Wingman Media

Wingman Media Wingman Media is an award-winning media planning and buying agency serving companies that sell niche products and services.

Last-click gives 100% credit to the final search click. Zero credit to the CTV ad from three weeks ago. Zero to the YouT...
10/09/2025

Last-click gives 100% credit to the final search click. Zero credit to the CTV ad from three weeks ago. Zero to the YouTube ad that drove the website visit.
So you cut awareness spending. Brand discovery drops. Fewer people search for you. Low-funnel performance suffers. The cycle accelerates.
This is one of five thinking traps sabotaging growth.

Download our free guide to discover all five and the power moves to counter them. https://bit.ly/432O5I0

We're excited to welcome Allison as our new Media Supervisor.Allison brings over four years of media experience spanning...
09/26/2025

We're excited to welcome Allison as our new Media Supervisor.
Allison brings over four years of media experience spanning both digital and traditional channels across a wide range of verticals including CPG, auto services, government agencies, and data technology. That versatility is exactly what we look for in a media leader.
When she's not planning campaigns, you'll find Allison trying new recipes in the kitchen, reading a good book, hiking, or exploring LA with her dog Miso.
Welcome to Wingman Media, Allison!

09/19/2025

What a fantastic day on the course supporting Ad Relief! Nothing better than combining our love of golf with supporting a great cause. Proud that Wingman Media could be an executive sponsor for this amazing charity event. Already looking forward to next year! ⛳🏌️‍♂️

We're excited to welcome Dana as our new Senior Broadcast Buyer.Dana brings ten years of local buying experience across ...
09/11/2025

We're excited to welcome Dana as our new Senior Broadcast Buyer.
Dana brings ten years of local buying experience across a variety of accounts. When she's not placing media buys, you'll find her jogging by the beach, trying new restaurants, or spending time with her family.
Welcome to Wingman Media, Dana.

This hits different when you realize it's happening to your campaigns right now 💯Your radio ad gets someone's attention....
09/05/2025

This hits different when you realize it's happening to your campaigns right now 💯
Your radio ad gets someone's attention. Your CTV ad builds consideration. Your search ad gets the conversion credit.
Guess which budget gets cut next quarter?
The measurement problem is costing you more than bad creative ever could.
https://bit.ly/46oaJg3

We're excited to welcome Natalia Vinces as our new Assistant Account Executive!Natalia brings a genuine passion for coll...
08/28/2025

We're excited to welcome Natalia Vinces as our new Assistant Account Executive!
Natalia brings a genuine passion for collaboration and helping brands achieve their vision. She loves learning about different industries and working with clients to expand and improve their brands alongside our incredible team.
Outside the office, Natalia enjoys surfing and beach time in the summer, skiing adventures in the winter, and traveling with her family.
We're thrilled to have someone with Natalia's collaborative spirit join our team!
Welcome aboard, Natalia!

08/22/2025

Our client California Deluxe Windows had this unforgettable line about potato chips that listeners couldn't shake. So we asked: what if we brought that story to the screen with a wolf, a pig, and a very questionable building material?
The result? Pure nostalgic charm with a California Deluxe Windows twist.

Ever wonder why your awareness campaigns look like they're not working? 🤔Here's what's actually happening. Someone hears...
08/15/2025

Ever wonder why your awareness campaigns look like they're not working? 🤔
Here's what's actually happening. Someone hears your radio ad, sees your streaming commercial, researches online... then converts through search 3 weeks later.
Search gets the credit. Radio gets cut from the budget. Everyone loses.
Time to fix the measurement problem, not the creative one 💡
https://bit.ly/4lrAUXH

08/07/2025

When your client needs people to remember "California Deluxe Windows," you get... creative.
Our team cooked up these delightfully odd 15-second radio spots that drill that brand name into your brain. Just a movie trailer voice, some seriously committed creative direction, and the willingness to get a little weird with it.
Swipe to hear how we turned brand recall into an art form.

Most businesses spend thousands on customer data while ignoring the goldmine in their own CRM.Your website analytics, pu...
07/29/2025

Most businesses spend thousands on customer data while ignoring the goldmine in their own CRM.

Your website analytics, purchase history, and email engagement already contain everything you need for personalized marketing and better customer retention.

The problem isn't lack of data—it's knowing how to use it strategically.

Our guide shows you exactly how to turn your CRM into a customer insight machine. Read it here: https://bit.ly/46rIwFJ

What's the most surprising insight you've found in your own customer data?

How we helped a traditional mattress retailer achieve a 29.48 ROAS by partnering with their biggest competitors:Sit 'n S...
07/25/2025

How we helped a traditional mattress retailer achieve a 29.48 ROAS by partnering with their biggest competitors:

Sit 'n Sleep was getting disrupted by bed-in-a-box brands. Instead of competing head-to-head, we helped them join forces with Nectar, Purple, and Casper.

The result: $38 million in sales and a 47% increase in bed-in-a-box revenue.

This case study breaks down exactly how we did it – including the paid social campaigns that made it all possible.

Read the full story: https://bit.ly/454B7cY

What's your take on partnering with competitors? Smart strategy or risky move?

We're excited to welcome Gregg ONeill as our new Creative Director.Gregg's journey from New York's iconic agencies like ...
07/18/2025

We're excited to welcome Gregg ONeill as our new Creative Director.
Gregg's journey from New York's iconic agencies like FCB and JWT to creating award-winning work tells you everything about his talent. But what really caught our attention is his philosophy that listening matters more than proving you're the smartest person in the room.
He's the kind of creative who's put "credit cards in wallets, stamps on envelopes, and tools in sheds," and he brings that same thoughtful approach to everything he does. Plus, the man was cast in White Men Can't Jump (true story) and is a 2-handicap golfer, so he clearly knows how to perform under pressure.
Gregg believes in finding the one true thing about a brand and crafting stories that genuinely move people. We can't wait to see what stories we'll tell together.
Welcome to Wingman Media, Gregg!

Address

2625 Townsgate Road #330
Westlake Village, CA
91361

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+13103029400

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Our Story

Wingman Media is the only response-driven media agency to specialize in companies that sell considered purchases - cars, solar panels, mortgages, windows, high end home goods, engagement rings and other big ticket items with low purchase frequency and little consumer product knowledge. Wingman Media was founded in 2003 by Entrepreneur and Broadcast Media Veteran Steve Dubane. Taking what he learned from two decades creating successful media campaigns for clients that sell considered purchases, Steve set out with a simple mission: "To make our clients rich and our mothers proud.” Wingman has since grown from a small start-up into an award-winning media agency with a track record for success. Our campaigns scale profitably and have changed the trajectory of our clients’ businesses.