Wingman Media

Wingman Media Wingman Media is an award-winning media planning and buying agency serving companies that sell niche products and services.

This hits different when you realize it's happening to your campaigns right now 💯Your radio ad gets someone's attention....
09/05/2025

This hits different when you realize it's happening to your campaigns right now 💯
Your radio ad gets someone's attention. Your CTV ad builds consideration. Your search ad gets the conversion credit.
Guess which budget gets cut next quarter?
The measurement problem is costing you more than bad creative ever could.
https://bit.ly/46oaJg3

We're excited to welcome Natalia Vinces as our new Assistant Account Executive!Natalia brings a genuine passion for coll...
08/28/2025

We're excited to welcome Natalia Vinces as our new Assistant Account Executive!
Natalia brings a genuine passion for collaboration and helping brands achieve their vision. She loves learning about different industries and working with clients to expand and improve their brands alongside our incredible team.
Outside the office, Natalia enjoys surfing and beach time in the summer, skiing adventures in the winter, and traveling with her family.
We're thrilled to have someone with Natalia's collaborative spirit join our team!
Welcome aboard, Natalia!

08/22/2025

Our client California Deluxe Windows had this unforgettable line about potato chips that listeners couldn't shake. So we asked: what if we brought that story to the screen with a wolf, a pig, and a very questionable building material?
The result? Pure nostalgic charm with a California Deluxe Windows twist.

Ever wonder why your awareness campaigns look like they're not working? 🤔Here's what's actually happening. Someone hears...
08/15/2025

Ever wonder why your awareness campaigns look like they're not working? 🤔
Here's what's actually happening. Someone hears your radio ad, sees your streaming commercial, researches online... then converts through search 3 weeks later.
Search gets the credit. Radio gets cut from the budget. Everyone loses.
Time to fix the measurement problem, not the creative one 💡
https://bit.ly/4lrAUXH

08/07/2025

When your client needs people to remember "California Deluxe Windows," you get... creative.
Our team cooked up these delightfully odd 15-second radio spots that drill that brand name into your brain. Just a movie trailer voice, some seriously committed creative direction, and the willingness to get a little weird with it.
Swipe to hear how we turned brand recall into an art form.

Most businesses spend thousands on customer data while ignoring the goldmine in their own CRM.Your website analytics, pu...
07/29/2025

Most businesses spend thousands on customer data while ignoring the goldmine in their own CRM.

Your website analytics, purchase history, and email engagement already contain everything you need for personalized marketing and better customer retention.

The problem isn't lack of data—it's knowing how to use it strategically.

Our guide shows you exactly how to turn your CRM into a customer insight machine. Read it here: https://bit.ly/46rIwFJ

What's the most surprising insight you've found in your own customer data?

How we helped a traditional mattress retailer achieve a 29.48 ROAS by partnering with their biggest competitors:Sit 'n S...
07/25/2025

How we helped a traditional mattress retailer achieve a 29.48 ROAS by partnering with their biggest competitors:

Sit 'n Sleep was getting disrupted by bed-in-a-box brands. Instead of competing head-to-head, we helped them join forces with Nectar, Purple, and Casper.

The result: $38 million in sales and a 47% increase in bed-in-a-box revenue.

This case study breaks down exactly how we did it – including the paid social campaigns that made it all possible.

Read the full story: https://bit.ly/454B7cY

What's your take on partnering with competitors? Smart strategy or risky move?

We're excited to welcome Gregg ONeill as our new Creative Director.Gregg's journey from New York's iconic agencies like ...
07/18/2025

We're excited to welcome Gregg ONeill as our new Creative Director.
Gregg's journey from New York's iconic agencies like FCB and JWT to creating award-winning work tells you everything about his talent. But what really caught our attention is his philosophy that listening matters more than proving you're the smartest person in the room.
He's the kind of creative who's put "credit cards in wallets, stamps on envelopes, and tools in sheds," and he brings that same thoughtful approach to everything he does. Plus, the man was cast in White Men Can't Jump (true story) and is a 2-handicap golfer, so he clearly knows how to perform under pressure.
Gregg believes in finding the one true thing about a brand and crafting stories that genuinely move people. We can't wait to see what stories we'll tell together.
Welcome to Wingman Media, Gregg!

We're thrilled to welcome Claire Cassidy as our new Senior Social Manager! Claire brings 7 years of social media experie...
07/08/2025

We're thrilled to welcome Claire Cassidy as our new Senior Social Manager! Claire brings 7 years of social media experience, specializing in CPG brands, plus valuable search expertise. Her background in customer service has shaped her client-centric approach and people-first work ethic – qualities that make her perfect for our team.
Outside the office, Claire's passion for horses keeps her at the barn, and her love for adventure takes her around the globe. We can't wait to see the incredible campaigns she'll create! Welcome to Wingman Media, Claire!

Happy 4th of JulyToday we celebrate the principles our country was founded on: the courage to challenge systems of oppre...
07/04/2025

Happy 4th of July
Today we celebrate the principles our country was founded on: the courage to challenge systems of oppression and the vision to create a place that works for everyone. 249 years ago, our founders believed people deserved life, liberty, and the pursuit of happiness. May we carry that with us for the next 249 years.
Enjoy this day with family and friends. 🇺🇸

Skip the trends and focus on what's delivering results. Our latest playbook breaks down the strategies moving the needle...
06/27/2025

Skip the trends and focus on what's delivering results. Our latest playbook breaks down the strategies moving the needle in 2025 - from AI automation boosting leads by 50% to video engagement stats that might surprise you. Get the full playbook at https://bit.ly/444S8of

06/20/2025

What do you do with a decade of brand equity built on a single, unforgettable radio line?

If you’re California Deluxe Windows, you double down.

For over 10 years, they told listeners:
“Your house could be covered in potato chips and we wouldn’t crack one.”

That oddball promise—repeated over and over by a charismatic founder—built awareness, distinctiveness, and serious recall for their custom-fit home windows.

It was weird. It was sticky. And it worked.

So when it came time to take the brand to TV, we leaned in. We saw an opportunity to translate theatre of the mind in a way that stayed true to the brand’s DNA: bold, eccentric, and unapologetically memorable.

We built a house.

Out of potato chips.

Turns out, the Big Bad Wolf is home improvement curious because,

“Wow. What a window.”

Agency: Wingman Media
Huge shout out to production for deciding to buy 10,000 Pringles to bring this to life the old school way. Absolute powerhouse creatives.

Address

2625 Townsgate Road #330
Westlake Village, CA
91361

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+13103029400

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Our Story

Wingman Media is the only response-driven media agency to specialize in companies that sell considered purchases - cars, solar panels, mortgages, windows, high end home goods, engagement rings and other big ticket items with low purchase frequency and little consumer product knowledge. Wingman Media was founded in 2003 by Entrepreneur and Broadcast Media Veteran Steve Dubane. Taking what he learned from two decades creating successful media campaigns for clients that sell considered purchases, Steve set out with a simple mission: "To make our clients rich and our mothers proud.” Wingman has since grown from a small start-up into an award-winning media agency with a track record for success. Our campaigns scale profitably and have changed the trajectory of our clients’ businesses.