AlterEgo Creates

10/11/2023

Congratulations to our creative partners and friends! We won Awards for Shaun White: The Last Run Trailer and Iran International ايران اينترنشنال - The Truth Is In Your Voice! 🏆

CLIO Awards Sophie Empringham Fardad Farahzad Zoubin Navi Vicky Laughton Volant Media HBO Max Marley Bunce Gina Scarpulla Matthew Katzive Katie Thompson Glass Hannah Panos Tyler James Proctor Kyle Russell Justin Kanner Heather Roymans Andrea Palombella Erica Kern Laura Coones MOCCASIN MANAGEMENT

05/01/2023

Debuting today on Discovery+, JANUARY 6TH, a new documentary, chronicles the attack on the US Capitol. We partnered with discovery+ on the trailer and promos for the world premiere of this feature-length film, channeling both our creative vision and that of the Emmy Award-winning filmmakers, Gédéon and Jules Naudet, from concept through ex*****on.

The motion design, complete with custom title cards and endpage, unfurls this powerful story that is packed with personal testimonies. Many layers come into place as the animation unfolds, much like the complex nuances revealed by the interviews throughout the film.

Watch JANUARY 6TH, now streaming on Discovery+.
https://www.youtube.com/watch?v=KHQ6FoDjeDE

Gina Scarpulla Gedeon NaudetHeather Roymans Justin Kanner Andrea Palombella Erica Kern Hannah Panos Megan Gygax Eric Diga Jason Leta Julia Berrebi

Experience a firsthand look at the events that unfolded at the U.S. Capitol on January 6, 2021, featuring interviews with members of Congress and exclusive a...

14/12/2022

A custom-coded graphics system, an original brand design package, and yes, a specialized holiday package so OWN can end the year in style! From mood boards to final ex*****on, we kept this one chic and classic. Maintaining our ombre aesthetic from the Keep It Real package, we utilize green, red, and gold to give you: OWN FOR THE HOLIDAYS.

Full case study: https://www.alteregocreates.com/case-study/brand-identity-own-keep-it-real

OWN: Oprah Winfrey Network OWN Keep It Real Justin Kanner Heather Roymans

23/11/2022

As avid consumers of creative content, AlterEgo never forgets to be thankful for all the tv, movies, music, performances, and artwork we get to experience each year. Tell us what you’re thankful for in the comments!

Erica says thank you to Workin' Moms (the Netflix show and those in real life) and Only Murders in the Building as a surprising, humorous take on the crime genre, with fun characters, beautiful set design, and color palettes to die for. Andrea went to see Top Gun: Maverick and is thankful for its incredible cinematography and for being able to see movies in theaters again. Meanwhile, Jason’s travels to Arizona introduced him to the art of Phillip C. Curtis, for which he feels very grateful.

Hannah sends thanks to The White Lotus, The Dropout, Euphoria, Succession, Severance, and The Bear. She’s not alone! Kyle gives a shoutout to Severance as well, Heather says thanks to Succession and the dark beauty of The White Lotus, Julia is in awe of Euphoria, and Justin 100% agrees about The Bear. But Hannah also raises a toast to two albums from this year: The Dream by alt-J and INTO THE BLUE by Broken Bells.

Speaking of music, Heather feels endlessly thankful for Justin Bieber's voice and Megan is grateful to have attended 3 amazing Jeff Rosenstock concerts in 2022. Julia is feeling so fortunate for the 10 concerts she went to this year, especially the Paul McCartney concert at Camden Yards. Megan also thanks Everything Everywhere All At Once and Derry Girls. Heather too endorses Derry Girls and can’t neglect to mention 90 Day Fiance, Chef’s Table, and The S*x Lives of College Girls. Lastly, Julia gives a shoutout to Bo Burnham and his masterpiece, Inside, which she’s watched several times since last winter.

A huge thank you to all the art that inspires, entertains, and gives us fun conversations during morning meetings. Happy Thanksgiving!

Hulu HBO Apple TV TLC

18/11/2022

While out in the field, stunning lines and well-composed environments never fail to catch our eyes. The cold, blue-and-grey color palette begs to be captured. Lately, we've had our minds deep in the beauty of what's artfully engineered all around us, and feel endlessly grateful that we find ourselves in these moments to stop and focus.

LeicaQ2 - Summilux 28mm 2.0 - 200iso - 1/60 shutter

16/11/2022

For a brand anthem with a goal of invigorating people to partner with the National Academy of Engineering, we had to be innovative with our storytelling. It’s engineering, after all: the field that takes us beyond the status quo and executes solutions previously unimagined. How to capture something so broad and all-encompassing, while giving justice to its incredible attention to detail?

Hundreds of meticulously-selected, high-quality stock videos represent all the intricacies within our world that we owe to engineering. Across planet, health, climate, space, and security, engineering is interwoven into the fabric of nearly everything we touch and see. But it’s not just about the details. There are the big ideas and the larger ecosystems.

Welcome, match action cuts. Paper airplane to in-the-sky airplane. Tiny plant samples in the lab to fruitful organic farms. Threading all the details together in edit was paramount for this multi-faceted anthem to communicate a cohesive, galvanizing message about the power of engineering.

In collaboration with eye-catching imagery, on-screen copy starts the conversation with second-person narrative, immediately calling upon the audience to engage with the accelerating momentum towards which engineering propels us into the future. As challenge-seekers ourselves, we relate to the exciting pursuit of what’s possible, always believing that it’s not if, but when.

National Academies of Sciences, Engineering, and Medicine

10/11/2022

AlterEgo pitched and delivered conceptual key art designs for House of Hammer on Investigation Discovery (discovery+).

Leaning into client mood and inspiration boards, we developed several aesthetic approaches, playing up a range of points of view from antagonist to protagonist, ultimately focusing on a red palette and highlighting the series’ lead subjects. We curated artwork from the world of the series, as well as supplemental design and visual language from ambient inspiration, to craft the show’s key art.

Engaging, intimidating, bold, and direct. House of Hammer is a captivating series that beckons us to lean in and uncover the world of this twisted American Dynasty.

“If you believe about making deals with the devil, the Hammers are top of the totem pole” -Casey Hammer

02/11/2022

Editor Hannah Panos cut episodics for the ninth season of Bitchin’ Rides. And they straight-up slap.

“The Bitchin’ Rides project was extra exciting for me because my cousin, Nick, worked at Kindig-It and was on the show a few years back. I remember watching the first few seasons to see him, plus I have a lot of family in Salt Lake City, so I’ve always been a fan of the show. I guess you could say “small world”!

Cutting them was also really fun because I love the fast-paced nature of the cuts. Fitting all the sound bites, SFX, and shots you want from an entire episode into a 15-second cut is one of my favorite challenges.

So not only did I enjoy getting to cut the episodics but getting to show them to my family made the project extra special.”

Dave Kindig Kindig-it Design MotorTrend MotorTrend TV MotorTrend+ Kindig-it Design & Bitchin' Rides Official Group Justin Kanner Heather Roymans Thomas von Heijne

31/10/2022

As Ghostober has crept and crawled its way to the main event, Halloween, it just felt wrong not to craft this holiday-centric promo, reminding fans that Ghostober shall ignite the fright tonight. Packing the edit with horrifying bites, scary shadows, and creepy creatures, we raise goosebumps once more to end Ghostober with a frightening bang.

Megan Gygax Ki Yong Yi Justin Kanner Heather Roymans

28/10/2022

The lore of Ghostobers past take us all the way to the ‘80s (ok, 2020) to a VHS-inspired custom shoot complete with powder blue pumps and tropical-patterned outdoor tablecloths. The only things missing? F***y packs around tucked-in shirts and Aqua Net infused feathered hair. Where are they? Oh. Right. Maybe we should ask the monster in the pool if its seen them around…

Using the brilliance of ‘80s horror films to inspire the cinematography and main title animation, we collected iconic references to channel the Friday the 13th vibe.

Ki Yong Yi Justin Kanner Heather Roymans

26/10/2022

No Ghostober without key art
Shall pass by this October
So spooky, artful statics
Will now bubble over

Collaborating, versioning, delivering galore
For Core promo, Halloween-centric, and single-title lore

From flying pumpkins
To skeleton stares
Show title stills
And Zak Bagans’ glares

This key art may haunt our many online screens
Now making way for weeks full of screams

Ki Yong Yi Justin Kanner Heather Roymans Erica Kern Linas Virbickas

25/10/2022

The chill in the air has returned, and that can only mean one thing… Ghostober is back. To brew this spooky campaign, we headed over to our cauldrons and stirred up the ingredients to concoct the perfect spell.

One :60 Ghostober Core promo (feast your eyes on it above)
Core cutdowns with over 100 deliverables
Halloween centric promos, to ignite the fright once more
A coven’s worth of key art statics
A heavy-handed dash of attention to detail
A dozen pinches of creativity
One dollop of fearlessness (ok, but actually, these were some scaryyyyy stories)

As masters of spell work, we knew these scripts’ ghostly incantations had to be the most chilling bites from the many horrifying episodes, alongside spine-crawling VO. Before the spell could be cast, our editors used their keen eyes for the best jump scares and rhythmically placed movements, making the charm most powerful. But the sorcery wouldn’t be complete without the many layers of thrilling sound design, complete with a ripped-apart-and-recomposed library track and lightning bolt SFX.

If you dare, the case study goes even deeper within the lore of Ghostober’s 2022 launch campaign: https://www.alteregocreates.com/featured-work/case-study/ghostober-2022

Travel Channel discovery+ Ki Yong Yi Justin Kanner Heather Roymans Megan Gygax Rory Sheridan Tyler James Proctor Zak Bagans - Ghost Adventures Crew (GAC) Ghost Adventures Zak Bagans’ The Haunted Museum Eli Roth Ghost Hunters Dalen Spratt

17/10/2022

Speedvision IS BACK!!! AlterEgo created the sizzle and key art to mark this momentous occasion. Born from our love of cars, sick edits, and an inspiring collaboration with the Speedvision team, these high-energy compositions rev up excitement for what’s to come.

Watch the sizzle in The Hollywood Reporter coverage: https://www.hollywoodreporter.com/tv/tv-news/speedvision-relaunch-free-streaming-car-network-bill-goldberg-1235239787/

Wayne Carini Mark Worman Stacey David Ray Evernham AmeriCARna (Official) Graveyard Carz

07/09/2022

While watching the wild ride that is this year’s , we’ve been thinking about our 2022 brand campaign for . Tournaments like these truly encapsulate the passion we sought to capture and show the world where the love of the game grows. It’s emanates from the unpredictability that comes with winning it all and the inspiration when an underdog rises.

Frances Tiafoe hails from Prince George’s County, MD, reminding us that those who start small can find themselves on the world stage. Like “5 years-old-on-the-court small.” “Free-lessons-because-his-father-was-the-maintenance-man” small. Tiafoe went from being enchanted by the tennis all around him at his father’s place of work (Junior Tennis Champions Center in ) to enchanting tennis fans across the world as he’s taking on .

When we’re watching grace her final match or showing off her incredible speed, we’re connecting with the hype, the hope, and the rally that make tennis far more than a spectator sport, but a larger-than-life experience.

To watch the campaign video, visit the link in our bio!


Photo Credits: Photographer .elias, Talent

11/08/2022

“You will wolf down every ridiculous second of Conjuring Kesha.” - The Guardian

Creating the launch campaign for has been a true adventure, from pre-pro to shoot to editing multiple spots. Now it’s time to share the ins-and-outs of this wild ride with you! Collaborating with our long term partners at on a truly high-concept creative, we harnessed the vibe of the series using . If any tool could transport us all on a journey worthy of our “Kesha in Wonderland” idea, it was Unreal Engine.

From one fantasyland to another, starring a 1970s hotel lobby, neon light portal, abandoned warehouse, haunted forest, and desolate star field, our custom-built Unreal sets by Jason Leta, lighting by The Little Giant Lighting and Grip Co., set design by Michaela Alaine Sulka, and wardrobe by set us up for success on this spooky spot. Tag in and beautifully rehoused ’70s Canon K35 vintage lenses and we’ve artfully taken us back in time.

For this long lead trailer above, a new gem was added: episode footage. Screening was undeniably captivating for our team and led to many discussions about Kesha and her determination, curiosity, deep empathy, and willingness to go beyond her comfort zone to provide fun moments to feature.

Music was an essential character so custom was the only way to go. Rockstar composer tailored his suspenseful piece to the edit, designing on-your-toes rises, falls, and long builds. As the buzz around this show continues to build, from Seth Myers to Rolling Stone, we are constantly thankful to our friends and collaborators at Travel Channel discovery+ Ki Yong Yi Jaycen Armstrong for taking us on this wild ride. For more of the trippy details, visit our case study (https://www.alteregocreates.com/featured-work/case-study/conjuring-kesha). Let’s Go!

Late Night with Seth Meyers Rolling Stone Erica Kern Justin Kanner Heather Roymans Tyler James Proctor Betty Who Jojo Fletcher Whitney Cummings Karen Elson Official Big Freedia

10/08/2022

Welcome to the AlterEgo Edit team, Hannah Panos

Hannah has always been passionate about video as a means to tell a story. Her journey began as a young kid experimenting with editing in iMovie. Fast forward and she’s not only an accomplished Editor in all formats including social, commercial advertising, mid and long form docs but an FAA drone pilot as well (no more solo flights for you, Justin, you’ve got a co-pilot now).

We knew she was a perfect fit for AlterEgo and our wanderlust ways as she loves to travel and experience new places, people, and landscapes. Before joining the team, Hannah traveled the world capturing as much as she could. Although she is enchanted by all experiences, and possesses a curious spirit, she is especially passionate about the outdoors and conservation efforts aiming at protecting our earth (thank you!!).

When not editing, flying, and protecting the planet you can find Hannah skateboarding, camping, cooking and watching movies (we’ll dig into this one more later).

Hannah Panos Video Heather Roymans Erica Kern Megan Gygax Julia Berrebi Rory Sheridan Jason Leta Tyler James Proctor

01/08/2022

It was time to turn this AI genius inward and do a little self reflection. This is what happens when you let loose and let all your favorite artistic inspirations run wild. , coast, , wood carvings, Earth, Wind & Fire. There are no limits when exploring your .

22/07/2022

“Some of the most fun I’ve had with television all year.” The Daily Beast

We wholeheartedly agree with you, Daily Beast. Travel Channel’s is full of fun twists and turns, as was crafting this rave spot. Expect the unexpected as you venture into the unknown.



Kesha Ki Yong Yi Justin Kanner Heather Roymans discovery+