts below. 👇

In this episode of Franchise Marketing Radio, Lee Kantor interviews Angela Olea and Liberty Bernal, they are the powerhouse leadership team behind Sweet Influen

12/09/2025

🧠 Franchise marketing is changing—again.

Today’s consumers don’t want ads. They want authentic influence. And that’s exactly what multi-unit franchisees can tap into—if they understand how.

In this new feature on Franchising.com, Sweet Influencers’ CEO Angela Olea and President/COO Liberty Bernal break down:

Why influencer marketing fails in most franchise systems

How micro-influencers build trust at scale

The role of AI in matching creators who actually convert

What every franchisee should know before launching a local creator campaign

This is the blueprint for local influence done right—with real ROI, brand integrity, and scalable systems.

📖 Read the article:
👉

Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand

12/08/2025

Trying to run influencer marketing across dozens of franchise locations — without a unified system?

That’s where things start to break.

In this short video, Liberty Bernal, Sweet Influencers President and COO, explains why top-performing brands use one clear influencer brief to give direction, protect the brand, and speed up content production.

This is how franchise brands scale without losing control.

DM to meet with Liberty. She is always open to share how systems like this come together.