10/30/2025
Here's what's really happening to your marketing budget.
Last-click attribution erases the full-funnel touchpoints that drive conversions. High-funnel channels creating awareness get defunded first because they're not getting credit.
Your pipeline narrows. Conversions get expensive. Competitors with better attribution gain ground.
Nielsen found brands adding upper-funnel media saw 70% higher ROI when paired with mid-funnel efforts.
Read the full breakdown, plus get our free guide on all 5 thinking traps undermining growth and how to counter them.
https://bit.ly/4mTyEZO