Social Media Career Path

Social Media Career Path The Ultimate Guide to Forging Your Social Media Career Path / The Ultimate Guide to Forging Your Social Media Career Path / is a must-read book for: --> someone interested in the social media-focused career field and trends --> a potential candidate applying for one of thousands of social media-related jobs --> a freelancer in search for companies with social media-specific needs Whatever your social media job path may be, this book will provide you with essential knowledge to help convert your social media job search into a viable and rewarding social media career path.

Authored by Digital Strategist Mayra Ruiz McPherson (of @ruizmcpherson) / The Ultimate Guide to Forging Your Social Media Career Path / covers a variety of important topics, including: --> The Social Media Career Path --> Social Media Jobs in Demand --> Common Pitfalls Facing Today's Social Media Professionals --> Social Media Must-Have Skills --> The All-Important Social Media Resume --> Mastering the Social Media Interview --> When You Don't Get the Social Media Job .. and much, much more! Contact the author, Mayra Ruiz-McPherson, via any of the following methods: --> email | [email protected] --> fb messenger | fb.com/msg/ruizmcpherson --> mobile | 703.798.2619 Book publisher: Ruiz McPherson (facebook.com/ruizmcpherson) Book launch: 2017

Hey all, a quick update on this book writing. I am hitting this self-publishing project *hard* over the summer months.I ...
06/05/2017

Hey all, a quick update on this book writing. I am hitting this self-publishing project *hard* over the summer months.

I feel this book is so important to write, especially because #socialmediamarketing has become a core aspect of #digitalmarketing and most books on this subject were written during the time that #socialmedia wasn't yet mainstream OR while/during/becoming mainstream for business.

Today, social is more than mainstream: It's at the very heart of most #contentmarketing and digital marketing. What's more, social as a channel continues to mature and, as a result, so do the skills and requirements needed to fill such roles.

I welcome your ideas, stories, comments or suggestions as I continue to assemble the book. I also need social media professionals (at ALL/ANY levels) to interview as part of the book so please, if you are interested in contributing to the book, do leave a comment below and I'll be in touch.

Thanks so much everyone! Back soon with more updates as they develop ...

Mayra

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03/29/2017

I'm actively looking for social media professionals at ** ALL ** levels and ANY industry to interview for this book. IF you are interested in being interviewed, please leave a comment on this post and let me know. Thank you!

#socialmediajobs #socialmedia #smm #socialmediamarketing

Just FYI ... this attorney dude is coming to town to kick off his "Social Media Firings" hunger strike starting June 2 ....
05/23/2014
Delaware Attorney Combats Social Media Firings With June 2 Hunger Strike At Steps Of Supreme...

Just FYI ... this attorney dude is coming to town to kick off his "Social Media Firings" hunger strike starting June 2 ... we'll watch what unfolds and report progress on this very intriguing campaign.

Brian Zulberti, Esq., a Delaware attorney who is on a full-force mission to “fight for your right to have a social life without consequences at work,” is planning a hunger strike at the steps of the Supreme Court of The United States of America in Washington DC commencing June 2, 2014.

We recently interviewed the Senior Social Media Manager at Vocus about the range and depth of educational social media t...
05/22/2014
Need Social Media Professional Development in Washington DC? Then You Need #Demand14 - News and...

We recently interviewed the Senior Social Media Manager at Vocus about the range and depth of educational social media topics coming up at their June 5&6 marketing conference: Demand Success 2014 (http://www.vocus.com/conference/register). Learn more about #Demand14 and its various social media professional development opportunities (and get a registration discount code for the event) right from our blog!

Need social media professional development opportunities in or near Washington DC? Then don't miss Vocus's upcoming Marketing Conference #Demand14!

Folks, if you are going to tweet on behalf of a brand as the company's Social Media Manager, you should avoid tweeting c...
01/31/2014
MSNBC Twitter Manager Fired for Saying

Folks, if you are going to tweet on behalf of a brand as the company's Social Media Manager, you should avoid tweeting commentary that can be offensive, viewed as racist or otherwise. Makes us wonder ... was there a social media policy in place? Who reviews the content for tweets at MSNBC before they get published?? Questions questions questions ...

Welp, that was fast. Cheerios announced a cute sequel to its surprisingly controversial 2013 ad featuring an interracial family (the original is adorable) and though it's only a day old, it has already generated its first firing.

01/27/2014

A quick funny for your Monday morning: "I have a friend who checks-in at the office everyday. Can someone tell her that "being mayor" doesn't mean "to promote"?
@gurhanp
:)

Congratulations to Mark Forrester who was one of 30 people from across the country selected to live tweet from the White...
01/27/2014
AG manager earns White House social media honor

Congratulations to Mark Forrester who was one of 30 people from across the country selected to live tweet from the White House during Obama's State of the Union address this week.

Millions of Americans tune in to the annual State of the Union address. But this year a select few will watch President Barack Obama's speech, starting 8 p.m.

01/10/2014

Tech trouble alert: We are experiencing some server issues and working to resolve them as quickly as possible. So if you are trying to register or upload your resume, etc. and having trouble ?? please contact [email protected] directly for assistance and support. Thank you!

All employers have their perks AND faults and Google seems to be no different ...
11/10/2013
News SocialMediaJobsDC.com

All employers have their perks AND faults and Google seems to be no different ...

Current and former Google employees dish it out on Quora. "Objective discussions are pretty rare, since everybody's territorial, and not interested in opinions of other people unless those people are Important Gods." Read more.

Who knew Snapchat wasn't just for teen "sexting" ?? :)
11/10/2013
News SocialMediaJobsDC.com

Who knew Snapchat wasn't just for teen "sexting" ?? :)

Likeable is allowing applicants to follow up via Twitter. It started accepting follow-ups via Snapchat earlier this month. "In hiring people, we want people who can get a message across no matter what the platform is." Read more.

Snazzy resumes are "in" but that doesn't mean traditional MS Word resumes are "out" ...
11/10/2013
Think Traditional Résumés Are Dead? Think Again.

Snazzy resumes are "in" but that doesn't mean traditional MS Word resumes are "out" ...

Social media résumés are cool, fun to read and review. However, traditional résumés still have their place. Social Media Jobs DC's community manager Mayra Ruiz-McPherson shares her views.

It's hard to deny that the "social media résumé" in the form(s) of Twesumes, infographic resumes, LinkedIn profiles (and...
09/23/2013
How to build your social résumé and land your dream job - Puget Sound Business Journal

It's hard to deny that the "social media résumé" in the form(s) of Twesumes, infographic resumes, LinkedIn profiles (and applying to jobs with your LinkedIn profile), creating pages as résumé, using Pinterest boards as your résumé etc and so on are definitely "in" and trendy and help job candidates get noticed online and/or be better sourced and vetted. However, not all industries go for this kind of résumé. For a social or digital media position, yes, these styles of résumés are welcome, sought after and expected to some degree. But by and large, the traditional Microsoft Word résumé is actually far from dead. In fact, it is still being requested and in many cases, recruiters still want it, still need it and still ask for it. Recruiters and staffing agencies often say that most of their clients generally do not like or care for "social media résumé" because not all can open those types of files (some places of employment have strict firewalls or restrict access to social media). Plus, most résumés do at some point need to be entered into an applicant tracking system (ATS) database of some kind ... and an infographic résumé, as an example, isn't typically searchable. Moreover, depending on the job or industry you are applying for, say it's an accounting or HR job, the hiring managers for these types of positions absolutely still very much want the traditional résumé. Yes, prospective employers will absolutely Google you up and check you out on Facebook etc but the emphasis on the social media résumé will vary on a case by case basis. Best to keep that traditional résumé handy or nearby just in case; that document still has some value and life in it yet.

There has been a lot of coverage lately on the current job market and what you should...

For anyone pursuing a career as a Social Media Manager, this interview should be of interest and provides some real-worl...
09/23/2013
Secrets of a Social Media Manager [Interview] - Business 2 Community

For anyone pursuing a career as a Social Media Manager, this interview should be of interest and provides some real-world, insightful details worth reading. #socialmedia #jobs

As communities continue to grow and develop in the digital space, brands are able to connect with target audiences in intimate ways that were never possible in the past. As a result, social media and community managers have become absolute necessities for companies seeking to cultivate long-term rel...

Job Alert: The Wine & Spirits Wholesalers of America (WSWA) seeks a talented, entrepreneurial and detail-oriented Digita...
06/20/2013
Digital Media & Communications Manager SocialMediaJobsDC.com

Job Alert: The Wine & Spirits Wholesalers of America (WSWA) seeks a talented, entrepreneurial and detail-oriented Digital Media and Communications Manager to drive awareness of our initiatives, events and issues to key audiences.

Digital Media & Communications Manager

03/07/2013
Social Media Jobs DC: News

Pizza Hut debuts a new interview style for its Manager, Social Media & Digital Advertising position at SXSW: 140-second job interviews! (who can talk that fast??)

“To get the right candidate for this coveted social media position, we see benefits to bringing the interview to SXSW where many qualified job seekers will already be,” said Tracy Skeans, chief people officer for Pizza Hut. Learn more.

OK ... a quick update ... we have *launched* BUT still working out some small kinks. Currently we have uploaded approxim...
07/03/2012
Social Media Jobs DC: The Career Community for Social Media Professionals

OK ... a quick update ... we have *launched* BUT still working out some small kinks. Currently we have uploaded approximately 867 social media jobs into the database; presently uploading another 500-100 in the coming days. We are tweaking and refining and planning a hard/public launch soon but for now ... we are finally LIVE and man, it's been a loooooong road but totally worth it. Will update here again but in meantime, feel free to visit us at www.SocialMediaJobsDC.com and stay tuned for more updates!

In case you may be a job seeker in need of job searching help via social media and you are in our area, this might be of...
04/24/2012
Career Café of Bethesda

In case you may be a job seeker in need of job searching help via social media and you are in our area, this might be of interest!

Social Media for Job Seekers! We've had an abundance of requests for this session and are excited to deliver! In fact, I just delivered this very same presentation as the keynote speaker for Geor

This continues to be a hot topic: resumes as infographics ... so it's nice to see tools coming up making it simpler for ...
03/30/2012
Turn Your Resume into an Infographic with ResumUP

This continues to be a hot topic: resumes as infographics ... so it's nice to see tools coming up making it simpler for the non-designers interested in presenting their resume in this fashion ...

If you haven’t seen an infographic by now, it means that you don’t know what an infographic is, because you have. You’re on the Internet. They’re everywhere. Oddly enough, however, infographics have remained relatively constrained to a similar set of situations. Eugene Barulin, founder and CEO of Re...

Hmmm ... who knew that tweeting made senior execs give off a more positive impression?? Does the same translate for pote...
03/29/2012
CEOs Who Tweet Held in High Regard

Hmmm ... who knew that tweeting made senior execs give off a more positive impression?? Does the same translate for potential candidates? Do recruiters view candidates who tweet in a higher regard or more positively?? Hmmm ... :)

Top execs slower then employees, customers to view social media as communications channel

03/28/2012
Should you befriend potential employer on Facebook?

This is an excellent, detailed piece about the unexpected (and perhaps unwanted) post-interview or post-hire friend request on Facebook and how to go about it ...

So you go out to a job interview, and everything went well, but when you get home the hiring manager has sent you a friend request on Facebook and Li...

Whew!!! :)  Thank goodness ...
03/27/2012
Why Employers Really DON’T Want Employee Facebook Passwords

Whew!!! :) Thank goodness ...

By Eric B. Meyer Relax! Businesses don’t want employee Facebook passwords. But, if you think they do — maybe you read this article last week — then I have a bridge in Brooklyn to sell you, sucker. Come on! …

We don't think this is a total surprise. While yes, LinkedIn naturally lends itself to social recruiting, the preferred ...
03/26/2012
TechCrunch | Report: LinkedIn Leads In Social Job Recruiting Followed By Twitter And Facebook

We don't think this is a total surprise. While yes, LinkedIn naturally lends itself to social recruiting, the preferred social network really will/may differ company to company depending on the type of talent being sourced for ...

Bullhorn, which develops a recruitment software and applicant tracking system, is releasing a new Social Recruiting Activity Report, which examines the usage of social media in executive and job recruiting. Bullhorn found that LinkedIn leads among the frequency of usage by recruiters and their effec...

03/20/2012

For those who did not know, we are on the brink of launching our online career community for social media professionals in a matter of what is now weeks!! It's a very exciting time for our team and it's been a long, long looooong road that actually first began last April 2011 (more on that later) but we're almost there. We'll be sharing updates and some sneak peeks in the coming days. Stay tuned!

An article I wrote recently about why social media jobs matter for Modern DC Business Magazine ... your thoughts are wel...
11/22/2011
Social Media Jobs

An article I wrote recently about why social media jobs matter for Modern DC Business Magazine ... your thoughts are welcome.

Social Media Jobs

The primary goal via social for this employer? "We use social media to engage with candidates and deepen relationships."
11/01/2011
Social media-powered recruitment: How NBCUniversal builds its employer brand online

The primary goal via social for this employer? "We use social media to engage with candidates and deepen relationships."

The following Q-and-A is with Monica Pons, the head of executive recruitment for NBCUniversal. Describe NBCUniversal’s employer brand in five words or less. NBCUniversal: A Universe of Opportunity How do you integrate that with the consumer brand, particularly in social media? We are using social me...

It's not new to have social media exec roles in the agency world but it is becoming more pervasive beyond the advertisin...
10/29/2011
Brands Create Exec Roles For Social Media | ClickZ

It's not new to have social media exec roles in the agency world but it is becoming more pervasive beyond the advertising, PR and marcom arena. Bottom line: many more industries are concluding that social media is an avenue of communication they can't and shouldn't ignore.

Newly hired marketing specialists talk integration.

10/14/2011
dearlisarudgers.com

Now THIS is the way, way more effective than a cover letter and resume. It landed her an interview after 12 hours of having launched it. Let's see if she now actually gets hired.

10/13/2011

Nina Freier, Director at ResumeEdge: "The goal for a social media profile is similar to the goal for a resume-—to accurately reflect goals and experiences while demonstrating how they relate to the specific skills a company is seeking." The company's new social media profile writing service allows its resume writers to help customers craft the perfect online profile to get the success they are looking for.

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