12/07/2025
If your sales funnel is broken, confusing, or makes people jump through hoops⌠no amount of social media content is going to magically convert.
You can post every day, follow trends, make aesthetic videos, hop on hooks, but if your website, booking page, or checkout process is a mess, people will be âđź. Thatâs not on the social media manager. Thatâs on the business infrastructure.
I see this over and over again:
Brands think they have a âcontent problem,â when what they actually have is a customer experience problem.
If someone clicks your link and lands on:
â a slow website
â a booking page with 18 steps
â a checkout that doesnât load on mobile
â confusing service descriptions
â unclear pricing
Youâre losing the sale before social even gets a chance to do its job.
Social media can and SHOULD drive traffic, but your funnel is what does the converting.
Hereâs how to fix that up:
First, audit your own funnel like a customer. Click your own link in bio and pretend youâve never heard of your brand.
How many steps until you can buy or book? Where do you get confused? Fix!
Make sure your offer is stupidly clear. People shouldnât have to decode what you do.
Reduce how many clicks someone has to make. Every extra step on your website or landing page can cause a drop-off. Cut out anything that isnât essential. Keep the path short, obvious, and mobile-friendly.
Fix your mobile experience, because 80%+ of traffic from social is on a phone.
When your infrastructure is solid, THEN social media can actually do what itâs supposed to. But if the backend is shaky, youâre putting all your pressure on the one part of the whole system that canât fix the real issue.