The Law Of Relevancy

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The Law Of Relevancy

Our episodes dive into the decision making process of leaders & staying relevant in a changing world.

Against the odds, these leaders have consistently found ways to succeed and stay relevant in an ever changing world. Our interviews dig deeper into the thoughtful decision making process of fighting through adversity, staying composed, and following a vision.

24/06/2025

What does it take to build a global SaaS platform without outside funding? 💡

Emeric Ernoult, founder and CEO of Agorapulse , joins The Law of Relevancy to share how he bootstrapped his way to success in one of the most competitive spaces in tech. From pioneering the social media inbox to patenting a true ROI tracker, Emeric’s story is a masterclass in focus, innovation, and relevance.

🎧 Listen now: https://lawofrelevancy.com/2025/06/24/the-law-of-relevancy-with-emeric-ernoult/

19/06/2025

How do you know if your brand is connecting with the right audience? 🤔

In this episode of The Law of Relevancy, we’re joined by Ana Laskey, founder of Ground Control Research, to talk about using market research and AI to power brand clarity. 💡

From uncovering hidden target audiences to aligning your message with what really matters, Ana shares her process for making rebrands and launches more effective—and less risky.

🎧 Tune in now and learn how data can drive your next big idea: https://lawofrelevancy.com/
Explore more about Ana: https://ana.bio/

17/06/2025

🚨 New Episode! How do local businesses build trust & stellar reputations today? We're diving deep with George Swetlitz, co-founder of RightResponse AI.

He shares how AI is transforming online review management, why your review responses are non-negotiable, and the critical link between reviews, local SEO, and Google Maps. Packed with insights for marketers, business owners, and agencies!

🎧 Listen now: https://zurl.co/t6EXy

06/06/2025

Hiring is hard—but it doesn’t have to be.

On this week’s The Law of Relevancy, we’re joined by hiring expert Jamie Van Cuyk, founder of Growing Your Team, to talk about how small business owners can confidently grow their teams the right way.

Jamie shares:
• The 4 signs it’s time to hire
• Why every business—even of 1—has a culture
• The overlooked power of onboarding
• And how delegation leads to real freedom

Whether you’re growing a team or thinking about it, this episode offers powerful tools to make hiring a strength—not a struggle.

🎧 Listen now: https://zurl.co/Whltr
Access Jamie’s resources at: https://zurl.co/Rmv4R

03/06/2025

Want to feel more confident in your sales conversations—without the pressure?

In the newest episode of The Law of Relevancy, we sit down with sales expert Nikki Rausch of Sales Maven to learn how to build trust, create curiosity, and confidently ask for the close using her Selling Staircase framework.

Nikki has decades of experience selling to high-profile clients like NASA and the Gates Foundation—and now she’s helping YOU master the art of authentic sales.

🔥 Highlights include:
• Why everyone is in sales (yes, you too!)
• The top mistakes that stall sales conversations
• How to use AI to focus on benefits, not just features
• A free gift for our listeners: her “Seal the Deal” training

🎧 Listen now + claim your free resource at: https://zurl.co/yMdmZ

22/04/2025

We're diving deep into the science and art of storytelling with brand storytelling expert Renee Frojo!

Renee, the Founder of A Good Reputation, explores why storytelling activates different parts of our brains and how vulnerability can actually boost your business rather than damage it. Discover her simple 5-minute daily "noticing practice" that transforms ordinary moments into powerful stories, learn techniques for projecting warmth online.

➡️ Tune in now: https://zurl.co/YD8MM

14/04/2025

"We are in the trust recession."

In this episode, Ari Galper, Founder and CEO of Unlock The Sales Game®, reveals why your traditional tactics might be causing clients to ghost you!

His approach? Stop following up, end free consulting, replace "interested in" with "open to," and market problems not solutions. In today's market, potential clients can't easily distinguish between competitors—trust is your only real differentiator.

Listen now to learn how to close deals in a single call without the chase: https://zurl.co/Fbqn7

01/04/2025

On our latest episode, The Sales Dojo's Christian Jack reveals how he sold over $100M in his career and breaks down his "Frontal Cortex Persuasion" system. Christian's journey is full of actionable insights.

Learn how to help prospects feel "the feeling of the wish fulfilled" and understand the crucial difference between influence and persuasion. This episode is packed with value for entrepreneurs, marketers, and anyone looking to improve their sales skills!

🎙️ Make sure you tune in now: https://zurl.co/Bz7Qe

11/03/2025

In our latest episode, Tye DeGrange, Founder and CEO of Round Barn Labs , reveals why authenticity is the new currency in influencer partnerships. From his innovative "trust score" system to brand-to-brand collaboration strategies, Tye unpacks 20 years of industry wisdom in one value-packed conversation.

Stop chasing follower counts and start building genuine connections that drive real results. 📈

👉 Tune in now: https://zurl.co/vUXd9

04/03/2025

Ever wondered how digital marketing works in healthcare with all their privacy regulations? 🤔

In our latest episode, we chat with Aaron Burnett, Founder and CEO of Wheelhouse Digital Marketing Group about turning privacy challenges into marketing opportunities. From HIPAA-compliant data tracking to creative campaign strategies, discover how limitations can actually drive better marketing results.

🎧 Listen now to learn how you can turn privacy restrictions into your biggest marketing advantage: https://zurl.co/xIpNj

24/02/2025

New episode alert! 🎙️

Growing an agency is tough—but scaling it without burning out? That’s a whole different challenge.

In this episode of The Law of Relevancy, we sit down with Brad Farris, CEO of Anchor Advisors, to talk about how agency leaders can break free from bottlenecks, build high-performing teams, and shift from hustle to true leadership.

If you’re running an agency (or planning to), this is a must-listen! 👉 https://zurl.co/OtH3P

14/02/2025

Great marketing starts with a great story. 📖

Video has become the ultimate tool for storytelling—but it wasn’t always this way. Listen in to learn how technology has transformed the way we connect, communicate, and consume content.

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