08/13/2025
The older I get - the more this bugs me. And if you read papers or stories online - you see it. But there is so much BIAS in what comes our way from the wire sources to which we have access. And it's really a lesson in copy editing before our stories go on air. Let me give you an example... here is a tease that was primed for our newscast before I edited it:
"Grocery prices skyrocketing... and now, one congresswoman says stores are using your personal data to charge you more. How her new bill could change what you pay... next."
I read that - and know IMMEDIATELY that I will get emails about it. Here was my rewrite:
"A congresswoman says grocery stores are using your personal data to charge you more. Why she says her new bill ... if it gets passed ... could change what you pay ... that's next."
I don't care what industry you're in - If you're not using attribution in your writing - you stand to lose.
I may not do it on the golf course - but I try every day to drive it down the middle.
Peace.