
10/09/2025
Last-click gives 100% credit to the final search click. Zero credit to the CTV ad from three weeks ago. Zero to the YouTube ad that drove the website visit.
So you cut awareness spending. Brand discovery drops. Fewer people search for you. Low-funnel performance suffers. The cycle accelerates.
This is one of five thinking traps sabotaging growth.
Download our free guide to discover all five and the power moves to counter them. https://bit.ly/432O5I0