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The Sway is the friend you never knew you always needed — connecting you to the Moore County community with the news you care about, the businesses you need to find, giveaways you can actually win and events you’ll actually want to attend.

The Aberdeen Sardine Festival? Tin out of tin.
10/10/2025

The Aberdeen Sardine Festival? Tin out of tin.

🎃  Friday, Oct. 17, 4-6 p.m.: Dress in your Halloween best for trick-or-treating through Downtown Aberdeen, presented by...
10/09/2025

🎃 Friday, Oct. 17, 4-6 p.m.: Dress in your Halloween best for trick-or-treating through Downtown Aberdeen, presented by the Aberdeen Parks and Recreation Department. Adults can enjoy the social district while kids collect candy from local businesses. Keep the fun going with a showing of "Beetlejuice, Beetlejuice" at Aberdeen Lake Park.

FYI
10/08/2025

FYI

Please stay clear from Memorial Park Pickleball Courts, Tennis Courts, Skate Park, Playground and the adjacent parking lot as they will all be closed on these dates. Thank you!

🥂Prosecco powered: Alexis Hokenstrom and Chandler Fahn, owners of Cheeky Bubbles, are ready to roll their customized Pia...
10/08/2025

🥂Prosecco powered: Alexis Hokenstrom and Chandler Fahn, owners of Cheeky Bubbles, are ready to roll their customized Piaggio Ape up to your event.

The mini truck can hold four full kegs and can set up at every kind of celebration, from bridal showers to weddings, birthdays and corporate events. Plus, it's so cute it doubles as decor.

Book at https://www.cheekybubblesllc.com/ or email [email protected].

What's cookin', gourd lookin'?
10/07/2025

What's cookin', gourd lookin'?

ABERDEEN: Trim Time Lawn & Garden has pumpkins ideal for carving, white pumpkins, stackable pumpkins and even tiny pumpkins. Oh my gourd. CARTHAGE: Parkwood Farms has pumpkins and gourds farther than the eye can see, all grown by Union Pines High School Agricultural teacher Thadd Davis. Pumpkins ran...

10/07/2025

One of these crazy old nights, you'll be jamming out to the music you love at a live show. See A Tribute to the Eagles featuring 7 Bridges: The Ultimate Eagles Tribute as part of the 2025 Cooper Ford Concert Series, Oct. 11, 6 p.m.

The concert, featuring local opener Tim Wilson and Friends, benefits Mira USA, which provides guide dogs to blind children. Tix in comments.

In case you missed it: Autumn is in full bloom at this U-Pick flower farm.
10/07/2025

In case you missed it: Autumn is in full bloom at this U-Pick flower farm.

U-pick fall flowers minutes from Pinehurst.

Raise your hand if you cannot believe it’s already October 🙋‍♀️  anyway, here’s First Friday.
10/05/2025

Raise your hand if you cannot believe it’s already October 🙋‍♀️ anyway, here’s First Friday.

In case you missed it: Aberdeen has a new Mexican Fusion restaurant.
10/05/2025

In case you missed it: Aberdeen has a new Mexican Fusion restaurant.

Miami Meets Aberdeen A New Mexican fusion restaurant recently opened called 8 Shots Cantina Fusion Kitchen, next to the Planet Fitness in Aberdeen. Brought to you by Alex Brown, Miguel Cuevas and Miguel Araiza, the restaurant focuses as much on presentation as it does on flavor. “We want to give p...

Tee up your style on Tuesday Oct. 7, 4-7 p.m., when Putter Girl celebrates its first anniversary in Olmsted Village. The...
10/04/2025

Tee up your style on Tuesday Oct. 7, 4-7 p.m., when Putter Girl celebrates its first anniversary in Olmsted Village. The shop offers par-fect fits for girls of all ages, in sizes ranging from XS to 4X. Take advantage of BOGO sales, sips and snacks and fun on the in-store golf simulator. Donna Andrews, professional golfer and lead instructor at Pine Needles, will swing by to mingle and offer free golf tips from 5:30-6:30 p.m.

Their goal? Keeping kids hydrated.
10/02/2025

Their goal? Keeping kids hydrated.

Drinks Anything But Mid(field) If you have a kid in sports, you know finding healthy options for hydration can be challenging. That’s why local veteran couple John and Amy Heniger created PitchFit. It’s a lightly carbonated sports drink with no artificial colors, preservatives or sweeteners. “...

Reggie Rice, a showman if we've ever heard of one, is coming to BPAC to launch the 2025-2026 Family Fun Series. More tha...
09/30/2025

Reggie Rice, a showman if we've ever heard of one, is coming to BPAC to launch the 2025-2026 Family Fun Series. More than just a magic show, Reggie brings in humor, dance, audience participation and more. It's great for ages 5 and up and might even make you regret not taking that middle school theater class more seriously.

See him live Oct. 4 at 5 p.m.

Attractions in BPAC's Family Fun Series are for Ages 5 and up. Reggie Rice's award-winning The Magic of Laughter is one of the most entertaining shows in all of the DC, MD, VA area. Along with his goofy, lovable personality, this show is filled with amazing illusions, music, comedy, dance and audien...

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Southern Pines, NC

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The Sway is the friend you never knew you always needed — helping you navigate the Moore County, North Carolina community with quick hits of the news you care about, shout-outs for businesses we love, giveaways you can actually win and events that are anything but lame. Sign up for our free, twice-weekly newsletter via the button on this page and keep yourself in the know.