Crunching Your Growth w Phil Masiello

Crunching Your Growth w Phil Masiello Phil Masiello is a visionary leader with over two decades of experience in e-commerce, marketing, and startups.

Veteran Founder Focused on the Mechanics of Scale | 4 Exits over 30 Years | Sharing Lessons on Profitable Growth & Operational Truths | CEO @ CrunchGrowth Agency As the founder of CrunchGrowth, he has significantly impacted business strategy and digital commerce through innovation and strategic insight. Phil's entrepreneurial journey began at age 27, driven by an MBA in Marketing and Finance, whic

h continues to underpin his successful ventures. From pioneering e-commerce solutions in the meal industry with The Daily Market to co-founding Raw Essentials Skin Care alongside Carol Alt, Phil has consistently showcased his ability to innovate strategically. His expertise extends across brand strategy and digital marketing within multiple consumer product sectors, including food, fashion, beauty, and personal care. As founder and CEO, Phil has created disruptive business models that merge emerging technologies with evolving consumer lifestyles. He excels at crafting digital and social strategies that significantly elevate brand visibility and accelerate revenue growth. Notable ventures such as 800razors.com exemplify his creative approach to utilizing public relations to scale rapidly. Meanwhile, CrunchGrowth has earned recognition for its cost-effective and groundbreaking methodologies that drive sales and growth for consumer brands. Phil’s deep expertise in multi-channel customer acquisition empowers brands to scale efficiently while maintaining cost-effectiveness. He specializes in direct-to-consumer sales methods and plays a pivotal role in financial planning, sales, marketing, and operational strategy for multi-platform brand development. In addition to his extensive entrepreneurial endeavors, Phil is the best-selling author of four influential books, including "The Why Behind The Buy: Connect With Your Customers Before You Sell" and "Think Engage Thrive: How to Skyrocket Your Brand," both celebrated for providing actionable insights into consumer engagement and brand growth. Phil also shares his wealth of knowledge as the host of the show Crunching Growth on e360tv, where he engages with industry experts, entrepreneurs, and innovators to inspire and educate the next generation of business leaders. His core competencies include e-commerce, brand development, digital marketing, social media marketing, branding and identity creation, retail strategies, infomercials, television shopping channels, and direct-response TV marketing. Phil’s career exemplifies transformative thinking and highlights his adaptability within the continually evolving digital marketplace.

12/12/2025

Stop reading business books. Start coaching with battle-tested systems.

Founders and executives, I know you're drowning in noise. You need more than theory; you need real-world inoculation against the landmines I've already stepped on (and survived).

I've built and exited four companies. I don't coach from a certification. I coach from SCARS.

To break through the clutter and get your attention, I decided to put my coaching philosophy into a POP ANTHEM!

We're trading academic strategy for systems that work:

My Scale-Fit Matrix (avoiding that toxic A-player).

My Willingness-to-Pay Sprint (avoiding the $500K mistake).

My name is Phil, and I'm Scarred & Systemized.

Turn up the volume, watch this video, and let's get you on the fast track.

DM Me and lets set up a call

12/11/2025

Most founders chase visibility.
The smart ones chase something bigger: market eminence.

In my conversation with David Newman, CSP, he shared a definition that hit hard:

Market eminence = Visibility + Respect + Brand Preference

In this clip, we zoom in on the last two:

1️⃣ Respect: “You get me.”

Respect doesn’t come from shouting louder.
It comes from knowing your market so well that your content feels like surveillance:

You speak to their pains, problems, heartaches, and headaches

You name their goals, dreams, and ambitions better than they do

Your website, LinkedIn posts, emails, and videos make them think:

“I feel like you wrote this just for me.”

That’s the moment they stop seeing you as a vendor and start seeing you as someone who understands them.

2️⃣ Brand Preference: “It’s risky to work with anyone else.”

This is where most brands never go.

Brand preference is when your positioning and differentiation are so clear that the market believes:

It’s risky, dangerous, and dumb to hire anyone else

You’re the smartest, safest, lowest-risk choice

In their mind, you’re the only one who truly sells what they want to buy

That’s not arrogance. That’s clarity plus proof.

The move for you:

This week, ask yourself:

Respect check:
Does your homepage, your LinkedIn “About,” and your last 3 posts clearly articulate your ideal client’s pains and goals in their language?

Brand preference check:
Is it obvious why choosing someone else would be a worse decision?
Or do you sound interchangeable with everyone in your category?

If the answer is “not really” to either one, you don’t have a marketing problem yet —
you have a positioning and empathy problem.

Fix those, and you’re not just visible.
You’re the obvious choice.

💬 Drop a “GET ME” in the comments if you want more breakdowns like this from the show, and I’ll keep pulling out the most tactical moments.











12/10/2025

When your marketing strategy thinks it's a hit but it's actually.
We've all been there! But what if you could easily fix the 3 BIGGEST mistakes everyone is making?

Stop guessing and start getting real results! This video dives into the key insights from 'The Why Behind The Buy' to show you exactly how to stop the blunders and start connecting with your customers!

Which mistake are you guilty of? Tell us in the comments!

12/09/2025

Jeremy B. Shapiro is back – and he’s brought a playbook.

In this episode of Crunching Your Growth, we dive into Jeremy’s new #1 bestseller, Your Business Growth Playbook: Breakthrough Strategies to Scale Your Business for Business Owners Who’ve Outgrown Hustle. If you’ve built a real business, have customers, have revenue – but feel like you’ve hit a ceiling – this conversation is for you.
Barnes & Noble
+1

We break down the shift from solopreneur to true business owner, the three core levers of scalable growth, and how to reclaim time, profit, and freedom without just “working harder.” For over two decades, Jeremy has helped founders get out of the weeds, leverage their strengths, and build businesses that don’t depend on them 24/7 – through masterminds, coaching, and now this playbook.
Bay Area Mastermind®
+1

If you’ve outgrown hustle but haven’t yet built the systems, team, and strategy to scale, this episode gives you concrete moves you can start pulling this week.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.

12/09/2025

Wait, did the business coach just drop a pop song? Yep. 🎤

Tired of the same generic advice? So was I.

I've built four companies, and I learned my most valuable lessons from the massive screw-ups (the "faceplants," as I call them). You can learn slow, or you can borrow my battle scars—all systemized for your success.

My coaching program is SCARRED & SYSTEMIZED.

This is my anthem for every founder/exec who is ready to skip the pain and use proven systems instead. Get ready for synth hooks and serious strategy.

🔥 Full video/song link in bio! Tell me your favorite lyric in the comments! 👇

My 2026 Blueprint: The Non-Negotiable Rules for Scaling a BusinessAs a business founder and coach, I've spent a lot of t...
12/08/2025

My 2026 Blueprint: The Non-Negotiable Rules for Scaling a Business

As a business founder and coach, I've spent a lot of time internalizing the difference between simple growth (which increases revenue and costs at the same rate) and true scaling (which increases revenue faster than costs).

After reviewing the market dynamics and the lessons from companies that stall, my core belief for 2026 is this: You can't work your way to scaling; you have to systemize your way there.

If you’re serious about building a more resilient, profitable business next year, here are the three non-negotiable foundations I'm focused on:

1. Scaling Concept: Systems Over Hustle

We must replace processes with systems. My focus is on repeatable, automated workflows, from customer onboarding to internal operations. If a task is high-impact and repetitive, it’s an automation project. This is the only way to serve 10x the customers without needing 10x the team.

The tech stack is the backbone. Begin by auditing every tool to ensure it is cloud-native, modular, and designed for scale. Technology should never be the bottleneck.

rue21 for example, the teen apparel retailer that aggressively expanded its brick-and-mortar presence just as consumer behavior was shifting online. The company was slow to modernize its website and failed to build robust digital and omnichannel systems to support a modern retail strategy. It filed for bankruptcy in May 2024.

2. Financial Readiness: Cash Flow is the Scaling Fuel

Profit is important, but cashflow is oxygen for a business. 70% of scaling businesses struggle or fail within two years. Why? Cash flow mismanagement.

With any business i have ever founded or run, I focus on building a strong cash reserve and using real-time data to forecast our runway. Rapid growth consumes cash before it generates profit. We must treat cash flow like the lifeblood of our operation, not an afterthought.

Anyone remember Olive, the healthcare AI tech startup that began in 2021, achieved a $4.8 billion valuation and shuttered in 2023. Mismanagement of cash and trying to scale too quickly destroyed them.

3. People Power: Empowered Teams Drive Scale

You can automate tasks, but you can't automate leadership. Scaling requires managers to delegate and lead with more autonomy.

Hire for adaptability and invest in the right training. Strong culture and clear accountability frameworks are the engine that keeps the system running smoothly when demand surges. Adaptability today is even more important as AI continues to evolve and improve.

2026 won't reward businesses that simply grow; it will reward those that scale efficiently. Build your business foundation now to ensure you are ready to not just participate, but to win.

What is the biggest bottleneck you're eliminating in your business right now to prepare for next year?

12/05/2025

The "Applause Trap" is killing your progress. 📉

I see so many founder groups and masterminds that turn into weekly pat-on-the-back sessions. You share a win, everyone says "you're amazing," and you go home feeling validated.

But validation doesn't move the needle. Friction does.

The next time you are in a meeting, audit the result: Did you get a compliment? Or did you get a commitment?

If you aren’t leaving with a specific action item to execute before next week, change the group or change the agenda.

Drop a 🔥 if you are choosing Action over Applause this week.



12/05/2025

A little humor for the day.

The Three Stooges Explain the Banking System (Kind Of)

We often discuss complex financial mechanisms, but sometimes, the simplest analogy works best—even if it's from Moe, Larry, and Curly.

Watch this classic clip where they demonstrate a hilarious, rapid-fire debt repayment cycle. Larry pays Moe, Moe pays Curly, and Curly pays Larry, all using the same few dollar bills. By the end, they declare, "Now we're all even."

What's the Business Lesson Here?

This clip is a funny, exaggerated illustration of several key concepts in finance and debt management:

Velocity of Money: How quickly money changes hands in an economy. The faster it moves, the more transactions it supports (even if it's just shuffling debt).

Circular Debt: How debts can form a closed loop. If Person A owes B, B owes C, and C owes A, one coordinated transaction could theoretically clear all three debts.

The Illusion of Liquidity: They feel "richer" and "even" simply by passing the same money around. In a real financial system, this is a simplified (and chaotic!) look at how interbank lending or the movement of money through reserves can create a feeling of stability, even when the underlying cash doesn't multiply.

It's a fantastic, quick lesson that shows how money in a system is less about the physical paper and more about the trust and ledger entries that represent the debt.

Just be glad your accounting department isn't run by the Stooges!

12/04/2025

Why I Wrote The Why Behind the Buy

Most brands aren’t failing because of their product.
They’re failing because they don’t understand the modern buyer.

I wrote The Why Behind the Buy after 30+ years of launching, scaling, and accelerating consumer brands — because I saw too many businesses stuck using outdated tactics in a digital-first world.

The rules have changed.
Consumers are bombarded.
And “more ads” isn’t the answer.

In this short video, I share the real reason I wrote this book — and why it might be the most important guide you read if you're trying to scale a brand right now.

📕 Grab the book, https://www.amazon.com/Why-Behind-Buy-Connect-Customers-ebook/dp/B0FBNLTSKF

12/03/2025

Inside my private founder groups, we have a rule: The numbers don't lie.

Every week, we share the same three metrics. It’s the ultimate reality check. It strips away the noise and tells you exactly how much runway you have left and where your next win is coming from.

Start your own weekly "Truth Check" with these three points.

P.S. I’m building a new circle for founders who want to get to the next level. If you want in, keep your notifications on.

Hashtags:

12/02/2025

Most founders and CEOs aren’t losing to better products—they’re losing to louder brands.

In this episode of Crunching Your Growth, I’m joined by David Newman, CSP — keynote speaker, bestselling author of Do It! Marketing, Do It! Speaking, Do It! Selling, and now Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth.

David has delivered over 600 keynotes and work sessions and worked with 44 of the Fortune 500 (IBM, Microsoft, Oracle, American Express and more). He also hosts The Selling Show, a podcast ranked in the top 1% globally with over 500 episodes.

In this conversation, we dig into:

Why “being good at what you do” is not enough to win your market

How to move from “best-kept secret” to category of one

The difference between ego branding and market eminence

Simple, practical plays founders can run this quarter to stand out, charge more, and grow faster

If you’re a founder, CEO, or expert who’s tired of competing on price and begging for attention, this episode will show you how to become the obvious choice in your space.

Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.

12/02/2025

Managing Through Uncertainty: Verne Harnish's 2 Non-Negotiables

Verne dropped some serious truth bombs on how leaders should approach volatility. Here's the playbook:

1. Embrace the Chaos (The Strategy): See the 'rain' as the best time to pass 15 cars. When others retreat, you accelerate.

2. Exude Hope (The Mindset): It's not optional. You must consciously absorb the fear your team feels and radiate hope. That is the fundamental job of a leader.

"Part of it is a checkup from the neck up. You've got to see it as an opportunity not as a disaster."
Call to Action What's one thing you're accelerating on while your competition is pulling back? Share in the comments!

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Website

https://e360tv.com/networks/play_series/crunching-your-growth, https://www.crunchgrowth.c

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