Population Media Center

Population Media Center Population Media Center is an entertainment organization that changes lives - dedicated to women’s rights & empowerment, population stabilization, and the environment.
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Get our E-News: http://www.populationmedia.org/who/subscribe-to-pmc/#enews Population Media Center is a nonprofit leader in entertainment-education, dedicated to women’s rights and empowerment, population stabilization, and the environment. For over two decades, PMC’s entertainment programming has promoted social and cultural change and has helped more than 500 million people in more than 50 countries. www.populationmedia.org

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As human populations grow, human demands for resources like water, land, trees, and energy also grow. Unfortunately, the...
06/30/2021

As human populations grow, human demands for resources like water, land, trees, and energy also grow. Unfortunately, the price of all this “growth” is paid for by other endangered plants and animals and an increasingly volatile and dangerous climate.

As human populations grow, human demands for resources like water, land, trees, and energy also grow. Unfortunately, the price of all this “growth” is paid for by other endangered plants and animals and an increasingly volatile and dangerous climate.

Kwishilya and Siñalamba were the first PMC-produced shows to broadcast in Zambia. Despite no previous connection with th...
06/29/2021

Kwishilya and Siñalamba were the first PMC-produced shows to broadcast in Zambia. Despite no previous connection with the audience or established brand equity, an astounding 53% of Zambians aged 15-59 heard about the shows, and 37% of Zambians aged 15-59 were regular, weekly listeners.

Kwishilya and Siñalamba were the first PMC-produced shows to broadcast in Zambia. Despite no previous connection with the audience or established brand equity, an astounding 53% of Zambians aged 15-59 heard about the shows, and 37% of Zambians aged 15-59 were regular, weekly listeners.

"My favorite thing about working for PMC is the creative space given to implement new ideas and innovations, think outsi...
06/29/2021

"My favorite thing about working for PMC is the creative space given to implement new ideas and innovations, think outside the box, and a sense of community. Also, the opportunity to work with amazing and intellectual people around the world who use their skills to transform lives through the media. This gives me the zeal to wake up every morning to go to work and also helps me stay grounded and committed to the mission and vision of PMC." —Foluwakemi Ogunkua, PMC-Nigeria Marketing and Communications officer

Read more: https://bit.ly/3xT3bhn

"My favorite thing about working for PMC is the creative space given to implement new ideas and innovations, think outside the box, and a sense of community. Also, the opportunity to work with amazing and intellectual people around the world who use their skills to transform lives through the media. This gives me the zeal to wake up every morning to go to work and also helps me stay grounded and committed to the mission and vision of PMC." —Foluwakemi Ogunkua, PMC-Nigeria Marketing and Communications officer

Read more: https://bit.ly/3xT3bhn

PMC’s Theory of Change — our script for social and global transformation — is predicated on a dramatic idea: even the mo...
06/25/2021

PMC’s Theory of Change — our script for social and global transformation — is predicated on a dramatic idea: even the most damaging, deeply rooted social norms can be changed.

PMC’s Theory of Change — our script for social and global transformation — is predicated on a dramatic idea: even the most damaging, deeply rooted social norms can be changed.

Inspiring Impact: Zambia“The Community Radio Program is a great example of a USAID partnership to improve lives and heal...
06/24/2021

Inspiring Impact: Zambia

“The Community Radio Program is a great example of a USAID partnership to improve lives and health outcomes in Zambia,” said USAID/Zambia Mission Director Sheryl Stumbras. “Radio is such an excellent channel for messaging that does not require in-person communications, which has proven to be especially effective amidst COVID-19.”

Inspiring Impact: Zambia

“The Community Radio Program is a great example of a USAID partnership to improve lives and health outcomes in Zambia,” said USAID/Zambia Mission Director Sheryl Stumbras. “Radio is such an excellent channel for messaging that does not require in-person communications, which has proven to be especially effective amidst COVID-19.”

To enhance the social impact of Nekakat, PMC put out the call for community members to join Radio Listener Groups. These...
06/23/2021

To enhance the social impact of Nekakat, PMC put out the call for community members to join Radio Listener Groups. These groups are exactly what you might imagine. Members of the community come together in a public space, listen to the episodes, and then discuss what they have heard. The benefits of these groups are considerable. They help our teams gauge how well we are writing the story, using listener feedback for plotting improvements.

Importantly, the groups are often asked to identify the most liked and disliked characters in the story. For the Nekakat listener groups, one of the most popular characters so far is a young woman named Mulu who opposes an early and forced marriage arranged for her by her family. Since Ethiopia is home to 15 million child brides and has one of the world’s highest rates of early marriage, the popularity of this character gives us a critical perspective: just because something is a social norm, does not mean most people really agree with it deep in their hearts.

Read more: https://bit.ly/3xDCM73

To enhance the social impact of Nekakat, PMC put out the call for community members to join Radio Listener Groups. These groups are exactly what you might imagine. Members of the community come together in a public space, listen to the episodes, and then discuss what they have heard. The benefits of these groups are considerable. They help our teams gauge how well we are writing the story, using listener feedback for plotting improvements.

Importantly, the groups are often asked to identify the most liked and disliked characters in the story. For the Nekakat listener groups, one of the most popular characters so far is a young woman named Mulu who opposes an early and forced marriage arranged for her by her family. Since Ethiopia is home to 15 million child brides and has one of the world’s highest rates of early marriage, the popularity of this character gives us a critical perspective: just because something is a social norm, does not mean most people really agree with it deep in their hearts.

Read more: https://bit.ly/3xDCM73

Empowering women and girls would be a wonderful moment in the evolution of human-kind — and would propel our ability to ...
06/23/2021

Empowering women and girls would be a wonderful moment in the evolution of human-kind — and would propel our ability to solve other crucial social and environmental challenges.

Empowering women and girls would be a wonderful moment in the evolution of human-kind — and would propel our ability to solve other crucial social and environmental challenges.

Inspiring Impact: ZambiaJonas walked 104 miles from his home village in Zambia to the Mpika Community Radio station to p...
06/22/2021

Inspiring Impact: Zambia

Jonas walked 104 miles from his home village in Zambia to the Mpika Community Radio station to pick up a T-shirt representing his favorite radio show. This journey takes four days by foot and includes passage through North Luangwa National Park, home to wild animals such as lions, elephants, and black rhinos.

Upon his return to his home village, Jonas created a radio show listening group called Kalimba. Kalimba – comprised of 10 members, with men and women equally represented – uses a solar radio and flash drive containing episodes Jonas received from PMC to listen the episodes. Jonas makes occasional treks back to the radio station for additional groups of episodes as they are produced so Kalimba can continue to listen together. They discuss each episode of Kwishilya, discovering not only how the characters grapple with family planning and maternal health, but also how their community can address these issues and more on a local level.

Around the world, people are listening or watching their favorite show. It’s a PMC show. And it’s changing their lives.
06/22/2021

Around the world, people are listening or watching their favorite show. It’s a PMC show. And it’s changing their lives.

Around the world, people are listening or watching their favorite show. It’s a PMC show. And it’s changing their lives.

Family planning, one of the greatest public health achievements in human history, allows individuals and couples to anti...
06/18/2021

Family planning, one of the greatest public health achievements in human history, allows individuals and couples to anticipate and attain their desired number of children and the spacing and timing of their births.

Family planning, one of the greatest public health achievements in human history, allows individuals and couples to anticipate and attain their desired number of children and the spacing and timing of their births.

Inspiring Impact: ZambiaAlice and Geoffrey Mwaba’s romance was a whirlwind. The two met in the streets of Tazara townshi...
06/17/2021

Inspiring Impact: Zambia

Alice and Geoffrey Mwaba’s romance was a whirlwind. The two met in the streets of Tazara township in Zambia when Alice was 18 and Geoffrey was 24, marrying within a year. Their first child arrived that same year, and another five children eventually followed. Alice was the first in the Mwaba family to hear about Kwishilya, advertised on Mpika Radio Station. From the start, she was hooked. She became an avid listener to the show, and encouraged her husband to listen with her. Since February 2019, the two have been tuning in regularly to the twice-a-week broadcast.

Kwishilya has had a significant impact on their lives and their marriage. When asked how the radio show has influenced them, Geoffrey said, “the program contained so much educational information that has helped us live better together as a couple and as parents. The fighting has stopped, and our relationship is being nurtured in a more loving environment.”
https://bit.ly/3pHE5iH

Inspiring Impact: Zambia

Alice and Geoffrey Mwaba’s romance was a whirlwind. The two met in the streets of Tazara township in Zambia when Alice was 18 and Geoffrey was 24, marrying within a year. Their first child arrived that same year, and another five children eventually followed. Alice was the first in the Mwaba family to hear about Kwishilya, advertised on Mpika Radio Station. From the start, she was hooked. She became an avid listener to the show, and encouraged her husband to listen with her. Since February 2019, the two have been tuning in regularly to the twice-a-week broadcast.

Kwishilya has had a significant impact on their lives and their marriage. When asked how the radio show has influenced them, Geoffrey said, “the program contained so much educational information that has helped us live better together as a couple and as parents. The fighting has stopped, and our relationship is being nurtured in a more loving environment.”
https://bit.ly/3pHE5iH

Inspiring Impact: ZambiaPMC’s shows in Zambia demonstrate that popular media developed by local writers, actors, and pro...
06/17/2021
Three Drivers of Unwanted Pregnancies: A Look at Our Work in Zambia

Inspiring Impact: Zambia

PMC’s shows in Zambia demonstrate that popular media developed by local writers, actors, and producers can influence communities and drive individuals to change behaviors. From acceptance of family planning to an increase in understanding of maternal and newborn health, Kwishilya and Siñalamba impacted Zambians and their attitudes on critical issues.

Each day, there are approximately 382,000 births and 168,000 deaths. This accounts for a global net growth of over 200,000 people per day.

Hesitancy to use modern contraception is often based on both rumors, myths, misinformation about its safety and efficacy...
06/16/2021

Hesitancy to use modern contraception is often based on both rumors, myths, misinformation about its safety and efficacy — or the patriarchal subjugation of women’s reproductive self-determination.

Hesitancy to use modern contraception is often based on both rumors, myths, misinformation about its safety and efficacy — or the patriarchal subjugation of women’s reproductive self-determination.

Unwanted pregnancies, including teen pregnancies, are driven by three powerful realities. One, the continued low social ...
06/15/2021
Three Drivers of Unwanted Pregnancies: A Look at Our Work in Zambia

Unwanted pregnancies, including teen pregnancies, are driven by three powerful realities. One, the continued low social status and opportunities for women and girls around the globe. Two, the existence of high-desired fertility and large families, often driven by patriarchal agendas and social norms. And three, the antagonism, bias, and misinformation about modern contraception.https://bit.ly/3xmf3Z2

Each day, there are approximately 382,000 births and 168,000 deaths. This accounts for a global net growth of over 200,000 people per day.

Inspiring Impact: Zambia"I enjoy every step of what we do as PMC. What I like the most is creating characters, writing u...
06/15/2021
Staff Spotlight: Justin Mukumbuta Mubita - Population Media Center

Inspiring Impact: Zambia

"I enjoy every step of what we do as PMC. What I like the most is creating characters, writing up their imaginary life stories (from start to end), and giving them a place to live. It’s a little like playing the role of God. We give these characters real-life activities depicting the real life of the audience target group under the theme for which we desire a good behavior change. The joy of creating these characters and storylines is really awesome."
https://bit.ly/3xcOKnY

We spoke to Justin Mukumbuta Mubita this month about his life in Zambia, his job at PMC, and the origins of his storytelling talents. What is your name, position, and how long have you worked for PMC? My name is Justin Mukumbuta Mubita. At PMC-Zambia, I am the scripter and a PMC international traine...

CineStory is excited to announce that writer Audrey Webb is the recipient of the 2021 Population Media Center-CineStory ...
06/14/2021
2021 PMC CINESTORY SCHOLARSHIP WINNER ANNOUNCED - Population Media Center

CineStory is excited to announce that writer Audrey Webb is the recipient of the 2021 Population Media Center-CineStory Scholarship for her script DEAD NAME. PMC covered the cost for Audrey’s attendance at the 2021 CineStory TV retreat earlier this year.

“DEAD NAME touches on so much of what we value at PMC: gender equity and inclusion, as well as the prevention of violence against women and the rights of women in the workplace. At its core, Callie’s story is about identity – how to be yourself, handle complicated friendships, navigate stereotypes, and advocate for respect and equal rights across all identities,” says Lisa Caruso, Head of U.S. Content at PMC. “We’re thrilled to have awarded this prize to a script that touches on many PMC issues and is driving social change for good.”

This release was original shared on cinestory.org. The CineStory Foundation is excited to announce that writer Audrey Webb is the recipient of the 2021 Population Media Center (PMC) CineStory Scholarship for her script DEAD NAME. PMC covered the cost for Audrey’s attendance at the 2021 CineStory T...

"Changing norms related to the rights and status of women and girls is critical. The need to promote girls’ education in...
06/14/2021
Bill Ryerson: We can bring birth rates down fast

"Changing norms related to the rights and status of women and girls is critical. The need to promote girls’ education in place of child marriage is a human rights imperative, as well as a key element in lowering fertility. It is important to address cultural norms related to large family size and violence against women and girls as well." —Bill Ryerson, PMC President & Founder.

Is it really easier and quicker to reduce fertility rates than greenhous gas emissions, and what role does entertainment media play in achieving a sustainable population? Our Outreach Coordinator Florence Blondel interviews Bill Ryerson, Founder and President of the Population Media Center and Popul...

To enhance the social impact of Nekakat, PMC put out the call for community members to join Radio Listener Groups. The b...
06/14/2021
Supporting Actors For Dramatic Change: Ethiopians & Their Radio Listener Groups - Population Media Center

To enhance the social impact of Nekakat, PMC put out the call for community members to join Radio Listener Groups. The benefits of these groups are considerable. They help our teams gauge how well we are writing the story, using listener feedback for plotting improvements. They organically strengthen the connection between the audience and issues being dramatized, as peer-to-peer group discussions explore how the community could evolve in response to the various role models in the story. Finally, they also work to expand the messages and perspectives within the drama to families, neighbors, schools, and marketplaces.

Use of modern contraception by married women has increased to over 40% in Ethiopia since PMC started working with mission-driven professionals and government agencies in the area.

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WE CREATE ENTERTAINMENT DRIVEN BY SOCIAL IMPACT.

PMC creates TV and radio shows domestically and abroad. These hit shows have a unique capacity for not only raising awareness among large numbers of people about critical issues such as women’s rights, reproductive health, and girls’ education – but for actually motivating audiences to adopt new behaviors. PMC has impacted more than 500 million people in more than 50 countries around the world.

OUR VISION: A sustainable planet with equal rights for all.

OUR MISSION: To use entertainment-education and mass media to promote social and cultural change by addressing the interconnected issues of the full rights of women and girls, population, and the environment. Our goals are to empower people to live healthier and more prosperous lives and to stabilize global population at a level at which people can live sustainably with the world’s renewable resources.

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Biden's amnesty "US Citizenship Act of 2021" would add 37 million immigrants to the USA within 10 years. That would equate to the highest population growth in 10 years ever experienced by any country in the history of the world. We need to stop him and Congress from destroying our viability as a civilization: This video will scare the daylights out of every American as to what’s coming to our country, US Citizenship Act 2021 by Joe Biden.
https://valerietarico.com/2021/05/26/a-dozen-ways-a-smaller-older-population-might-be-awesom In the midst of all the backward-looking economists' handwringing and woeful prognostications about declining populations worldwide, here is a joyful and, I'm convinced, more realistic assessment of how a future with a smaller/older/more healthy/better-educated population could mean a brighter outlook for our planet.
Thanks for your article on the relative importance of tackling population and climate change. A further reason might be that there is confusion regarding the issue of fairness and equitable access to resources as developing countries develop. Most people see the connection between development and consuming more and thus more carbon emissions. To face the population dilemma, people need to first address issues of inequality and the right to resources during development. A failure to consider these makes addressing population less easy, a sort of denial.
Will America Survive Another 100 Million People: Mega-Congestion Of Our Highways? By Frosty Wooldridge Part 3: Packing our cities with cars, trucks, trains, busses, snarled traffic, gridlocked traffic, too many planes, too many boats After you received a dose of the sociological impact of another 100 million legal immigrants, let’s examine our accelerating congestion on our highways and inside our cities. What about the skies with 100 million more people flying inside another 10 million airplanes, or using busses and trains? Again, let me remind you that what’s coming is not “if”! It’s coming if we don’t stop this immigration insanity. “We’re a nation of immigrants,” no longer applies. We most certainly will become an overcrowded, unsustainable and accelerating nightmare country much like present-day India. In other words, our U.S. Congress that continually pumps into America over 2.5 million legal and illegal immigrants and their birth rates, annually, will result in our nation jumping from 330 million to 440 million by 2050—a scant 30 years from now. Have you visited New York City? Have you seen taxi’s stacked up for hours in Times Square and Manhattan? Have you seen people packed onto the sidewalks like sardines? Have you breathed the toxic air of NYC? What about the sirens, horns and rail traffic 24/7? Sound like a nightmare? Thirty-five of our most populated cities imitate NYC with traffic congestion jamming everyone’s lives six days a week. If we continue on this immigration path, those 35 of our most populated cities in America expect to DOUBLE their populations within 29 years. So, New York City jumps from 8.3 million to 16.6 million. Los Angeles jumps from 11 million to 22 million, and on down the line. Just try to drive through L.A. traffic and keep your mind! We’ve created a ‘monster’ of a society, but we’re allowing it to grow into a “Kraken.” How will we solve the traffic gridlock? How will we obtain enough water, food and energy for those cities to water, feed and warm THAT many people? How will we solve the toxic air pollution choking our lungs and sickening our children? Look at this reality: today Americans burn 19 million barrels of oil, 24/7. According to James Howard Kunstler in his highly researched book, The Long Emergency, he states that in 2020, the world burns 100 million barrels of oil daily. But by 2050, the Chinese, who are adding 27 million new cars, net gain, to their highways annually, will require 98 million barrels of oil daily, BY THEMSELVES. Do you see what’s coming? Even if there was unlimited oil, we’re burning up the skies with carbon exhaust, acid rain and poisoned soils. Do we want to continue that kind of ecological damage to our planet? First of all, the Chinese can’t breathe the air they poison in 2020, so just imagine what it will look like by 2050. Where does that leave us with another 100 million cars to transport our added 100 million population? Or, how about another 10 million airplanes, busses, trains and heaven knows how many lawn mowers, ATV’s, motorcycles, four-wheel mules, boats, chain saws, power boats and dozens of other machineries that use gasoline. Do you see what our country faces? Are you connecting the dots? Again, this isn’t “if” all of this will occur, it’s coming and it’s coming very fast. We have created a monster of an unsustainable society. It’s so big at 330 million that if just a few things go wrong, we could collapse into chaos. Notice when electricity lines breakdown into our big cities: total lawlessness and anarchy. Right now, annually, we burn over 586 million short tons of coal to produce electricity. That coal poisons our skies with lead, mercury, acids, particles, smog and acid rain. Can you imagine what it’s going to take to secure electricity for another 100,000,000 million people in the next 29 years? Can you imagine THAT amount of carbon exhaust raining down on our soils in 2050? Have you thought about the cost of a gallon of gasoline? How about $20.00 a gallon? Yes, as supplies dwindle as we head toward 2050, and demand multiples by another 100 million immigrants, all of us are screwed into a lower standard of living with higher costs and more economic consequences. In other words, this party that we’ve all enjoyed WILL soon come to an end. Read the book by Christopher O. Clugston: Blip: Humanity’s 300 Year Self-Terminating Experiment with Industrialism. He shows that by 2050, all our natural non-renewable resources will be exhausted. He spent 10 years researching the figures for his book and he ‘point blank’ shows that our civilization will collapse because those resources will be exhausted within 29 years. I told you this series will be sobering if not depressing. Guess what, part 4 will become more distressing with facts, figures and ominous realities we face. So, what do we do? Sit around and cry? Do we repeat what India and China, or Bangladesh did to themselves? What did they do? They just kept multiplying like there was no tomorrow…1.4 billion people in China and 1.3 billion in India. Bangladesh illustrates how miserable a life everyone can live in that country with 161 million people in a landmass less than the size of Iowa. By 2050, they expect to reach 201 million. No one in Asia understands what they are doing to themselves. They’re still adding another 100 million to China and 350 million to India by 2050. What can we do to save our civilization? 1. We need to shut down all immigration into America, period. We don’t need them, we can’t sustain them, and we cannot survive them. Remember, the third world adds 80 million net gain, annually, so there is not end to the line. Immigration remains futile for them and for us. 2. Secure the borders with troops, walls and barbed wire. 3. Start using tracking devices for all visas into the USA to make sure they exit after their visit. Create prohibitive consequences of jail and fines. 4. Stop all pregnant illegal alien mothers from birthing their “anchor babies” on our soil to gain instant citizenship. Simply amend the 14th amendment to negate birthright citizenship. Deport them. 5. Under US Code 8, section 1425, it’s a Federal Crime to hire, transport and house an illegal alien. Each one costs employers $2,000.00 and up to 5 years in prison. Simply enforce that law to stop all illegal immigration, and slowly and methodically deport every illegal, all 25 millions of them, as we catch them in housing, in cars, in jobs. 6. DACA: if they want citizenship, they MUST graduate from high school, be proficient in English, work a full-time job, no welfare or EBT cards, and no criminal or DUI convictions. If they break the law, deport them. 7. Finally, what kind of a civilization do we want to hand over to our children? A viable and sustainable one? Or the one being described in this series? Ask yourself what you want for your children? Finally, we need to move on these points NOW, not later, not in five years, and not sometime in the future. If you have more solutions, please write me. Do you see that I am describing a future that allows no escape if we don’t change course? If you don’t see it, what can I research and write to help every American understand the dire consequences of endless mass immigration? In the end, would you like to see yourself living in America in 2050? So, why would you condemn your kids to that harsh reality? ##
Our Tragedy of the 21st Century in America: Frosty Wooldridge Without a doubt, the white man destroyed Native Americans, their cultures, their languages, their freedoms, and their religions...not to mention we poisoned their lands, their streams and their air. At the same time, here in the 21st century, all of us living in America are living in "overshoot" as to the land, air and water. We are overpopulated at 330 million people in 2021. If we continue importing 3.5 million refugees annually, we will add 100 million by 2050. It's simply not sustainable. Such 'exponential growth' will lead to collapse of this entire civilization, including the Native Americans. We can help those refugees in their own countries with water, food and birth control. It's a mathematical fact that we cannot continue absorbing them into the USA. So, we enjoy a choice in 2021, but if we forego a rational decision to stop all immigration, we will MOST CERTAINLY all become victims of endless immigration from the third world that adds 83 million, net gain, of themselves annually...on their way to adding 2.2 billion more to reach 10 billion by 2050--a scant 29 years from now. There is no end to the line of refugees--therefore no solution. Therefore, we need to pick our poison now, or become victims of that population poison in 2050. How would you like your kids to face what's coming and also, live in the middle of it? The choice is ours today, but it will be completely out of our hands in 29 years. Frosty Wooldridge, 6 continent world bicycle traveler, and author of: America's Overpopulation Predicament: Blindsiding Future Generations.