STORYTELLING TIP 💡
Sharing my #MondayMorning tweet here to REMIND anyone responsible for branding, marketing, content, visuals, and all storytelling on behalf of a brand to **market with compassion** during the Coronavirus health challenges unfolding in the US and the rest of the world.
Some important factors to consider as you (re)craft marketing messages during the next 2-4 (uncertain) weeks:
1) Is your message asking people to physically come into your store or encouraging physical exposure of any kind? If yes, time to rethink that wording or call to action.
2) Is your message promotional-as-usual and doesn't even mention or link to your brand's Coronavirus response or organizational position? Time to rethink that. You don't want to come across as tone-deaf or lacking compassion.
3) Does the crux of your product, service, or cause marketing/advertising require more offline than online interaction or presence? If yes, then it's time to shift messaging that better emphasizes how your brand will be VIRTUALLY rather than physically available.
Hope this helps!
Please, everyone, STAY SAFE & HEALTHY out there!!