Wingman Media

Wingman Media Wingman Media is an award-winning media planning and buying agency serving companies that sell niche products and services.

We're thrilled to welcome Claire Cassidy as our new Senior Social Manager! Claire brings 7 years of social media experie...
07/08/2025

We're thrilled to welcome Claire Cassidy as our new Senior Social Manager! Claire brings 7 years of social media experience, specializing in CPG brands, plus valuable search expertise. Her background in customer service has shaped her client-centric approach and people-first work ethic – qualities that make her perfect for our team.
Outside the office, Claire's passion for horses keeps her at the barn, and her love for adventure takes her around the globe. We can't wait to see the incredible campaigns she'll create! Welcome to Wingman Media, Claire!

Happy 4th of JulyToday we celebrate the principles our country was founded on: the courage to challenge systems of oppre...
07/04/2025

Happy 4th of July
Today we celebrate the principles our country was founded on: the courage to challenge systems of oppression and the vision to create a place that works for everyone. 249 years ago, our founders believed people deserved life, liberty, and the pursuit of happiness. May we carry that with us for the next 249 years.
Enjoy this day with family and friends. 🇺🇸

Skip the trends and focus on what's delivering results. Our latest playbook breaks down the strategies moving the needle...
06/27/2025

Skip the trends and focus on what's delivering results. Our latest playbook breaks down the strategies moving the needle in 2025 - from AI automation boosting leads by 50% to video engagement stats that might surprise you. Get the full playbook at https://bit.ly/444S8of

06/20/2025

What do you do with a decade of brand equity built on a single, unforgettable radio line?

If you’re California Deluxe Windows, you double down.

For over 10 years, they told listeners:
“Your house could be covered in potato chips and we wouldn’t crack one.”

That oddball promise—repeated over and over by a charismatic founder—built awareness, distinctiveness, and serious recall for their custom-fit home windows.

It was weird. It was sticky. And it worked.

So when it came time to take the brand to TV, we leaned in. We saw an opportunity to translate theatre of the mind in a way that stayed true to the brand’s DNA: bold, eccentric, and unapologetically memorable.

We built a house.

Out of potato chips.

Turns out, the Big Bad Wolf is home improvement curious because,

“Wow. What a window.”

Agency: Wingman Media
Huge shout out to production for deciding to buy 10,000 Pringles to bring this to life the old school way. Absolute powerhouse creatives.

Remember Sit 'n Sleep? We helped them go from local mattress shop to $160MM company.Our case study breaks down the exact...
06/14/2025

Remember Sit 'n Sleep? We helped them go from local mattress shop to $160MM company.
Our case study breaks down the exact 3 strategies we used - and they work for any furniture retailer.
Worth a read if you're trying to grow your furniture business.
https://bit.ly/4l3O7WF

Skip the trends and focus on what's delivering results. Our latest playbook breaks down the strategies moving the needle...
06/06/2025

Skip the trends and focus on what's delivering results. Our latest playbook breaks down the strategies moving the needle in 2025 - from AI automation boosting leads by 50% to video engagement stats that might surprise you. Get the full playbook at https://bit.ly/4mRVlPm

Welcome to Wingman Media, Sakura Minamida!We're excited to have Sakura join our team as our Media Coordinator! Her marke...
05/30/2025

Welcome to Wingman Media, Sakura Minamida!
We're excited to have Sakura join our team as our Media Coordinator! Her marketing background and skills make her a perfect addition to our company.
When she's not coordinating our media projects, you'll find Sakura in the kitchen cooking with friends or exploring the great outdoors. We can't wait to see the fresh perspective and energy she'll bring!

05/20/2025

Wingman Creative tackled an interesting challenge on this one: How do you introduce an established Australian security brand to US consumers who've mostly never heard of them before?

We worked alongside with BCM Group to adapt Crimsafe’s messaging for the US market. While Crimsafe has incredible brand recognition in Australia, we needed to build that foundation in LA.

Proud of how we helped adapt their 2025 campaign to introduce Crimsafe to American audiences!

"Clients get the creative they deserve." Are you sailing into the "boring-but-safe sunset" with your advertising, or del...
05/14/2025

"Clients get the creative they deserve."
Are you sailing into the "boring-but-safe sunset" with your advertising, or delighting viewers with wildly effective creative that actually drives results?
Our blog breaks down how to get the creative your brand truly deserves. Hint: it involves embracing discomfort, letting go of control, and trusting the creative process!
https://bit.ly/4mtVxnQ

05/06/2025

When disaster strikes, it's how we respond that defines us. We couldn't be prouder to highlight our client Sit 'n Sleep' s incredible commitment to our community.
They've donated over $1 million in cash and mattresses to help fellow Angelinos affected by the terrible fires, working with Habitat for Humanity of Greater Los Angeles to ensure help reaches those who need it most.
This is why we're passionate about helping brands that make a real difference. Want to help too? Consider supporting Habitat for Humanity's ongoing relief efforts.

REAL STORIES = REAL RESULTS We're proud to share that our storytelling approach for California Deluxe Windows led to a 5...
05/01/2025

REAL STORIES = REAL RESULTS
We're proud to share that our storytelling approach for California Deluxe Windows led to a 52% DECREASE in their lead acquisition costs!
By focusing on the founder's journey rather than just product features, we created a connection with potential customers that dramatically improved campaign performance.
This is what happens when marketing goes beyond specs and price points to touch on what really matters - the human element.
Want to learn how we can help tell your authentic story? Check out our case history at
https://bit.ly/4iElXjx

Are you leveraging the most valuable data you already have? At Wingman Media, we've created a guide to help you unlock t...
04/22/2025

Are you leveraging the most valuable data you already have? At Wingman Media, we've created a guide to help you unlock the true potential of first-party data - information collected directly from your customers. "Unlocking Growth: Using First-Party Data Strategically" shows you how to gain customer insights, drive strategic marketing decisions, and build stronger relationships. Read our blog to learn how to tap into this goldmine!
https://bit.ly/4lAbTux

Address

Westlake Village, CA

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+13103029400

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Our Story

Wingman Media is the only response-driven media agency to specialize in companies that sell considered purchases - cars, solar panels, mortgages, windows, high end home goods, engagement rings and other big ticket items with low purchase frequency and little consumer product knowledge. Wingman Media was founded in 2003 by Entrepreneur and Broadcast Media Veteran Steve Dubane. Taking what he learned from two decades creating successful media campaigns for clients that sell considered purchases, Steve set out with a simple mission: "To make our clients rich and our mothers proud.” Wingman has since grown from a small start-up into an award-winning media agency with a track record for success. Our campaigns scale profitably and have changed the trajectory of our clients’ businesses.