
05/15/2015
KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers
Fascinating example of co-branding between the digital space & the physical world. Started with Google's naming of new Android platform and extending the other direction via this campaign. - SC
The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers in the United Kingdom. Hey, who needs sugar-based energy more than online video binge watc…