NobleLore

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Eddie McVey: He wouldn't describe himself as a St. Louis legend but his accomplishments are certainly flirting with that...
03/20/2025

Eddie McVey: He wouldn't describe himself as a St. Louis legend but his accomplishments are certainly flirting with that status.

For right around 20 years, he has kept his restaurant, Maggie O' Brien's in Downtown St. Louis... even when everyone was telling him to get out.

Now he just so happens to be positioned directly across the street from St. Louis' latest and greatest soccer stadium.

Find out how he positioned himself for such, "luck" in the latest NobleLore podcast episode.

03/17/2025

This is how I breakdown a podcast.

Consider a funnel.

At the top we have the short form (Shorts, reels, TikToks, etc.).

This is for reach, eyeballs, overall general brand awareness, and vague familiarity.

Then we have the medium clips. These could be anywhere from a couple minutes long to generally up to 20 minutes.

These are to be digestible, gain a much clearer understanding of what your show is about, and let people tip their toes in the water before fully diving in.

And then finally comes the full episode. This is where we are getting buy in, building trust, and developing relationships that go far beyond the internet.

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