06/07/2026
BRANIFF HIGH ALTITUDE - Photo 2: Initially, the new Boston to Europe service was highly successful for Braniff International. Load factors were far greater than forecast and even somewhat kept pace with .disastrous fuel price increases and a global recession that particularly struck the US hard in March and April of 1980. Although leisure travel had decreased significantly across the world, the summer of 1980 season seemed very promising to Braniff and as a result service was doubled to Europe from Boston and increased significantly from DFW to all European cities. Braniff 747s flew mostly full throughout the summer travel boom months but by the fall of 1980, traffic decreased significantly and cuts were made for the first time at both the Boston and DFW hubs to Europe. Braniff touted its highly enhanced service to Europe from both Boston and DFW with this attractive ad designed by Wells, Rich, Greene/Southwest, the Airline's advertising firm.
Braniff Airways Foundation
Copyright 1926 2026
Photo 1: Braniff Airways, Incorporated, Copyright
Photo 2: Braniff Airways, Incorporated, Copyright
Braniff International Heritage Archives
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