08/15/2026
A consultant came to us last month with a lead magnet he was convinced was the problem.
Good guide. Genuinely useful. Opt-in page converting at 4%, and everyone around him kept saying the guide needed rewriting.
The guide was fine. The page asked for name, email, company and company size before it gave anything away.
We cut it to email only and moved the other three questions into the first follow-up email, where someone who already has the thing is far more willing to answer them.
Opt-ins roughly doubled in two weeks. The guide never changed.
Go count the fields on your own opt-in page. If there are more than two, that is your week sorted.