Cleaner Marketing

Cleaner Marketing We’re a marketing agency exclusively for dry cleaners and laundromats.

Our all-in-one solutions helps cleaners grow repeat business and attract new customers through SEO, ads, reviews, and high-converting websites.

A look back at Season 1 of Cleaner Conversations.23 episodes, dozens of great conversations, and plenty of lessons on le...
10/05/2026

A look back at Season 1 of Cleaner Conversations.

23 episodes, dozens of great conversations, and plenty of lessons on leadership, growth, resilience, culture, marketing, and the future of the garment-care industry.

Justin and Sam recap what stood out most and the biggest takeaways we are carrying into Season 2.

Watch here: https://www.youtube.com/watch?v=cIAwhd4sq4E

This Sunday on Cleaner Conversations, Sam and Justin break down the biggest lessons, the best stories, and the standout ...
10/02/2026

This Sunday on Cleaner Conversations, Sam and Justin break down the biggest lessons, the best stories, and the standout moments from every guest so far, the operators, the POS founders, the association leaders, all of it.

If you've been following along, this is the one that ties it all together. If you're just finding us, this is the perfect place to catch up before Season 2.

Don't miss it. Drops Sunday.

What happens when someone goes from working inside a dry cleaner to helping lead one of the most widely used technology ...
09/28/2026

What happens when someone goes from working inside a dry cleaner to helping lead one of the most widely used technology platforms in the industry?

This week on Cleaner Conversations, we sat down with Nicole Kirby, General Manager at Xplor Spot.

Nicole has spent nearly two decades at Spot and has been inside thousands of dry cleaning operations along the way. That gives her a pretty unique perspective on what successful cleaners do differently, why change is so hard, and where technology can actually make an operator’s life easier.

We talked about:

• Going from paper tags to heat seals
• Automation and labor-saving technology
• AI and what it could mean for garment detailing and support
• Why pickup and delivery still has so much room to grow
• Industry consolidation
• What Spot learned from launching new technology
• Why company culture is one of the biggest differences between struggling and successful operators
• And a few crazy dry cleaning stories from Nicole’s 20+ years in the industry 😂

One thing I appreciated about this conversation is that Nicole has actually been in the stores. She understands that technology can look great on a screen, but if it doesn’t solve a real problem for the operator or the employee using it every day, it doesn’t matter.

🎙️ Nicole Kirby: From the Counter to Leading Xplor Spot

New Cleaner Conversations episode is live @ https://youtu.be/r8NJp77quoo?si=hEc1yKeCyAjKGIQC

She showed up to help a stranger's pressers stay hydrated in 120-degree heat. Eighteen years later, she's running the co...
09/25/2026

She showed up to help a stranger's pressers stay hydrated in 120-degree heat. Eighteen years later, she's running the company that runs half the industry.

This Sunday on Cleaner Conversations, Nicole shares how a random act of kindness turned into a career at Spot, the moment her own dry cleaning plant burned down and taught her the real value of cloud software, and why labor is still the #1 problem every operator is trying to solve, plus what Spot is building to fix it.

No script. No pitch. Just two decades of stories from inside the industry.

Don't miss it. Drops Sunday.

09/23/2026

The team understood the assignment a little too well.

What happens when a dry cleaner gets tired of adapting his business to software and decides to build the software around...
09/21/2026

What happens when a dry cleaner gets tired of adapting his business to software and decides to build the software around his business instead?

Justin Koh, owner/operator of Al Phillips and founder of Magnoli, joins us on Cleaner Conversations to talk systems, staffing, AI, scaling, and how he says they brought labor from roughly 65% of sales down to around 35%.

For every cleaner who’s ever said, “I’ll just build my own POS,” this is what that actually looks like when an operator does it.

🎧 Watch the full episode here: https://youtu.be/K6OpkIYIifA

This Sunday on Cleaner Conversations, Justin Koh talks about growing up in his parents' dry cleaning business, taking it...
09/17/2026

This Sunday on Cleaner Conversations, Justin Koh talks about growing up in his parents' dry cleaning business, taking it over after five years in the Air Force, and getting so fed up juggling 10 different apps that he just built his own - Magnoli, now a one-stop-shop POS for dry cleaners.

He also brought labor costs down from 65% to 35% along the way.

No corporate spin, just a guy who's been in the trenches building something he actually needed.

Don't miss it. Drops Sunday - link in bio 👆

Drop a comment and tell us - what's one process in your shop you've been putting off changing? 👇

With more than $200 million in funding behind it, Cents entering dry cleaning is a meaningful signal for where the indus...
09/14/2026

With more than $200 million in funding behind it, Cents entering dry cleaning is a meaningful signal for where the industry is headed.

In the latest episode of Cleaner Conversations, we sat down with Cents founder Alex Jekowsky and Head of Dry Cleaning, Wash, to talk about why Cents is investing in garment care and how they see the technology landscape evolving.

We covered POS, AI, pickup and delivery, route management, customer data, integrations, and the role software can play in helping operators grow.

What stood out most was the size of the opportunity Cents sees in this industry and the level of investment they’re willing to make in it.

If you’re in dry cleaning, laundry, POS, or garment care, this is a conversation worth hearing.

🎙️ Watch the full episode of Cleaner Conversations:
https://youtu.be/A4Z6pmeJFKc

That is the kind of growth we love to build.Thank you, Lynn for trusting Us as your growth partner. We’re grateful to be...
09/10/2026

That is the kind of growth we love to build.

Thank you, Lynn for trusting Us as your growth partner. We’re grateful to be part of your momentum and excited to to keep building on these results together.

In August, Ingram Cleaners saw a 393% ROI without running any promotional offers.

That means the growth was not driven by discounts. It came from stronger marketing, better lead generation, automated follow-up, and a strategy built around bringing in new clients and new client revenue.

The results:

104 qualified leads
Up 200%+ compared to August 2025

23%+ lead conversion rate
Above the 20% performance target

$5,525 in first-time customer revenue
Attributed directly to Cleaner Marketing efforts

$73 average first order
Well above the conservative benchmark used for planning

$2,700 from automated triggered marketing
Driven by new-client development, bounce-back campaigns, ascension, and lost customer recovery

09/08/2026

So do I put my little story on your calendar or… 😭😂

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