07/14/2025
What does it take to film 3,000 miles of chaos and make it look cinematic?
One creator. One camera. Zero room for error. Pluto went all in for the Team Red, White & Blue Old Glory Ultra Relay - a coast-to-coast run powered by 12 military veterans and one relentless content engine.
For 23 days straight, we captured the mission in real time: filming, editing, and delivering sponsor-ready content from the back of a BMW, hotel rooms, and gas station picnic tables.
No breaks. No safety net. Just raw, emotional, high-impact creative.
We produced branded content on the fly for BMW USA, Fitbit, Black Rifle Coffee Company, GORE WEAR, The Vitamin Shoppe, and more. We helped drive over 300 million views, 130+ media pickups, and a surprise national TV spot on Peacock during Grand Slam Track!
Real-time production isn’t the future. It’s now. And Pluto is built for it.