Wingman Media

07/01/2021

2021 Digital Media Trends – Wingman Media Agency

Post-Pandemic Digital Media Trends: The pandemic accelerated the world’s digital transformation, changing things along the way. Here’s what to look out for.

Digital Media in a Post-Pandemic World: New Trends in 2021 and Beyond The digital age is upon us. It has been for some time. When COVID-19 spread into a global pandemic, the ubiquity of digital media accelerated much faster than many anticipated. What was once a leisurely luxury quickly turned into....

06/24/2021

Post-Pandemic Advertising Trends | Wingman Media Agency

We were curious to understand how the pandemic has affected our clients’ advertising needs. Here’s what we found. https://bit.ly/3hfw80r

As the world moves forward from COVID-19, it's time to embrace the post-pandemic trends that have taken hold of 2021 and beyond.

12/23/2019

Here are the top trends and that will drive digital advertising in 2020.
http://bit.ly/2Saw0nW

12/20/2019

Brands getting the most from digital advertising are those staying ahead of the game. Let’s look at what lies ahead for the digital marketing industry in 2020. http://bit.ly/2rWd1Th

12/19/2019

A Simple Guide to CCPA Compliance – Wingman Media Agency

The California Consumer Privacy Act (CCPA) puts tighter restrictions on how businesses collect and process personal data. Use this guide to find out how to be compliant when the new law goes into effect January 1, 2020.

Use this guide to find out how the California Consumer Privacy Act (CCPA) applies to you and what you should do to ensure your business is compliant.

12/03/2019

Special thanks to Clutch.co for naming Wingman Media a 2020 Media Buying Agency Global Leader #ClutchGlobal #MediaAgency

11/15/2019

Must-Know TV Advertising Trends in 2020

Brands getting the most from television advertising are those staying ahead of the game. Let’s look at what lies ahead for the TV ad industry in 2020. http://bit.ly/2Kjzb7Y

Industry report discusses new opportunities to drive meaningful engagement from television in 2020. Covers ways to leverage new types of TV advertising.

11/14/2019

TV advertising has certainly come a long way since the first spot aired back in 1943. Check out this brief timeline to see where we started, where we are now and what to expect in 2020.

10/30/2019

Data is the heart of a successful marketing strategy. Here's a checklist to help you decide which data management tools are right for your business. http://bit.ly/33VeOpb

10/29/2019

Does your creative agency dig deep enough to discover creative gold? This 5 step creative process helps advertisers drive more sales from their advertising http://bit.ly/32BE0k5

10/21/2019

Is it time to move on from your current media agency? Here are 8 signs your agency-client relationship is in trouble. http://bit.ly/2p1aypc

10/16/2019

5 Reasons to Hire a Media Planning & Buying Agency – Wingman Media Agency

Thinking about taking your media planning and buying in-house? Advertisers often mistakingly believe they are ready for a DIY media planning strategy, but here are 5 reasons to reconsider. http://bit.ly/2IRBYo6

Thinking about taking your media planning in-house? Before you take on a do-it-yourself media strategy, consider these 5 important benefits of working with a media planning and buying agency.

10/02/2019

Our clients in the Real Estate Industry often ask if radio is a smart media channel for their marketing mix. We think it is. See why in our new 2019 Report, "Radio Still Moves the Dial for the Real Estate Industry." http://bit.ly/2oovYf3

09/26/2019

Key research findings show that radio advertising still moves the dial for the home improvement industry. http://bit.ly/2lbA4Gf

09/17/2019

Case History | California Deluxe Windows | Wingman Media Agency

Is your creative driving maximum conversions? Check out how our CEO spokesperson creative strategy helped a home improvement client lower CPLs 52% and Increase Conversions More Than 24% http://bit.ly/30PSPyC

Read the case history to learn how Wingman's media strategies for radio helped our client, California Deluxe Windows, to lower cost per lead 52% and increase conversions more than 24%.

09/12/2019

Need a New Ad Agency? Here Are EIght Signs its Time to Move On

Is it time to hire a new agency for your media planning and buying? Here are 8 signs its time to start looking for a new partnership http://bit.ly/2MtoyCl

Strong agency-client relationships are the backbone of sucessful ad strategy. So when is it time to move on? Here’s eight signs you need a new ad agency.

09/10/2019

Creative Process | Is your ad agency discovering creative gold?

Is your ad agency digging deep enough to discover creative gold? http://bit.ly/32iiSyS

When it comes to the creative process, we dig deep to find nuggets of advertising gold that most companies had no idea they were hiding.

09/05/2019

Beginner's Guide to People-Based Marketing | Wingman Media Agency

Today's data savvy brands are actively leveraging people-based marketing (PBM) to target more effectively. New to PBM? Get the 411 with our Beginner's Guide to #PeopleBasedMarketing http://bit.ly/30idCKT

This guide discusses people-based marketing (PBM), its value over traditional marketing strategies and how to execute media campaigns that leverage PBM.

09/03/2019

How to Build an Omni-Channel Customer Experience for Retail Success | Wingman Media Agency

Creating a seamless #CustomerExperience matters. Here's what can go wrong when retailers fail to invest in omni-channel CX http://bit.ly/2MsJ2uT

Why the omni-channel customer experience is key remain competitive in the retail market, and how to leverage people-based marketing for omnichannel CX.

09/02/2019

The Two-Minute Radio Advertorial

Want to drive 4x more response from your radio spots? Try a two-minute #RadioAdvertorial http://bit.ly/30m3Wir

People hate commercials, so we made them longer! Find out how a two-minute radio advertorial brings four times more leads than a typical 60-second radio ad.

08/29/2019

How Digital Media is Moving Beyond Web Cookies | Wingman Media Agency

Still targeting your digital audience with web cookies? Learn how to move beyond the old school cookie strategy to improve your digital marketing funnel and increase your sales. http://bit.ly/2KUXJnk

This blog post explains how people-based marketing is replacing web cookies as a means of effectively targeting digital audiences.

08/27/2019

Why match rates matter & how to improve them | Wingman Media Agency

Advertisers that use a DMP, DSP, and/ or SSP should pay close attention to data match rates. Match Rates are an indication of your ability to target the right audience at scale across all your media channels. Here are 5 tips for securing high #MatchRates. http://bit.ly/30hoVD3

This blog post discusses the importance of match rates for planning targeted media campagins and provides tips on how to improve them.

08/22/2019

Data Management Tools are the heartbeat of data-driven advertising. They connect the dots across your customer data silos and create actionable insights for targeting audiences with precision. But not all systems are created equal. Put your data management systems to the test with our free evaluation checklist! http://bit.ly/2HecznZ
#DataManagementTools

08/20/2019

Twitter introduces 6-second viewable video ad bids - Marketing Land

Twitter's new 6-second video ad bidding option gives advertisers more control over their media buys. https://mklnd.com/2ZigUR9 #MediaPlanning

Brands will only be charged if their 15-second (or shorter) video ad is viewed for at least six seconds.

05/16/2018

Top 100 Marketing & Advertising Agencies in Los Angeles 2017

[email protected] for mentioning Wingman as a Top 100 Ad Agencies in Los Angeles 2017 https://t.co/VUUKuGQVHH #TOP100 #LAadAgencies

Now our agency is offering a free consultation. Contact us.

04/26/2018

No Doomsday scenario for Facebook as EU privacy rules kick in

No Doomsday scenario for Facebook as EU privacy rules kick in. #GDPR https://t.co/ysPsZu72cc

As Europe nears tough new privacy rules, Facebook reckons the worst that could happen is that users will share less data, making it harder to target ads on the social network that raked in revenues of $12 billion in the first quarter.

04/26/2018

Podcast: iSpot.tv CEO Sean Muller Is Disrupting TV Measurement | AdExchanger

Great new podcast by AdExchanger on the evolution of television measurement.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. Rather, he had an aha moment while Googling information about commercials seen while watching TV with his wife. It was impo...

03/30/2018

NBC News launches digital video service to woo social media users

NBC News' new digital video service hopes to draw younger viewers who are increasingly turning to YouTube and Facebook instead of television. #cordcutters #medianews #wingmanmedia
https://t.co/rCCaLD9Iqv

Comcast Corp's NBC News unit on Tuesday launched a digital video service that targets the growing number of viewers who get their news on social media.

03/29/2018

Digital media trends survey

Deloitte's new digital media trends survey uncovers several key insights that illustrate major shifts in media consumption.

​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

03/28/2018

ARF To Unveil Consumer Data Privacy Initiative

The Advertising Research Foundation is expected to announce new initiative for the development of industry guidelines for consumer data privacy and protection. #privacycompliance #datasecurity #wingmanmedia https://t.co/zOHcKBpGnM

On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative for the development of industry guidelines for consumer data privacy and protection. The initiative, which will be unveiled by ARF CEO Scott McDonald Wednesday...

03/28/2018

Elon Musk on doing the impossible:

03/27/2018

Brands Are Missing Out on an Important Daypart

"The Working Daypart has become a key component in the consumer journey and yet many brands are not taking full advantage of the opportunity to reach this audience so close to the moment of consideration and/or purchase." https://hubs.ly/H0br3tF0

The Working Daypart has become a key component in the consumer journey and yet many brands are not taking full advantage of the opportunity to reach this audience so close to the moment of consideration and/or purchase.

03/21/2018

Exclusive: 'Where can I buy?' - Google makes push to turn product...

Google hopes their new Shopping Actions program will help retailers capture more purchases on desktop, cell phones and smart home devices.

Alphabet Inc's Google routinely fields product queries from millions of shoppers. Now it wants to take a cut of their purchases, too.

03/08/2018

Wingman Advertising

01/30/2018

Grading YouTube’s Latest Brand-Safety Safeguards | AdExchanger

Nice article on YouTube's (belated) brand safety efforts.
Grading YouTube’s Latest Brand-Safety Safeguards | AdExchanger https://t.co/0lORJTrdYf by @adexchanger

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dominique Netto, head of client services at [m]PLATFORM - GroupM. After the brand-safety sagas of 2017, Alphabet appears to be using some of that $27.7 billion Q3 revenue to ...