WCCW is one side of a radio combo in Traverse City, Michigan. It is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays. Midwestern acquired WCCW AM/FM, its long-time "local competitor" in 1996. The highly rated FM station is Oldies 107.5, while the AM station is one of the lowest-rated Arbitron-wise in the area.WCCW today carries a sports talk format, and is the Traverse City affiliate of CBS Sports Radio and Fox Sports Radio. It also airs play-by-play coverage of the Detroit Tigers, Detroit Lions, Detroit Red Wings, Detroit Pistons and Michigan State University sports.HistoryWCCW, whose call letters stand for "Cherry Capital of the World", signed on in 1960 under the ownership of John Anderson, a former Midwestern employee who ventured out on his own with contemporary ideas and skills learned working for Midwestern as a salesman in the 1950s.On November 1, 1967, WCCW added an FM sister at 92.1, which broadcast with 3,000 watts. It was Traverse City's first late night broadcast signal, as both WTCM and WLDR signed off at 11 p.m. This FM originally had an automated beautiful music format.


308 E Front St
Traverse City, MI

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00


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