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Happy Saint Patrick's Day
Yes it is Pie day but you don't have to do any math to enjoy today's National Potato Chip Day.
When looking at the images does a message change or is it about the story/message that drives the results?
This video perfectly demonstrates how much worse even the best smartphone cameras are compared to traditional cameras (GOOG, GOOGL)
In an attempt to highlight Google's new Pixel 3 smartphone camera, Bon Appétit perfectly demonstrated how far smartphone cameras still have to go.
Interesting to see how executives are moving away from external influencers and focusing more on internal. Makes sense
Inside Macy’s 300-employee influencer program
As the value of external influencers continues to be called into question, Macy’s is expanding its internal version of social media promotion.
How are you leveraging increase in video advertising?
Video Advertising Surges, Now 25% of U.S. Digital Ad Spend
Facebook has been highly successful with video advertising, and will take in nearly a quarter of all U.S. video advertising in 2018.
How will visual search impact video?
Retailers have to be ready for it’: Visual search sits on the brink of a breakthrough
The future of visual search rests on how well retailers can adapt their online catalogs to the capability, and the platforms that open the doors for scale.
Are you ready for next generation?
Forget millennials, Gen Alpha is here (mostly)
Gen Alpha is ready to take center stage, replacing marketers' obsession with millennials. Here’s what you need to know to get ahead.
Is three seconds even enough time to generate interest?
Looking past Facebook’s News Feed, Insider is prioritizing 30-second views over three-second views
Insider wants to define views as people actually watching its videos, so it's prioritizing 30-second video views over the three-second view.
Interested to see what they put out. What are you looking for Apple to produce?
Apple's Latest Video Strategy: Give it Away to Device Owners
An unconfirmed report says Apple's latest video play is to give premium content away through an app, then sell third-party subscriptions.
How does this change editing for you?
Adobe Project Rush Becomes Premiere Rush CC, Available for $10/Mo
Finally out of private beta, Premiere Rush CC offers mobile-first video editing that combines pro feature with a simple interface.
What shows would you bring back?
‘Skinning the cat 30 ways’: How digital entertainment companies are making new money from old videos
“It’s taking the cat video and skinning that cat 30 different ways," said Jukin Media CEO Jonathan Skogmo.
Can Apple compete? Is Apple attempting MICROSOFT playbook of follow then build?
Video Briefing: Apple wants what Amazon already has (in OTT)
Apple plans to give away $1 billion worth of TV shows for free, but will that be enough for Apple to take OTT market share from Roku and Amazon.
Akamai Debuts Two Cloud Solutions for Broadcaster Video Delivery
Akamai Cloud Wrapper aims to take the strain off cloud origins, while Direct Connect solves first-mile problems by avoiding the public internet.
HQ expands beyond trivia with new 'Wheel of Fortune'-type game - Digiday
HQ built a brand around a daily, mobile trivia game. In October, the startup is releasing HQ Words to grow beyond the one show.
Why These 3 Design Changes Can Improve Your Store Sales by 50 Percent or More
Which is more important: interior design, marketing design or fashion design?
This Is What You Need to Know About Google Analytics
Even if data and numbers scare you, a good gangaprepreneur knows to use this free tool to their advantage.
When it comes to VR hardware, consumers are balancing price point and experience
In a new report, Business Insider Intelligence lays out where the VR market is and forecasts how it will grow over the next five years.
17% of Homes Have Broadband Service, But Not Traditional Pay TV
The number of households getting their video services solely through broadband connections is rising, while OTT churn is holding steady at 18 percent.
Cheatsheet: Everything you need to know about Amazon’s advertising consolidation - Digiday
Amazon said it would begin to restructure its ad services to make buying and managing campaigns easier.
Publishers are missing the impact editorial teams have on revenue - Digiday
The conversation among publishers and editorial teams is no longer just about creating great content. Learn how to stay ahead of the pack. Sponsored by PubPlus.
Hunting for brand dollars, podcasters turn attention to measurement and attribution - Digiday
Podcasters including Wondery, Market Enginuity and Panoply are emphasizing their targeting capabilities for curious and skeptical advertisers.
Have some expertise? Get some money.
Educators can now charge for their online video lessons, thanks to a partnership between Panopto and InPlayer.
Gracenote Unveils Mobile Video Analytics to Track App Performance
With this offering, content provides learn how their services perform, how quality issues impact engagement, and how their offerings compare with competing services.
How quick before Amazon is top ad network?
Like Google and Facebook, Amazon wants to take credit for the success of ads outside its own platform.
Are you ready for IGTV? How are you using it?
Media companies continue to upload videos to IGTV while waiting to see how much they should prioritize Instagram's long-form vertical video platform.
YouTube Intros a Suite of Tools for Making Charitable Donations
Thanks to four tools currently in development, YouTube stars will be able to connect viewers directly to charities that need their help.
The state of advertising on Instagram Stories in five charts - Digiday
Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.
LinkedIn Company Page vs. Personal Profile: Which Is Better?
Which is more important in generating new leads for your business? Your questions about a LinkedIn Company Page vs. a personal profile are answered here.
Hard not to subscribe when the content comes as part of subscription for the device you have.
When consumers own a Fire TV device, they're more likely to subscribe to Amazon Prime Video and rate the service highly.
Facebook extends Watch and mid-roll beyond the U.S. - Digiday
According to three publishers that have been trialing the mid-roll program, monthly revenue is healthy and in the six figures.
Fueled by the crypto boom, blockchain news outlet CoinDesk is venturing into TV - Digiday
CoinDesk writes and hosts conferences about blockchain and crypto. Now it wants to make TV shows and podcasts covering this world.
Top Social Media Trends to Watch Right Now
The world of social media is always evolving. Pay attention to the top social media trends that businesses are successfully utilizing right now to increase visibility and profitability.
Social Media Advertising Stats that Matter to Marketers in 2018
If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.
10 Data-Driven Steps to Dominate LinkedIn Publishing
The top LinkedIn Publishing posts were analyzed for the most common traits of successful articles on LinkedIn. The study resulted in these 10 data-driven LinkedIn Publishing tips.
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