Phil Masiello is a visionary leader with over two decades of experience in e-commerce, marketing, and startups. As the founder of CrunchGrowth, he has significantly impacted business strategy and digital commerce through innovation and strategic insight. Phil's entrepreneurial journey began at age 27, driven by an MBA in Marketing and Finance, which continues to underpin his successful ventures. F
rom pioneering e-commerce solutions in the meal industry with The Daily Market to co-founding Raw Essentials Skin Care alongside Carol Alt, Phil has consistently showcased his ability to innovate strategically. His expertise extends across brand strategy and digital marketing within multiple consumer product sectors, including food, fashion, beauty, and personal care. As founder and CEO, Phil has created disruptive business models that merge emerging technologies with evolving consumer lifestyles. He excels at crafting digital and social strategies that significantly elevate brand visibility and accelerate revenue growth. Notable ventures such as 800razors.com exemplify his creative approach to utilizing public relations to scale rapidly. Meanwhile, CrunchGrowth has earned recognition for its cost-effective and groundbreaking methodologies that drive sales and growth for consumer brands. Phil’s deep expertise in multi-channel customer acquisition empowers brands to scale efficiently while maintaining cost-effectiveness. He specializes in direct-to-consumer sales methods and plays a pivotal role in financial planning, sales, marketing, and operational strategy for multi-platform brand development. In addition to his extensive entrepreneurial endeavors, Phil is the best-selling author of four influential books, including "The Why Behind The Buy: Connect With Your Customers Before You Sell" and "Think Engage Thrive: How to Skyrocket Your Brand," both celebrated for providing actionable insights into consumer engagement and brand growth. Phil also shares his wealth of knowledge as the host of the show Crunching Growth on e360tv, where he engages with industry experts, entrepreneurs, and innovators to inspire and educate the next generation of business leaders. His core competencies include e-commerce, brand development, digital marketing, social media marketing, branding and identity creation, retail strategies, infomercials, television shopping channels, and direct-response TV marketing. Phil’s career exemplifies transformative thinking and highlights his adaptability within the continually evolving digital marketplace.
