Geremy Kniffen - Wise Shopper Direct Mail Advertising

09/25/2025

With direct mail, the one thing you cannot change is the cost of postage. As of right now for EDDM campaigns you're looking at $0.25 cents per home on postage alone.

Doing the math one of our areas covers roughly 50,000 homes. Postage on that would be $12,500. Again this is for postage alone!

Your cost if you're in our booklets is $599 for 50,000 homes, that's printing, graphic design, and postage all for $599.

12/05/2024

Best coffee in town hands down. I am looking forward to trying these new flights

This flight menu is absolutely delicious!

This menu will only be available for a couple weeks! So make sure you grab it while it’s here!

10/28/2024

Black Friday deadline is Nov 8th.

Would love to connect with a couple of businesses that need to be advertising during the holiday/winter months.

Reach up to 200,000 Spokane County homes
Or up to 70,000 North Idaho Homes.
Or 270,000 total homes in our region.

Local high volume, direct mail advertising.
Cost depends on a few factors: Volume, and consecutive mailings.

08/14/2024

Sneak peak for the upcoming September mailing!!

Creative Edge is going to be on the front cover of all Spokane and Idaho, plus will be featured in the books as well.

This turned out really good. Excited to get the copies early to start showing them off!!!

08/01/2024

One week left to go before my September deadline and I have a bit of an offer I would like to throw out there.

It is simple, run any ad in 3 areas in my Wise Shopper wraps and get a free book ad in any area of your choosing. So you can use this to target 4 areas (reach around 200,000 homes) or target 3 areas and double up in 1.

This would also be a 2-3 mailing agreement, as well as after the 2nd or 3rd mailing (whichever we agree on) we would drop the free book ad.

Pricing would start at $1,400 for 1/8th inside page ad of wrap (a little smaller than the books)

07/25/2024

Shared mail is the most cost effective way of delivering high impact direct mail advertising to your best potential customers.

07/15/2024

Offers need to be simple to understand for the consumer.

It needs to be something that even at a glance they know what it is and how to act on it.

The consumer must view your offer as instantly valuable to them.

The more complicated the offer on your ad, the less likely anyone is going to act on it.

06/24/2024

Spokane has many fantastic people that provide marketing and advertising services. 10/10 I've been fortunate to meet and become friends with most.

What we offer at Wise Shopper is something unique and only able to be offered through us.

No, we aren't the only company offering direct mail advertising, but we are the only company in the pacific northwest, that offers direct mail advertising for less than 1 penny per home.

06/17/2024

Treat the ad like you would a salesman. Hold it to the same standards. However unlike a single salesman only able to speak with 1 person at a time, the ads you send out are able to speak to many multiples of people in 1 shot. This is what Claude Hopkins write down in the book "Scientific Advertising".

Think about that the next time you send out an ad of any kind. Ask yourself does this ad represent my company, yes or no? Based on demographic data, is the ad speaking to any relevant pain points?

06/14/2024

I have worked as a full time marketer for nearly 5 years now. Crazy as it sounds, it is within the last year or so that I started to understand how important demographics are. A friend of mine gifted me a book called the pumpkin plan. One of the steps of the plan involves defining your ideal customer, who is your best customer, then targeting only that customer. As a salesman, you are basically the micro version of a business, so very much so understanding your “demographic” is kind of important.

If you’re starting out, or even if you’re in the thick of it, a few questions worth asking as you look at your marketing plans. What product or service do you offer? Demographically who typically purchases that product or service most? How much of that demographic is represented in your area? Figure that out then figure out what platforms that demographic typically responds best to in an advertising sense.

Sneak Peak of my friends upcoming July ad!!!

04/03/2024

04/03/2024

I spoke with my friend Carter, who owns a local flooring company. We talked for several hours about marketing ideas, not only for his business but also for other businesses. We agreed that marketing is like playing Chess because it can be tricky.

In Chess, you need to know how each piece moves. Just one piece can't win the game. You have to use many pieces together to win.

In marketing, it's similar. You need to understand different ways to tell people about your business. Even though the queen is strong in Chess, it can't win alone.

In both Chess and marketing, you need to plan your moves. You can't just do one thing and expect to win. Other businesses are also trying to get people's attention. It's something to think about! 😊

Sales Rep for Inland Northwest Wise Shopper.
Local Direct mail advertising in Spokane and North Idaho