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LIV Golf has a lead investor. What happens next is still unclear.CEO Scott O’Neil confirmed the capital partner publicly...
08/05/2026

LIV Golf has a lead investor. What happens next is still unclear.

CEO Scott O’Neil confirmed the capital partner publicly, but no names, terms, or structural details have been released. For brands, sponsors, and media partners already contracted with the league, that gap between announcement and disclosure matters.

The timing adds pressure. PGA Tour-PIF merger talks remain stalled, LIV’s OWGR point limitations continue to complicate player recruitment, and the league’s long-term contracts cover dozens of tour-level players across international markets.

Full analysis is at GolfWire.com.

GolfMedia GolfWire

Shot Scope just moved onto the wrist of 100 million Apple Watch owners.The Edinburgh-based brand released a native Apple...
08/05/2026

Shot Scope just moved onto the wrist of 100 million Apple Watch owners.

The Edinburgh-based brand released a native Apple Watch GPS app, delivering green distances and shot tracking without requiring a proprietary device. It’s a direct play for a massive installed base that competitors like Garmin and Arccos have already been drawing from.

The bigger story is the model shift. Shot Scope is moving from hardware-first to platform-first — using software distribution to lower the entry barrier and widen its funnel. For brands and retailers in the wearable segment, that approach is becoming the industry standard, not the exception.

Full analysis at GolfWire.com.

PerformanceTracking GolfGPS

Motocaddy updated the M7 Remote for 2026 — and for retailers, the timing matters.The remote-control trolley segment sits...
07/30/2026

Motocaddy updated the M7 Remote for 2026 — and for retailers, the timing matters.

The remote-control trolley segment sits at the premium end of the electric trolley market. Higher ASPs, a defined customer need, and growing demand from older golfers make it a category worth prioritizing in your 2026 buying plan.

Motocaddy’s continued investment in the M7 platform signals confidence in that demand. Pricing and specs are available through trade channels now.

Full story at GolfWire.com.

GolfEquipment Motocaddy

36 balls. Three boxes. One consistent finding: diameter variance that sets the PXG Xtreme Tour apart from its urethane c...
07/29/2026

36 balls. Three boxes. One consistent finding: diameter variance that sets the PXG Xtreme Tour apart from its urethane competitors — and not in the right direction.

The PXG Xtreme Tour enters the market with a real price advantage over Titleist, TaylorMade, Bridgestone, and Callaway tour options. That positioning gets attention from retailers and buyers looking for margin room in the premium ball segment.

But Ball Lab’s structured testing flags a tradeoff. Manufacturing tolerances on diameter don’t consistently hit the precision levels of higher-priced competitors — a variable that matters to club fitters, launch monitor operators, and any brand evaluating co-manufacturing partners at this price tier.

Full data and methodology breakdown at GolfWire.com.

GolfBusiness TourBall

300,000 at Royal Birkdale. The highest attendance figure in The Open’s history at that venue.For sponsors and experienti...
07/24/2026

300,000 at Royal Birkdale. The highest attendance figure in The Open’s history at that venue.

For sponsors and experiential marketers, that number reframes the on-site vs. broadcast debate. Foot traffic at that scale drives activation impressions, hospitality utilization, and retail volume in ways a TV spot cannot match — and it lands right as brands finalize 2025–2026 budget cycles.

For event operators, the R&A’s crowd management at a links course with real capacity limits is worth studying. No significant congestion reported at 300,000 people. That does not happen by accident.

Full analysis at golfwire.com

EventMarketing MajorChampionship

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