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New Business in SeymourSeymour Woman has Trailer, will HaulWomen are increasing behind the wheel as they drive those tra...

New Business in Seymour

Seymour Woman has Trailer, will Haul
Women are increasing behind the wheel as they drive those trailers, haulers and rigs down the roads in what was a man’s job.
You can now add one more woman to the list as Michelle Krueger is looking to haul your livestock as she invested in her new MAD-M Trucking business.
Krueger officially made her trucking business official when she acquired her truckers license back in April of 2019.
She already had a trailer for hauling their family’s dairy cattle to area shows so Krueger decided to upgrade her truck, obtained cargo and liability insurance, and was ready and open for business.
“I thought, ‘Hey,’ I enjoy working with animals and I have the trailer to do it. Why not make use of it.”
So her business of MAD-M Trucking came to fruition with her 24-foot-long x 7-foot-wide trailer.
A 1982 Pulaski High School graduate, Krueger, after years of hauling animals to shows and what not, decided to open her trailer gates to area farmers who needed assistance with hauling.
“Depending on the size,” she said of her trailer, “you could put 10 to 12 cows on.”
MAD-M Trucking currently hauls calves, cows and steer.
“Nobody’s called to haul goats or other things like that,” said Krueger, who is more than open to other livestock.
Krueger has hauled as far as Stratford and is willing to haul anywhere in the State of Wisconsin. On one particular Sunday, she received a call and off she was to Iola to load up some cattle and haul them to Bonduel.
She has a good friend who is in the business, and once she saw how much he enjoyed it, she thought to herself, “Hey, I have the means to do this. I have a trailer. I have a truck. It’s something I could do.”
MAD-M was originally used as a prefix when their family registered their dairy animals at shows. But it’s more than a prefix. The MAD-M name for Krueger is heartfelt and has a special meaning for her.
“You could say ‘Madame’ which is kind of a lady,” laughed Krueger. “It actually represents both my parents and my brother that passed away.”
The first three initials stand for the first letter of each of their names. “M” stands for her mother Mary; “A” is for her father Adrian and “D” is for her brother Dan. And of course, after the hyphen, the “M” stands for Michelle.
Krueger, 42, grew up on a small dairy farm and the three aforementioned all were contributors to the success of the farm.
The Kruegers, Michelle and her husband Kevin, along with their three sons Austin, 20, Jacob, 16, and Patrick, 12, now take care of all their show animals.
“Even though we are not running a full dairy farm, it’s kind of like I feel I’m still keeping the farm going.”
So as she keeps the hobby farm going, so does the transportation of her hauling not only their animals, but a few customers that consistently call.
“I’m always looking for more,” she said of her customer base. “I’m still trying to build up a clientele. I’m always looking for more people to call.”
She likes the interaction with people and of course, the love of the animals. To make more time for hauling and working with animals, which she says is in her blood, Krueger cut her hours so she can still sub as a school bus driver.
“I’m always looking for new customers and willing to go wherever people call from.
“If people need it, I’m there.”
Her business is located at the Krueger household, N1568 State 55, on the outskirts of Seymour.
If you have a need for hauling, feel free to call MAD-M Trucking at 920-619-2674.

Michelle Krueger, owner of MAD-M Trucking, unloads a cow from her trailer. Krueger’s new business will haul your livestock to wherever you need them taken in the State of Wisconsin.
- Photo by Katie Kovacs

New Business in SeymourJSA Coffee Roasting, LLC. is Perking up Main StreetJSA Coffee Roasting, LLC., opened its doors on...

New Business in Seymour

JSA Coffee Roasting, LLC. is Perking up Main Street
JSA Coffee Roasting, LLC., opened its doors on Feb. 5 on Main Street in Seymour. The business is located in the old head start building next to the Muehl Public Library and is open 7 a.m. to 4 p.m., 7 days a week.
Owner Mike Sugden, an established coffee roaster, is an Appleton local but started looking beyond Appleton for a more affordable venue to roast his coffee. He stumbled upon the old Head Start building here in Seymour and knew it was the place he wanted to be. Sugden said, “I came and looked at the building and said, yep, this is it.”
Roasting coffee is his main game, although his café front has seen more business in his first few weeks than what he expected. Coffee connoisseurs can buy a fresh-brewed cup of coffee, but Sugden also sells his coffee by the half pound or pound (ground or whole bean), Keurig cups of his own roasted coffee and some of his favorite loose-leaf and pre-bagged teas.
The name of the shop, ‘JSA’, is an acronym and each letter represents one of Sugden’s children: Jacob, Sara and Andrea. His once children are now grown adults, so they help with the business when they are able. On Saturdays, for example, Sugden’s son, Jacob, sells JSA coffee at the indoor farmer’s market in Oshkosh. Sugden’s wife, Nancy, is a CNA, though she helps her husband as well; she developed the recipe for JSA’s cold-brew chai tea, sold by the glass. Otherwise, Mr. Sugden runs the business himself.
Sugden wasn’t always a coffee roaster; he is also an Army veteran who served two tours in Afghanistan as a mechanic. After serving 23 years in the military, Sugden returned to the Fox Valley and worked with Oshkosh Truck to write manuals for their Army trucks. In 2012, he left to work for Gulf Stream as a mechanic, but he started roasting coffee beans at home for pleasure in the fall of 2014.
In 2016, Sugden’s hobby started taking off right from underneath him, so he left Gulf Stream, changed his career and became a coffee roaster.
“It started out as just a home hobby and friends and family started liking it. I just wanted to be in control of my job, not that you’re ever really in control of the future, but if I do it right, I’m staying in business. If not, I go back to work for someone else. That’s just the way I look at it,” explained Sugden.
Sugden selects his bouquet of beans from all over the world, based on what he enjoys. His favorite beans hail from Central and South America, although he also roasts Robusta beans grown in Vietnam, and organic ones grown in Africa.
In order to get the beans he wants, Sugden must buy beans through an importer. “Any coffee that comes into the United States has to go through an importer. The main importer I use is Royal Coffee out of New York because their Midwest warehouse is in Madison,” said Sugden.
He roasts beans nearly every day in a side room next to his café front. Sugden can sometimes roast over 100 lbs. of coffee in a single day.
A very busy, nearly-one-man-band, Sugden still finds time to tell great stories. He hosts a warm atmosphere and roasts excellent coffee – definitely worth a try for coffee (and tea) lovers.
Mike Sugden owner of JSA Coffee Roasting, LLC.
- Photo by Katie Kovacs

Local Athletes Compete in Birkebeiner Cross Country Skiing MarathonCheryl Corbeille of Black Creek and Joan Sachs of Sey...

Local Athletes Compete in Birkebeiner Cross Country Skiing Marathon
Cheryl Corbeille of Black Creek and Joan Sachs of Seymour participated in the Slumberland American Birkebeiner (Birkie) cross-country skiing marathon on Sat. Feb. 22 in Hayward, Wis.
The Birkie is North America’s largest cross-country ski marathon, according to The course is 50 kilometres (31 miles) long and hosts skiers from all over the world.
Corbeille and Sachs train together often, and finished only minutes apart. Corbeille said, “We both skied our fastest American Birkebeiner ever. Funny thing is that my husband skied a 4 hour 10 minutes in 2009 and challenged me to beat his best time.
“Joan skied 4 hours 2 minutes and I skied 4 hours 10 minutes. We both had personal bests on our course time and I broke 5 hours for the first time.”
Endurance events like the Birkie are quite familiar to Corbeille, who has participated in many competitive events (skiing, running, cycling, swimming) over the years. She enjoys outdoor sports, though she regularly swims at Seymour High School Aquatic Center to stay in shape.
Corbeille will be competing in the Boston Marathon on April 20 of this year.
Submitted by
Cheryl Corbeille.

Joan Sachs (left) and Cheryl Corbeille (right) competed at the American Birkebeiner cross-country skiing marathon this past weekend. - Submitted photo

Fuel Up to Play Family night at Black Creek Elementary and Middle School

Fuel Up to Play Family night at Black Creek Elementary and Middle School

Cole Wilcox signed a Letter of Intent on Friday, Feb. 21.  Wilcox is going to the College of Lake County in Illinois wit...

Cole Wilcox signed a Letter of Intent on Friday, Feb. 21. Wilcox is going to the College of Lake County in Illinois with a baseball scholarship.
Wilcox said he dreamed of playing college baseball since he was a little boy and thanked his parents (pictured with him) David and Nancy and also his siblings Sydney and Bennett for all of their support. He was also extremely thankful for his grandparents, who had given up countless weekends to watch him play. Wilcox thanked his coaches who had supported him, to name a few; Coach Backman, Coach Prodell, Coach Taylor, and his basketball Coach Schmidt who had a huge impact on his athletic career. He thanked his teammates, teachers and friends for their encouragement to follow his dream and strive for less than his best on the field. He said, “A special thank you to Shiocton’s School Liaison Officer Marvin Gramajo, for being a true inspiration to me. Thank you to all of you. I would not be celebrating this accomplishment without your support.” - Photo by Katie Kovacs

Seymour Rescue Squad Receives Tactical GearSeymour Rescue Squad is trying to raise funds to purchase tactical gear, whic...

Seymour Rescue Squad
Receives Tactical Gear
Seymour Rescue Squad is trying to raise funds to purchase tactical gear, which is tactical protective vests and helmets.
Rescue Squad Director Mary Greuel, who is an AEMT (Advanced Emergency Medical Technician) said, “We may have a situation where there is an intruder and we need to go into the ‘Warm Zone’ where there is not an immediate threat but there could be a possible threat; there could be bombs or there could still be someone in that area. (A “Hot Zone” is for law enforcement only; that would be an active shooting or hostile situation.)”
The reason they need protective gear even though there is not an immediate threat is that there still could be potential for a threat in an area. With the new incident command, what they are trying to do if there is any kind of intruder situation is to get medical professionals (EMS) in there as soon as possible.
“The sooner we can get in there the sooner we can save lives. We don’t want to put ourselves at risk where it’s not totally a contained situation,” Greuel said.
She added, “We live in this community we are volunteers, we want to be able to help the people wherever an incident might occur. Obviously because of school situations we train a lot through the school system with the Fire Department, the Rural Fire Department, EMS and local Law Enforcement We train a lot with the school, we also have the nursing home, churches, big events like Burger Fest, the County Fair and the races, events that draw a lot of people to the community, so we want to get into a scene to help those people that need help as soon as possible. The first thing we learn when we take the rescue course is scene safety. If the scene is not safe we can’t enter it and if we get hurt we can’t help those people that need us.”
Most services their size have either obtained tactical gear already or are working on fund-raisers or grants to get the tactical gear.
“We want to get in and save lives as soon as we can, but if we can’t protect ourselves how can we save others?”
Greuel said that in a “Warm Zone” they never go in alone, there is always law enforcement ahead of them and behind them. She said they are not allowed to touch anything, for instance in a school situation there may be a bomb planted in a backpack. Even though there may be hidden dangers they want to get in there to save lives because a gunshot wound or a stabbing can cause a person to bleed out very quickly. Greuel said if they can get in sooner they could stop the bleeding with tourniquets and potentially save more lives.
She said “In addition, we get many calls a month and a large percentage of them deal with drugs, alcohol, and mental health. We are finding that people are becoming more aggressive in their behaviors, even cases without drugs and alcohol involved. We want to help people and go into a situation with tactical equipment on so we can feel safe in our environment. We are all volunteers in this community because we care about this community and think its a great place to live.”
The tactical equipment includes bullet proof vests and helmets. Greuel said what’s nice about the tactical vest is that one size fits all; they adjust to different sizes. She said the helmet’s fit 90 percent of people.
“Many people travel to Seymour events and outside influences can cause potentially dangerous situations,” she said.
“The world is changing, we have to adapt with it. There are negative and positive changes and our goal is to help everyone who needs it as quickly as possible while keeping ourselves safe and making our community a great place to live and raise our kids.”
Greuel said they are currently training in Mass Casualties disasters with the fire departments and law enforcement.
There are 16 members in the Seymour Rescue Squad with room to expand. If interested in getting involved contact the Seymour Rescue Squad or go to their page.
As of press time Greuel received a message from someone telling her that he/she and another individual would like to donate the remainder of the money toward their fund raising goal. The two individuals wish to remain anonymous.
“They are just looking to give back to the community and they hope the Seymour Rescue Squad never has to use tactical gear.”
Their goal now is to stock their emergency trailer with lifesaving equipment such as chest seals, tourniquets and other “Stop the Bleed” supplies. If anyone wishes to donate, they still can. Checks can be made out to Seymour Rescue and dropped off or mailed to Seymour City Hall, 328 N. Main St, Seymour, WI 54165. You will get a receipt to use for tax purposes.

Prudence Walker from Rustic Cuts & Co sponsored a hair cut special donating the money earned to Seymour Rescue’s quest to purchase tactical gear and supplies. She also accepted donations. Walker donated $365. One of the positives of being part of this community. Left to right: Seymour Rescue Squad Director Mary Greuel and Rustic Cuts owner Prudence Walker
- Submitted photo

It was a beautiful, clear day to snowmobile on Sunday, Feb. 16. More fun on the snowmobile trails. - Photos by Linda Tit...

It was a beautiful, clear day to snowmobile on Sunday, Feb. 16.
More fun on the snowmobile trails. - Photos by Linda Titel


North Beech Street Reconstruction Project
The Village of Black Creek met at the Community Center on Feb. 10 at 6:30 p.m.
Mark Schuster, P.E., a guest at the meeting for Robert E. Lee and Associates, gave an update on the 2020 Utility Project regarding the North Beech Street Reconstruction.
The project includes the removal and replacement of the water main and some storm sewer, curb and gutter, base course, grading, asphalt pavement and landscaping.
Bids for the project will be received through Robert E. Lee and Associates until 11 a.m. on Thursday, March 5.
The board discussed and approved sending DPW Gerry Schuette to Basic Management for Public Works Supervisors class in Fond du Lac on Wednesday, Feb. 19 for a cost of $150. The board also approved sending Schuette to Smith and Loveless Pump School on Tuesday, Feb. 11 in Plover at no cost.
The board approved sending Village Clerk/Treasurer Barb Schuh to the Wisconsin Municipal Clerks Association (WMCA) District meeting on Friday, Feb. 28 for a cost of $35.
The board approved a Temporary Class B for the Friends of the Black Creek Library for the Taste of France event on Saturday, Feb. 29 in the Community Center.
The board brought up the proposed refuse date change requested from DPW Schuette. He said he would like to change the day the refuse gets picked up in the village to help free up the rest of the week so employees can focus on job assignments without interruption. The change would not take place into the middle of March.
The board discussed the approval of Emergency Siren Maintenance companies. They decided to put this on hold until the March meeting so they can get more information form the companies.
In new business the board approved Enuff Said’s petition for street use permit on July 18.
The board discussed potential village hall and police department sites and will hold another informational meeting for residents to ask questions. No date was decided for this meeting but it should be in March or April.
The next village hall meeting is March 9 at 6:30 p.m. in the Community Center.


530 E Wisconsin St.
Seymour, WI

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 12:00


(920) 833-0420


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By Keith Skenandore Managing Editor A Seymour High School student riding a snowmobile was involved in a fatal accident this morning after striking a SUV in the Town of Seymour. The 15-year-old apparently was heading south on the Oneida snowmobile trail system when he failed to stop at a stop sign and attempted to cross Cty VV near French Road and struck the SUV which was traveling westbound. The teen was pronounced dead at the scene. The driver of the SUV, a 37-year-old Seymour woman, along with her two passenger children, were not injured. According to the Outagamie County Sheriff’s Department, officers were called to the scene around 7 a.m. Outagamie County Lt. Ryan Carpenter said the Black Creek teen was wearing a helmet. Seymour Community School District Superintendent Laurie Asher said at a press conference held at City Hall that the school’s emergency response team gathered and will have counselors available at all schools in the coming days and weeks to support the students, staff and community members. “I am deeply saddened by this tragedy,” said Asher. Watch for further updates on this story by the Seymour Times-Press.
Happy Sunday! TODAY is the kick off to the 2020-2021 placement season - so we are looking for host families for next year's kids! ✨ Is this year your year? 🤷‍♀️🤷‍♂️ Imagine how amazing of an opportunity it would be to bring another language and culture into your home! Introducing YOUR FAMILY TO A SPECIAL INTERNATIONAL STUDENT IS SO MUCH FUN AND GIVES YOUR FAMILY SO MANY LASTING MEMORIES. SAY YES!🤩 We have hundreds of students waiting for a host family to pick them. I would love to help you find the perfect kid for you, but here is one kiddo I am working on placing: Natdanai is a 15 year old boy from Thailand. He likes to go by the nick name "Wil." Wil loves to play soccer. He plays left and right winger and striker. He also loves to play badminton, hang out with friends. He attends an all boys school and really enjoys math, physics and computer classes. He enjoys Minions, learning to play the guitar and playing sports for fun. 🇹🇭 ⚽️🏸 Would you, or someone you know, be interested in hosting Will or another exchange student? I would LOVE to chat! We also offer a referral gift - if you refer a new family who hosts one of our students, we will send you a $100 visa giftcard!!!! 💰💰💰 [email protected]⭐⭐⭐ or go to P.S. It really helps if you like, comment and share this post! Many times friends have asked how they can help promote exchange - the short answer is.... engage with these posts! It helps more eyes see it! Thank you!!!! 😍😍😍
News from Seymour: 311 North Main Street is getting a roof upgrade!
Join us for the Seymour Relay For Life 💜 *updated flyer*
Save the date for the 2019 Seymour Relay For Life! 💜
One of my key issues is keeping government as close to home as possible. Federal and state involvement should be as limited as possible in local issues . For this to work though, there needs to be three key ingredients. Local interest, local input, and local involvement. There always seems to be a sufficient amount of people calling attention to or complaining about problems and issues but sometimes I question whether or not there is anything more. There was a forum for candidates for governor at the high school in Keshena a while back. It concerned natural resources and water quality. 9 candidates attended. I would guess about 75 people were in the audience. I expected a much larger crowd. SAWN (Shawano Area Womens Network) hosted forums for both Assembly and Sheriff candidates, 20 people or so attended each. I hosted a meet and greet for 4 Libertarian candidates in May,. Only 4 or 5 people showed up to see the candidates. I was the only attendant at our township's annual budget hearing this spring and one of only two listeners present at a Shawano school board budget info session a while back. Come on folks, get more involved. First step can be voting in this coming general election.. And give your vote some careful thought. There were more candidates on the ballots for various party primaries than I can ever remember. More people are stepping up as candidates than in the past. Show your support for their efforts. Thanks. Mike Hammond. Candidate for Wisconsin Assembly dist. 6..
Hey, The Advertiser / Times Press - just wanted you to know that you were represented in Washington DC at the National Independence Day Parade, along with the Seymour High School Band! Was too excitedly shouting to take this pic while they were walking by, but that's them behind you!
We have an Advertiser box outside of our house. Why don't we ever get the paper?
Where did our regular newspaper go?
Tonight, 9:00-1:00, The Cougars heat it up at JACKSON POINT SPORTS BAR & GRILL in Seymour! N8055 French Rd Good food & cocktails, great people. plenty of dance floor, and The Cougars providing the rock! Come Out, Sing, Dance, and get Cougared at ACKSON POINT SPORTS BAR & GRILL! Merrrooowwww!!!!!!
Looking to make connections in the southern part of district 6. Town boards, city council, school board, community groups. If you have concerns about state government and would like to share them, please let me know. I would gladly try to attend one of your meetings to listen to your thoughts. Check out the face book page, Hammond For Assembly for more info. Thanks. Mike.
I need some help understanding how monthly billing by water and sewer utilities is good. With no increase in service----- we still get estimates of usage. Meter charges went from $6.96 a month to $9.40: maintenance went from $8.80 a month to $9.68. So the privilege of monthly payments cost us an additional $40.84. Cost of mailing in payments went from $2.36 to $7.08. Can not wait for future ways the city helps us !